Freshsales is a customer relationship management (CRM) tool that helps businesses streamline their sales processes and manage customer interactions effectively. While it’s a popular marketing tool, it may not fit all your business needs, leading you towards shopping for an alternative solution.
With so many options on the market for sales CRMs, it can be challenging to find a replacement software for Freshsales. But don’t let that deter you. To help you get started, I tested and reviewed some of the top Freshsales alternatives.
My reviews explore the best solutions, highlighting their features, pricing, and unique advantages to help you make an informed decision for your business. Whether you’re looking for more customization, better integrations, or different pricing options, these best CRM alternatives offer a variety of solutions.
What is Freshsales?
Freshsales is a customer relationship management (CRM) tool designed to help businesses manage their sales processes and customer interactions. It’s commonly used by sales teams, customer service representatives, and business owners to track leads, manage customer data, and streamline communication.
Why Trust Our Software Recommendations
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Our reviews reflect our independent judgment—not a sales pitch. Learn how we stay transparent.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Freshsales Alternatives Comparison Table
This comparison table summarizes pricing details for my top Freshsales alternatives selections:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for all-in-one CRM affordability | Free plan + free demo available | From $13.79/user/month (billed annually) | Website | |
| 2 | Best for no-code workflow automation | 14-day free trial | From $40/user/month (billed annually) | Website | |
| 3 | Best for relationship-focused CRM | 14-day free trial | From $24.90/user/month | Website | |
| 4 | Best for multi-channel marketing automation | Free plan available | From $9/month | Website | |
| 5 | Best for AI-driven sales insights | Free demo available | Pricing upon request | Website | |
| 6 | Best for customizable sales automation | From $19/user/month (billed annually) | Website | ||
| 7 | Best for comprehensive CRM needs | 15-day free trial + free demo available | From $12/user/month (billed annually) | Website | |
| 8 | Best for integrated invoicing and CRM | 14-day free trial + free demo available | From $15/user/month (billed annually) | Website | |
| 9 | Best for small teams needing simplicity | 30-day free trial + free plan available | From $21/user/month | Website | |
| 10 | Best for small businesses needing easy setup | 14-day free trial + free plan available | From $18/user/month (billed annually) | Website |
Best Freshsales Alternatives
In the following reviews, I will walk you through the pros and cons of each Freshsales alternative. I’ll cover their features and best use cases to help you make an informed decision.
Best for all-in-one CRM affordability- Free plan + free demo available
- From $13.79/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
EngageBay features integrated marketing, sales, and service tools designed for startups and small businesses. EngageBay is a CRM tool that offers advanced features for sales, marketing, and customer support at an affordable price. It provides a wide range of functionalities without the high cost, making it accessible to small and medium-sized businesses.
Why it's a good Freshsales alternative: EngageBay offers an extensive set of CRM tools at a budget-friendly price. Its affordability and the integration of multiple business functions into one platform is ideal for businesses looking to save costs while maintaining functionality.
Standout features & integrations:
Features include contact management, email marketing, lead scoring, sales automation, and customer support ticketing. EngageBay also offers landing page creation, live chat, and detailed analytics.
Integrations include Zapier, Mailchimp, Shopify, QuickBooks, Stripe, Xero, Twilio, Google Workspace, Microsoft 365, and Slack.
Pros and Cons
Pros:
- Suitable for small and medium-sized businesses
- Comprehensive feature set
- Email marketing processes
Cons:
- User interface can be complex
- Limited advanced features
Learn more about EngageBay:
Best for no-code workflow automation- 14-day free trial
- From $40/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Creatio offers low-code CRM with process automation and customizable workflows for various industries. Creatio is a CRM tool that offers no-code workflow automation capabilities for businesses. It allows users to create and modify business processes without any coding skills, making automation accessible to non-technical users.
Why it's a good Freshsales alternative: Creatio hosts strong no-code automation capabilities, making it stand out as a good Freshsales alternative. The software enables users to automate workflows and business processes easily, which can significantly enhance operational efficiency. This low-code development environment allows users to create and modify applications with minimal technical expertise, improving company flexibility and productivity.
Standout features & integrations:
Features include a no-code process designer, case management, sales automation, and customer engagement tools. Creatio also offers analytics and reporting, as well as a unified CRM platform to manage all customer-related activities.
Integrations include Microsoft 365, Google Workspace, QuickBooks, Mailchimp, Zapier, Slack, Docusign, Salesforce, HubSpot, and Zendesk.
Pros and Cons
Pros:
- No-code process designer
- Comprehensive CRM platform
- Strong focus on workflow automation
Cons:
- Limited customization
- Learning curve for non-technical users
Learn more about Creatio:
Best for relationship-focused CRM- 14-day free trial
- From $24.90/user/month
Visit WebsiteCustomer Rating:4.4/5
Nimble CRM emphasizes social media integration and relationship management for small to medium-sized businesses. Nimble CRM is a tool designed to help businesses manage and nurture customer relationships effectively. It centralizes communication and interactions, allowing users to build stronger, more personalized connections with their clients.
Why it's a good Freshsales alternative: Nimble CRM provides users with a unique approach to relationship management. It helps teams unify contacts and social media profiles, providing a holistic view of customer interactions. Additionally, the software comes with detailed tools for relationship building, including automated data enrichment and social listening, which can further enhance customer engagement and streamline follow-ups and sales processes.
Standout features & integrations:
Features include contact management, social media integration, email tracking, and task management. Nimble also offers sales pipeline tracking and actionable insights.
Integrations include Microsoft 365, Google Workspace, Mailchimp, QuickBooks, Zapier, Outlook, Twitter, Facebook, LinkedIn, and HubSpot.
Pros and Cons
Pros:
- Provides actionable insights
- Integrates social media profiles
- Strong focus on relationship management
Cons:
- Requires integration setup
- Limited advanced features
Learn more about Nimble CRM:
Brevo combines CRM with advanced email marketing and automation tools for small to medium businesses. Brevo is a marketing automation tool designed to manage campaigns across multiple channels. It allows businesses to coordinate and optimize their marketing efforts across email, SMS, social media, and more from a single platform.
Why it's a good Freshsales alternative: Brevo excels in multi-channel marketing automation, providing a strong solution for businesses looking to manage diverse marketing campaigns. Its advanced approach to marketing automation helps businesses reach their audience through various channels effectively.
Standout features & integrations:
Features include email marketing, SMS campaigns, social media integration, and CRM capabilities. Brevo also offers advanced segmentation, A/B testing, and detailed analytics to help businesses optimize their marketing strategies.
Integrations include Shopify, WordPress, WooCommerce, Magento, Salesforce, HubSpot, Microsoft Dynamics, Zapier, Google Analytics, and Slack.
Pros and Cons
Pros:
- CRM capabilities integrated with marketing tools
- Comprehensive analytics and A/B testing
- Supports multiple marketing channels
Cons:
- Learning curve for users new to marketing automation
- Can be complex to set up initially
Learn more about Brevo:
Best for AI-driven sales insights- Free demo available
- Pricing upon request
SAP Sales Cloud delievers enterprise-level CRM solutions with robust analytics and AI-driven insights. SAP Sales Cloud is a CRM tool designed to provide advanced sales activities and insights using AI technology. With this added feature, users can easily analyze sales data, predict outcomes, and suggest actions to improve sales performance.
Why it's a good Freshsales alternative: SAP Sales Cloud’s AI-driven capabilities offer unique value for businesses looking to enhance their sales strategies. Using these features, large enterprises can simplify the sales management process, ultimately driving productivity and overall revenue. Alongside these perks, the software offers strong integration with other SAP solutions, providing a seamless end-to-end business process.
Standout features & integrations:
Features include AI-powered sales analytics, predictive forecasting, sales performance management, and automated lead scoring.
Integrations include SAP S/4HANA, Microsoft Dynamics, Salesforce, Adobe Sign, Docusign, Google Workspace, Microsoft 365, Slack, Zoom, and Zendesk.
Pros and Cons
Pros:
- Comprehensive sales management tools
- Predictive forecasting
- Advanced AI-driven insights
Cons:
- Requires training to utilize fully
- Complex setup process
Learn more about SAP Sales Cloud:
Sugar Sell is known for its flexibility and powerful sales automation tools tailored to unique business needs. Sugar Sell is a CRM tool designed to automate sales processes and manage customer relationships. It allows users to customize processes to fit specific business needs and workflows.
Why it's a good Freshsales alternative: Sugar Sell has a strong focus on customization and automation. Its ability to adapt to various sales processes make it suitable for businesses that require tailored solutions. Additionally, the software provides advanced automation capabilities and reporting tools, improving overall efficiency and decision-making.
Standout features & integrations:
Features include customizable dashboards, advanced sales forecasting, lead and opportunity management, and automated workflows.
Integrations include Microsoft 365, Google Workspace, Mailchimp, Zapier, Docusign, QuickBooks, Zendesk, HubSpot, Marketo, and Slack.
Pros and Cons
Pros:
- Comprehensive analytics
- Advanced sales automation features
- Highly customizable
Cons:
- Requires setup and customization time
- Steeper learning curve
Learn more about Sugar Sell:
Best for comprehensive CRM needs- 15-day free trial + free demo available
- From $12/user/month (billed annually)
Vtiger One provides advanced CRM with marketing, sales, and support automation for growing businesses. Vtiger One is a CRM tool that provides a complete suite for managing customer relationships, sales, and support. It offers a wide range of features that cover all aspects of customer relationship management in one platform.
Why it's a good Freshsales alternative: Vtiger One offers an all-in-one approach, which is ideal for businesses seeking an in-depth and reliable CRM solution. Its extensive feature set and ability to integrate sales, marketing, and customer support helps businesses streamline operations and function effortlessly. Additionally, the software provides advanced customization options and extensive automation capabilities, which can enhance workflow efficiency and adaptability to unique business needs.
Standout features & integrations:
Features include sales automation, marketing automation, helpdesk support, project management, and analytics. Vtiger One also offers tools for email templates for campaigns, inventory management, and customer engagement.
Integrations include Google Workspace, Microsoft 365, QuickBooks, Mailchimp, Zapier, RingCentral, Twilio, Docusign, Dropbox, and Slack.
Pros and Cons
Pros:
- Strong customer support tools
- Integrates multiple business functions
- Comprehensive feature set
Cons:
- Higher learning curve
- Can be complex to set up
Learn more about Vtiger One Pilot:
Best for integrated invoicing and CRM- 14-day free trial + free demo available
- From $15/user/month (billed annually)
Apptivo provides a versatile suite of business apps, including CRM, for growing enterprises. Apptivo is a tool designed to manage customer relationships and automate invoicing processes. It combines customer relationship management with strong invoicing capabilities, simplifying billing and sales management for businesses.
Why it's a good Freshsales alternative: Apptivo offers a unique integration of CRM and invoicing features. Its ability to prioritize and streamline both customer management and real-time financial processes makes it ideal for businesses that need an all-in-one solution.
Standout features & integrations:
Features include contact management, sales pipeline tracking, project management, and invoicing. Apptivo CRM also offers tools for customer support, email marketing, and task management, providing a comprehensive platform for business operations.
Integrations include G Suite, Office 365, Slack, QuickBooks, Xero, Dropbox, PayPal, Stripe, RingCentral, and Zapier.
Pros and Cons
Pros:
- Affordable pricing
- Comprehensive business management tools
- Integrated invoicing and CRM
Cons:
- Limited advanced features
- User interface can be complex
Learn more about Apptivo:
Best for small teams needing simplicity- 30-day free trial + free plan available
- From $21/user/month
CentralStationCRM focuses on simplicity and ease of use for small teams and businesses. CentralStationCRM is a tool designed to help small teams manage customer relationships with ease and efficiency. It offers a straightforward, user-friendly interface that minimizes the complexity often associated with CRM systems.
Why it's a good Freshsales alternative: CentralStationCRM provides an uncomplicated solution for small teams who need an efficient way to manage customer data. Its focus on simplicity and ease of use makes it ideal for teams that do not require extensive customization or advanced features.
Standout features & integrations:
Features include contact management, task tracking, and email integration. CentralStationCRM also offers collaboration tools and activity tracking.
Integrations include Google Workspace, Microsoft 365, Mailchimp, QuickBooks, Slack, Dropbox, Xero, PayPal, Stripe, and Trello.
Pros and Cons
Pros:
- Easy setup and management
- Efficient for small teams
- Simple and user-friendly interface
Cons:
- Not suitable for large enterprises
- Limited advanced features
Learn more about CentralStationCRM:
10Best for small businesses needing easy setupCapsule
- 14-day free trial + free plan available
- From $18/user/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Capsule CRM is a Freshsales alternative that offers simple, effective contact management and sales tracking for small to medium-sized businesses. Capsule is a CRM tool designed to help businesses manage customer relationships and track sales. It offers a straightforward, user-friendly interface that requires minimal technical knowledge to get started.
Why it's a good Freshsales alternative: Capsule offers users a sense of simplicity and ease of use that make it a strong contender for small businesses. The software stands out as a good Freshsales alternative due to its quick setup process and intuitive design, which can save time and reduce the learning curve for new users.
Standout features & integrations:
Features include customizable dashboards, task management, contact management, and sales pipeline tracking. Capsule also offers simple reporting tools and email marketing capabilities.
Integrations include Mailchimp, Xero, QuickBooks, Zapier, Google Workspace, Microsoft 365, Trello, Slack, Stripe, and Zendesk.
Pros and Cons
Pros:
- Customizable to fit specific company needs
- Suitable for all business sizes
- Easy to set up and use
Cons:
- Basic reporting capabilities
- Limited advanced features
Learn more about Capsule:
Other Freshsales Alternatives
Below is a list of additional Freshsales alternatives that I shortlisted. While they didn’t make the top 10, they’re still valuable and worth further research.
- 11CopperBest for Google Workspace integration
- 12ZendeskBest for customer support and ticketing
- 13monday AI WorkspaceBest for project management integration
- 14BrazeBest for customer engagement and messaging
- 15OutreachBest for sales engagement and automation
- 16HoneyBookBest for creative professionals and freelancers
- 17Bigin by Zoho CRMBest for small businesses and startups
- 18KlaviyoBest for email marketing automation
- 19AttioBest for collaborative CRM with data enrichment
- 20PipedriveBest for visual sales pipeline management
- 21NutshellBest for small teams needing simple CRM
- 22InsightlyBest for project and contact management
- 23CloseBest for inside sales teams
Related CRM Reviews
If you still haven't found what you're looking for here, check out these tools closely related to all-in-one CRMs that we've tested and evaluated.
- CRM Software
- Sales Software
- Lead Management Software
- Business Intelligence Software
- Contract Management Software
- Revenue Management System
- CPQ Software
How I Evaluate Freshsales Alternatives
I split my evaluation into two layers: the baseline CRM requirements every tool must clear to support pipeline management and forecasting, and the differentiators that set the best options apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Contact & Deal Management: I check whether a CRM lets you build multiple pipelines, customize deal stages, and map account hierarchies the way your actual sales process works.
- Sales Pipeline Automation: Workflow triggers that handle lead routing, stage changes, and follow-up tasks matter here—I look for visual builders with conditional branching.
- Lead Scoring & Qualification: I evaluate whether scoring goes beyond static fields to include engagement signals like email opens, page visits, and meeting activity.
- Revenue Reporting & Forecasting: Dashboards and forecast views should let RevOps teams slice pipeline by owner, region, or product line without exporting to a spreadsheet.
- Native Integrations & API: The tool's connector catalog and API coverage tell me how well it fits into a RevOps stack alongside marketing automation, billing, and BI platforms.
- Multi-Channel Communication: I look for built-in email, phone, and chat with activity auto-logged to contact records so reps aren't toggling between disconnected tools.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Revenue intelligence is a big differentiator. I look for tools that flag at-risk deals and surface pipeline gaps before they show up in your forecast. Built-in sequence builders also matter because they let reps run multi-touch cadences without bolting on a separate sales engagement platform. Territory and quota management rounds out the picture, especially for RevOps teams running quarterly planning cycles who need assignment rules and attainment tracking inside the CRM itself.
Beyond Features
Ecosystem fit matters a lot when switching CRMs. I evaluate how well each tool connects to marketing automation, billing, and BI platforms your RevOps stack already depends on. Migration support is another key factor—guided data imports and field mapping from Freshsales can save weeks of cleanup. I also consider pricing models, specifically whether per-seat costs and record limits stay reasonable as your team and pipeline volume scale through growth stages.
Why Look for a Freshsales Alternative?
Although Freshsales is a valuable CRM, it might not help you complete all the tasks you require. Here are some reasons you may be looking for a Freshsales alternative:
- Pricing: If you find the cost of Freshsales too high for your budget, it might be worth exploring more affordable alternatives that offer similar functionalities.
- Features: Freshsales might lack specific features that are important for your business operations. By considering alternatives, you can find a CRM that includes these essential features, enhancing your workflow and productivity.
- User Interface: You might prefer a different user interface for better usability if Freshsales feels cumbersome or unintuitive. An alternative CRM with a more user-friendly design can improve your team’s efficiency and overall user experience.
- Integration: If you require integrations with other tools that Freshsales doesn’t support, seeking out an alternative is a smart move. A CRM that seamlessly integrates with your existing tools can streamline your processes and ensure smooth data flow.
- Customer Support: You might desire better or more accessible customer support options if Freshsales’ support doesn’t meet your needs. An alternative CRM with superior customer support can provide timely assistance, helping you resolve issues more effectively and maintain smooth operations.
Alternatives to Freshsales can provide unique features, better pricing, or enhanced usability that Freshsales may not offer. Keeping your options open and testing new software can help you find an alternative that best suits your business requirements.
Key Features of Freshsales Alternatives
Here are some key features of Freshsales that your alternative software should be able to replicate or improve upon in order to be a good fit.
- Contact Management: Organizes and tracks all customer interactions and details.
- Sales Pipeline Tracking: Visualizes and manages the stages of your sales process.
- Lead Scoring: Assigns scores to leads based on their engagement and likelihood to convert.
- Email Integration: Syncs with email accounts to track and manage communications.
- Reporting and Analytics: Provides insights and data on sales performance and activities.
- AI-Powered Insights: Uses artificial intelligence to offer predictive analytics and sales recommendations.
- Workflow Automation: Automates repetitive tasks to streamline sales processes.
- Customizable Dashboards: Allows users to personalize their interface to suit their needs.
- Mobile Access: Offers a mobile app to manage CRM functions on the go.
- Integration with Third-Party Apps: Connects with other software tools to enhance functionality and productivity.