Os 10 melhores softwares de marketing por e-mail para CRM analisados em 2026

Análises do melhor software de marketing por e-mail com CRM

1. 

   1

   Salesflare

   Best for automated email sequences

   • 30-day free trial + free demo available
   • From $39/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesflare is a B2B CRM that pairs automated contact and deal tracking with built-in email marketing tools, including mass campaigns, automated sequences, and email open and click tracking.

   Who Is Salesflare Best For?

   Salesflare is a strong fit for small to mid-sized B2B sales teams that want CRM and email outreach in one place without heavy setup or manual data entry.

   Why I Picked Salesflare

   I've included Salesflare in my top picks because its automated email sequences are built directly into the CRM, so there's no need to sync a separate email tool. I can set up multi-step sequences that send from my connected Gmail or Outlook account, which keeps outreach feeling personal rather than broadcast. Salesflare also tracks email opens, link clicks, and website visits, so I can see exactly where a prospect's engagement drops off across a sequence.

   Salesflare Key Features

   • Mass email campaigns: Send personalized bulk emails to segmented contact lists directly from your connected mailbox.
   • Email templates: Build reusable templates with merge fields to personalize outreach at scale without rewriting each message.
   • AI reply categorization: Salesflare automatically categorizes incoming email replies so you can prioritize follow-ups without manually sorting your inbox.
   • Automated contact enrichment: Salesflare pulls contact and company data from email signatures, social profiles, and public sources to keep records current.

   Pros and Cons

   Pros:

   • Integrated lead finder for faster prospecting
   • AI-driven recommendations for follow-ups and prioritization
   • Automated email sequences with built-in tracking

   Cons:

   • Limited territory and quote management features
   • No built-in advanced reporting or analytics
   Learn more about Salesflare:

   • Check out Salesflare on their website
   • Read my in-depth review of Salesflare
2. 

   2

   Salesmate

   Best for email marketing automation

   • 15-day free trial
   • From $23/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesmate is a CRM platform with built-in email marketing tools, including campaign management, automation workflows, lead scoring, and contact segmentation all in one place.

   Who Is Salesmate Best For?

   Salesmate is a good fit for small to mid-sized sales teams that want CRM and email marketing in a single platform without managing separate tools.

   Why I Picked Salesmate

   Salesmate is one of my top picks because I love how tightly its email marketing automation connects to live CRM data. When a lead submits a web form or hits a specific engagement threshold in your MQL scoring model, Salesmate can immediately trigger a drip sequence without any manual handoff. I also find the A/B testing feature useful—you can test subject lines, email content, and CTAs, and Salesmate automatically routes future sends to the top performer. Sandy AI adds another layer by drafting personalized email copy in your tone, which reduces the time needed to build new sequences.

   Salesmate Key Features

   • Contact segmentation: Group contacts based on CRM data, behavior, or custom fields to target the right audience for each campaign.
   • Email tracking: Monitor individual open and click activity at the contact level directly inside the CRM record.
   • Campaign scheduling: Set specific send times for email campaigns based on time zone or optimal engagement windows.
   • Pre-built email templates: Access a library of customizable templates for newsletters, announcements, and nurture emails.

   Pros and Cons

   Pros:

   • Extensive integrations
   • Built-in calling functionality
   • Comprehensive CRM features

   Cons:

   • Basic reporting features
   • Limited customization options
   Learn more about Salesmate:

   • Check out Salesmate on their website
   • Read my in-depth review of Salesmate
3. 

   3

   Moosend

   Best for simple and modern email marketing

   • 30-day free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Moosend is an email marketing and automation platform that combines a drag-and-drop newsletter editor, behavior-based automation workflows, audience segmentation, landing pages, and subscription forms with basic CRM-style contact management.

   Who Is Moosend Best For?

   Moosend is a strong fit for small to mid-sized businesses and ecommerce teams that need a straightforward email marketing platform without a steep learning curve.

   Why I Picked Moosend

   I've included Moosend in my top picks because it keeps email marketing genuinely approachable without stripping out the features that matter. The drag-and-drop editor lets you build polished campaigns from 110+ templates with no coding, and the built-in AI writer handles copy generation directly inside the editor. I also like that the newsletter builder includes a comments mode for async team feedback and version history, so you can review and restore past designs without juggling external tools.

   Moosend Key Features

   • Marketing automation workflows: Build multi-step automation sequences triggered by subscriber behaviors like email opens, clicks, or website visits.
   • Advanced segmentation: Divide your contact list into targeted groups using criteria like purchase history, engagement level, or custom field data.
   • A/B testing: Test subject lines, sender names, or email content across audience splits to identify top-performing variations.
   • Real-time analytics dashboard: Track campaign performance metrics including open rates, click maps, bounces, and unsubscribes from a single view.

   Pros and Cons

   Pros:

   • Comprehensive analytics
   • User-friendly interface
   • Advanced automation capabilities

   Cons:

   • No phone support
   • Basic CRM functionality
   Learn more about Moosend:

   • Check out Moosend on their website
4. 

   4

   EngageBay

   Best for small businesses needing an all-in-one CRM

   • Free plan + free demo available
   • From $11.04/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   EngageBay is an all-in-one CRM and email marketing platform that combines contact management, email campaigns, drip automation, lead scoring, and sales pipeline tools in a single system.

   Who Is EngageBay Best For?

   EngageBay is a natural fit for small business owners and early-stage startups that need CRM and email marketing tools without paying for multiple separate platforms.

   Why I Picked EngageBay

   EngageBay earns its spot as one of the best on my shortlist because it's one of the few platforms that puts a full CRM and email marketing suite in one place without making you upgrade to unlock the core features. I like that email broadcasts and drip campaigns are tied directly to CRM contact records, so I can trigger sequences based on deal stage or contact activity without exporting data between tools. The 360-degree customer view pulls together contact history, email engagement, and deal activity in a single profile, which makes it easy to personalize follow-ups.

   EngageBay Key Features

   • Email A/B testing: Test subject lines and email content across two variants to identify which version drives better open and click rates.
   • Lead scoring: Assign scores to contacts based on behavior and engagement to prioritize outreach to the most sales-ready leads.
   • Contact segmentation: Filter contacts by tags, activity, or custom fields to target specific groups with relevant campaigns.
   • Marketing automation workflows: Build multi-step automation workflows that trigger emails, tasks, or contact updates based on defined rules.

   Pros and Cons

   Pros:

   • AI-powered predictive analysis
   • Customizable landing pages and forms
   • Comprehensive all-in-one solution

   Cons:

   • Limited advanced features
   • Customer support can be slow
   Learn more about EngageBay:

   • Check out EngageBay on their website
   • Read my in-depth review of EngageBay
5. 

   5

   ActiveCampaign

   Best for AI-powered marketing automation

   • 14-day free trial available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ActiveCampaign is an email marketing and marketing automation platform that combines multi-channel campaign tools, a built-in CRM, AI-driven automation, contact segmentation, and lead scoring in one system.

   Who Is ActiveCampaign Best For?

   ActiveCampaign is a strong fit for small to mid-sized marketing teams that need more than basic email blasts and want to build automated, multi-step customer journeys.

   Why I Picked ActiveCampaign

   ActiveCampaign earns its spot on my shortlist because its AI automation goes deeper than most email platforms. I love the predictive sending feature, which uses machine learning to determine the exact time each contact is most likely to open an email. Pair that with AI-suggested audience segments and an AI automation builder that generates multi-step workflows from a text prompt, and you've got a system that seriously cuts down manual campaign setup.

   ActiveCampaign Key Features

   • Lead and contact scoring: Assign numerical scores to contacts based on behavior, engagement, and attributes to prioritize outreach.
   • Conditional email content: Display different content blocks within the same email based on contact data, tags, or list membership.
   • Deal pipeline management: Track deals through custom sales stages directly within ActiveCampaign's built-in CRM.
   • A/B split testing: Test subject lines, email content, and automation paths to identify top-performing variations.

   Pros and Cons

   Pros:

   • Dynamic content personalization
   • Extensive integrations
   • AI-powered automation

   Cons:

   • Higher cost for advanced features
   • Moderate learning curve
   Learn more about ActiveCampaign:

   • Check out ActiveCampaign on their website
   • Read my in-depth review of ActiveCampaign
   • Explore best alternatives to ActiveCampaign
6. 

   6

   Nimble

   Best for social media integration and ease of use

   • 30-day free trial
   • From $24.90/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Nimble is a relationship-focused CRM that combines contact management, email marketing, group messaging, and social media prospecting in a single platform built for small teams and individual professionals.

   Who Is Nimble Best For?

   Nimble is a strong fit for solopreneurs, freelancers, and small sales teams who need a lightweight CRM with built-in email marketing and social prospecting tools.

   Why I Picked Nimble

   Nimble is on my shortlist because its social prospecting tools feed directly into its email marketing workflows. The Nimble Prospector browser extension lets you pull verified contact details and firmographic data directly from LinkedIn, X, and other social sites, and push those contacts into a targeted email sequence or group message campaign without any manual data entry. Contact records auto-enrich with social profile data, so by the time you're writing an outreach email, you already know the contact's industry, company size, and role.

   Nimble Key Features

   • Drag-and-drop email editor: Build branded email campaigns using a visual editor with pre-designed templates.
   • Email open and click tracking: Monitor delivery metrics including opens, clicks, bounces, and unsubscribes per campaign.
   • Contact segmentation: Filter and save contact lists by tags, custom fields, or activity history to target specific groups.
   • Web forms: Create embeddable forms that capture leads directly into your Nimble contact database.

   Pros and Cons

   Pros:

   • Sales automation
   • Comprehensive contact profiles
   • Social media integration

   Cons:

   • Basic reporting features
   • Limited customization options
   Learn more about Nimble:

   • Check out Nimble on their website
7. 

   7

   Brevo

   Best for multi-channel marketing campaigns

   • Free plan available
   • From $9/month

   Visit Website

   

   Brevo is an email marketing and CRM platform that brings together contact management, drag-and-drop campaign creation, marketing automation workflows, and multi-channel messaging across email, SMS, and WhatsApp.

   Who Is Brevo Best For?

   Brevo is a good fit for small to mid-sized businesses that need a single platform to manage both their CRM and marketing campaigns across multiple channels.

   Why I Picked Brevo

   Brevo is one of my top picks because I love how its automation workflows span every channel in a single builder. You can set a trigger once—say, a contact abandoning a cart—and have Brevo fire off an email, follow up with an SMS, and push a WhatsApp message without switching tools or syncing data across platforms. I also find the scoring library genuinely useful; applying RFM or LTV scores directly within the same platform where you're building campaigns means your segmentation is based on real purchase behavior, not just email opens.

   Brevo Key Features

   • Drag-and-drop email editor: Build branded email campaigns using a visual editor with pre-built templates and an AI writing assistant.
   • Sales CRM with deal pipelines: Track contacts, manage deals through customizable pipeline stages, and log activity directly within Brevo.
   • A/B testing: Test subject lines, sender names, or email content across audience segments to identify what drives the most engagement.
   • Sign-up form builder: Create and embed customizable subscription forms to capture leads and automatically add them to segmented contact lists.

   Pros and Cons

   Pros:

   • Comprehensive customer data platform
   • Robust automation features
   • Multi-channel marketing

   Cons:

   • Limited advanced reporting
   • Occasional deliverability issues
   Learn more about Brevo:

   • Check out Brevo on their website
8. 

   8

   Method:CRM

   Best for QuickBooks integration

   • 14-day free trial
   • From $25/user/month (billed annually)

   Visit Website

   

   Method:CRM is a customizable CRM built around QuickBooks integration that covers contact management, sales pipeline tracking, lead capture, email campaigns, and quote-to-cash workflows in one connected platform.

   Who Is Method:CRM Best For?

   Method:CRM is a strong fit for small businesses and accounting-focused teams that already run their operations in QuickBooks and need a CRM that connects directly to it.

   Why I Picked Method:CRM

   I've included Method:CRM in my top picks because its QuickBooks sync differs from what other CRMs offer. While most tools connect to QuickBooks through a third-party connector, Method uses a patented, real-time two-way sync, so when a lead converts to a customer or an invoice gets created in Method, it appears in QuickBooks instantly, with no manual data transfer. I also like that you can create estimates, convert them to invoices, and collect payments all from within the CRM, keeping your sales and financial data permanently aligned without switching tools.

   Method:CRM Key Features

   • Email campaigns app: Send bulk emails to segmented contact lists using customizable templates directly from the CRM.
   • Lead capture forms: Embed web forms on your site to automatically pull new leads into your CRM pipeline.
   • No-code workflow customization: Build and modify CRM fields, layouts, and processes without developer support.
   • Activity tracking: Log calls, emails, and follow-up tasks against individual contact and deal records.

   Pros and Cons

   Pros:

   • Performance analytics
   • Customizable email templates
   • QuickBooks integration

   Cons:

   • Lack of training resources
   • Complex setup process
   Learn more about Method:CRM:

   • Check out Method:CRM on their website
9. 

   9

   Thryv

   Best for centralized business management

   • Free demo + free trial available
   • From $85/month (billed annually)

   Visit Website

   Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Thryv is a small business management platform that combines CRM, email marketing, contact segmentation, automated follow-ups, and client communication tools in one centralized system.

   Who Is Thryv Best For?

   Thryv is a strong fit for small, service-based businesses that need CRM and email marketing tools without managing multiple disconnected platforms.

   Why I Picked Thryv

   Thryv earns its spot on my shortlist because it keeps CRM and email marketing in the same system rather than patching together separate tools. I like that you can trigger automated email follow-ups directly from CRM actions, like when a lead is added or a client books an appointment. Thryv's contact tagging also lets me segment campaigns without exporting data into a separate email tool, which keeps everything current and in one place.

   Thryv Key Features

   • Email campaign templates: Build and send branded email campaigns using pre-built templates without starting from scratch each time.
   • Drag-and-drop automation builder: Design multi-step email workflows visually, setting triggers, delays, and actions in a single editor.
   • Email personalization fields: Insert contact-specific details like name or appointment date directly into email copy using custom fields.
   • Campaign reporting dashboard: Track email opens, clicks, and engagement metrics across active campaigns from one reporting view.

   Pros and Cons

   Pros:

   • AI-powered recommendations
   • Centralized communication tools
   • Comprehensive business management

   Cons:

   • Complex onboarding process
   • Limited to small businesses
   Learn more about Thryv:

   • Check out Thryv on their website
   • Explore best alternatives to Thryv
10. 

    10

    Creatio AI CRM

    Best for no-code, customizable processes

    • Not available
    • From $40/user/month

    Visit Website

    Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Creatio CRM is a no-code AI-powered platform that covers sales, marketing, and customer service, with a built-in Email Marketing app for designing bulk campaigns, automating email workflows, segmenting audiences, and tracking campaign performance.

    Who Is Creatio CRM Best For?

    Creatio CRM is a strong fit for mid-market and enterprise teams that need to build and customize their own CRM and marketing workflows without writing code.

    Why I Picked Creatio CRM

    I've included Creatio CRM in my top picks because its no-code Studio lets you build and modify email marketing workflows without touching a single line of code. I can design entire campaign sequences using a visual drag-and-drop process builder, then trigger emails based on CRM data like contact behavior or deal stage. I also like that dynamic content blocks let me personalize email content using fields like purchase history or location, all configured without developer support.

    Creatio CRM Key Features

    • A/B testing: Run split tests on email campaigns to compare subject lines, content, or send times directly within campaign workflows.
    • Email performance analytics: Track delivery rates, open rates, and click-throughs at the campaign level from inside the CRM.
    • Audience segmentation: Build targeted contact lists using CRM filters like industry, lifecycle stage, or past engagement.
    • Drag-and-drop email designer: Create branded email templates visually, with mobile previews in both light and dark modes.

    Pros and Cons

    Pros:

    • Full-cycle email marketing automation
    • Highly customizable workflows
    • No-code platform

    Cons:

    • Learning curve for new users
    • Customization can be time-consuming
    Learn more about Creatio AI CRM:

    • Check out Creatio AI CRM on their website
    • Read my in-depth review of Creatio AI CRM