Creatio Pricing Tiers & Costs
Criteo is a leading commerce media platform that uses AI-driven ad technology to help businesses deliver personalized ads, optimize customer acquisition, and boost conversions across the web. It provides robust functionality that helps your team manage and automate business processes end-to-end. The Creatio platform includes no-code tools and low-code builders to streamline workflows, sales processes, sales automation, marketing automation, and service automation.
It’s important to CROs because it connects advertising spend to measurable revenue, enabling data-driven decisions that improve sales performance and maximize ROI
When it comes to cost, Creatio pricing aligns with typical subscription models seen in similar CRM solutions and service tools, offering various options to suit different use cases.
Need expert help selecting the right tool?
How Much Does Creatio Cost?
Creatio pricing starts at approximately $25 per user per month. Pricing details aren’t publicly available; you’ll need a custom quote (pricing plan via sales) similar to other CRM enterprise software.
This model suits enterprises and industries needing tailored solutions. Plans differ in terms of features, user numbers, and custom modules, which explains the quote-only approach.
Creatio CRM positions itself as a premium CRM/marketing platform with a demo available to explore its out-of-the-box functionality and optional add-ons (which may carry additional cost).
Creatio Plans & Pricing Tiers
Creatio structures its pricing tiers based on features, team size, and support access. Each tier typically offers varying levels of functionality, with options for custom modules, API access, and integrations (e.g., Microsoft, Salesforce).
Pricing isn’t publicly available and is based on third-party estimates. Here’s a breakdown of Creatio pricing tiers:
| Plan Name | Pricing (Monthly/Annual) | Key Features Included | Best For |
| Essential | Approximately $25/month | Core CRM features, process management & workflows, basic analytics, templates, knowledge base | Small teams |
| Advanced | Approximately $50/month | Advanced analytics & forecasts/sales forecasts, marketing automation, lead management, mobile apps, omnichannel/multichannel communications, permissions | Medium-sized businesses |
| Enterprise | Custom quote | Full customization, premium customer support & support teams, AI-powered tools (e.g., ai tokens), real-time data dashboards, API/integration limits, dedicated CSM | Large enterprises |
How to Choose The Right Creatio Plan
Navigating Creatio pricing can seem overwhelming, but focusing on a CRM/service tool that aligns with your business needs is key. Consider integrations, compliance, and team size to make an informed decision.
Evaluate Feature or Integration Requirements
- Does your team need advanced marketing automation and segmentation? If you run omnichannel campaigns, ensure the Creatio platform supports required channels out of the box.
- Which CRM features are non-negotiable for your team? Determine which CRM tools are essential to avoid paying for unused features (e.g., lead management, sales automation, dashboards, real-time data).
- Do you require extensive analytics capabilities? Teams that require robust data insights and forecasts/sales forecasts to plan capacity and revenue should prioritize plans that offer advanced analytics.
- Are there specific integrations you can't do without? Check if Creatio supports specific apps/API integrations you can’t do without (e.g., Microsoft 365, Salesforce, telephony).
- How important is file management to your operations? If file management is crucial, ensure that Creatio provides the needed tools. Will templates, a knowledge base, and workspace collaboration enhance your support teams' effectiveness?
- Will your team benefit from project management features? Teams focused on project delivery should consider plans with strong task management support.
Evaluate Security, Compliance & Scalability
- Is data security a top priority for your team? Validate permissions, audit logs, and Gartner/Forrester-recognized practices to ensure Creatio meets your security standards to protect sensitive information.
- Does your industry have specific compliance requirements? Evaluate if Creatio supports the necessary compliance measures for your sector.
- How scalable does your solution need to be? Consider future growth and ensure Creatio can scale with your business. How quickly do you need time-to-value? Inquire about out-of-the-box accelerators and their corresponding use cases.
- Are there multinational considerations in your operations? Do you need multi-region or multichannel support? If you operate globally, ensure Creatio can handle multiple currencies and languages.
- Do you handle sensitive legal or financial data? Confirm that Creatio can securely manage such data to avoid compliance issues.
- Will your team require significant data storage? Check if Creatio offers plans with adequate storage to meet your needs.
- Will you grow into more advanced functionality (AI, AI-powered assistants using AI tokens)?
Creatio Pricing Compared to Alternatives
Creatio CRM is generally considered premium versus lighter CRM software options. It offers rich functionality and low-code/no-code tools, positioning it as more expensive than simpler alternatives.
Key capabilities (AI, advanced marketing automation, deeper API limits) may be gated behind higher-tier plans or add-ons. Larger enterprises and regulated industries often find the most value due to end-to-end process management and real-time data visibility.
Analysts like Gartner and Forrester often note platform breadth (check latest reports) when comparing CRM platforms that combine marketing platform features with sales automation and service automation.
Comparison Chart: Creatio vs. Alternatives
Wondering how Creatio pricing compares to other tools? Build a comparison chart that breaks down the costs of other service management tools side-by-side: pricing plan, core functionality, API limits, add-ons/additional cost, AI features (ai tokens), and time-to-value.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for customizable CRM solutions | 14-day free trial | From $29/user/month (billed annually) | Website | |
| 2 | Best for managing your entire sales cycle | 14-day free trial | From $12/user/month (billed annually, min. 3 seats) | Website | |
| 3 | Best for sales pipeline visualization | 14-day free trial | From $14/user/month (billed annually) | Website | |
| 4 | Best customizable CRM | 14-day free trial | From $25/user/month (billed annually) | Website | |
| 5 | Best for automated lead tracking | 30-day free trial | From $29/user/month (billed annually) | Website | |
| 6 | Best for smart, simple CRM solutions | 14-day free trial + free plan available | From $18/user/month (billed annually) | Website | |
| 7 | Best for integrating with current systems | Free plan available | From $15/user/month (billed annually) | Website | |
| 8 | Best for AI-powered customer insights | Free demo available | Pricing upon request | Website | |
| 9 | Best for remote and hybrid teams | 15-day free trial | $14/user/month (billed annually) | Website | |
| 10 | Best for small manufacturers | 30-day free trial | From $49/user/month | Website |
What Affects Creatio Pricing?
Pricing for Creatio varies based on specific needs and configurations, impacting how you tailor the tool to fit your team's unique requirements:
- Number of users: Typically, more users mean higher costs, so scale your plan to match your team size.
- Feature tier: Advanced functionality (AI, marketing automation, sales automation) sits in higher tiers.
- Usage volume: Data/storage, API calls, or omnichannel messaging can impact price..
- Support requirements: Premium customer support/support teams SLAs add cost.
- Customizations: Heavy business process/process management work, no-code tools apps, or AI-native CRM features may be priced separately.
- Integrations: Native vs. Custom (Salesforce, Microsoft) and API Throughput.
- Add-ons: Advanced analytics, AI tokens, messaging channels, or additional workspaces may incur an extra cost.
Additional Costs to Watch Out For
Many vendors don’t disclose the full cost upfront, leading to surprises. Understanding what might not be included in the base price of Creatio can help your team avoid budget overruns or limited access. Consider writing a request for proposal to clarify these details. Clarify what’s not in the base pricing plan.
Setup Fees or Onboarding Costs
Setup fees can cover initial configuration and training, applying when you first implement Creatio. Data migration may affect time-to-value. These costs might not be included in your base price, so ask about them during negotiations. Your team should inquire if these fees are waived for higher-tier plans or billed separately.
Premium Support Tiers
Premium support often includes faster SLAs and dedicated support teams. If your team needs extensive help, this cost can add up. Check if premium support is part of a higher-tier plan or if it's an additional charge, and request a full cost breakdown.
Custom Integrations or API Usage
If your team requires high-volume API, connectors, or apps, these costs can vary depending on the complexity and number of integrations. Ensure you ask about these fees upfront, as they may not be publicly disclosed.
Usage Overages
Usage overages occur when your team exceeds the allocated limits of your plan, such as data storage, real-time data events, or channel messages. These can quickly increase costs if not monitored. Inquire about usage limits and overage charges to avoid unexpected fees.
Regulatory or Compliance Costs
If your industry has specific compliance needs, Creatio may charge additional fees to meet these requirements. These costs can impact your budget if not planned for. Discuss compliance requirements and any associated costs with Creatio to ensure you're fully informed.
Is Creatio Worth the Cost?
Creatio CRM delivers strong value for mid-to-large teams that want to streamline end-to-end business processes and work with low-code/no-code tools. Organizations see ROI from faster time-to-value, unified workflows, and consolidated apps across sales automation, marketing automation, and service automation.
- Strong automation/workflows and process management improve efficiency.
- Excellent customer support and knowledge base simplify adoption.
- Flexible API/integrations and templates adapt to many use cases.
Many companies in finance and healthcare praise its adaptability and feature set, making it a popular choice in these sectors alongside specialized CRM solutions.
Creatio Pricing FAQs
Here are answers to a few common questions about Creatio pricing:
Does Creatio offer a free trial or pilot?
Yes, there’s a free trial to explore Creatio CRM functionality before committing. Helpful for validating use cases and time-to-value without upfront spend.
Are discounts available for nonprofits or multi-year contracts?
Creatio offers discounts for nonprofits and those committing to multi-year contracts. Ask sales about pricing plan incentives and multi-year pricing for predictable budgets.
What’s the average onboarding time?
A few weeks on average, depending on complexity, workflows, sales processes, and integrations (e.g., Microsoft, Salesforce).
Is the pricing likely to increase after the first year?
Possibly—confirm renewal terms, escalators, and any additional cost tied to add-ons, API volume, or AI tokens.
How flexible is Creatio's pricing for growing teams?
It scales well across tiers and use cases; discuss how Creatio pricing adapts as functionality or permissions expand.
Can Creatio pricing be customized for specific needs?
Yes—pricing model is quote-based. Share your business needs (AI, omnichannel, real-time data, regions) for accurate Creatio pricing.
What’s Next
If you’re researching Creatio pricing or service management tools, connect with a SoftwareSelect advisor for free recommendations.
You’ll receive a shortlist tailored to your business needs, use cases, and target functionality, along with guidance on pricing plan negotiations and time-to-value.
From $25/user/month (billed annually)
Free trial available
