The CRO ClubGet smarter delivering predictable growth at scale.
The CRO Club is here to empower the next generation of CROs. The ones scaling sustainability. The ones optimizing for profitability. The ones who think operationally. The new era of SaaS needs revenue leaders who can think strategically across go-to-market functions, but who aren’t afraid to get tactical when needed. The CRO Club is their go-to resource for industry insights, trends, and discussion.
The CRO Club is owned and managed by Black & White Zebra, a media tech company. Our team combines expertise in sales, marketing, customer success, and community management to bring you excellent content and community experiences.
Phil hails from rainy Glasgow, Scotland and is now living in the not-quite-as-rainy Vancouver, BC, Canada. With 10+ years of experience in leadership and operations across multiple industries, he applies a broad scope of experience in business that lets him see the big picture.
Kerri dove headfirst into the world of RevOps while leading content and insights for a global membership of GTM executives, following a nearly decade-long career in advertising, marketing, and public relations.
She is also the co-author of the Wall Street Journal bestseller Kind Folks Finish First: The Considerate Path to Success in Business and Life.
Martina has been studying graphic design since 2013 and practicing it since 2018. She has experience in branding, developing visual identity with attention to capturing character, and UI/UX design, and is expanding to practicing animation, motion design and 3D modeling.
The next generation of CROs needs to be more resourceful than ever before. The CRO Club will help you tackle today’s challenges and set you up for the future.
From the latest GTM motion to AI agents to board meeting prep, The CRO Club talks to leaders like you about the challenges they’re facing right now and the practical ways to solve them. Want to share what’s on your mind? We’d love to highlight your successes and your lessons.
Software may be part of your solution and we aim to provide you with rich insights from our in-house tool experts. Looking to connect with our tool expert team to help you in your buying journey? Let us know!
We’ll put you in front of the decision-makers for leading go-to-market teams. The CRO Club covers the topics and software modern CROs need to know. With a fast-growing audience, you can be at the forefront of a market shift to more sustainable, profitable growth in SaaS.