15 Best HubSpot Courses To Build New Skills In 2026
HubSpot courses offer a fantastic opportunity to learn from top marketing experts who stay ahead of the latest trends. Here's a quick overview of each course, highlighting who it’s ideal for and why it’s worth your time.
Best HubSpot Courses Shortlist
Here's a shortlist of the best HubSpot courses I think are worth your time in 2026:
- Building Your Business With HubSpot Smart CRM (HubSpot Academy)
- Integrating With HubSpot I: Foundations (HubSpot Academy)
- HubSpot Marketing Hub Software (HubSpot Academy)
- HubSpot CMS for Developers II: Best Practices (HubSpot Academy)
- HubSpot Reporting Certification (HubSpot Academy)
- Lead Management with HubSpot (HubSpot Academy)
- Inbound Marketing Certification Course (HubSpot Academy)
- Learning HubSpot (LinkedIn Learning)
- Introduction to CRM with HubSpot (Coursera)
- HubSpot: Working With a Ticketing System (Coursera)
- HubSpot CRM Training (HubSpot Academy)
- Email Marketing Certification Course (HubSpot Academy)
- Harnessing HubSpot AI: Intelligent Marketing Success (Coursera)
- HubSpot for Marketing Professionals - Fundamentals Course (Udemy)
- Lead Management with HubSpot (Coursera)
Find more details about each course below.
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Overview Of The Best HubSpot Courses
1. Building Your Business With HubSpot Smart CRM (HubSpot Academy)
This course helps you understand and configure HubSpot’s Smart CRM so you can model your data, create custom objects and properties, and build reports that support better business decisions. It’s designed to give business builders a practical foundation in structuring and managing CRM data for growth.
- Who It’s For: Small business owners
- Topics Covered:
- CRM structure
- Data configuration
- Custom objects and properties
- Reporting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 1 hour and 44 minutes
- Eligibility Requirements: None
- Price: Free
2. Integrating With HubSpot I: Foundations (HubSpot Academy)
This course introduces the fundamentals of integrating external tools and systems with HubSpot, giving you practical experience with APIs, data syncing, and integration best practices. It’s ideal for anyone who wants to connect HubSpot with the rest of their tech stack in a clean, scalable way.
- Who It’s For: Developers and technical marketers
- Topics Covered:
- API usage
- Data syncing
- Integration best practices
- Online, In-Person, or Both? Online
- Exam Required? No (quizzes and a practical exercise included)
- Duration: Self-paced
- Hours Of Instruction: 3 hours
- Eligibility Requirements: None
- Price: Free
3. HubSpot Marketing Hub Software (HubSpot Academy)
This certification helps you master the tools and capabilities of HubSpot Marketing Hub so you can plan, execute, and measure effective inbound marketing campaigns. You’ll learn how to manage contacts and content, automate workflows, and analyze performance across channels to support long-term growth.
- Who It’s For: Marketing professionals
- Topics Covered:
- Contact management
- Content marketing
- Email marketing
- Lead generation
- Automation
- SEO
- Social media
- Website design
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: Self-paced
- Hours Of Instruction: 5 hours
- Eligibility Requirements: None
- Price: Free
4. HubSpot CMS for Developers II: Best Practices (HubSpot Academy)
This course gives developers a practical foundation in building with HubSpot CMS, covering everything from templates to dynamic modules. It focuses on helping you create fast, flexible, well-structured websites that perform reliably and are easy for marketers to manage.
- Who It’s For: Developers
- Topics Covered:
- Template creation
- Module development
- Website performance optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 3 hours and 12 minutes
- Eligibility Requirements: None
- Price: Free
5. HubSpot Reporting Certification (HubSpot Academy)
This certification course teaches you how to build custom reports and dashboards that help teams across marketing, sales, and service work smarter. You’ll learn how to interpret data, surface meaningful insights, and use reporting to guide business decisions with confidence.
- Who It’s For: Business analysts and marketers
- Topics Covered:
- Custom reports
- Dashboards
- Data analysis
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: Self-paced
- Hours Of Instruction: 5 hours and 42 minutes
- Eligibility Requirements: None
- Price: Free
6. Lead Management with HubSpot (HubSpot Academy)
This course helps business owners, sales professionals, and marketing managers build and refine their lead management strategy by guiding them through segmentation, qualification, nurturing, and prioritization to convert more leads into loyal customers.
- Who It’s For: Business owners, sales professionals, and marketing managers
- Topics Covered:
- Lead segmentation
- Lead qualification
- Lead nurturing
- Lead prioritization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 3 hours and 37 minutes
- Eligibility Requirements: None
- Price: Free
7. Inbound Marketing Certification Course (HubSpot Academy)
This certification course gives you a solid foundation in inbound marketing by teaching you how to attract, engage, and nurture your audience across channels. You’ll learn how to create useful content, build a social media strategy, and guide prospects through the buyer’s journey with confidence. It’s designed to help you apply inbound principles in a practical, measurable way.
- Who It’s For: Marketing professionals
- Topics Covered:
- Content creation
- Social media strategy
- Lead nurturing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: Self-paced
- Hours Of Instruction: 4 hours and 54 minutes
- Eligibility Requirements: None
- Price: Free
8. Learning HubSpot (LinkedIn Learning)
This beginner-friendly guide walks you through the essentials of using HubSpot—from setting up the CRM to building email campaigns and managing leads—so you can confidently navigate the platform and streamline marketing and sales workflows.
- Who It’s For: Beginners
- Topics Covered:
- CRM setup
- Email marketing
- Lead management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: Approximately 1–2 hours
- Eligibility Requirements: None
- Price: Free
9. Introduction to CRM with HubSpot (Coursera)
This guided project gives beginners a hands-on introduction to using HubSpot CRM, showing you how to set up contacts and deals, send a marketing email, and customize a dashboard to track your progress. It’s focused on practical application so you can start using CRM tools immediately.
- Who It’s For: Beginners
- Topics Covered:
- CRM setup
- Contact management
- CRM tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 2 hours
- Eligibility Requirements: None
- Price: Free
10. HubSpot: Working With a Ticketing System (Coursera)
This guided project introduces beginners to using the ticketing system inside HubSpot so you can create, manage, and resolve support tickets within a unified platform. You’ll get practical experience navigating contacts, conversations, integration with Gmail/Calendar, and the ticket workflow from creation to close.
- Who It’s For: Customer support professionals
- Topics Covered:
- Ticket creation
- Ticket management
- Ticket resolution
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 1 hour
- Eligibility Requirements: None
- Price: Free
11. HubSpot CRM Training (HubSpot Academy)
This course shows you how to configure your HubSpot CRM, manage contacts, and leverage built-in tools to streamline operations and scale your business effectively. It’s tailored for anyone aiming to boost efficiency and support growth through better CRM use.
- Who It’s For: Business owners and sales professionals
- Topics Covered:
- CRM setup
- Contact management
- CRM tools
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 41 minutes
- Eligibility Requirements: None
- Price: Free
12. Email Marketing Certification Course (HubSpot Academy)
This certification course guides you through the fundamentals of email marketing using HubSpot tools, helping you build campaigns, segment audiences, and analyze performance for better engagement and conversion. It stands out by combining practical platform skills with strategic thinking around communication and metrics.
- Who It’s For: Marketing professionals and small business owners
- Topics Covered:
- Email campaign creation
- Segmentation
- Email performance analysis
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: Self-paced
- Hours Of Instruction: 4 hours
- Eligibility Requirements: None
- Price: Free
13. Harnessing HubSpot AI: Intelligent Marketing Success (Coursera)
This guided project shows you how to use HubSpot’s AI features to streamline your marketing, make smarter decisions, and improve your results with less effort. You’ll get hands-on experience applying AI to real marketing tasks so you can work faster, personalize more effectively, and confidently integrate AI into your day-to-day workflow.
- Who It’s For: Marketing professionals
- Topics Covered:
- AI-driven marketing strategies
- Automation
- Data analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Self-paced
- Hours Of Instruction: 2 hours
- Eligibility Requirements:
- Basic Digital Marketing Knowledge
- Content Creation Experience
- Familiarity with CRM/Marketing Tools
- Analytical Skills
- HubSpot Account
- Price: Free
14. HubSpot for Marketing Professionals - Fundamentals Course (Udemy)
This course gives beginners a practical, approachable introduction to using HubSpot’s marketing tools, even if they’ve never touched the platform before. You’ll learn how to manage contacts, build emails, capture leads, and create simple web pages so you can start running real campaigns with confidence.
- Who It’s For: Marketing professionals and beginners
- Topics Covered:
- CRM management
- Email marketing
- Lead capture
- Website creation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 hours and 47 minutes
- Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Membership Required
- $74.99 Full Lifetime Access
- $21 per month
15. Lead Management with HubSpot (Coursera)
This course helps business owners and sales professionals build a complete lead-management strategy using HubSpot’s tools. You’ll learn how to segment, qualify, nurture, and prioritize leads so you can improve handoffs, increase conversion rates, and maintain a healthier pipeline. It’s designed to give you a structured, repeatable process for managing leads at every stage of the journey.
- Who It’s For: Business owners and sales professionals
- Topics Covered:
- Lead segmentation
- Lead qualification
- Lead nurturing
- Lead prioritization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 weeks (self-paced)
- Hours Of Instruction: Approximately 22 hours
- Eligibility Requirements: None
- Price: Free
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