22 Best Sales Acceleration Software Of 2025
Best Sales Acceleration Software Shortlist
Here's my pick of the 10 best software from the 22 tools reviewed.
With so many different sales acceleration software available, figuring out which is right for you is tough. You know you want to reduce the time it takes to convert leads into customers but need to figure out which tool is best. I've got you!
In this post I'll help make your choice easy, sharing my personal experiences using dozens of different sales acceleration tools with various teams and accounts, with my picks of the best sales acceleration software.
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Best Sales Acceleration Software Summary
This comparison chart summarizes pricing details for my top sales acceleration software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for small and medium-sized businesses | 30-day free trial | From $29/user/month (billed annually) | Website | |
| 2 | Best for real-time deal tracking | Free plan available | From $15/user/month (billed annually) | Website | |
| 3 | Best for digital sales rooms | Free plan available | From $350/month | Website | |
| 4 | Best for unifying marketing and sales processes | Free demo + free plan available | From $12.74/user/month (billed annually) | Website | |
| 5 | Best for training | Free demo available | Pricing upon request | Website | |
| 6 | Best for lead distribution | 15-day free trial | From $400/user/month (billed annually) | Website | |
| 7 | Best sales execution tool | Free demo available | Pricing upon request | Website | |
| 8 | Best for sales engagement | Free trial + free demo | From $19/user/month | Website | |
| 9 | Best all-in-one CRM for multiple departments | Free trial + demo available | Pricing upon request | Website | |
| 10 | Best for engagement automation | Free demo available | Pricing upon request | Website |
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Expedite Commerce
Visit Website -
Prisync
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
QuickBooks Online
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4
Best Sales Acceleration Software Review
Below are my detailed summaries of the best sales acceleration software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Salesflare is an intelligent tool that helps small and medium-sized businesses sell more.
Why I picked Salesflare: If you’re operating a small or medium-sized B2B business, you can use Salesflare to help increase sales with less effort. It’s a smart platform that can automatically fill out your address book and keep records of all interactions your sales reps have with contacts. Salesflare will collect data from multiple sources, such as social media, emails, and company databases, and hand it to your teams via automated customer timelines that tell your reps everything they need to know.
Salesflare is a robust CRM for businesses that need a solution to build better relationships and increase sales. The workflow feature work in a Kanban card view with a drag-and-drop tool that allows you to move cards along your pipeline. This enables your teams to see where there are follow-up opportunities that have the possibility of converting to paid customers.
Salesflare Standout Features and Integrations
Features include document storage, lead scoring, email marketing, call logging, calendar and reminder systems, task management, audience segmentation, contact databases, customer pipelines, appointment management, and prospecting tools.
Integrations include ActiveCampaign, Asana, Calednly, ClickUp, Google Contacts, Google Sheets, Intercom, Mailchimp, Quickbooks Online, RingCentral, Slack, Todoist, Typeform, Unbounce, Zapier, and other software options.
Pros and cons
Pros:
- It works on multiple devices.
- Simple to set up and use.
- It makes follow-ups nearly effortless.
Cons:
- Some features require third-party integrations to work.
- Not as many features as other options.
HubSpot is a platform that supports a company's revenue operations. It has tools for sales, marketing, and customer service teams and helps create a cohesive customer experience across touchpoints.
Why I picked HubSpot: I decided to include this software because of its real-time deal tracking. Not only can your sales team map out, streamline, and automate parts of their process, they can also monitor leads as they move through the funnel. This supports sales reps in providing a more personalized experience to prospects and take an ABM approach.
Meanwhile, automations like task creation and email sequencing reduce your team's manual workload. This allows your salespeople to focus on closing deals and moving leads through the pipeline. The software is also fully stacked with marketing and support features, creating alignment across your RevOps teams.
HubSpot Standout Features & Integrations
Features include contact management, email marketing, sales automation, deal tracking, customizable pipelines, analytics and reporting, customer support tools, and marketing automation.
Integrations include Google Workspace, Microsoft Office 365, Salesforce, Shopify, WordPress, Slack, Facebook Ads, LinkedIn Ads, Zoom, QuickBooks, and hundreds more. A paid Zapier account will also unlock additional integrations.
Pros and cons
Pros:
- Feature-rich and built for all revops domains
- Scalable, flexible plan structure
- Hundreds of integrations available
Cons:
- Complex pricing model
- Advanced features come with a learning curve
Dock is a sales and onboarding software that provides features for teams to standardize their processes, engage with prospects, and close deals.
Why I picked Dock: The standout feature for me is Dock's digital sales rooms. These sales rooms put all your materials in one place, from product tours to price quotes, making it easier for teams to provide a more consistent experience for customers.
Dock also offers templates and standardized follow-up processes, which help speed up the creation of documents like quotes, proposals, contracts, and agreements. Additionally, its mutual action plan feature guides buyers through the customer journey, from product demos to onboarding steps. This visual success plan helps accelerate sales processes by keeping all stakeholders prepared for each next step.
Dock Standout Features and Integrations
Features include secure digital signatures, signature reminders, order form status tracking, buyer engagement analytics, custom branding, custom client portals, templates, and repeatable follow-up processes.
Integrations include HubSpot, Salesforce, Pandadoc, Typeform, Slack, Zoom, Airtable, and more.
Pros and cons
Pros:
- All sales material and documents in one place
- Action plan feature
- Templates to help accelerate document creation
Cons:
- Potential learning curve for new users
- Salesforce and HubSpot integration limited to higher-tier plans
EngageBay helps businesses unify sales and marketing processes to acquire, engage, nurture, and close prospects.
Why I picked EngageBay: The platform is an all-in-one solution that unifies marketing and sales automation processes through a free CRM. EngageBay provides tools to help you grow your business through intelligent, robust email marketing. The tool’s marketing automation will help you nurture your audience and automate routine, daily tasks.
EngageBay is an excellent choice for businesses of any size searching for an effective CRM solution that will help them organize leads, manage relationships, and monitor pipelines. The platform will guide your leads through your pipelines using a synchronous platform. Your teams can use EngageBay to get a complete view of all interactions and get in-depth insight to help them sell better.
EngageBay Standout Features and Integrations
Features include marketing automation, email sequences, landing pages, contact management, service level agreements, SMS marketing, lead management, deal management, lead scoring, sales tools, project management, and CRM telephony.
Integrations include BigCommerce, CallHippo, DocuSign, Jotforms, JustCall, Mailgun, Quickbooks, RingCentral, SendGrid, Shopify, Stripe, Twilio, WooCommerce, Xero, Zapier, and other software options.
Pros and cons
Pros:
- Good customer service.
- The platform is easy to use.
- It provides a range of workflow features.
Cons:
- The mobile app needs work
- No email syn in lower subscription level
Salesloft provides tools businesses can use to help train new sales reps.
Why I picked Salesloft: If your team is growing, you can use Salesloft to help your team lead new hires by example. Salesloft provides features that allow the system to record conversations your top sales reps are having with prospects. You can use these recordings as a teachable moment for new hires to help them see what works when closing sales or enhance your current team’s close rates.
Salesloft is suitable for any sized business that needs a solution to optimize interactions. It’s a highly effective platform for enhancing the processes that lead to conversion across email, phone, and social media interactions. Salesloft will help accelerate your sales teams through its ability to build, share, and execute sales processes.
Salesloft Standout Features and Integrations
Features include call list management, lead distribution, data management, lead capture, lead scoring, data dashboards, call recording, contact management, performance management, collaboration tool, reporting and analytics, and lead management.
Integrations include Aircall, Chili Piper, Clari, DealSignal, Desktop.com, Gong, HubSpot CRM, Opensense, Outgrow, Salesforce, Shift, Slack, Sugar Sell, Wingman, Zoom, and other software options.
Pros and cons
Pros:
- The platform is user-friendly.
- It’s easy to add contacts to cadences.
- It provides a live engagement feed.
Cons:
- There are automation limitations.
- The tool freezes when making extensive changes.
LeadSquared is a high-level sales acceleration platform that helps sales teams focus on valuable deals via its lead distribution capabilities.
Why I picked LeadSquared: The tool provides sales acceleration features that will help your teams quickly connect with leads to close deals faster. It provides features that will automate processes, such as lead qualification and distribution, to increase efficiency. When using LeadSquared, you can automate sales workflows that will increase your sales reps’ productivity and help your sales leadership teams stay up to date about the next best steps.
LeadSquared helps businesses of any size that need a solution to ensure their lead-generating efforts aren’t happening in vain and use these efforts to the best of their ability. LeadSquared will help increase sales in scenarios where your cycles have multiple steps, from generating leads to converting them to sales. The platform does this by offering capabilities, including features to generate, track, nurture, and manage leads.
LeadSquared Standout Features and Integrations
Features include a calendar and reminder system, call logging, lead scoring, document storage, audience segmentation, task management, marketing automation, performance management, and customer portals.
Integrations include CallRail, Compass, Desktop.com, Freshdesk, Google Analytics, HubSpot Operations Hub, LiveChat, Olark, Salesforce, Shift, Shopify, Unbounce, Wingman, Zapier, Zendesk, and other software options.
Pros and cons
Pros:
- Lead distribution tools are efficient.
- It provides specific calling data.
- It’s easy to use.
Cons:
- Some bugs can reappear repeatedly.
- The platform can be slow sometimes.
Outreach helps businesses enhance their sales execution by combining sales engagement, conversation intelligence, and revenue intelligence in one tool.
Why I picked Outreach: The platform is one of the largest sales execution tools that will help your company increase revenue, engage with customers, and increase your sales rep’s productivity. Outreach can help your sales reps engage with leads through personalized interactions throughout the sales cycle. The software’s deal health score feature will help your reps speed up sales with predictions and recommendations on how to keep things on track - helping them focus on the leads that are likely to close.
Outreach works well for sales management and leadership teams who are looking for tools that will help their teams close more deals. The platform’s capabilities will help them give their sales reps a way to personalize, prioritize, and analyze sales activities. Outreach can help your sales teams create pipelines and optimize sales workflows to ensure they can help the organization reach sales targets.
Outreach Standout Features and Integrations
Features include sentiment analysis, A/B testing, automated speech recognition, forecast simulation, deal health scores, deal management, sales rep coaching, conversation intelligence, mutual action plans, deal insights, and pipeline management.
Integrations include 6sense, Aircall, Alyce, Avoma, BigPicture, BombBomb, Chili Piper, Clari, Dark Sky, DataGrail, Dialpad, Gong, Highspot, HubSpot, RingCentral, Salesforce, and other software options.
Pros and cons
Pros:
- The analytics provide beneficial insights.
- It simplifies and automates daily tasks.
- Top-notch support team.
Cons:
- Tracking which emails customers receive is complex.
- There’s a steep learning curve.
Zendesk Sell helps businesses accelerate revenue through its sales engagement capabilities.
Why I picked Zendesk Sell: You can use the sales engagement tools from Zendesk Sell prospect for new leads, automate messaging sequences, and enrichment tools to revive old leads. Zendesk Sell will help you compile targeted lead lists to improve your prospecting efforts by providing access to over 44 million businesses and 350 million prospect records. Your sales teams will be able to find new leads, use the automated email sequences to make first contact with them, and close more deals.
Zendesk Sell helps sales teams enhance processes, productivity, and pipeline visibility. Your teams can access the tool’s user interface to analyze and collaborate on relevant data, prioritize leads and opportunities, and increase sales through enhanced data. Zendesk Sell allows your teams to make calls, schedule meetings, and view deal history so everyone knows what’s happening and stays on the same page.
Zendesk Sell Standout Features and Integrations
Features include email templates, email tracking, sales engagement tools, task management, call and text tools, smart lists and templates, email sequences, power dialers, bulk outreach, sales triggers, complete customer views, and pipeline analysis.
Integrations include Aircall, Copper, Dialpad, GetResponse, HubSpot, Intercom, LiveChat, Mailchimp, Nutshell, Pipedrive, Recurly, Shopify, Slack, Trello, Zoho CRM, and other software options.
Pros and cons
Pros:
- The platform is very customizable.
- The user interface is simple and intuitive.
- It helps to effectively follow up with leads.
Cons:
- The platform sometimes crashes or slows down.
- Task automations are available in more expensive plans.
Salesforce Sales Cloud provides a CRM tool that will help businesses improve interactions between customers and other operational departments.
Why I picked Salesforce Sales Cloud: The platform is a widely used CRM platform that allows you to store almost any piece of customer information you have in one place. Salesforce Sales Cloud enables you to track all customers across every stage of your sales cycle, from discovery to closing the deal. Multiple departments can use Salesforce Sales Cloud to forecast revenues and track leads, and collaborate through Salesforce’s other applications.
Salesforce Sales Cloud allows businesses of any size and operating in any industry to accelerate growth by using automation. You can accelerate sales growth through the platform’s Process Builder tool, which provides a simple point-and-click interface that will help you automate processes. Salesforce Sales Cloud can help you create the most complex sales processes that will guide your reps through qualification conversations and recommend when to move to the next steps of the sales cycle.
Salesforce Sales Cloud Standout Features and Integrations
Features include email marketing, lead scoring, audience segmentation, call logging, calendar and reminder tools, task management, contact history, lead management, sales pipeline management, lead nurturing, content management, and document management.
Integrations include 3CX, Bynder, CallTrackingMetrics, CloudTalk, DealRoom, Freshbooks, Freshservice, GetResponse, HoneyBook, monday.com, Outgrow, PandaDoc, Slack, Twilio, Wrike, and other software options.
Pros and cons
Pros:
- Top-down pipeline monitoring capabilities.
- It creates excellent reports.
- It integrates with a significant number of applications.
Cons:
- There’s a steep learning curve.
- Users can feel lost with all the features available.
Marketo Engage helps businesses accelerate sales by providing features that automate engagement processes across multiple channels.
Why I picked Marketo Engage: The automation tools within the Marketo Engage platform can help facilitate long-term customer relationships via targeted campaigns. You can engage with customers through automated email marketing campaigns with features such as event triggers, performance reports, and automatic updates. Marketo Engage’s goal is to help your business quickly generate relevant sales leads and win more work while minimizing mundane work through automation.
Marketo Engage is suitable for businesses of any size that need a complete lead management solution that will accelerate sales processes. Marketo Engage provides tools such as predictive content, A/B testing, and personalization features to deliver relevant customer engagements throughout your sales lifecycle. You can use the platform to leverage in-depth behavioral data, robust intelligence, and high-level journey flows to engage with your most relevant opportunities.
Marketo Engage Standout Features and Integrations
Features include lead segmentation, performance metrics, campaign management, A/B testing, customer journey mapping, ROI tracking, personalization tools, sales intelligence, dynamic content, drip campaigns, and lead scoring.
Integrations include Bynder, CallTrackingMetrics, Domo, Hootsuite, Improvado, Outgrow, Pipedrive, Salesforce, Slack, Smartsheet, Stripe, Trello, Twilio, Wrike, Zoho CRM, and other software options.
Pros and cons
Pros:
- Easy-to-use interface.
- It’s endlessly flexible.
- Building a smart list is intuitive.
Cons:
- Customer support needs improvement.
- The data importing process is time-consuming.
Other Sales Acceleration Software
Here are some additional sales acceleration software options that didn’t make it onto my shortlist, but are still worth checking out:
- Copper
For integrating with Google Workspace
- Zoho CRM
AI sales assistant
- Pipedrive
For automation
- Chorus.ai
For conversation intelligence.
- Fathom
Zoom AI meeting assistant.
- Gong
For revenue intelligence.
- Allego
For distributed teams.
- Avoma
AI meeting lifecycle assistant.
- Enable Us
For B2B sales enablement.
- Cirrus Insight
For email tracking.
- GetAccept
For engagement analytics
- DealHub
For revenue workflows.
Sales Acceleration Software Selection Criteria
When selecting the best sales acceleration software to include in this list, I considered common buyer needs and pain points like improving lead response time and enhancing sales team collaboration. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Lead prioritization
- Sales pipeline management
- Automated email campaigns
- Analytics and reporting
- CRM integration
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Social media engagement tools
- Customizable dashboards
- Mobile app functionality
- Advanced data visualization
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Minimal learning curve
- Customization options
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars and live demos
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Response time
- Access to a knowledge base
- Live chat support
- Dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Competitive pricing
- Free trial availability
- Discounts for annual plans
- Features included in the base price
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Frequency of updates and improvements
- Overall satisfaction ratings
- Commonly mentioned pain points
- Praise for specific features
- Feedback on customer service
How to Choose Sales Acceleration Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your team? Consider future expansion. Look for solutions that can handle increased data volume and user counts without performance issues. |
| Integrations | Does it connect with your existing tools? Check for CRM, email, and other essential integrations to maintain workflow efficiency. |
| Customizability | Can you tailor the software to suit your processes? Ensure it offers customization options for dashboards and reports to match your specific needs. |
| Ease of Use | Is the interface intuitive for your team? A simple design reduces training time and increases adoption rates. Test the interface for user-friendliness. |
| Cost | Does the pricing fit your budget? Compare plans, watch for hidden fees, and ensure the features you need are included in the price. |
| Security Safeguards | How does it protect your data? Confirm it complies with industry standards and offers encryption, access controls, and regular security updates. |
| Support Availability | When can you reach support? Ensure the vendor offers reliable customer service through various channels like live chat, email, or phone, especially during critical times. |
What is Sales Acceleration Software?
Sales acceleration software is a tool that helps sales teams expedite the sales process. It integrates various functionalities like automated lead generation, lead scoring, efficient communication tools, and detailed analytics into one platform.
This software streamlines the sales cycle, from lead capture to deal closure, by automating repetitive tasks and providing sales representatives with crucial data and resources.
Features
When selecting sales acceleration software, keep an eye out for the following key features:
- Lead prioritization: Helps sales teams focus on the most promising leads, improving conversion rates and efficiency.
- Automated email campaigns: Streamlines communication with prospects, saving time and ensuring consistent follow-ups.
- Analytics and reporting: Provides insights into sales performance, helping teams make informed decisions and refine strategies.
- CRM integration: Ensures seamless data flow between systems, maintaining accurate and up-to-date information.
- AI-driven insights: Offers predictive analysis and recommendations, enabling proactive sales strategies.
- Social media engagement tools: Facilitates interactions with prospects on social platforms, expanding reach and engagement.
- Customizable dashboards: Allows users to personalize their interface, focusing on the metrics and data that matter most.
- Mobile app functionality: Enables sales teams to access tools and information on the go, ensuring productivity anywhere.
- Interactive product tours: Offers guided walkthroughs of the software, enhancing user understanding and adoption.
- Security safeguards: Protects sensitive data with encryption and access controls, ensuring compliance and trust.
Benefits
Implementing sales acceleration software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased productivity: Automated email campaigns and lead prioritization free up time, allowing your team to focus on closing deals.
- Improved decision-making: Analytics and reporting provide insights, helping you make informed choices about sales strategies.
- Enhanced collaboration: CRM integration ensures everyone has access to the same data, promoting teamwork and consistency.
- Proactive sales strategies: AI-driven insights offer predictive analysis, enabling your team to anticipate customer needs.
- Broadened reach: Social media engagement tools help connect with prospects on various platforms, expanding your audience.
- Custom user experience: Customizable dashboards let users focus on relevant metrics, improving their workflow and efficiency.
- Data security: Security safeguards protect sensitive information, ensuring compliance and building trust with clients.
Costs and Pricing
Selecting sales acceleration software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in sales acceleration software solutions:
Plan Comparison Table for Sales Acceleration Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic lead management, limited email campaigns, and basic analytics. |
| Personal Plan | $5-$25/user/month | Advanced email campaigns, CRM integration, and basic reporting tools. |
| Business Plan | $30-$75/user/month | Comprehensive analytics, AI-driven insights, social media tools, and customizable dashboards. |
| Enterprise Plan | $100+/user/month | Full suite of features, advanced security safeguards, dedicated support, and extensive integrations. |
Sales Acceleration Software FAQs
Here are some popular questions that people ask when searching for new sales acceleration software.
What is the difference between CRM and sales acceleration software?
Sales acceleration software focuses on speeding up the sales process, while CRM systems manage customer relationships. You might use sales acceleration tools for lead prioritization or automated emails, whereas CRM systems store customer data and track interactions. Both can integrate to improve overall sales efficiency.
Who uses sales acceleration software?
Sales acceleration software can benefit many users, including:
- Sales Reps: These platforms can enable sales reps to automate repetitive processes and access customer data which helps them work more effectively.
- Marketing Teams: Your marketing teams can use sales acceleration tools to better understand customer preferences and target leads through tailored messaging.
- Executives: Automating specific processes with sales acceleration software will help executive teams save time from administrative tasks and focus on crucial objectives.
- Customer Service Teams: Having quick access to customer data can help customer service teams respond to customers fast with relevant details.
- Data Analysts: Sales acceleration solutions enable data analysts to process significant amounts of data quickly and accurately to get actionable business performance insights.
- Product Managers: Sales acceleration software can help product managers identify product usage trends and make necessary changes to maximize revenue potential.
What are the different types of sales acceleration software?
As the name suggests, the main function of sales acceleration software is to increase sales speed. It can help your company increase sales funnel efficiency. There are various types of sales acceleration platforms that you can use for enhancing sales processes, including:
- Customer Relationship Management (CRM): These tools can help businesses effectively aggregate and manage contact information. CRM can help sales teams identify high-value leads, manage interactions, and tailor experiences for contacts, thanks to improved data accessibility.
- Prospecting and Qualification: As much as 33% of sales calls can be a waste of time because reps are having conversations with unqualified leads who won’t convert. This makes having systems for lead prospecting and qualification a necessity for sales teams.
- Quote-To-Cash: This can help you manage sales processes and revenues and help sales reps quickly create quotes and effectively manage orders. These tools can accelerate sales by simplifying account and revenue tracking.
- Customer Support: Live chat and ticket management tools are essential platforms in the sales acceleration strategy. They give sales reps a chance to identify customers’ needs and provide effective solutions to fill gaps between products and services and the customers’ expectations.
Can sales acceleration software integrate with my existing tools?
Yes, most sales acceleration software offers integrations with popular tools like CRMs, email platforms, and social media. Check the compatibility with your current systems to ensure smooth data flow. Integration helps maintain workflow efficiency and reduces the need for manual data entry.
How do I know if my team needs sales acceleration software?
If your team struggles with managing leads, slow response times, or inefficient sales processes, sales acceleration software could help. Evaluate your current challenges and consider if features like automated emails or lead scoring could address them. A trial period can also help assess its impact on your workflow.
Is sales acceleration software suitable for small businesses?
Yes, sales acceleration software can benefit small businesses by automating tasks and improving lead management. Look for scalable options with pricing plans that fit your budget. Smaller teams can leverage these tools to enhance productivity and focus on high-priority sales activities.
What's Next?
If you're in the process of researching sales acceleration software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.