24 Best Sales Analytics Software Reviewed For 2025

HubSpot is a comprehensive customer relationship management (CRM) platform that integrates marketing, sales, customer service, and operations tools into a centralized ecosystem.

Why I picked HubSpot: I like that HubSpot's Sales Hub offers robust reporting capabilities that provide detailed insights into sales activities, deal pipelines, and overall performance. The software's customizable dashboards allow users to track key metrics such as conversion rates, sales cycle length, and revenue forecasts in real time. Additionally, HubSpot's integration with CRM data ensures that all sales analytics are accurate and up-to-date.

Additionally, its advanced sales forecasting tools leverage historical data and predictive analytics to provide accurate forecasts, helping sales teams set realistic targets and identify potential revenue opportunities.

HubSpot Standout Features and Integrations

Standout features include deal stage tracking, email tracking and notifications, call tracking, sales activity management, customizable sales pipelines, task automation, sales sequences, meeting scheduling, lead scoring, pipeline management, quote generation, sales automation workflows, and sales goal tracking.

Integrations include Salesforce, Slack, Zapier, Mailchimp, Zoom, Google Workspace, Microsoft 365, Shopify, WordPress, LinkedIn Sales Navigator, PandaDoc, and Trello.

Attention is an AI-powered sales platform designed to enhance the performance of sales teams by providing real-time actionable intelligence during customer conversations.

Why I picked Attention: The software leverages advanced AI algorithms to analyze sales interactions, identify areas for improvement, and provide personalized suggestions and strategies to sales reps during calls. This real-time coaching ensures that sales representatives can handle objections effectively, follow the best sales practices, and close deals more efficiently.

The software also automatically populates CRM fields with relevant data from sales calls, eliminating the need for manual data entry. This not only saves time but also ensures that the CRM is always up-to-date with accurate information. Additionally, Attention automates follow-up emails based on the context of the conversations, using the customer's own words to craft personalized messages.

Attention Standout Features and Integrations

Standout features include insights from customer conversations, sales training, KPI tracking, automated CRM updates, cross-call insights, deal analysis, sales messaging, and custom triggers so that Attention's AI listens to what matters most to you.

Integrations include Zoom, Meets, Teams, Salesforce, HubSpot, Gmail, Outlook, Slack, and Zapier.

Groove is a sales engagement and analytics platform specifically designed for users of Salesforce. It provides AI-driven insights that help sales and revenue teams understand what’s working and what’s not working.

Why I picked Groove: I selected Groove because it includes robust AI-driven sales analytics features. It uses available data to provide insights to sales teams. Additionally, its integration with Highspot provides users with AI-driven content recommendations so sales professionals can save time.

Groove also offers revenue intelligence features to provide insights into sales pipelines, deals, and forecasts. This enables sales reps to make data-driven decisions.

Groove Standout Features and Integrations

Standout features include conversational intelligence features, which enable sales professionals to gain visibility into their sales conversations and close more deals. It records, transcribes, and analyzes sales conversations so sales leaders can use the insights to coach and train their reps.

Integrations include Salesforce, Google Workspace, Microsoft 365, LinkedIn Sales Navigator, Clari, Highspot, RevShoppe, Seismic, Slalom, and Sendoso.

Pipeliner CRM is a robust and user-friendly customer relationship management (CRM) software that assists businesses in managing their sales process and optimizing their sales pipelines. It provides a centralized platform where sales teams can track and monitor interactions with potential and existing customers, leads, and opportunities.

Why I picked Pipeliner CRM: I picked Pipeliner CRM for its capabilities in sales opportunity management, making it the best choice for optimizing your sales process and closing deals more effectively. One of the key reasons is its intuitive and visual sales pipeline management feature. Pipeliner CRM allows you to create and customize your sales pipeline, defining each stage of the sales process and visualizing the progress of opportunities at a glance. This feature ensures that your sales team can easily track and manage leads from initial contact to deal closure, helping to prevent potential bottlenecks and ensure that no opportunity slips through the cracks.

Furthermore, Pipeliner CRM's robust reporting and analytics capabilities provide invaluable insights into your sales performance and opportunities. With detailed sales reports and visual dashboards, you can easily identify which opportunities are progressing well and which may need additional attention.

Pipeliner CRM Standout Features and Integrations

Standout features include a 3D timeline, which provides a graphical view of opportunities, showing the most relevant aspects of every deal, such as opportunity value, due date, and sales velocity. The business intelligence dashboards provide users with a customizable and interactive interface for visualizing and analyzing data.

Integrations include Google Drive, Gmail, Google Workspace, Dropbox Business, Microsoft 365, Mailchimp, DocuSign, OneDrive, Eventbrite, and HubSpot Marketing Hub. You can also get additional integrations through Pipeliner CRM API.

Salesloft is a sales engagement platform designed to help sales teams connect with prospects, manage customer interactions, and increase sales effectiveness through various tools and automation features.

Why I picked Salesloft: I picked Salesloft for sales forecasting due to its robust and data-driven approach to predicting future sales performance. Salesloft's platform offers advanced analytics and reporting tools that can leverage historical data, customer insights, and sales trends to generate accurate forecasts.

By harnessing machine learning algorithms and predictive analytics, Salesloft can provide valuable insights into potential sales outcomes, helping your sales team make informed decisions and align their strategies accordingly.

Additionally, Salesloft's user-friendly interface and integration capabilities may make it easy for your team to gather, analyze, and interpret sales data, even for those without extensive data analysis expertise. Its automation features and real-time updates could further enhance the accuracy and agility of your sales forecasting process, enabling your team to respond quickly to changing market conditions and seize new opportunities effectively.

Salesloft Standout Features and Integrations

Standout features include automation features and call recording features. Salesloft automates manual and repetitive tasks, such as data entry and follow-ups. The call recording feature allows sales teams to record and analyze calls.

Integrations include Slack, Salesforce, Outlook, Twitter, Gmail, LinkedIn Sales Navigator, Okta, ZoomInfo, Fusion Funnel, and Demandbase. You can also get additional integrations through API.

Constant Contact is an online marketing platform and email marketing service provider. It does not offer in-depth sales analytics features. However, it can help you track and analyze your marketing efforts.

Why I picked Constant Contact: Constant Contact allows you to automate and schedule the delivery of campaign reports. This means that you can receive reports in real-time, keeping you updated on the performance of your marketing campaigns.

It provides real-time analytics that connects marketing spend to sales results, pipeline, and revenue. This allows you to manage your marketing efforts more effectively and make informed decisions based on up-to-date data.

Constant Contact Standout Features and Integrations

Standout features include integration with CRM and ecommerce platforms, such as Salesforce, Shopify, and Etsy, which allows businesses to automatically sync their contact, product, and sales data for better tracking and analysis.

Integrations include Microsoft Excel, Gmail, Microsoft 365, WordPress, Google Forms, Mailchimp, Salesforce Sales Cloud, Acuity Scheduling, Basecamp, and Wix. You can also get additional integrations through Zapier.

Countly is a product analytics platform designed to help businesses track and understand user behavior across mobile, web, and desktop applications. It enables teams to collect data on application usage and visualize this information to analyze end-user interactions. 

Why I picked Countly: Countly's user profiles offer detailed insights into individual user behaviors. This allows your sales team to understand how each client interacts with your application, facilitating personalized sales approaches and upselling strategies.

Additionally, Countly's cohorts feature enables the segmentation of users based on shared characteristics or behaviors. This segmentation allows your team to identify patterns among different user groups, aiding in the development of targeted sales strategies. For instance, recognizing that a particular cohort frequently utilizes a specific feature can inform the promotion of related services or upgrades to that group.​

Countly Standout Features and Integrations

Standout features include crash analytics, push notifications, A/B testing, funnels, retention analysis, heatmaps, remote configuration, performance monitoring, alerts, symbolication, server logs, and geolocation.

Integrations include Facebook Leads, Google Sheets, TiktokLeadGeneration, Gmail, Facebook Offline Conversions, Mailchimp, Slack, Shopify, Trello, Telegram, Discord, and WooCommerce.

Forecastio is an all-in-one platform designed for sales leaders looking to enhance their operations to hit their targets. The software primarily caters to HubSpot users with its robust integration with HubSpot CRM.

Why I picked Forecastio: Forecastio stands out as a sales analytics software with its advanced sales planning and forecasting capabilities. By leveraging AI, Forecastio analyzes historical sales data and external factors to deliver precise sales forecasts. This allows businesses to anticipate market trends and make informed decisions on inventory management and resource allocation. 

Additionally, Forecastio's sales planning automation tools enable businesses to set realistic goals and develop actionable strategies. The platform offers comprehensive AI-powered performance insights, highlighting areas for improvement and growth opportunities. Features like "what-if" scenario modeling and in-depth pipeline analysis empower businesses to optimize their sales processes and drive better outcomes. 

Forecastio Standout Features and Integrations

Standout features include sales planning automation, what-if scenarios, planning templates, AI-based sales performance insights, sales capacity management, sales pipeline monitoring, goal management, capacity management, and sales quota assessment.

Integrations include HubSpot CRM.

Gong is a conversation intelligence platform that captures interactions, uses AI to analyze the interactions, and delivers insights. You can use these insights to close more deals, refine strategy, and improve productivity.

Why I picked Gong: Gong’s conversation intelligence feature will help you gain in-depth insights about your customers and sales reps. The call recording feature will help you understand your customer interactions on phone, email, web conferencing, and VOIP systems.

Gong Standout Features and Integrations

Standout features include AI/machine learning, alerts/escalation, archiving and retention, assessment management, automatic call distribution, automatic outbound dialer, data sourcing, predictive analytics, sales management, training, feedback, call analytics, and agent performance management.

Integrations include Cognism, Laudable, LeadIQ, Google Meet, Google Workspace, Highspot, Klue, Lesonly, Microsoft Teams, and Office 365. You can also get additional integrations through Zapier and API.

BoostUp.ai is a revenue operations and intelligence platform that aims to shorten the time-to-insight. The platform offers a range of features, including forecasting and pipeline management, deal and account execution, and activity and frontline performance. Companies like Cloudflare, Udemy, Branch, and ContentSquare use BoostUp.ai.

Why I picked BoostUp.ai: It provides several amazing features that make it a good sales analytics software. For example, its forecasting feature leverages historical data to provide accurate predictions. The pipeline management feature applies real-time deal-by-deal risk scoring to assess pipeline health and identify potential risks. This feature helps revenue teams make informed decisions and prioritize their efforts.

BoostUp.ai also offers a robust deal and account execution feature. It offers a review, audit, and roll-up management workflow to ensure everyone on the team is aligned and working towards the same goals. This feature helps improve the execution process, enhance collaboration, and increase efficiency.

BoostUp.ai Standout Features and Integrations

Standout features include activity intelligence to mitigate pipeline risk and improve frontline performance. The platform analyzes sales activities and performance metrics and provides insights and recommendations to optimize sales efforts and drive better results. This feature helps sales teams identify areas for improvement and take proactive actions to achieve their targets.

Integrations include Salesforce, GSuite, Zoom, WebEx, Gong, Chorus.ai, HubSpot, Marketo, Mindtickle, and Outreach.

Revenue Grid is a revenue intelligence platform that identifies and fixes issues in sales pipelines.

Why I picked Revenue Grid: It automatically captures sales data or activities from your systems, such as CRM, email, etc. Then, it analyzes the data to identify revenue barriers or risks in your sales pipelines.

Lastly, it provides actionable insights to sales reps on how they can fix the issues. For example, it will identify areas where your business is losing revenue so you can take actions to address the issue. Also, it goes beyond traditional reports and provides real-time data to sales teams.

Revenue Grid Standout Features and Integrations

Standout features include email engagement tracking, AI-powered sales coaching, and guided selling. Revenue Grid utilizes AI to provide personalized coaching and insights to improve the performance of sales reps. Also, it provides real-time insights and recommendations on your deals.

Integrations include Zoom, GoToMeeting, Salesforce, Siebel, Oracle Sales Cloud, SAP Hybris Cloud, Creatio, Outlook, Office 365, and Gmail.

People.ai is a revenue intelligence platform that utilizes artificial intelligence to help businesses improve pipeline execution. Companies like Zoom, Okta, Zendesk, and PluralSight trust People.ai.

Why I picked People.ai: People.ai's uses machine learning algorithms to automatically capture and analyze data from various sources, such as emails, calendars, and other communication tools. This automation reduces the need for manual data entry and ensures that valuable information about customer interactions and sales activities is accurately recorded.

Additionally, the software also provides a 360-degree view of accounts. For example, you can learn about current account engagement levels, past and upcoming events, and engagement trends. With these insights, you can take a data-driven approach and know exactly what to do next.

People.ai Standout Features and Integrations

Standout features include engagement dashboards that act as a single source of truth of your deal and sales pipelines. You can use the engagement dashboard to track the status of deals and opportunities. By understanding how engagement activities correlate with sales outcomes, teams can identify potential bottlenecks and take proactive measures to move deals forward.

Integrations include Salesforce, Oracle, 6sense, Zoom, Slack, Oracle Eloqua, Gmail, Google Calendar, Microsoft 365, and LinkedIn.

Kluster is a B2B SaaS revenue forecasting software that empowers businesses to predict and optimize their sales performance, providing valuable insights and data-driven projections for revenue growth and success.

Why I picked Kluster: I chose Kluster as the ideal software for sales funnel optimization due to its unparalleled capabilities in providing comprehensive insights and actionable data. Kluster's advanced analytics tools offer a holistic view of the entire sales funnel, enabling me to identify and address potential bottlenecks and inefficiencies at each stage. With its user-friendly interface and intuitive data visualizations, Kluster makes it effortless to interpret complex data, empowering teams to make informed decisions quickly.

Kluster Standout Features and Integrations

Standout features include the sales forecasting feature, which provides quantitative insights and analytics to revenue teams during forecast meetings and pipeline reviews. The sales forecasting feature helps sales managers get a snapshot of the expected revenue for a specific period.

Integrations include Contractbook, GoCardless, LeadIQ, Bonfire, Cision, and Currencycloud.

Nutshell is a customer relationship management (CRM) and sales analytics platform. It provides a centralized platform for sales teams to organize and track their interactions with leads and customers throughout the entire sales lifecycle.

Why I picked Nutshell: I chose Nutshell for this list because it offers a suite of tools and features that cater to the needs of B2B sales teams. Having everything in one platform improves the sales process and reduces the need for multiple tools or applications.

Also, it has an affordable pricing plan that starts from $19/user/month, which makes it accessible to small and medium-sized businesses. Additionally, automation tools, such as lead capture, follow-ups, and task scheduling, can significantly improve the sales process. Nutshell's sales automation features help sales reps save time and focus on building relationships with potential customers.

Nutshell Standout Features and Integrations

Standout features include contact and lead management features. Nutshell offers unlimited CRM contacts and data storage for all subscription plans. You can add, delete, edit, or view the contacts. Nutshell also provides a powerful search tool that allows users to find specific contacts based on various criteria quickly.

Integrations include 3CX, ActiveCampaign, Asana, AWeber, Box, CallHippo, Constant Contact, Dropbox, Facebook, and Google Drive. You can also get additional integrations through Zapier and API.

Clari is a revenue operation and analytics tool that helps sales, marketing, and revenue analyze pipelines.

Why I picked Clari: I selected Clari for this list because it will help you better understand your sales and revenue pipelines. The pipeline inspection feature will help you gain visibility into your pipeline. It will help you understand the changes in your pipeline based on deal size, close date, and more.

Clari also helps sales teams identify the right metrics to track key performance indicators (KPIs) for reps, customers, and sales strategies. This includes metrics such as total sales revenue, win rates, sales cycle length, and more.

Clari automatically captures and analyzes sales activities like emails, phone calls, and meetings. It uses predictive analytics to classify and categorize these activities, helping sales representatives identify which activities are most likely to lead to closed deals. This allows teams to prioritize their efforts and maximize their chances of success.

Clari Standout Features and Integrations

Standout features include an account management feature that syncs your CRM with other business systems, such as email. This ensures that data is connected and you get a 360-degree view of your customer’s journey.

Integrations are available with 40 + tools, including Groove, Gainsight, Salesforce, Crossbeam, 6sense, Reveal, Spiff, Clearbit, Salesloft, and Outreach. You can also get additional integrations through API.

Creatio CRM is a versatile customer relationship management tool tailored for a wide range of businesses. It supports the entire sales cycle, from lead generation to repeat sales, and is bolstered by advanced analytics and marketing automation capabilities. 

Why I picked CRM Creatio: I like that CRM Creatio offers a no-code platform that allows users to customize their tools and processes and automate their workflows without the need for deep coding expertise. This also includes the ability to create fully customizable reporting and analytics dashboards to display the most relevant sales metrics.

Another significant advantage of CRM Creatio is its robust sales forecasting tools. These tools allow businesses to make accurate sales predictions, which are crucial for strategic planning and resource allocation. Additionally, the platform's lead and opportunity management capabilities automate the entire lead lifecycle, from capture to processing and hand-off, ensuring that no potential sales opportunity is missed. 

CRM Creatio Standout Features and Integrations

Standout features include workflow automation, 360-degree customer views, AI-assisted app development, contact and account management, task management, and performance management.

Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

QuotaPath is a sales commission software that helps align sales commissions to revenue strategies. It provides real-time insights into forecasted revenue and earnings, allowing teams and leadership to track commissions.

Why I picked QuotaPath: QuotaPath's forecasting software uses commission projections to create accurate budgets and forecasts. Additionally, QuotaPath offers real-time insights into forecasted revenue and earnings, allowing teams and leadership to track commissions and quota attainment.

The platform also provides dashboards and reporting features that provide teams and leadership instant access to current and forecasted quota attainment and earnings. QuotaPath's commission tracking and forecasting features can help organizations manage their commission processes and provide real-time insights into sales performance and earnings.

QuotaPath Standout Features and Integrations

Standout features include automated commission tracking and payout management. It automates the commission process, helping revenue operations teams manage and track sales rep pay.

Integrations include HubSpot, Salesforce, Close, Zoho CRM, Copper CRM, Maxio, and SugarCRM. You can also get additional integrations through API.

Freshsales is an AI-powered sales analytics CRM that helps sales teams automate workflows, analyze performance, and manage leads across multiple channels. It covers pipeline tracking, forecasting, reporting, and marketing automation, helping teams reduce manual effort and make data-driven sales decisions.

Why I picked Freshsales: Freshsales stands out for integrating Freddy AI directly into its CRM, giving teams predictive insights and lead prioritization without added complexity. It’s especially effective for CROs seeking to unify analytics and automation within one platform—turning raw data into actionable intelligence that improves forecasting accuracy and conversion efficiency.

Standout features & integrations:

Features include AI-driven lead scoring, customizable dashboards, multiple pipeline management, email and chat integration, and automation for tasks and workflows—all designed to increase sales productivity.

Integrations include Mailchimp, Slack, Zapier, HubSpot, QuickBooks, Google Workspace, Microsoft 365, Twilio, Xero, and Stripe.

Zoho CRM is a sales analytics and customer relationship management platform that delivers predictive insights and automation for sales teams. It covers lead management, pipeline visualization, forecasting, and reporting, helping revenue leaders make data-backed decisions and streamline their GTM processes.

Why I picked Zoho CRM: Zoho CRM stands out for its AI-driven analytics—powered by Zia—that surface predictive insights to anticipate sales trends and guide strategic planning. Its customizable dashboards and low-code flexibility let RevOps leaders tailor analytics views to their organization’s unique sales process, improving forecast accuracy and visibility into performance.

Standout features & integrations:

Features include AI-driven analytics, sales automation, lead management, email integration, customizable dashboards, mobile access, and business intelligence tools that support descriptive, diagnostic, predictive, and prescriptive analytics. These capabilities help teams reduce manual effort, improve forecasting accuracy, and strengthen pipeline visibility.

Integrations include G Suite, Microsoft 365, Slack, MailChimp, QuickBooks, Zendesk, HubSpot, Shopify, Dropbox, and SurveyMonkey.

Pipedrive is a sales analytics and CRM tool that helps sales teams optimize their pipelines, forecast revenue, and make data-driven decisions. It covers analytics, automation, and lead management, helping teams close deals faster, improve visibility, and strengthen performance tracking.

Why I picked Pipedrive: I picked Pipedrive for its powerful analytics and insights capabilities that give sales leaders real-time visibility into performance metrics. With customizable dashboards and AI-assisted forecasting, it enables teams to identify bottlenecks, refine strategies, and anticipate trends—all within a clean, intuitive interface that’s easy for non-technical users to adopt.

Standout features & integrations:

Features include customizable pipelines, sales automation, revenue forecasting, lead and deal management, real-time analytics, and AI-driven insights for predictive sales trends.

Integrations include Google Workspace, Microsoft Teams, Slack, Trello, Mailchimp, Zoom, Asana, Xero, QuickBooks, and HubSpot—with API access for custom integrations.