Os 10 melhores softwares de prospeção de vendas em 2026

Avaliações do melhor software de prospeção de vendas

1. 

   1

   Apollo.io

   Best with real-time verified data

   • Free plan + 14-day free trial + free demo available
   • From $49/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Apollo.io is an all-in-one sales prospecting platform built on a 210M+ contact database, combining advanced prospect search, CRM data enrichment, multi-step outreach sequencing, and a built-in dialer.

   Who Is Apollo.io Best For?

   Apollo.io suits small and mid-market B2B sales teams that run outbound motions and need prospecting data and outreach tooling without managing multiple separate platforms.

   Why I Picked Apollo.io

   Apollo.io earns its spot on my shortlist because the depth of its filtering sets it apart from most prospecting tools I've tested. I use the technographic and hiring-signal filters together to zero in on companies actively scaling a specific tech stack, which tightens my list before a single email goes out. The 7-step email verification runs continuously, so the data I'm exporting today reflects actual contact reality, not a snapshot from six months ago.

   Apollo.io Key Features

   • AI-powered lead scoring: Ranks and prioritizes prospects based on fit and likelihood to convert using machine learning.
   • Conversation intelligence integration: Connects to call recording and analysis tools to push insights directly into prospect records.
   • Website visitor de-anonymization: Identifies anonymous website traffic and maps visitors to known company and contact data.
   • Territory and routing automation: Assigns new leads to reps or territory groups using customizable rules within Apollo’s administrative controls.

   Apollo.io Integrations

   Apollo.io offers native integrations with Salesforce, HubSpot, Outreach, Salesloft, Marketo, SendGrid, LinkedIn, Gong, Chorus, Slack, and Aircall, and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Built-in sequencing removes need for extra tools
   • Real-time email verification catches bad data
   • Massive verified contact database (210M+ contacts)

   Cons:

   • Credit limits restrict high-volume prospecting
   • Data accuracy drops outside North America
   Learn more about Apollo.io:

   • Check out Apollo.io on their website
   • Read my in-depth review of Apollo.io
2. 

   2

   Creatio AI CRM

   Best for 360-degree contact views

   • Not available
   • From $40/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   CRM Creatio is a no-code platform that offers CRM, sales, and marketing features to help businesses of all sizes enhance their processes. It's highly customizable to fit your unique needs.

   Why I Picked CRM Creatio: I like its 360-degree customer view, which provides a holistic perspective of each customer and prospect by consolidating data from various touchpoints. This feature allows sales teams to understand customer needs better and tailor their approaches accordingly. Additionally, the lead and opportunity management tools automate the entire lead lifecycle, from capturing and nurturing leads to converting them into loyal customers. This automation not only saves time but also ensures that no potential sales opportunity is overlooked.

   CRM Creatio Standout Features & Integrations

   Features include workflow automation, customizable dashboards, real-time analytics, AI-assisted app development, contact and account management, task management, and performance management.

   Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

   Pros and Cons

   Pros:

   • A scalable solution
   • No-code platform
   • Extensive customization options

   Cons:

   • Customizing the platform can be time-consuming
   • Learning curve for new users
   Learn more about Creatio AI CRM:

   • Check out Creatio AI CRM on their website
   • Read my in-depth review of Creatio AI CRM
3. 

   3

   monday CRM

   Best for customizable automations for your sales pipeline

   • 14-day free trial + free demo available
   • From $12/user/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Monday sales CRM is a customizable customer relationship management tool designed to centralize client interactions and automate sales processes. It provides customizable dashboards for enhanced visibility into the sales pipeline and is recognized for its ability to facilitate a comprehensive and efficient sales cycle through extensive automation and data visualization capabilities on a low-code/no-code platform.

   Why I Picked monday sales CRM: monday sales CRM places a strong emphasis on customization and automation capabilities, which are critical for managing sales processes effectively. What distinguishes it from other tools is its user-friendly interface and the ability to extensively customize workflows to fit unique business needs. Monday sales CRM to be best for customizable sales automation because it enables teams to automate repetitive tasks and provides a clear visualization of the sales funnel, which can improve efficiency and sales outcomes.

   monday sales CRM Standout Features & Integrations

   Features include lead and contact management, customizable pipelines, sales automation, performance tracking, integration with various tools, advanced reporting and analytics, email tracking and synchronization, task and project management, mobile app support, and customizable templates and forms.

   Integrations include Slack, Google Drive, Gmail, Google Calendar, Jira, GitHub, Trello, Dropbox, Typeform and many more, accessible through a paid plan with Zapier.

   Pros and Cons

   Pros:

   • Advanced reporting and analytics
   • Robust integration capabilities
   • High customizability & automation-friendly

   Cons:

   • Slight learning curve
   • Limited native email marketing features
   Learn more about monday CRM:

   • Check out monday CRM on their website
   • Read my in-depth review of monday CRM
   • Explore best alternatives to monday CRM
4. 

   4

   Coresignal

   Best for targeting decision-makers

   • Free plan available
   • From $49/month

   Visit Website

   

   Coresignal is a data provider that helps businesses make informed decisions by offering access to rich datasets about companies, employees, and job postings.

   Why I Picked Coresignal: I picked Coresignal as a sales prospecting software because it gives your team detailed company data through its Company API—helping you spot ideal prospects based on industry, size, location, and funding. Its Employee API is useful for zeroing in on decision-makers within those companies by giving you insights like job titles, seniority, and work history. The Jobs API also plays a key role by surfacing companies that are actively hiring, which often signals growth and a higher likelihood of sales readiness.

   Coresignal Standout Features & Integrations

   Features include data enrichment capabilities, customizable data delivery frequencies, access to technographic data, detailed funding information, employee review scores, website traffic analytics, workforce trend analysis, and salary data insights.

   Integrations aren't available natively, but Coresignal delivers data through flat files and APIs so you can connect it to your own systems as needed.

   Pros and Cons

   Pros:

   • Historical data access supports trend analysis and forecasting
   • Regular updates ensure data freshness and relevance
   • Comprehensive datasets covering companies, employees, and job postings

   Cons:

   • Technical setup required
   • The extensive data volume might be overwhelming for users
   Learn more about Coresignal:

   • Check out Coresignal on their website
5. 

   5

   Bigin by Zoho CRM

   Best for pipeline management

   • Free plan available
   • From $7/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bigin by Zoho CRM is crafted for small businesses that want to enhance their sales processes. It offers features that support sales prospecting, making it a valuable tool for improving customer relationships and managing sales pipelines.

   Why I Picked Bigin by Zoho CRM: I picked Bigin because it gives you pipeline tools that help track deals through every stage, so you never miss a follow-up. You can connect with leads across multiple channels—like email and built-in telephony—making it easy to reach people where they are. I also like how it automates repetitive tasks, so you can spend more time selling and less time on admin. You can tailor it to your unique sales process, which is a big win for small teams with specific workflows.

   Bigin by Zoho CRM Standout Features & Integrations

   Features include customer management that allows for detailed tracking and segmentation of your prospects, helping you personalize your approach. The analytics feature provides insights into your sales performance, aiding informed decisions about your prospecting strategies. Bigin also supports team collaboration with tools that enable your team to work together, ensuring everyone is aligned in sales efforts.

   Integrations include Zoho Mail, Zoho Desk, Zapier, Google Workspace, Microsoft 365, Mailchimp, Calendar, Slack, Zoom, and Docusign.

   Pros and Cons

   Pros:

   • Simple to set up for immediate use
   • Allows easy tracking of multiple pipelines
   • Offers custom forms for data collection

   Cons:

   • Limited flexibility in custom report creation
   • Lacks mapping features for routing contacts
   Learn more about Bigin by Zoho CRM:

   • Check out Bigin by Zoho CRM on their website
6. 

   6

   UpLead

   Best for finding accurate contact data for your top prospects

   • 7-day free trial + free demo available
   • From $74/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   This lead generation software is designed to be an essential prospecting tool that can help any business manage their account-based marketing with targeted sales generation, opportunity engagement, and real-time email verification. You can build customizable B2B prospect lists, configure your criteria for ideal leads, and engage with prospects through email and chat.

   Why I picked Uplead: I chose this solution for my list because of their high accuracy for data verification and validation. After grabbing a prospect’s contact data, including mobile numbers, direct dial numbers, and email addresses, you can use their real-time email verification tool to ensure the information you have is correct.

   Uplead Standout Features and Integrations

   Standout features include bulk lookup using over 40 data points to look up prospects in real time, data enrichment that improves your contacts with over 50 data points, and intent data to gauge when a prospect is actually ready to buy.

   Integrations include Close, Copper, Dynamics 365, Insightly, Mailshake, Nimble, Outreach, Pipedrive, Salesforce, and Zapier.

   Pros and Cons

   Pros:

   • An intensive commitment to data accuracy
   • Alternative import options for non-integrated CRMs
   • Easy to learn and navigate

   Cons:

   • Limited pricing flexibility for low volume leads
   • Unlimited lead generation is expensive
   Learn more about UpLead:

   • Check out UpLead on their website
7. 

   7

   Groove

   Best for addressing the security and scalability needs of enterprises

   • Not available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   As a sales productivity platform, Groove focuses on building connections. Their platform targets communication tools for better team support, repeatable playbook templates to enhance the buyer journey, and tech stack connections to improve visibility that compound decision-making and data insights.

   Why I picked Groove: This platform caught my eye because of its native Salesforce integration. The app really prioritizes engaging on top of Salesforce in order to eliminate the need to map fields or sync two systems. Data remains secure and up to date no matter what you’re doing.

   Groove Standout Features and Integrations

   Standout features include a scalable prospecting tool that personalizes emails, LinkedIn messages, calls, and SMS, as well as advanced activity capture and accurate sales reporting through automated Salesforce interactions.

   Integrations include Cloudtalk, Constant Contact, ExecVision, Gmail, Gong.io, LinkedIn for Business, Microsoft Outlook, Salesforce, Seismic, and Spinify.

   Pros and Cons

   Pros:

   • No steep learning curve
   • Seamless user-experience for onboarding
   • Simple design for intuitive navigation

   Cons:

   • Limited specificity in email templates
   • Limited editing options in the Flow tool
   Learn more about Groove:

   • Check out Groove on their website
8. 

   8

   Cognism

   Best for getting B2B phone numbers and email addresses

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   With this global sales intelligence platform, you can use an internationally compliant database of emails and phone numbers to get worldwide sales coverage of B2B contacts that put you in touch with the decision-makers your team is looking for. You can use this tool to find prospects, update stale data, and populate missing data points.

   Why I picked Cognism: Cognism is on my list because it does so much more than just provide you with the contact information for potential prospects. This platform also ensures a 98% accuracy rate for these contacts for high-quality lists that deliver better returns. You can build highly targeted campaigns in less time with their prospector tool.

   Cognism Standout Features and Integrations

   Standout features include compliant mobile data that’s been cleaned against a global do-not-call list and advanced sales intelligence that offers more targeted data for when to contact, who to contact, and what to say.

   Integrations include HubSpot, Microsoft Dynamics, Outreach, Pipedrive, Salesforce, SalesLoft, and Zapier.

   Pros and Cons

   Pros:

   • Dedicated customer support rep for each account
   • GDPR compliant contact data
   • 98% accuracy for contact data

   Cons:

   • Large lists cause a bit of a lag
   • Limited search filters for contacts in CRM
   Learn more about Cognism:

   • Check out Cognism on their website
   • Read my in-depth review of Cognism
9. 

   9

   Reply

   Best for automating personalized communication with prospects

   • Free 14-day trial + free demo available
   • From $89/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   As a sales prospecting software, Reply helps your team build targeted prospect lists from their free database of over 100 million contacts. This platform can also help you streamline your sales process through AI tools that handle email template creation, outreach sequences, email prioritization, and email responses.

   Why I picked Reply: This platform made my list because it leverages AI to automate many of your manual communication needs. Whether you’re dealing with booking calls or handling objections, the Jason AI tool can respond to incoming emails on your behalf.

   Reply Standout Features and Integrations:

   Standout features include automated multi-channel outreach through email, social media, and SMS and Jason AI — the first B2B conversational AI that’s powered by ChatGPT.

   Integrations include Gmail, Hightouch.io, HubSpot, Hyperise, Integrately, LimeLeads, LeadFuze, Make, noCRM.io, and Zoho CRM.

   Pros and Cons

   Pros:

   • Intuitive and minimalist UX
   • Very responsive support team
   • Easy to use and learn

   Cons:

   • Limited export options for responses to outreach
   • Limits on how many emails you can send per day
   Learn more about Reply:

   • Check out Reply on their website
10. 

    10

    Hunter

    Best as an all-in-one email outreach solution

    • Free plan available
    • From $49/month

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    If your sales strategy is focused on closing deals over email, Hunter is the platform that is designed for email outreach and drip campaigns. With their arsenal of tools, you can send cold emails, insert images into your emails, and export domain search results to your other tools. You can use their prospecting tool to find emails on company websites, handle follow-ups, and verify domains.

    Why I picked Hunter: I put Hunter on this list because they take their features beyond simply prospecting. You can use their tools to verify domains and track prospects who have opened your emails. Guarantee accurate contact information and monitor contact progress to gain valuable insights into your campaign performance.

    Hunter Standout Features and Integrations:

    Standout features include a domain search tool to find the best contact person directly on a prospect’s website, email finder that helps sales professionals find an email based on a prospect’s name, and email verifier that ensures accurate contact information.

    Integrations include Captain Data, HubSpot, Kimoby, Lyne.ai, PhantomBuster, Pipedrive, Salesforce, Woodpecker.co, Zapier, and Zoho CRM.

    Pros and Cons

    Pros:

    • Very low barrier for entry
    • Simple, user-friendly interface
    • Easy to use with the Chrome extension

    Cons:

    • CC and BCC email options are clunky
    • User navigation can be a little confusing
    Learn more about Hunter:

    • Check out Hunter on their website