8×8 Review: Pros, Cons, Features, and Pricing Explained
8x8 is an all-in-one sales coaching software and VoIP system designed to help revenue operations teams improve sales performance through integrated communication, telephony, and coaching tools. For RevOps leaders struggling with fragmented workflows, inconsistent coaching, and limited visibility into rep performance, 8x8 offers a unified platform that connects voice, video conferencing, and messaging with actionable insights. In this review, you'll find a detailed look at 8x8's features, best and worst use cases, pros and cons, and pricing—so you can decide if it fits your team's sales coaching needs.
8x8 Evaluation Summary
- From $24/month (billed annually)
- Not available
Why Trust Our Software Reviews
8x8 Overview
When judging 8x8 as a sales coaching software, its integrated communication suite and real-time call analytics set it apart for teams prioritizing unified workflows. The interface is intuitive, onboarding is straightforward, and integrations with CRM and productivity tools are strong. While its coaching analytics aren't as deep as some niche platforms, the pricing is competitive and support is responsive. If you're selecting a solution for distributed sales teams that need reliable call recording, live feedback, and easy setup, 8x8 is a smart choice—especially for organizations already invested in cloud communications.
pros
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Wide array of CRM integrations
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Flexible pay-as-you-go and subscription pricing options
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Real-time call recording and monitoring for coaching sessions
cons
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Limited built-in sales-specific coaching templates
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Occasional bugs with conferencing and call features
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Lacks advanced sales coaching analytics and reporting
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Real-Time Call Recording
Capture every phone call and voicemail for later review and coaching feedback. Managers can use recordings to highlight strengths and improvement areas.
Live Call Monitoring
Supervisors can listen in on active calls to provide instant coaching. This helps reinforce best practices during real sales conversations.
Omnichannel Messaging
Engage with prospects and customers across SMS, WhatsApp, and team messaging from one platform. This ensures sales teams never miss a touchpoint.
Call Queues and Forwarding
Manage incoming calls efficiently with call queues that route customers to the next available rep. Call forwarding ensures no calls are missed by redirecting them to the right team member.
Interactive Voice Response (IVR)
Automate call routing with auto attendant functionality and gather caller information before connecting to a rep. This PBX functionality helps sales teams prioritize outreach.
Flexible Pricing Models
Choose between pay-as-you-go or subscription plans to match your business needs. This allows both small and large teams to scale affordably.
Ease of Use
8x8 is widely regarded as user-friendly, with a clean interface and intuitive navigation that make onboarding straightforward for new users. Most users report that setting up call recording, monitoring, and messaging features requires minimal training. The platform's dashboard centralizes key coaching tools, reducing time spent switching between apps. However, some users note occasional glitches with call features, but overall, 8x8's usability supports efficient coaching and daily workflow management for sales teams.
Integrations
8x8 integrates with Salesforce, Microsoft Teams, HubSpot, Google Workspace, Zendesk, Netsuite, Zoho, Bullhorn, Freshdesk, and Okta, among others.
8x8 also offers APIs and connects with third-party integration tools like Zapier for expanded automation and connectivity.
8x8 Specs
- 2-Factor Authentication
- API
- Audio Recording
- Auto Dialer
- Automatic Call Distribution
- Call Disposition
- Call Logging
- Call Monitoring
- Call Recording
- Call Scripting
- Call Tracking
- Chat
- Click-to-Dial
- Contact Management
- Contact Sharing
- CRM Integration
- Dashboard
- Data Export
- Data Import
- Data Visualization
- External Integrations
- File Transfer
- Hardware Integration
- Interactive Voice Response
- Mobile App
- Multi-User
- Notifications
- Report & Compliance
- Scheduling
- SMS
- Softphone
- Video
