10 Migliori Software Gratuiti per la Gestione dei Lead del 2026

Mailchimp is a marketing and CRM platform that covers contact management, audience segmentation, lead capture forms, landing pages, and email marketing, with a free plan built for small teams getting started with lead generation.

Who Is Mailchimp Best For?

Mailchimp is a natural fit for small businesses and solo marketers who need a free starting point for capturing and nurturing leads through email and marketing campaigns.

Why I Picked Mailchimp

I've included Mailchimp in my top picks because it lets you build lead-generating landing pages and a basic website presence without leaving the platform. The drag-and-drop landing page builder connects directly to your Mailchimp audience, so anyone who fills out a form on your page lands in your contact list automatically. I also like that you can publish landing pages under a custom domain, which means your lead capture pages look like a real part of your brand rather than a disconnected third-party form.

Mailchimp Key Features

• Contact tagging: Manually apply tags to contacts to organize leads by source, interest, or stage for more targeted follow-up.
• Signup and popup forms: Embed forms on your existing site or trigger popups to capture visitor information directly into your audience.
• Audience dashboard: View a summary of your contact list, including growth trends, top locations, and engagement stats, all in one place.
• Predicted demographics: Uses machine learning to estimate the age range and gender of your audience to inform how you segment and target leads.

Mailchimp Integrations

Mailchimp offers 300+ integrations through its Integrations and Apps Directory, including Shopify, WooCommerce, Salesforce, and more. It also connects with Zapier and provides an API for custom integrations.

What's Free?

Mailchimp offers a free-forever plan for up to 250 contacts, with a maximum of 500 email sends per month and 1 user seat. You also get access to pop-up forms and limited email templates, but email scheduling, branding removal, and automation flows are not included on the free plan.

monday.com CRM is a fully customizable sales automation tool that allows users to handle all their work in one place, offering flexibility and intuitiveness without the need for development help. With features such as centralizing client communication, automating sales processes, and providing a full overview of each deal, monday.com CRM is best for customizable sales automation, making it the ideal choice for boosting productivity and efficiency in managing sales pipelines.

Why I picked monday sales CRM: I selected this tool due to its robust customization options and the breadth of automation capabilities it offers. What distinguishes it is the platform's adaptability, allowing for a tailored fit to specific sales processes and the convenience of centralizing client interactions.

The CRM's deal tracking feature provides a visual sales pipeline that can be customized to reflect a business's unique sales stages, with a drag-and-drop interface for moving deals through the pipeline.

monday sales CRM Standout Features and Integrations

Standout features include its lead capture functionality which allows for the creation of web forms to gather potential customer data directly into the CRM. Also, contact management centralizes all contact information, enabling tracking of interactions and note-taking within individual profiles.

Integrations include Ziflow, Slack, PhoneBurner, DocuSign, QuickBooks, Shopify, Tableau, Aircall, and Tolstoy. You can also access thousands of additional integrations using a paid subscription with Zapier. Finally, its API allows you to build custom integrations with other tools in your tech stack.

Capsule is a CRM software with contact management, workflow automation, email marketing, sales pipeline management, and project management tools.

Why I picked Capsule CRM: Lead information can be added to the contact database, where you can then track all interactions with each contact. You can create and assign custom tags to contacts, and attach relevant documents to contact profiles. The software’s visual sales pipeline helps track leads through the sales funnel, and manage them using the drag-and-drop functionality.

In addition to keeping leads organized and accounted for, this software also helps teams manage projects and tasks. Customizable project boards and calendars give an overview of everything in progress, and you can create tasks related to lead management like appointments and phone calls. The software also has a reporting function that provides sales analytics.

Capsule CRM Standout Features and Integrations

Features include contact data import, profile auto-enrichment, text search, file attachments, email templates, shared inbox, customizable drag-and-drop sales pipeline, Kanban board, tasks and projects, and reporting tools.

Integrations include Akita, Clockify, Google Suite, Help Scout, Mailchimp, Microsoft Suite, Quickbooks, Sage, Toggl, Wufoo, Xero, and Zendesk. Integrately and Zapier can also unlock additional integrations.

Salesflare is a CRM built for small and medium-sized B2B sales teams that want to manage and grow their pipeline without doing extra admin. It keeps track of leads and deals automatically by pulling in emails, meetings, and interaction data from your existing tools.

Why I picked Salesflare: Salesflare’s lead generation tools let you find new leads right from the CRM—search by industry, role, or location without juggling multiple tools. You can pull in contact suggestions, unlock business email addresses with a click, and watch leads flow through custom visual pipelines as you drag and drop them.

It also enriches contact and account data automatically using sources like email signatures and public databases. It also logs emails, calls, meetings, and web interactions without any extra input from you. This helps you keep your lead info up to date and actionable, with no extra chores for your team.

Salesflare Standout Features and Integrations

Features include AI-powered relationship tracking that maps how you're connected to leads, giving you smarter visibility across your team’s network. It sends live notifications whenever leads engage, so you're alerted when people open your emails or visit your site. It's mobile‑ready too—every part of your CRM is accessible on your phone, including business card scanning and call logging.

Integrations include Google Workspace, Intercom, MailChimp, QuickBooks Online, Slack, Stripe, Shopify, and Calendly.

Freshsales is an AI-powered CRM solution by Freshworks designed to assist sales teams in managing their sales processes, capturing and qualifying leads, organizing sales activities, and engaging with customers. 

Why I picked Freshsales: I like Freshsales' AI-powered lead scoring, which intelligently prioritizes leads based on their likelihood to convert. This feature ensures that sales teams focus their efforts on the most promising prospects to help boost conversions. Additionally, Freshsales offers a visually appealing sales pipeline that provides real-time insights into lead status, helping teams manage and track their sales activities.

Furthermore, its built-in email integration allows users to track and engage with leads directly from the CRM, while the workflow automation tools streamline repetitive tasks, saving time and reducing manual errors. The platform’s customizable lead and deal stages offer flexibility, accommodating the unique sales processes of different businesses. 

Freshsales Standout Features and Integrations

Features include sales sequences, workflow automation, email tracking, lead scoring, sales analytics, in-app calling, mobile CRM, omnichannel support, customizable dashboards, and pipeline management.

Integrations include Google Workspace, Microsoft Office 365, Slack, Mailchimp, QuickBooks, Xero, Zapier, Shopify, Zoom, and HubSpot.

EngageBay is a free, all-in-one CRM for small businesses with deal management, marketing automation, and sales workflows.

Why I picked EngageBay: You can manage and segment contacts, create email sequences, and build landing pages with this software. The deal management tool allows you to track leads through your sales funnel, automate follow-ups, and get notified when certain milestones are met. The software’s landing pages, forms, and sticky tags can be used for lead capture.

Teams can also manage lead distribution with the software, and automate lead nurturing tasks like lead scoring, email follow-ups, and sending targeted content. The platform also facilitates contract and quote management, supporting your sales team’s lead conversion efforts.

EngageBay Standout Features and Integrations

Features include email workflow sequences, form and landing page builder, milestone tracking, appointment scheduling, reporting dashboard, Facebook ads, and predictive lead score.

Integrations include Asana, BigCommerce, DocuSign, Google Meet, JotForm, LinkedIn, Outlook, QuickBooks, Shopify, Stripe, Trello, Twilio, Xero, and Zoom. Users with a paid Zapier account can configure additional integrations.

Marketing 360 offers CRM software among its suite of various marketing software tools and services.

Why I picked Marketing 360: The CRM system has lead management tools like a contact database, communication tracking, and task management. You can also manage files and billing in the software, keeping track of relevant documents and payments for each contact. Marketing campaigns can be configured and email and text message communications can be managed with the software.

Teams can also plan and manage their projects through the system, and assign tasks to individuals or groups of employees. Deals can be managed through the customer lifecycle with custom funnel stages. With a paid plan, users also gain access to a dedicated marketing specialist to support their efforts.

Marketing 360 Standout Features and Integrations

Features include contact database, client forms, email automation, appointment scheduling, reputation management, project and task management, ad management, payment processing, reporting, and a mobile app.

Integrations include BigCommerce, Calendly, Facebook, Google Ads, Google Sheets, Gravity Forms, iHome Finder, Jotform, Service Titan, Shopify, and WooCommerce.

SalesRabbit is a sales management app for outside sales teams with lead management, team management, and proposal management capabilities.

Why I picked SalesRabbit: Sales teams working in the field can use this software to pitch their product, collect lead data, track leads through the funnel, and sign contracts on the go. Lead records are connected to a map in the software so door-to-door sales reps can keep track of where they collected their leads and even plan the most efficient routes for follow-up visits. Digital files can be uploaded and connected with lead records, and lead ownership can be set in the software.

Every functionality of the software is housed in a mobile app, so users can keep track of their leads and activity on the go. The paid app also has team management features like messaging, territory mapping, and leaderboards. Real-time performance tracking keeps team leaders updated on each salesperson’s progress throughout the day.

SalesRabbit Standout Features and Integrations

Features include lead sorting, lead qualification, proposal management, map view, appointment scheduler, reminders, and route planning.

Integrations include Airtable, Box, Calendly, Copper CRM, HubSpot, Jotform, Mailchimp, Microsoft Suite, Pipedrive, Salesforce, Wufoo, and Zoho. Additional integrations can be configured with a paid Zapier account.

AWeber is a marketing automation software that has a landing page builder, email marketing tools, signup forms, and more.

Why I picked AWeber: Lead capture begins with the software’s signup form builder, which allows you to capture contact information to build your contact lists, even without a website. You can then send personalized emails to contact lists you create in the system. Subscription and payment plans can be configured through the software, and up-sell and abandoned cart emails can be automated.

This software can benefit small ecommerce businesses selling goods on Etsy or through their own website, or for subscription-based content sellers. Its lead nurturing tools help you build a community and stay connected with your customer base via email automations. Users can process transactions in over 100 currencies and set up membership, subscription-based payments as well as payment plans.

AWeber Standout Features and Integrations

Features include subscriber lists, landing pages, signup forms, email automation, email templates, drag-and-drop email builder, dynamic content, image bank, video content, landing page templates, and simple sales analytics.

Integrations include Facebook, PayPal, Shopify, WordPress, and WooCommerce.

Driftrock is lead management software that covers lead capture, lead validation, lead tracking, and reporting capabilities.

Why I picked Driftrock: This software allows you to capture lead data from over 20 sources, consolidating the information in your CRM. You can also build lead capture forms to collect lead data from your website or custom landing pages. The software validates email addresses, phone numbers, and addresses before syncing lead data to your database, ensuring you have the right contact information for all leads.

Lead tracking can be done with visual sales funnels or charts, giving you an overview of where various opportunities are in your pipeline. You can also manage your lead ads through the platform, which connects to Twitter, TikTok, Instagram, Snapchat, and other ad platforms. Users can create segmented audiences in the platform for more precise targeting.

Driftrock Standout Features and Integrations

Features include lead capture forms, lead capture source connections, CRM export, lead validation, and lead generation dashboard.

Integrations include ActiveCampaign, Amazon S3, Close, Eloqua, Facebook Ads, FreshSales, Google Sheets, HubSpot, Instagram Ads, Intercom, Keap, LinkedIn Ads, Mailchimp, Microsoft Dynamics 365, Pipedrive, Salesforce, Snapchat Ads, TikTok Ads, Twitter Ads, and Zoho CRM.