10 melhores CRMs para pequenas empresas analisados para 2026

Avaliações dos melhores CRM para pequenas empresas

1. 

   1

   monday CRM

   Best for customizable workflow

   • 14-day free trial + free demo available
   • From $12/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If your small business needs a CRM that adapts to your unique sales or service process, monday CRM offers a flexible platform for building custom workflows. It’s especially useful for teams that want to design their own pipelines, dashboards, and automations without relying on rigid templates. monday CRM is a strong choice for businesses that value visual project management and want to tailor every stage of their customer journey.

   Who Is monday CRM For?

   Cross-functional teams that want a visual, customizable CRM embedded within a broader work management system.

   Why I Picked monday CRM

   What sets monday CRM apart is how deeply you can customize every aspect of your workflow, which is especially valuable for small businesses with unique processes. You can build custom pipelines, add unlimited columns, and design dashboards that reflect your team’s priorities. I appreciate that monday CRM lets you automate repetitive tasks and set up conditional logic, so your CRM adapts as your business grows. For teams that want a CRM to fit their way of working—not the other way around—monday CRM offers unmatched flexibility.

   monday CRM Key Features

   Some other features in monday CRM that small businesses may find valuable include:

   • Email Integration: Connect your email accounts to send, receive, and track messages directly within the CRM.
   • Activity Timeline: View a chronological history of all interactions and updates for each contact or deal.
   • Document Management: Store, share, and collaborate on files related to deals and contacts.
   • Mobile App: Access and update your CRM data from anywhere using dedicated iOS and Android apps.

   monday CRM Integrations

   Integrations include over 200 third-party applications, such as Salesforce, Mailchimp, Aircall, Pandadoc, and Twilio.

   Pros and Cons

   Pros:

   • 24/7 customer support
   • Easy to develop and implement automations
   • Unlimited boards to organize clients, projects, and processes

   Cons:

   • All plans have a three-user minimum
   • No customizable reports
   Learn more about monday CRM:

   • Check out monday CRM on their website
   • Read my in-depth review of monday CRM
   • Explore best alternatives to monday CRM
2. 

   2

   Attio

   Best for automation capabilities

   • Free plan + 14-day trial + demo available
   • From $44/user/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Attio is a CRM platform built for teams that want to automate and customize their customer management workflows. It’s a strong fit for small businesses that need flexible data organization and advanced automation without heavy setup. If your team wants to streamline repetitive tasks and adapt CRM processes as you grow, Attio offers a modern approach.

   Who Is Attio Best For?

   Fast-growing startups and modern revenue teams that want a highly flexible, automation-first CRM with customizable data structures.

   Why I Picked Attio

   I picked Attio because its automation capabilities stand out for small businesses that want to reduce manual work and keep processes consistent. Attio lets you build custom workflows using triggers and actions, so you can automate follow-ups, data updates, and task assignments as deals move through your pipeline. The platform also supports dynamic data fields, which means you can tailor automation to match your unique sales or service process. For teams looking to save time and minimize errors, Attio’s automation features make it a strong contender in the CRM space.

   Attio Key Features

   Some other features in Attio that small businesses may find useful include:

   • Collaborative Workspaces: Multiple team members can work together on shared pipelines and contact lists in real time.
   • Customizable Views: Create and save different views for contacts, companies, and deals to match your team’s workflow.
   • Email Sync: Automatically sync emails with contacts and deals to keep communication history organized.
   • Permission Controls: Set granular access levels for users to manage who can view or edit specific data.

   Attio Integrations

   Integrations include Airtable, Asana, Ashby, Brevo, Fillout, GitHub, Google Calendar, Google Drive, Google Forms, Gmail, HubSpot, Intercom, and Jira.

   Pros and Cons

   Pros:

   • Supports real-time collaboration
   • Automatically enriches data
   • Platform is flexible and customizable

   Cons:

   • Could offer more advanced reporting features
   • Mobile app lacks some functionalities
   Learn more about Attio:

   • Check out Attio on their website
3. 

   3

   Salesflare

   Best CRM for B2B small business sales teams

   • 30-day free trial + free demo available
   • From $39/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesflare is designed for B2B small business sales teams that want a CRM to automate data entry and keep pipelines accurate. It’s especially useful for teams that rely on email, calendar, and LinkedIn activity to drive deals forward. Salesflare helps sales-focused businesses capture every touchpoint and keep contacts up to date without manual effort.

   Who Is Salesflare Best For?

   Small B2B sales teams that want automated data capture and relationship tracking without manual CRM updates.

   Why I Picked Salesflare

   For B2B small business sales teams, Salesflare stands out because it automatically gathers contact and company data from emails, calendars, and social profiles. This means your team spends less time on manual data entry and more time building relationships. I picked Salesflare because its pipeline management tools are built specifically for tracking multi-touch B2B sales cycles. The platform also highlights untapped opportunities, allowing you to keep deals moving and avoid letting leads slip through the cracks.

   Salesflare Key Features

   Some other features that make Salesflare appealing for small business sales teams include:

   • Email Tracking: Get real-time notifications when contacts open or click your emails.
   • Built-In Email Sequences: Set up automated follow-up emails directly from the CRM.
   • Team Collaboration Tools: Share pipelines, notes, and files with your team in one place.
   • Mobile App: Access your CRM data and update deals on the go with iOS and Android apps.

   Salesflare Integrations

   Integrations include Gmail, iCloud, Office 365, Exchange and a REST API to build custom connectors. Zapier can be used to integrate the software with additional tools.

   Pros and Cons

   Pros:

   • Collaborative features help create team transparency
   • Simple, straightforward user interface is easy to learn
   • Plenty of tutorials are available on the company’s YouTube channel

   Cons:

   • Lacks native calendar and scheduling features
   • Customer support is not available by phone
   Learn more about Salesflare:

   • Check out Salesflare on their website
   • Read my in-depth review of Salesflare
4. 

   4

   Capsule

   Best for integrations and ease of use

   • Free plan + 14-day trial available
   • From $22/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Capsule is a CRM built for small businesses that want to connect their favorite tools and keep processes simple. It’s a strong fit for teams that rely on integrations with accounting, email, and marketing platforms to manage customer relationships. Capsule helps you centralize contacts, track sales, and automate tasks without adding complexity to your workflow.

   Who Is Capsule Best For?

   Small businesses that prioritize ease of use and strong third-party integrations over advanced customization.

   Why I Picked Capsule

   What drew me to Capsule is how it helps small businesses connect their existing tools without adding extra steps to daily work. Capsule’s Zapier integration library and direct connections to platforms like Xero and Mailchimp let you sync data and automate tasks across your tech stack. I picked Capsule because its sales pipeline view and customizable fields make it easy to adapt the CRM to your team’s workflow. These features help small businesses keep everything organized while still working with the apps they already use.

   Capsule Key Features

   Some other features that make Capsule useful for small business teams include:

   • Task Management: Assign tasks to team members and set deadlines directly within contact or opportunity records.
   • Email Integration: Connect your email account to track conversations and store correspondence with contacts.
   • Case Management: Manage customer service cases and track their progress alongside sales opportunities.
   • Mobile App: Access your CRM, update records, and manage tasks from iOS and Android devices.

   Capsule Integrations

   Integrations include Google Workspace (Gmail, Docs, Calendar), Microsoft Office 365, Mailchimp, Xero, QuickBooks, Slack, FreshBooks, and more using Zapier.

   Pros and Cons

   Pros:

   • Send and receive emails right in Capsule CRM
   • Integrated calendar tasks management
   • Intuitive and easy to use

   Cons:

   • More digital marketing integration welcomed
   • Can't drag-and-drop data tags or fields
   Learn more about Capsule:

   • Check out Capsule on their website
5. 

   5

   MRPeasy

   Best CRM for small manufacturers

   • 15 + 15-day free trial available
   • From $49/user/month

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   MRPeasy is designed for small manufacturers that need CRM features tightly integrated with production, inventory, and order management. It’s a strong fit for businesses that want to connect sales pipelines directly to manufacturing workflows and resource planning. MRPeasy helps you manage customer relationships while tracking orders, materials, and production schedules in one place.

   Who Is MRPeasy Best For?

   Small manufacturing companies that require a tightly integrated CRM with production planning and inventory control.

   why I Picked MRPeasy

   Unlike most CRMs, MRPeasy is built specifically for small manufacturers who need to connect customer management with production and inventory processes. The platform lets you track sales opportunities while automatically linking them to quotes, work orders, and stock levels. I picked MRPeasy because it brings together CRM and manufacturing resource planning, so you can manage customer relationships and production workflows in one system. This approach helps small manufacturers avoid manual data entry and keep sales, inventory, and production teams aligned.

   MRPeasy Key Features

   Some other features that make MRPeasy valuable for small manufacturers include:

   • Bill of Materials Management: Create and manage multi-level bills of materials for all your products.
   • Production Scheduling: Schedule manufacturing operations and track progress in real time.
   • Purchase Order Management: Generate and manage purchase orders for raw materials and components.
   • Barcode Scanning: Use barcode scanning to track inventory movements and production steps.

   MRPeasy Integrations

   Integrations include Amazon, Xero, WooCommerce, BigCommerce, Crossfire, Dropbox, Google Drive, OneDrive, HubSpot, QuickBooks, ShipStation, Salesforce, Shopify, Zapier, and more.

   Pros and Cons

   Pros:

   • Ability to switch between languages
   • Intuitive interface for less tech savvy individuals
   • Automated production planning

   Cons:

   • No technical support via phone
   • Report and statistics features are limited
   Learn more about MRPeasy:

   • Check out MRPeasy on their website
   • Explore best alternatives to MRPeasy
6. 

   6

   Salesforce CRM

   Best value for money for small businesses

   • 30-day free trial
   • From $25/user/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesforce CRM gives small businesses access to advanced sales and customer management tools that are usually reserved for larger organizations. It’s a strong choice for teams that want customizable workflows, detailed reporting, and a wide range of integrations without a steep learning curve. Salesforce CRM helps you centralize customer data, automate sales processes, and scale as your business grows.

   Who Is Salesforce CRM Best For?

   Small B2B sales teams that want automated data capture and relationship tracking without manual CRM updates.

   Why I Picked Salesforce CRM

   When looking for the best value for money in a CRM for your small business, Salesforce stands out for its depth of features at an accessible entry price. I picked Salesforce CRM because it offers customizable sales pipelines and automation tools that help small teams manage leads and deals without extra manual work. The built-in reporting and dashboard tools give you clear visibility into sales performance and customer activity. These features make Salesforce CRM a practical choice for small businesses that want enterprise-grade capabilities without overspending.

   Salesforce CRM Key Features

   Some other features that make Salesforce CRM appealing for small business teams include:

   • AppExchange Marketplace: Access a large library of third-party apps to extend your CRM’s functionality.
   • Contact and Account Management: Store detailed records for every customer and company you work with.
   • Built-In Calendar and Task Tracking: Schedule meetings, set reminders, and manage daily activities within the platform.
   • Mobile App: Manage leads, contacts, and opportunities from iOS and Android devices.

   Salesforce CRM Integrations

   Integrations include Slack, Gmail, Outlook, QuickBooks, HubSpot, Mailchimp, Dropbox, Microsoft Teams, Zapier, and Google Workspace.

   Pros and Cons

   Pros:

   • Strong automation for repetitive tasks
   • Real-time analytics for customer insights
   • Scales well as your business grows

   Cons:

   • Support can be slow at peak times
   • Setup process can feel overwhelming
   Learn more about Salesforce CRM:

   • Check out Salesforce CRM on their website
   • Read my in-depth review of Salesforce CRM
7. 

   7

   Bigin by Zoho CRM

   Best for tracking sales stages

   • Free plan available
   • From $7/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bigin by Zoho CRM is designed for small businesses that want a simple way to track every stage of their sales pipeline. It’s especially useful for teams that need clear, visual deal management without the complexity of traditional CRMs. Bigin helps you organize leads, monitor progress, and keep your sales process moving forward with minimal setup.

   Who Is Bigin Best For?

   Micro-businesses and early-stage startups that need a lightweight, pipeline-focused CRM without enterprise complexity.

   Why I Picked Bigin by Zoho CRM

   What drew me to Bigin by Zoho CRM is its focus on helping small businesses visualize and manage every stage of their sales process. The pipeline view lets you drag and drop deals between stages, making it easy to see where each opportunity stands at a glance. I appreciate how you can customize sales stages to match your unique workflow, so your pipeline always fits your business. Bigin also includes activity tracking for each deal, so you never lose sight of follow-ups or next steps.

   Bigin by Zoho CRM Key Features

   Some other features that make Bigin by Zoho CRM appealing for small business teams include:

   • Built-In Telephony: Make and receive calls directly from the CRM and log call details automatically.
   • Email Integration: Connect your email account to send, receive, and track emails within the platform.
   • Workflow Automation: Set up simple automations for repetitive tasks like follow-up reminders or status updates.
   • Mobile App: Access your sales pipeline and contacts from iOS and Android devices.

   Bigin by Zoho CRM Integrations

   Integrations include Zoho Books, Zoho CRM, Zoho Desk, Zoho Campaigns, Zoho Analytics, Google Workspace, Microsoft 365, Microsoft Teams, Mailchimp, and QuickBooks Online.

   Pros and Cons

   Pros:

   • Simple to set up for immediate use
   • Allows easy tracking of multiple pipelines
   • Offers custom forms for data collection

   Cons:

   • Limited flexibility in custom report creation
   • Lacks mapping features for routing contacts
   Learn more about Bigin by Zoho CRM:

   • Check out Bigin by Zoho CRM on their website
8. 

   8

   Close CRM

   Best CRM for outbound sales teams

   • 14-day free trial
   • From $35/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Designed with outbound sales teams in mind, Close CRM offers built-in calling, SMS, and email tools to help small businesses drive more conversations. It’s a strong fit for startups and sales-driven organizations that need to manage high-volume outreach without juggling multiple platforms. Close CRM addresses the challenge of tracking every touchpoint and follow-up in one place, so your team can focus on closing deals.

   Who Is Close CRM Best For?

   Outbound-focused sales teams that prioritize calling, SMS, and email outreach inside the CRM.

   Why I Picked Close CRM

   What sets Close CRM apart for small businesses is its focus on outbound sales workflows. I picked Close CRM because it combines built-in calling, SMS, and email sequences, so sales teams can manage outreach without switching tools. The platform’s Power Dialer helps teams make more calls in less time, which is especially useful for high-volume sales environments. Automated follow-up reminders and activity tracking keep every prospect moving through the pipeline, making it a strong fit for outbound-focused teams.

   Close CRM Key Features

   Some other features that make Close CRM useful for small business sales teams include:

   • Customizable Pipelines: Set up multiple sales pipelines tailored to different products or processes.
   • Smart Views: Filter and segment leads based on custom criteria for targeted outreach.
   • Email Templates: Create and store reusable email templates for consistent communication.
   • Reporting Dashboard: Access real-time sales metrics and activity reports in a centralized dashboard.

   Close CRM Integrations

   Integrations include ActionDesk, Alice, Enthu, Fathom Video, Geckoboard, Gmail, Google Calendar, Intersect, Leadinfo, SavvyCal, Segment, Wingman, and Zoom. Zapier is included with paid plans and hosts additional integrations.

   Pros and Cons

   Pros:

   • Quick setup, onboarding, and time to value
   • Zapier integration is included with paid plans for additional integrations
   • Comprehensive calling features for outbound sales

   Cons:

   • Inbox lacks customization of what appears on to-do list
   • Lacking in marketing and email automation
   Learn more about Close CRM:

   • Check out Close CRM on their website
   • Read my in-depth review of Close CRM
9. 

   9

   HoneyBook

   Best for independent professionals selling services

   • 30-day free trial
   • From $29/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If you’re an independent professional or small service-based business, HoneyBook is designed with your workflow in mind. It brings together client communication, contracts, invoicing, and scheduling in one place, so you can manage projects from first inquiry to final payment. HoneyBook is especially useful for freelancers, consultants, and creative entrepreneurs who want a CRM that handles both client relationships and business operations.

   Who Is HoneyBook Best For?

   Independent service providers and creative entrepreneurs who need CRM, contracts, payments, and client management in one place.

   Why I Picked HoneyBook

   For independent professionals who sell services, HoneyBook stands out because it combines client management with business operations in a single platform. I picked HoneyBook since it lets you send branded proposals, contracts, and invoices directly to clients, all from one dashboard. The built-in scheduling tool also helps you manage appointments and consultations without switching apps. This focus on the full client journey makes HoneyBook a strong fit for freelancers and solo service providers who want to keep everything organized and professional.

   HoneyBook Key Features

   Some other features that make HoneyBook appealing for small business CRM needs include:

   • Automated Payment Reminders: Set up automatic reminders to prompt clients about upcoming or overdue payments.
   • Lead Capture Forms: Embed customizable forms on your website to collect and track new client inquiries.
   • Task Management Boards: Organize project tasks and deadlines with visual boards for each client or project.
   • Mobile App Access: Manage projects, send invoices, and communicate with clients from your phone or tablet.

   HoneyBook Integrations

   Integrations include Zoom, QuickBooks, Gmail, and Google Calendar.

   Pros and Cons

   Pros:

   • Reporting on finances and lead sources
   • Automated invoices and contracts
   • All-in-one client management workflow

   Cons:

   • Reporting customization is restricted
   • Limited integrations without Zapier
   Learn more about HoneyBook:

   • Check out HoneyBook on their website
   • Read my in-depth review of HoneyBook
10. 

    10

    Freshsales

    Best for unified CRM sales boost

    • 21-day free trial
    • From $9/user/month (billed annually)

    Visit Website

    Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Freshsales brings sales, marketing, and customer engagement together in one CRM platform, making it a strong choice for teams that want unified data and workflows. It’s especially useful for small businesses looking to automate sales processes, manage leads, and track deals from a single dashboard. Freshsales stands out for its built-in phone, email, and AI-powered insights that help sales teams boost productivity without juggling multiple tools.

    Who Is Freshsales Best For?

    Sales teams that want built-in calling, email, and AI lead scoring within a single unified CRM.

    Why I Picked Freshsales

    For small businesses that want to unify their sales process, Freshsales offers a single platform where teams can manage leads, deals, and customer communications without switching between tools. I picked Freshsales because it combines built-in phone, email, and chat features with AI-driven lead scoring, so sales reps can prioritize and engage prospects from one place. The visual sales pipeline makes it easy to track deal progress and spot bottlenecks quickly. This unified approach helps small teams stay organized and focused on closing more deals.

    Freshsales Key Features

    Some other features that make Freshsales appealing for small business teams include:

    • Workflow Automation: Set up automated actions for repetitive sales tasks and follow-ups.
    • Customizable Fields and Modules: Tailor data fields and modules to match your unique sales process.
    • Sales Activity Tracking: Log and monitor calls, meetings, and tasks directly within the CRM.
    • Mobile CRM App: Access customer data and manage deals from iOS and Android devices.

    Freshsales Integrations

    Integrations include Freshdesk, Freshchat, Freshconnect, Freshcaller, Mailchimp, HubSpot, QuickBooks, Trello, Adobe Commerce, Shopify, and Docusign.

    Pros and Cons

    Pros:

    • Built-in phone and email access
    • Visual sales pipeline tracking
    • AI-powered lead scoring tools

    Cons:

    • Automation rules need careful planning
    • Setup may take time for new users
    Learn more about Freshsales:

    • Check out Freshsales on their website
    • Read my in-depth review of Freshsales