15 beste gratis CRM-programvarer vurdert for 2026

Anmeldelser av den beste gratis CRM-programvaren

1. 

   1

   Salesflare

   Best for B2B sales tracking

   • 30-day free trial
   • From $39/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesflare is a CRM tool focused on enhancing sales processes through features like sales tracking and customizable dashboards.

   Why I picked Salesflare: Salesflare offers impressive sales intelligence capabilities, which include relationship intelligence, data enrichment, and AI suggestions. These features help you get a deeper understanding of your prospects and customers, allowing your team to make more informed decisions. Additionally, the sales engagement tools, such as email sequences and templates, are great for keeping your communication consistent and effective.

   Salesflare also provides advanced lead generation support through LinkedIn integration, a lead finder, and a Chrome extension. This makes it easier for you to find and connect with potential leads directly from your web browser.

   Salesflare Standout Features and Integrations

   Features include visual sales pipelines, automated data input, automated reminders, customizable dashboards, data enrichment tools, email templates, and email and web tracking options.

   Integrations include Google, Microsoft, LinkedIn, QuickBooks Online, Slack, Typeform, Facebook Lead Ads, Google Contacts, Better Proposals, Emailable, Leadinfo, and StoryChief.

   Pros and Cons

   Pros:

   • Visual sales pipelines to help track and manage sales processes
   • Automated data entry to save time
   • Integration capabilities with popular platforms like Gmail and LinkedIn

   Cons:

   • No built-in contract management
   • May not be suited for large enterprises
   Learn more about Salesflare:

   • Check out Salesflare on their website
   • Read my in-depth review of Salesflare
2. 

   2

   monday CRM

   Best for companies with a sales-led growth strategy

   • 14-day free trial; Free demo available
   • From $18/user/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   monday offers a sales CRM with contact and pipeline management, process automation, and customer onboarding tools for sales teams.

   Why I picked monday Sales CRM: This software has deal management and workflow automation features that sales teams, account managers, and business owners can benefit from. Users can set up customized deal stages to track their pipeline, automatically assign leads to sales reps, and view contact interactions over time. Sales forecasting and contact activity notifications keep sales reps planning ahead and responding to immediate needs.

   For businesses where the sales team is at the forefront of revenue operations, this can be a great choice. The software does have features that marketing teams and customer support reps can use, but overall it caters primarily to sales teams. Customizable dashboards can also be created to measure sales KPIs and other performance metrics.

   monday Sales CMR Standout Features and Integrations

   Features include activity management, email tracking, email templates, workflow automation, custom pipeline builder, notifications, sales forecasting, team goals, and reporting dashboards.

   Integrations include Airtable, Canva, DocuSign Easyform, Figma, Hootsuite, Jira, JustCall, Miro, PandaDoc, Tableau, Toggl, Twilio, and Zoho.

   Pros and Cons

   Pros:

   • Quick setup and friendly user interface
   • Large knowledge base and YouTube channel to access support
   • Companies using other monday products can stay in the ecosystem

   Cons:

   • Customer support is not readily available by phone
   • Those looking for a robust solution may not find every feature they need
   Learn more about monday CRM:

   • Check out monday CRM on their website
   • Read my in-depth review of monday CRM
   • Explore best alternatives to monday CRM
3. 

   3

   Attio

   Best for custom CRM structures

   • Free plan available; 14-day free trial
   • From $35/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Attio is a flexible CRM platform built to help teams manage their customer relationships in a way that reflects how their business actually works. It centralizes people, companies, and deals into one connected system.

   Why I picked Attio: I picked Attio because of its adaptive data model. You can design records that go beyond the usual people and companies—such as partnerships, invoices, or projects—so your CRM reflects exactly what your business needs. This flexibility makes it easier to keep all your customer and business context in one place.

   Another reason is the automation engine. With it, you can set rules for lead hand-offs, re-engage warm or cold opportunities, and create sequences that keep prospects moving through your pipeline without manual effort. For growing teams, this means less time managing repetitive steps and more time focusing on customers.

   Attio Standout features & integrations:

   Features include reporting that lets you create customized dashboards to track your pipeline and measure performance in real time. Attio also offers AI-driven support for tasks like prospecting, stakeholder identification, and deal scoring, which helps you prioritize where to spend your team’s energy.

   Integrations include Vercel, DigitalOcean, GitHub, Stripe, Figma, Intercom, Segment, Notion, Slack, Loom, Retool, and Customer.io.

   Pros and Cons

   Pros:

   • Strong pipeline tracking options
   • AI helps identify leads and stakeholders
   • Flexible data model fits any business

   Cons:

   • Offline use is limited
   • Lacks built-in calling features
   Learn more about Attio:

   • Check out Attio on their website
4. 

   4

   Capsule

   Best for ease of use

   • Free plan available; 14-day free trial
   • From $18/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Capsule CRM offers a streamlined approach to managing customer relationships, integrating easily with various tools to enhance productivity. What's Free: 2 users and 250 contacts.

   Why I Picked Capsule CRM: As free CRM software, Capsule CRM excels by providing a straightforward and intuitive interface, making it accessible for small to medium-sized businesses. It offers essential features such as contact management, task tracking, and sales pipeline visualization, allowing businesses to get started without a significant investment in CRM technology.

   What makes Capsule CRM unique is its integrated task management system that seamlessly connects tasks with sales opportunities, contacts, and cases. This integration allows users to manage follow-ups, deadlines, and project milestones directly within the context of their CRM activities. The task management system supports categorization, prioritization, and scheduling, making it easier for teams to collaborate and stay on top of all customer-related activities. 

   Capsule CRM Standout Features and Integrations

   Features include contact management, sales pipeline, task and project management, customization options, integration capabilities, user-friendly interface, mobile access, reporting tools, team collaboration features, security and privacy controls.

   Integrations include Google Workspace (Gmail, Docs, Calendar), Microsoft Office 365, Mailchimp, Xero, QuickBooks, Slack, FreshBooks, and more using Zapier.

   Pros and Cons

   Pros:

   • Send and receive emails right in Capsule CRM
   • Integrated calendar tasks management
   • Intuitive and easy to use

   Cons:

   • More digital marketing integration welcomed
   • Can't drag-and-drop data tags or fields
   Learn more about Capsule:

   • Check out Capsule on their website
5. 

   5

   Zoho CRM

   Best CRM with a built-in bot assistant

   • Free plan available
   • Pricing upon request

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zoho CRM has features to help users build strong customer relationships, streamline their workflows, and manage and measure their business operations. A 15-day free trial is available for every plan tier.

   Why I picked Zoho CRM: This software helps revenue operations teams create great user experiences with omnichannel coordination and data-driven personalization. Users can also build automated workflows and create assignments, escalations, and validations in the platform. The software has customizable charts and a range of data visualization options to analyze data and track metrics.

   The tool’s real standout feature is its built-in AI, nicknamed ‘Zia’. Zia acts as a conversational assistant, giving users analytic and predictive insights on the go. This tool also scans customer emails for competitor mentions and sentiment analysis, giving sales reps and customer support staff useful information for navigating customer conversations.

   Zoho CRM Standout Features and Integrations

   Features include an AI bot, automated workflows, segmentation, attribution, omnichannel management, custom page layouts, reports and charts, sales forecasting, and a mobile app.

   Integrations include Dataddo, DropBox, Eventbrite, Google Workspace, Microsoft 365, PandaDoc, PostgreSQL, QuickBooks, Qwilr, Slack, Stripe, Twilio, WhatsApp, and Zoom. Even more integrations are available with Zapier.

   Pros and Cons

   Pros:

   • A marketplace of over 800 integrations makes it easy to connect your tech stack
   • Users can access the full functionality of any pricing tier free for 15 days
   • AI-powered bot ‘Zia’ gives users on-the-go insights and notifications

   Cons:

   • Some terminology in the product is not standardized, which can be confusing
   • Users will need a paid plan to continue using the software after the trial
   Learn more about Zoho CRM:

   • Check out Zoho CRM on their website
   • Read my in-depth review of Zoho CRM
   • Explore best alternatives to Zoho CRM
6. 

   6

   ClickUp

   Best free CRM and cross-team collaboration software

   • Free plan available
   • From $7/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Self-described as ‘one app to replace them all’, ClickUp is broad-spectrum software that includes CRM, project management, and HR, IT, and finance tools.

   Why I picked ClickUp: Revenue operations teams can stay aligned with product and design teams using this software for their CRM needs. Sales reps can manage prospect and customer accounts, automate sales processes, and get real-time reporting in the platform. Marketers can collaborate on assets, manage campaigns, and plan content calendars.

   The software also has specific features for product, engineering, design, finance, HR, and IT teams, bringing all departments together in the same platform. This means every team is connected and shares a workspace. The project management tool lets users visualize and plan projects, collaborate, and track progress across teams and departments.

   ClickUp Standout Features and Integrations

   Features include flexible pipeline and list views, over 50 dashboard widgets, customer onboarding, automated workflows, order tracking, and templates.

   Integrations include Chrome, Clockify, Dropbox, Evernote, Figma, Harvest, HubSpot, Intercom, Outlook, Salesforce, Slack, Timely, Toggl Track, Zendesk, and Zoom. Additional native integrations are available, and Zapier unlocks even more integrations.

   Pros and Cons

   Pros:

   • Highly customizable platform can be molded to fit virtually any business’ needs
   • Facilitates company-wide alignment by bringing all teams into one platform
   • Project management and reporting are in the same system as CRM

   Cons:

   • CRM solution can’t be used separately from the rest of the software
   • Feature-rich platform, but can be difficult to navigate
   Learn more about ClickUp:

   • Check out ClickUp on their website
7. 

   7

   EngageBay

   Best for small businesses with light customer success operations

   • Free plan available
   • From $14.99/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   EngageBay has a free, all-in-one CRM suite for small businesses with automatic data entry, targeted marketing, and workflow automation features.

   Why I picked EngageBay: The freemium version of this software offers many of the same features of a paid account, just with some limitations. Users can manage and segment contacts, create email sequences, build and test landing pages, and manage a help desk through the platform. It generally covers the basics of what your sales and marketing teams need from a CRM, with the greatest limitations being in the customer service features.

   This software is a great option for small businesses that don’t require a robust customer support operation. Virtually all of the marketing tools are available in the free plan, but users are limited to 250 contacts, 1000 branded emails, and 500MB of storage. For sales, all you miss out on from the next plan tier is calling minutes and custom deal milestones.

   EngageBay Standout Features and Integrations

   Features include email broadcast and sequences, forms, landing pages, live chat, social suite, reporting dashboard, Facebook ads, appointment scheduling, and predictive lead score.

   Integrations include Asana, BigCommerce, DocuSign, Google Meet, JotForm, LinkedIn, Outlook, QuickBooks, Shopify, Stripe, Trello, Twilio, Xero, Zapier, and Zoom.

   Pros and Cons

   Pros:

   • All integrations are accessible in the free version
   • A/B landing pages helps users run tests
   • Virtually all marketing tools in the next plan tier are accessible in the free version

   Cons:

   • Freemium users can only access email and chat support from EngageBay
   • Customer support features are limited compared to a paid plan
   Learn more about EngageBay:

   • Check out EngageBay on their website
   • Read my in-depth review of EngageBay
8. 

   8

   Pipedrive CRM

   Best for customizable sales pipelines

   • 14-day free trial
   • From $14/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Why I picked Pipedrive CRM: Pipedrive excels at adapting to unique sales workflows with customizable pipelines and built-in automation that reduces administrative overhead. Its AI features enhance forecasting and decision-making by analyzing deal progress and team activity.

   It also enables email outreach and follow-ups within the system, supported by comprehensive reporting and mobile accessibility—ideal for teams needing both visibility and flexibility in managing customer relationships.

   Pipedrive CRM Standout Features and Integrations

   Features include tailored sales pipelines, AI insights, built-in marketing tools, task coordination, invoice handling, real-time analytics, and internal communication tools.

   Integrations include Zapier, Pandadoc, Leadfeeder, Kixie, Automate.io, Slack, QuickBooks, Trello, Zoom, Gmail, Microsoft Teams, Facebook Messenger, JustCall, Mailchimp, Stripe, Asana, and Google Meet.

   Pros and Cons

   Pros:

   • Easy-to-use platform
   • Task automation and AI assistance features
   • Highly customizable pipelines

   Cons:

   • May take time to learn how to customize the platform
   • Some AI features are limited to higher-tier plans
   Learn more about Pipedrive CRM:

   • Check out Pipedrive CRM on their website
   • Read my in-depth review of Pipedrive CRM
9. 

   9

   Streak

   Best free CRM to integrate with Google Workspace

   • 14-day free trial
   • From $59/user/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Streak is a Chrome extension CRM, bringing all of its functionalities directly into the Google Workspace tools (Gmail, Google Calendar, Google Sheets, and Google Drive).

   Why I picked Streak: App-switching is too often productivity’s pesky opponent, so the chance to connect a CRM directly with your most-used workplace tools can be appealing. Users can create custom pipeline views, track and view all contact interactions, and access contact data directly from Gmail. The software also has data importing and exporting capabilities and workflow customization features.

   For companies that want to amplify the tools they're already using rather than migrate to a whole new environment, this can be a great option. In particular, professionals in the venture capital industry can benefit from the document organization and investment data access the tool offers. Likewise, those in the real estate industry can keep track of their client’s history and manage deal and commission information with the platform.

   Streak Standout Features and Integrations

   Features include email tracking, custom fields, A/B testing, custom pipeline views, contact timelines, smart inputs, automatic call logging, and a mobile app.

   Integrations include Google Workspace: Gmail, Google Drive, Google Sheets, Google Calendar, Google Docs, Google Meet, etc. Zapier can also be connected for additional integrations with a paid account.

   Pros and Cons

   Pros:

   • Email tracking gives details like when emails are opened
   • Straightforward features make it easy to use and benefit from all features
   • Reduces app-switching by integrating directly into Google Workspace

   Cons:

   • Lacks a ‘home base’ for users because it’s a Chrome extension
   • Smaller menu of features; some users might be seeking more
   Learn more about Streak:

   • Check out Streak on their website
   • Read my in-depth review of Streak
10. 

    10

    Really Simple Systems

    Best free CRM software for small B2B businesses

    • 14-day free trial.
    • From $14/user/month.

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Really Simple Systems is CRM software built specifically for small B2B businesses, designed to be simple and easy to use.

    Why I picked Really Simple Systems: Users can build and manage relationships, collaborate, and understand their KPIs with the features this software provides. Sales teams can manage their contacts and pipeline, create sales quotes, and plan tasks, events, and calendars. Marketers can use the tool to manage their campaigns, automate their emails and marketing, create segmented lists, and build web forms. Customer support teams have access to case management and reporting features as well as service level agreements.

    Simplicity is at the heart of the platform, and the company’s philosophy is to make complex applications easier and more affordable. Their aim is to provide everything small businesses need for their sales and marketing without unnecessary complexity.

    Really Simple Systems Standout Features and Integrations

    Features include contact management, pipeline management, workflow automation, web forms, reporting and forecasting, lists and segmentation, campaign management, and service level agreements.

    Integrations include Google Sheets, Leadinfo, Microsoft Azure, Onelogin, QuickBooks, Sage Business Cloud, Xero, and Zapier, which offers additional integrations.

    Pros and Cons

    Pros:

    • Responsive and knowledgeable customer support team
    • Many free how-to videos are available through their YouTube channel
    • Simple user interface makes the software user-friendly

    Cons:

    • May not be suited for large enterprises
    • Businesses in B2C may find not all features relevant, and others are missing
    Learn more about Really Simple Systems:

    • Check out Really Simple Systems on their website