Bitrix24 Review: Pros, Cons, Features and Pricing
Bitrix24 is a simple-to-use CRM software that helps businesses manage customer relationships and team collaboration. It's ideal for small to medium-sized businesses, especially those in retail, real estate, and service industries, where teams need integrated communication and project management tools. Bitrix24 offers a versatile platform that combines CRM with project and team management features.
Bitrix24 addresses challenges like disjointed communication and inefficient task tracking, benefiting sales and customer service teams. In this article, I'll cover Bitrix24's features, pros and cons, use cases, pricing, etc., so you can decide if it aligns with your CRM needs and goals.
Bitrix24 Evaluation Summary
- From $46/month (billed annually)
- Free plan available
Why Trust Our Software Reviews
Bitrix24 Overview
In my opinion, Bitrix24 is a solid choice for businesses seeking a CRM with integrated collaboration tools. It's particularly beneficial for small to medium-sized companies that need a mix of project management and CRM functionalities. While its interface can be complex, the onboarding support helps users get up to speed. Bitrix24 excels in offering unique collaboration features but may lag in intuitive design compared to competitors like Salesforce or HubSpot. If your team values integrated communication and project tools, Bitrix24 is worth considering.
pros
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You have a comprehensive onboarding process to help new users.
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Your team can collaborate easily with built-in communication tools.
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You get integrated project management tools alongside CRM features.
cons
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You may encounter a steep learning curve for advanced features.
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Your team could face occasional performance lags.
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You might find the interface less intuitive compared to other CRMs.
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Contact Management: You can store and organize all your customer data in one place. It helps your team track interactions and manage relationships effectively.
Lead Management: Bitrix24 lets you capture and track leads from various sources with real-time notifications helping your sales team nurture leads through the sales funnel seamlessly.
Task Management: Manage tasks and deadlines efficiently with Bitrix24's task management and time tracking tools. Your team can assign tasks, set priorities, and track progress easily.
Sales Automation: Automate repetitive sales tasks to save time and reduce errors. Bitrix24 helps you streamline processes like follow-ups and reminders.
Document Management: Store, share, and collaborate on documents with ease. Bitrix24 offers a centralized location for all your important files.
Reporting and Analytics: Generate detailed reports to gain insights into your sales and customer interactions using custom dashboards.
Ease of Use
Bitrix24's interface can be overwhelming at first, especially if you're new to CRM software. While it offers a wide range of features, you might find its user-interface and overall usability less intuitive compared to others. However, once you get the hang of it, the comprehensive onboarding helps ease the learning curve. Your team may need some time to adjust, but the integrated tools make collaboration straightforward once you're familiar with the platform.
Integrations
Bitrix24 integrates with WhatsApp, Telegram, Instagram, Gmail, Google Calendar, Google Drive, MS Office, MS Outlook, Dropbox, Box, and Xero.
Bitrix24 also offers an API for custom integrations and connects with third-party integration tools to extend its functionality.
Bitrix24 Specs
- 2-Factor Authentication
- API
- Calendar Management
- Call Tracking
- Campaign Management
- Click-to-Dial
- Contact Management
- Contact Sharing
- Custom Data Forms
- Customer Management
- Dashboard
- Data Export
- Data Import
- Data Visualization
- Email Integration
- External Integrations
- File Sharing
- File Transfer
- Google Apps Integration
- Lead Management
- Lead Scoring
- Marketing Automation
- Mobile App
- Multi-User
- Notifications
- Pipeline Management
- Sales Automation
- Scheduling
- Social-Media Integration
- Task Scheduling/Tracking
- Third-Party Plugins/Add-Ons
