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Freshsales es una herramienta de gestión de relaciones con clientes (CRM) que ayuda a las empresas a optimizar sus procesos de ventas y gestionar las interacciones con los clientes de manera efectiva. Aunque es una herramienta de marketing popular, puede que no se adapte a todas las necesidades de tu negocio, lo que te puede llevar a buscar una solución alternativa.

Con tantas opciones disponibles en el mercado de CRMs para ventas, encontrar un software que reemplace a Freshsales puede ser un reto. Pero no dejes que eso te desaliente. Para ayudarte a empezar, he probado y analizado algunas de las mejores alternativas a Freshsales. 

Mis análisis exploran las mejores soluciones, resaltando sus características, precios y ventajas únicas para ayudarte a tomar una decisión informada para tu empresa. Ya sea que busques mayor personalización, mejores integraciones o diferentes opciones de precios, estas alternativas de CRM ofrecen una variedad de soluciones.

¿Qué es Freshsales?

Freshsales es una herramienta de gestión de relaciones con clientes (CRM) diseñada para ayudar a las empresas a gestionar sus procesos de ventas y las interacciones con los clientes. Es comúnmente usada por equipos de ventas, representantes de atención al cliente y propietarios de negocios para rastrear oportunidades, gestionar datos de clientes y agilizar la comunicación. 

Por qué confiar en nuestras reseñas de software

Hemos estado probando y reseñando software CRM desde 2022. Como expertos en operaciones de ingresos, sabemos lo fundamental y difícil que es tomar la decisión correcta al elegir software. 

Invertimos en una investigación profunda para ayudar a nuestra audiencia a tomar mejores decisiones de compra de software. Hemos probado más de 2,000 herramientas para distintos casos de uso en operaciones de ingresos y redactado más de 1,000 análisis completos de software. Descubre cómo mantenemos la transparencia y nuestra metodología de evaluación de software.

Resumen de las mejores alternativas a Freshsales

Mejores alternativas a Freshsales

En las siguientes reseñas, te explicaré los pros y contras de cada alternativa a Freshsales. Cubriré sus características y los mejores casos de uso para ayudarte a tomar una decisión informada.

Best for all-in-one CRM affordability

  • Free plan + free demo available
  • From $11.04/user/month (billed biennially)
Visit Website
Rating: 4.7/5

EngageBay is a CRM tool that offers advanced features for sales, marketing, and customer support at an affordable price. It provides a wide range of functionalities without the high cost, making it accessible to small and medium-sized businesses.

Why it's a good Freshsales alternative: EngageBay offers an extensive set of CRM tools at a budget-friendly price. Its affordability and the integration of multiple business functions into one platform is ideal for businesses looking to save costs while maintaining functionality.

Standout features & integrations:

Features include contact management, email marketing, lead scoring, sales automation, and customer support ticketing. EngageBay also offers landing page creation, live chat, and detailed analytics.

Integrations include Zapier, Mailchimp, Shopify, QuickBooks, Stripe, Xero, Twilio, Google Workspace, Microsoft 365, and Slack.

Pros and Cons

Pros:

  • Suitable for small and medium-sized businesses
  • Comprehensive feature set
  • Email marketing processes

Cons:

  • User interface can be complex
  • Limited advanced features

Best for no-code workflow automation

  • Free demo + free trial available
  • From $40/user/month (billed annually)
Visit Website
Rating: 4.7/5

Creatio is a CRM tool that offers no-code workflow automation capabilities for businesses. It allows users to create and modify business processes without any coding skills, making automation accessible to non-technical users.

Why it's a good Freshsales alternative: Creatio hosts strong no-code automation capabilities, making it stand out as a good Freshsales alternative. The software enables users to automate workflows and business processes easily, which can significantly enhance operational efficiency. This low-code development environment allows users to create and modify applications with minimal technical expertise, improving company flexibility and productivity.

Standout features & integrations:

Features include a no-code process designer, case management, sales automation, and customer engagement tools. Creatio also offers analytics and reporting, as well as a unified CRM platform to manage all customer-related activities.

Integrations include Microsoft 365, Google Workspace, QuickBooks, Mailchimp, Zapier, Slack, Docusign, Salesforce, HubSpot, and Zendesk.

Pros and Cons

Pros:

  • No-code process designer
  • Comprehensive CRM platform
  • Strong focus on workflow automation

Cons:

  • Limited customization
  • Learning curve for non-technical users

Best for multi-channel marketing automation

  • Free plan + free demo available
  • From $8.08/month (billed annually)

Brevo is a marketing automation tool designed to manage campaigns across multiple channels. It allows businesses to coordinate and optimize their marketing efforts across email, SMS, social media, and more from a single platform.

Why it's a good Freshsales alternative: Brevo excels in multi-channel marketing automation, providing a strong solution for businesses looking to manage diverse marketing campaigns. Its advanced approach to marketing automation helps businesses reach their audience through various channels effectively.

Standout features & integrations:

Features include email marketing, SMS campaigns, social media integration, and CRM capabilities. Brevo also offers advanced segmentation, A/B testing, and detailed analytics to help businesses optimize their marketing strategies.

Integrations include Shopify, WordPress, WooCommerce, Magento, Salesforce, HubSpot, Microsoft Dynamics, Zapier, Google Analytics, and Slack.

Pros and Cons

Pros:

  • CRM capabilities integrated with marketing tools
  • Comprehensive analytics and A/B testing
  • Supports multiple marketing channels

Cons:

  • Learning curve for users new to marketing automation
  • Can be complex to set up initially

Best for AI-driven sales insights

  • Free demo available
  • Pricing upon request

SAP Sales Cloud is a CRM tool designed to provide advanced sales activities and insights using AI technology. With this added feature, users can easily analyze sales data, predict outcomes, and suggest actions to improve sales performance.

Why it's a good Freshsales alternative: SAP Sales Cloud’s AI-driven capabilities offer unique value for businesses looking to enhance their sales strategies. Using these features, large enterprises can simplify the sales management process, ultimately driving productivity and overall revenue. Alongside these perks, the software offers strong integration with other SAP solutions, providing a seamless end-to-end business process.

Standout features & integrations:

Features include AI-powered sales analytics, predictive forecasting, sales performance management, and automated lead scoring. 

Integrations include SAP S/4HANA, Microsoft Dynamics, Salesforce, Adobe Sign, Docusign, Google Workspace, Microsoft 365, Slack, Zoom, and Zendesk.

Pros and Cons

Pros:

  • Comprehensive sales management tools
  • Predictive forecasting
  • Advanced AI-driven insights

Cons:

  • Requires training to utilize fully
  • Complex setup process

Best for customizable sales automation

  • From $19/user/month (billed annually)

Sugar Sell is a CRM tool designed to automate sales processes and manage customer relationships. It allows users to customize processes to fit specific business needs and workflows.

Why it's a good Freshsales alternative: Sugar Sell has a strong focus on customization and automation. Its ability to adapt to various sales processes make it suitable for businesses that require tailored solutions. Additionally, the software provides advanced automation capabilities and reporting tools, improving overall efficiency and decision-making.

Standout features & integrations:

Features include customizable dashboards, advanced sales forecasting, lead and opportunity management, and automated workflows. 

Integrations include Microsoft 365, Google Workspace, Mailchimp, Zapier, Docusign, QuickBooks, Zendesk, HubSpot, Marketo, and Slack.

Pros and Cons

Pros:

  • Comprehensive analytics
  • Advanced sales automation features
  • Highly customizable

Cons:

  • Requires setup and customization time
  • Steeper learning curve

Best for comprehensive CRM needs

  • 15-day free trial + free demo available
  • From $12/user/month (billed annually)

Vtiger One is a CRM tool that provides a complete suite for managing customer relationships, sales, and support. It offers a wide range of features that cover all aspects of customer relationship management in one platform.

Why it's a good Freshsales alternative: Vtiger One offers an all-in-one approach, which is ideal for businesses seeking an in-depth and reliable CRM solution. Its extensive feature set and ability to integrate sales, marketing, and customer support helps businesses streamline operations and function effortlessly. Additionally, the software provides advanced customization options and extensive automation capabilities, which can enhance workflow efficiency and adaptability to unique business needs.

Standout features & integrations:

Features include sales automation, marketing automation, helpdesk support, project management, and analytics. Vtiger One also offers tools for email templates for campaigns, inventory management, and customer engagement.

Integrations include Google Workspace, Microsoft 365, QuickBooks, Mailchimp, Zapier, RingCentral, Twilio, Docusign, Dropbox, and Slack.

Pros and Cons

Pros:

  • Strong customer support tools
  • Integrates multiple business functions
  • Comprehensive feature set

Cons:

  • Higher learning curve
  • Can be complex to set up

Best for relationship-focused CRM

  • 14-day free trial
  • From $24.90/user/month
Visit Website
Rating: 4.4/5

Nimble CRM is a tool designed to help businesses manage and nurture customer relationships effectively. It centralizes communication and interactions, allowing users to build stronger, more personalized connections with their clients.

Why it's a good Freshsales alternative: Nimble CRM provides users with a unique approach to relationship management. It helps teams unify contacts and social media profiles, providing a holistic view of customer interactions. Additionally, the software comes with detailed tools for relationship building, including automated data enrichment and social listening, which can further enhance customer engagement and streamline follow-ups and sales processes.

Standout features & integrations:

Features include contact management, social media integration, email tracking, and task management. Nimble also offers sales pipeline tracking and actionable insights.

Integrations include Microsoft 365, Google Workspace, Mailchimp, QuickBooks, Zapier, Outlook, Twitter, Facebook, LinkedIn, and HubSpot.

Pros and Cons

Pros:

  • Provides actionable insights
  • Integrates social media profiles
  • Strong focus on relationship management

Cons:

  • Requires integration setup
  • Limited advanced features

Best for integrated invoicing and CRM

  • 14-day free trial + free demo available
  • From $15/user/month (billed annually)

Apptivo is a tool designed to manage customer relationships and automate invoicing processes. It combines customer relationship management with strong invoicing capabilities, simplifying billing and sales management for businesses.

Why it's a good Freshsales alternative: Apptivo offers a unique integration of CRM and invoicing features. Its ability to prioritize and streamline both customer management and real-time financial processes makes it ideal for businesses that need an all-in-one solution.

Standout features & integrations:

Features include contact management, sales pipeline tracking, project management, and invoicing. Apptivo CRM also offers tools for customer support, email marketing, and task management, providing a comprehensive platform for business operations.

Integrations include G Suite, Office 365, Slack, QuickBooks, Xero, Dropbox, PayPal, Stripe, RingCentral, and Zapier.

Pros and Cons

Pros:

  • Affordable pricing
  • Comprehensive business management tools
  • Integrated invoicing and CRM

Cons:

  • Limited advanced features
  • User interface can be complex

Best for small teams needing simplicity

  • 30-day free trial + free plan available
  • From $21/user/month

CentralStationCRM is a tool designed to help small teams manage customer relationships with ease and efficiency. It offers a straightforward, user-friendly interface that minimizes the complexity often associated with CRM systems.

Why it's a good Freshsales alternative: CentralStationCRM provides an uncomplicated solution for small teams who need an efficient way to manage customer data. Its focus on simplicity and ease of use makes it ideal for teams that do not require extensive customization or advanced features.

Standout features & integrations:

Features include contact management, task tracking, and email integration. CentralStationCRM also offers collaboration tools and activity tracking.

Integrations include Google Workspace, Microsoft 365, Mailchimp, QuickBooks, Slack, Dropbox, Xero, PayPal, Stripe, and Trello.

Pros and Cons

Pros:

  • Easy setup and management
  • Efficient for small teams
  • Simple and user-friendly interface

Cons:

  • Not suitable for large enterprises
  • Limited advanced features

Best for small businesses needing easy setup

  • 14-day free trial + free plan available
  • From $18/user/month (billed annually)
Visit Website
Rating: 4.7/5

Capsule is a CRM tool designed to help businesses manage customer relationships and track sales. It offers a straightforward, user-friendly interface that requires minimal technical knowledge to get started.

Why it's a good Freshsales alternative: Capsule offers users a sense of simplicity and ease of use that make it a strong contender for small businesses. The software stands out as a good Freshsales alternative due to its quick setup process and intuitive design, which can save time and reduce the learning curve for new users.

Standout features & integrations:

Features include customizable dashboards, task management, contact management, and sales pipeline tracking. Capsule also offers simple reporting tools and email marketing capabilities.

Integrations include Mailchimp, Xero, QuickBooks, Zapier, Google Workspace, Microsoft 365, Trello, Slack, Stripe, and Zendesk.

Pros and Cons

Pros:

  • Customizable to fit specific company needs
  • Suitable for all business sizes
  • Easy to set up and use

Cons:

  • Basic reporting capabilities
  • Limited advanced features

New Product Updates from Capsule

June 28 2026
Capsule Introduces MCP Integration for AI Tools

Capsule’s new MCP integration enables AI tools like Claude and Cursor to query your CRM data, now in early-access beta with private access on request for Growth plans and above. For more information, visit Capsule's official site.

Otras alternativas a Freshsales

A continuación tienes una lista de otras alternativas a Freshsales que seleccioné. Aunque no llegaron al top 10, siguen siendo valiosas y merecen ser investigadas.

  1. Copper

    For Google Workspace integration

  2. Zendesk

    For customer support and ticketing

  3. monday AI Work Platform

    For project management integration

  4. Braze

    For customer engagement and messaging

  5. Outreach

    For sales engagement and automation

  6. HoneyBook

    For creative professionals and freelancers

  7. Bigin by Zoho CRM

    For small businesses and startups

  8. Klaviyo

    For email marketing automation

  9. Attio

    For collaborative CRM with data enrichment

  10. Pipedrive

    For visual sales pipeline management

  11. Nutshell

    For small teams needing simple CRM

  12. Insightly

    For project and contact management

  13. Close

    For inside sales teams

Si aún no has encontrado lo que buscas aquí, consulta estas herramientas estrechamente relacionadas con CRMs todo en uno que hemos probado y evaluado.

Criterios de selección de alternativas a Freshsales

Los criterios para elegir un software alternativo a Freshsales deben abordar directamente las necesidades de los compradores y los puntos de dolor habituales, asegurando que el software cumpla su propósito de forma eficaz. Como experto que ha probado e investigado personalmente estas herramientas, estos son los requisitos que utilizo al evaluar un software:

Funcionalidad principal – 25% de la puntuación total ponderada:

  • Gestión de contactos
  • Seguimiento del embudo de ventas
  • Gestión de oportunidades y prospectos
  • Integración de correo electrónico
  • Informes y analítica

Características destacadas adicionales - 25% de la puntuación total:

  • Información de ventas impulsada por IA
  • Automatización de flujos de trabajo sin código
  • Facturación integrada
  • Automatización de marketing multicanal
  • Integración con redes sociales

Facilidad de uso - 10% de la puntuación total:

  • Diseño de interfaz intuitivo
  • Navegación y accesibilidad sencillas
  • Funcionalidad de arrastrar y soltar para embudos y tareas
  • Tableros e informes personalizables
  • Proceso de configuración claro y sencillo

Incorporación - 10% de la puntuación total:

  • Disponibilidad de videos de formación y tutoriales
  • Recorridos interactivos del producto y plantillas
  • Webinarios y talleres de incorporación
  • Chatbots para soporte instantáneo
  • Documentación detallada y centro de ayuda

Atención al cliente - 10% de la puntuación total:

  • Disponibilidad de soporte 24/7
  • Múltiples canales de soporte (correo, teléfono, chat)
  • Rapidez y utilidad del personal de soporte
  • Disponibilidad de gerentes de cuenta dedicados
  • Foros y recursos comunitarios de usuarios

Relación calidad-precio - 10% de la puntuación total:

  • Planes de precios competitivos
  • Modelos de suscripción flexibles
  • Inclusión de funciones esenciales en los planes básicos
  • Rentabilidad en comparación con herramientas similares
  • Estructura de precios clara, sin cargos ocultos

Opiniones de clientes - 10% de la puntuación total:

  • Valoraciones de satisfacción general
  • Opiniones sobre facilidad de uso y funcionalidad
  • Reseñas sobre experiencias de soporte al cliente
  • Comentarios de usuarios sobre la relación calidad-precio
  • Testimonios sobre cómo la herramienta cubre necesidades empresariales específicas

¿Por qué buscar una alternativa a Freshsales?

Aunque Freshsales es un CRM valioso, puede que no te ayude a completar todas las tareas que necesitas. Aquí tienes algunas razones por las que podrías estar buscando una alternativa a Freshsales:

  • Precio: Si consideras que el coste de Freshsales es demasiado alto para tu presupuesto, podría valer la pena explorar alternativas más accesibles que ofrezcan funcionalidades similares. 
  • Características: Freshsales podría carecer de funciones específicas que sean importantes para tus operaciones comerciales. Al considerar alternativas, puedes encontrar un CRM que incluya esas funciones esenciales y mejore tu flujo de trabajo y productividad.
  • Interfaz de usuario: Quizá prefieras una interfaz de usuario diferente para una mejor usabilidad si Freshsales te resulta incómodo o poco intuitivo. Un CRM alternativo con un diseño más amigable puede incrementar la eficiencia de tu equipo y mejorar la experiencia general.
  • Integración: Si necesitas integraciones con otras herramientas que Freshsales no admite, buscar una alternativa es una decisión inteligente. Un CRM que se integre sin problemas con tus herramientas existentes puede agilizar tus procesos y garantizar un flujo de datos fluido.
  • Atención al cliente: Tal vez busques opciones de atención al cliente mejores o más accesibles si el soporte de Freshsales no satisface tus necesidades. Un CRM alternativo con un soporte al cliente superior puede brindarte asistencia puntual, ayudarte a resolver problemas de manera más eficaz y mantener operaciones sin inconvenientes.

Las alternativas a Freshsales pueden ofrecer características únicas, mejor precio o mayor facilidad de uso de las que Freshsales no dispone. Mantener tus opciones abiertas y probar nuevo software te puede ayudar a encontrar la alternativa que mejor se ajusta a las necesidades de tu empresa.

Características clave de las alternativas a Freshsales 

A continuación, te mostramos algunas de las funciones clave de Freshsales que tu software alternativo debería poder replicar o mejorar para adaptarse adecuadamente.

  • Gestión de contactos: Organiza y realiza el seguimiento de todas las interacciones y detalles de los clientes.
  • Seguimiento del embudo de ventas: Visualiza y gestiona las etapas de tu proceso de ventas.
  • Puntuación de leads: Asigna puntuaciones a los leads en función de su nivel de compromiso y probabilidad de conversión.
  • Integración de correo electrónico: Se sincroniza con cuentas de correo para rastrear y gestionar las comunicaciones.
  • Informes y analítica: Proporciona información y datos sobre el rendimiento y las actividades de ventas.
  • Información impulsada por IA: Utiliza inteligencia artificial para ofrecer análisis predictivos y recomendaciones de ventas.
  • Automatización de flujos de trabajo: Automatiza tareas repetitivas para optimizar los procesos de ventas.
  • Paneles personalizables: Permite a los usuarios personalizar su interfaz según sus necesidades.
  • Acceso móvil: Ofrece una aplicación móvil para gestionar las funciones de CRM desde cualquier lugar.
  • Integración con aplicaciones de terceros: Se conecta con otras herramientas de software para mejorar la funcionalidad y la productividad.

¿Qué sigue?

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