Welcome to The CRO Club: Taking Revenue Leadership to the Next Level
Big news today! We're changing our name from The RevOps Team to The CRO Club—and there's a good reason behind it.
Why the change?
B2B SaaS has changed dramatically since we launched The RevOps Team a few short years ago.
Today's revenue leaders are tackling AI implementation, end-to-end customer journeys, and completely new ways of thinking about growth (consumption pricing anyone?). The old GTM playbook won’t cut it anymore.
The CRO Club better reflects who we are now: a hub for forward-thinking revenue leaders who are reshaping how modern companies grow. Think GTM engineering, profitability, and agentic AI.
What to expect
If you're a CRO, or aspiring to be one, we're creating content specifically designed for the strategic challenges you face. No fluff, no basic "7 tips" articles–just substantive insights you can actually use.
Some things we're working on:
- Real talk from CROs who are crushing it (and what they learned when they weren't)
- Practical ways to implement AI across your revenue org (beyond the buzzwords)
- How to get sales, marketing, and CS teams genuinely working together (not just saying they are)
- Making sense of all that customer data you're collecting (and actually doing something with it)
- Building teams that can execute your vision (without burning out)
AI is changing everything (and we're here for it)
Let's talk about the elephant in the room: AI is fundamentally changing how revenue teams operate. Some changes are amazing, while others are overhyped, and sorting through them all can be overwhelming.
The CRO Club will be your BS-free zone for understanding what matters in AI for revenue teams. We'll help you separate the game-changers from the time-wasters so you can make smart bets on technology that actually moves the needle.
For our RevOps readers
Don't worry, we haven't forgotten our roots. RevOps content isn't going anywhere. The difference? Now you'll see how your operational excellence connects to the bigger strategic picture. This context makes your work more impactful and helps you communicate value up the chain.
Think of it this way: we're adding the "why" to complement the "how."
Come hang with us
We're building The CRO Club to be more than just another site you skim through. We want this to be the place where revenue leaders connect, share what's working (and what's not), and collectively figure out what's next in this wild world of modern GTM.
Whether you're already carrying the CRO title or aspiring to it, The CRO Club is your spot for staying ahead of the curve without drowning in content.
The revenue playbook is being rewritten in real time. Let's write it together.
Welcome to The CRO Club.
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