Le 10 migliori piattaforme CRM di marketing recensite per il 2026

Salesflare is a Customer Relationship Management (CRM) tool built for small and medium-sized B2B teams that want to spend less time on admin and more time nurturing leads. It automatically gathers and updates customer data, keeping your sales pipeline organized without the need for manual entry.

Why I picked Salesflare: I picked Salesflare because of its automated email sequences, which let you personalize outreach while cutting down on repetitive follow-ups. I also like the built-in lead generation tools, such as its LinkedIn integration and Chrome extension, that make finding new prospects easier.

On top of that, the relationship intelligence features help you spot opportunities and keep track of interactions so you can engage with leads at the right moment.

Salesflare Standout Features and Integrations

Features include relationship intelligence, data enrichment, AI-driven sales suggestions, mobile app access, customizable dashboards, and a visual sales pipeline for tracking opportunities.

Integrations include Google Calendar, Google Docs, Google Drive, Google Sheets, Google Workspace, Slack, Shopify, MailChimp, Intercom, Calendly, Stripe, and QuickBooks Online.

Salesforce is one of the biggest CRM platforms out there, and it has versions for sales, marketing, and customer support teams. The marketing features include email, personalization, customer journey building, and ad management.

Why I Picked Salesforce: Salesforce has plenty of extras that you don’t get with other platforms. For example, its mobile marketing software lets you use SMS, MMS, and notifications to reach customers on mobile. And its loyalty management platform helps you create loyalty programs to keep existing customers buying. 

Salesforce also owns Slack, which means the CRM integrates closely with the popular workplace communication tool. Salesforce has different modules for a variety of use cases, meaning you can scale up to include functionality for AI, customer service, business intelligence, and commerce.

Standout Features & Integrations 

Key features include highly customizable platform that can be tailored to meet the specific needs of businesses across various industries. Its robust customization capabilities allow businesses to create personalized workflows, fields, and processes. Plus, Salesforce's AppExchange is a vast marketplace of third-party applications and integrations that extend the functionality of the CRM. This ecosystem provides businesses with access to a wide range of pre-built solutions for marketing, sales, customer service, and analytics.

Integrations include Google Workspace, Slack, Quickbooks, MailChimp, LinkedIn, Docusign, JIRA, HelloSign, Code Science, Active Campaign, and Dropbox.

Intercom specializes in conversational relationships that enhance customer satisfaction with chatbots and messaging capabilities.

Why I picked Intercom: The platform uses chatbots as one of the primary methods of conversational marketing, which makes lead generation a significant aspect of Intercom. The tool’s messenger features allow you to greet website visitors with target messages. Intercom also uses smart lead routing to ensure your best reps speak with your leads based on relevant customer data.

Intercom helps any sized business communicate with leads and customers throughout all customer journey stages. The chatbots and live chat capabilities will help you capture more of your best leads so your teams can convert them while they’re still hot. Intercom’s real-time features and rich insights mean the platform will help your team understand where to make improvements so they can provide an unbeatable experience.

Intercom Standout Features and Integrations

Features include business messenger, customizable chatbots, automated answers, product tours, outbound messages, account-based marketing, live chat, customer data, and management tools.

Integrations include Google Analytics, Clearbit, Segment, Mailchimp, Marketo, Zapier, Heap, Survicate, Typeform, Mixpanel, Amplitude, KickFire, Salesforce, HubSpot, Outreach, and Pipedrive.

SharpSpring is a cloud-based marketing CRM software that supports a wide range of agency needs.

Why I picked SharpSpring: The platform focuses on marketing agencies that will use the software to manage their clients’ marketing campaigns. SharpSpring is a robust tool that provides your agency with features such as a workflow builder, dynamic reports, behavior-based email marketing, and a landing page developer. The software automates your client’s online marketing campaigns and helps you manage customer relations.

SharpSpring helps mid-sized businesses and large enterprises that need a powerful marketing automation solution to manage clients’ campaigns. One area where SharpSpring shines is with landing pages. The platform provides high-quality landing page templates that focus on converting visitors into leads.

SharpSpring Standout Features and Integrations

Features include blog post management, rich text editing, blog analytics, lead scoring, task management, contact database, customer segmentation, internal chat, documentation, and email drip campaigns.

Integrations include Wrike, Freshdesk, Pipedrive, ProjectManager, FreshBooks, Jotform, Basecamp, Pipeliner CRM, Outgrow, OnePageCRM, LiveAgent, Zendesk, and Salesforce.

HighLevel, also known as GoHighLevel (GHL), is an all-in-one marketing and CRM platform designed to streamline marketing and sales processes for businesses and marketers. It offers a comprehensive suite of tools for capturing leads, nurturing them through automated follow-up campaigns, and closing sales. 

Why I picked HighLevel: HighLevel provides a comprehensive suite of tools for lead generation, customer nurturing, and appointment scheduling, making it particularly useful for marketers and business owners who want to streamline their operations and improve client retention. HighLevel also offers unlimited contacts, smart contact lists, a unified conversation feed, and multiple communication options including calls, SMS, emails, and even social media messaging. This integration allows agencies to manage all their client interactions from a single platform, significantly improving efficiency and reducing the need for multiple third-party applications.

The platform additionally includes tools for automating marketing campaigns, scheduling appointments, and nurturing leads through customizable pipelines. The automation workflows can be visualized and designed to handle complex processes, which saves valuable time and resources for agency owners. Overall, with features like landing page creation, automated messaging, and multi-channel follow-up campaigns, GoHighLevel helps users consolidate their marketing efforts, save costs, and connect with successful digital marketing strategies to drive business growth.

HighLevel Standout Features and Integrations

Features include lead nurturing, appointment scheduling, two-way communication, automated booking, white labeling, artificial intelligence integration, membership areas, payment collection, pipeline management, analytics and reporting, and course management.

Integrations include Stripe, Facebook, Instagram, TikTok, Google, WhatsApp, Shopify, Quickbooks, Zoom, Slack, Printful, LinkedIn, WordPress, Yext, and Clio.

Nutshell CRM is an email marketing solution that helps organizations win more customers.

Why I picked Nutshell CRM: The platform provides a module that focuses on enhancing your marketing capabilities. It starts with excellent email designs and templates you can use to start building your campaigns. Nutshell CRM allows users to segment their lists based on demographics or other specific data. The tool provides an effective email drip feature that you can set up to activate when customers perform a specific event. Nutshell CRM also provides effective tracking so you can see how your email marketing is performing.

Nutshell CRM is suitable for small and medium-sized businesses that need a solution to manage customers throughout each acquisition process step. It’s an excellent addition to your current system stack because it will integrate with your front-end lead collection tools. Afterward, you can use Nutshell CRM to locate lead conversation data and ensure every ongoing communication is going well.

Nutshell CRM Standout Features and Integrations

Features include sales automation, custom pipeline triggers, customizable reports, automated email sequences, lead forms, collaboration tools, contact management, pipeline management, lead attribution, and custom audience creation.

Integrations include 123 Form Builder, 3CX, ActiveCampaign, Asana, Aweber, Box, Callhippo, Constant Contact, Dropbox, Google Drive, Gravity Forms, HubSpot, Zendesk, Zapier, and Slack.

Thryv primarily focuses on expanding small businesses’ online presence through its cloud-based marketing solution.

Why I picked Thryv: The software is an all-in-one tool that helps small businesses build a more significant online presence, communicate with leads and customers, and stay on top of tasks. Thryv can start building your online presence by loading your business information across more than 40 top sites, including Google, Facebook, and Yelp. The software will add calls to action to encourage leads to engage with your company. The platform also offers in-house designers that will build a custom website that’s optimized to be visible on top search engines.

Thryv helps small businesses that are searching for an end-to-end solution to operate their entire business. This tool allows you to manage operations and get paid through the platform. If your company accepts payments through your website, the software offers a ThryvPay tool that helps services businesses accept and process credit card and ACH payments.

Thryv Standout Features and Integrations

Features include email marketing, task management, marketing automation, document storage, contact database, audience segmentation, social media management, lead management, and interaction tracking.

Integrations include Pipedrive, Jotform, HoneyBook, Salesforce, Microsoft 365, Mailchimp, WordPress, Slack, HubSpot CRM, Dropbox, Trello, Constant Contact, Shopify, and Zapier.

GreenRope is an all-in-one marketing CRM software that combines unique tools that will help your teams engage with leads and customers.

Why I picked GreenRope: The platform provides the typical features that you would find in standard CRM software, such as autoresponders, audience segmentation, and drip campaigns. But where GreenRope stands out is in its ability to help you easily create surveys to collect valuable customer information, generate workflow charts, and automate SMS campaigns, all based on customer behavior. Your marketing teams can put all of these features to good use and engage effectively with leads and customers while also tracking every aspect of your marketing strategy.

GreenRope works best for medium-sized businesses and large organizations looking for ways to improve marketing automation processes. The tool helps your business reduce the gap between departments and make data accessible to everyone who needs it, so your company can operate effectively with the information your teams need to better target and serve your leads and customers. You can leverage GreenRope’s advanced automation, AI, and predictive analytics to accelerate growth.

GreenRope Standout Features and Integrations

Features include marketing automation, landing page builder, email marketing software, customer journey mapping, social network marketing, web analytics, signup forms, email tracking, and drip campaigns.

Integrations include Shopify, Stripe, Towerdata, Juvo Leads, Zoom, Authorize.net, BlueSnap, Zapier, Olark, WordPress, Magento, SendForensics, Postalytics, and FullContact.

CRM Creatio is a no-code platform designed to enhance customer relationship management through a comprehensive suite of tools for sales, marketing, and service management.

Why I picked CRM Creatio: I like its marketing automation capabilities that allow for the creation and management of multi-channel campaigns. This feature supports sophisticated lead management, enabling businesses to nurture leads effectively through tailored campaigns. The platform's centralized contact management database provides visibility into all customer interactions, ensuring that marketing teams can track and optimize campaign performance.

Furthermore, Creatio's low-code/no-code platform helps businesses looking to automate workflows without needing extensive IT support. This capability accelerates the implementation of marketing strategies and allows for quick adjustments based on real-time data.

CRM Creatio Standout Features and Integrations

Features include a 360-degree customer view of profiles and interactions, end-to-end workflow automation, a drag-and-drop interface for automation, contact management, KPI monitoring tools, custom dashboards, pipeline management, collaboration tools, mobile access, and privacy controls.

Integrations include Quickbooks, SAP BusinessOne, Shopify, Asterisk, PandaDoc, SharePoint, Jira, Calendly, Chat Master, Zoom, and Microsoft Teams.

monday Sales CRM enables businesses to offload repetitive tasks from their team members so they can focus on more valuable tasks.

Why I picked monday Sales CRM: The marketing CRM capabilities within monday Sales CRM allow you to collect data and get a holistic view of your leads. Afterward, you can monitor all interactions to provide a tailored experience that moves your leads along the sales pipeline toward a purchase. monday Sales CRM has robust marketing automation capabilities that enable your business to automate various marketing tasks, creating an efficient and engaging lead-nurturing marketing campaign.

monday Sales CRM is suitable for any sized business that needs a solution to help them efficiently manage lead pipelines. You can use the software to capture leads from any source, manage contact information, and track every lead’s status, so you don’t miss any opportunities. monday Sales CRM allows users to create customizable data dashboards to get a complete sales cycle overview and confidently analyze data and optimize marketing processes - all without an IT professional.

monday Sales CRM Standout Features and Integrations

Features include project data visualizations and dashboards, marketing automation, call logging, lead scoring, calendar and reminder system, document storage, task management, campaign management, lead capture, and pipeline management.

Integrations include Twilio, Pipedrive, Stripe, PandaDoc, Zendesk, Salesforce, Mailchimp, HubSpot CRM, DocuSign, Microsoft Outlook, Shopify, Gmail, Aircall, and Copper.