Os 10 melhores softwares de funil de vendas analisados para 2026

Análises do melhor software de funil de vendas

1. 

   1

   Apollo.io

   Best for scalable B2B contact enrichment

   • Free plan + 14-day free trial + free demo available
   • From $49/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Apollo.io is a sales intelligence and engagement platform that combines a 210M+ contact database, outreach sequencing, lead scoring, and pipeline analytics to power outbound-driven sales funnels.

   Who Is Apollo.io Best For?

   Apollo.io suits SDR-heavy B2B sales teams at startups and SMBs that run outbound prospecting and need a single platform to find, enrich, and engage leads.

   Why I Picked Apollo.io

   I picked Apollo.io as one of the best because its contact enrichment capabilities genuinely power the top of the funnel at scale. I use Apollo's buying intent data to identify companies already researching relevant topics, then build targeted lists in seconds using AI prompts rather than manual filters. The Chrome extension pulls verified contact data directly from LinkedIn, so my team moves from prospecting to sequenced outreach without ever leaving the platform.

   Apollo.io Key Features

   • Custom sequence builder: Design automated multistep outreach flows for emails, calls, and tasks within one interface.
   • Real-time Chrome extension: Instantly enrich and export leads from LinkedIn or web browsing directly into Apollo.
   • Sales pipeline kanban view: Track deals and opportunities visually through stages with simple drag-and-drop updates.
   • Integrated email and call tracking: Log all outbound interactions, including opens, clicks, call recordings, and engagement metrics.

   Apollo.io Integrations

   Apollo.io offers native integrations with Salesforce, HubSpot, Outreach, Airtable, Amplitude, Asana, and Gmail, and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Outreach sequences automate full funnel follow-up
   • Built-in intent data surfaces ready-to-buy accounts
   • Large verified B2B database powers top-of-funnel

   Cons:

   • Reporting lacks deep stage conversion analytics
   • Pipeline management is shallow vs. dedicated CRMs
   Learn more about Apollo.io:

   • Check out Apollo.io on their website
   • Read my in-depth review of Apollo.io
2. 

   2

   monday CRM

   Best for customizable dashboards

   • 14-day free trial + free demo available
   • From $12/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   monday sales CRM helps increase visibility for revenue teams by providing customizable dashboard capabilities.

   Why I picked monday sales CRM: When managing a sales funnel, having complete access to metrics such as sales figures, deal progress, and team performance is essential. With monday sales CRM, I noticed that you would receive a highly customizable data dashboard that allows you to focus on the metrics that matter to you. The dashboard can also help you track and manage sales activity, such as calls, meetings, notes, and more, so you always understand communication progress.

   monday sales CRM Standout Features and Integrations

   Features include the ability to manage team quota attainment and view the goals for specific members or your entire team. You can also use Monday sales CRM to capture leads by connecting the platform with your current systems, adding forms to your website, or adding the leads manually.

   Integrations are available to help you place all of your team’s work in a centralized place, including Aircall, Copper, Dropbox, Google Drive, Mailchimp, Microsoft Teams, Pipedrive, Salesforce, Slack, Zendesk, and other software options. If you have a paid Zapier account, you can create custom connections with your tech stack. You can also use the vendor’s API.

   Pros and Cons

   Pros:

   • Straightforward, organized layout.
   • Expedites the entire sales funnel.
   • Simple pipeline management capabilities.

   Cons:

   • Automations are complex to establish.
   • Advanced features cost more.
   Learn more about monday CRM:

   • Check out monday CRM on their website
   • Read my in-depth review of monday CRM
   • Explore best alternatives to monday CRM
3. 

   3

   Salesforce CRM

   Best AI-powered sales tool

   • 30-day free trial
   • From $25/user/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesforce CRM provides a sales AI tool that will help guide revenue teams throughout their sales funnels with conversational intelligence.

   Why I picked Salesforce CRM: It’s always best for leads to move across your sales funnel as quickly as possible so they don’t decide to go with your competition. I added Salesforce CRM because the platform provides an AI called Einstein that will provide in-depth insights you can use to move deals forward to conversion. Every detail you receive from Einstein AI will provide you with the information you need to focus on the right lead at the right time.

   Salesforce CRM Standout Features and Integrations

   Features available from Salesforce CRM that will help you develop effective sales funnels include its pipeline and forecasting management capabilities. You can also use the data from the Einstein AI to build sales forecasts using relevant metrics, track real-time results, and quickly make adjustments. With these features, you will receive a complete overview of your sales funnel, which will guide your team to focus on the most promising deals.

   Integrations are available when using the Salesforce CRM platform, including CloudTalk, GetResponse, HoneyBook, Improvdo, Mailchimp, Monday.com, Rambox, Slack, Twilio, Wrike, and other software options. You can also create custom integrations with a paid Zapier account or Salesforce CRM’s API.

   Pros and Cons

   Pros:

   • Robust analytics and reporting.
   • Quick setup.
   • Comprehensive funnel management.

   Cons:

   • Kanban view shows small number of deals.
   • Customization is challenging.
   Learn more about Salesforce CRM:

   • Check out Salesforce CRM on their website
   • Read my in-depth review of Salesforce CRM
4. 

   4

   Creatio AI CRM

   Best for no-code, end-to-end customization

   • Not available
   • From $40/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   CRM Creatio is a versatile customer relationship management tool with robust sales funnel capabilities, including lead management, marketing automation, and analytics.

   Why I picked CRM Creatio: CRM Creatio uses a no-code platform that allows users of all levels of technical expertise to customize their tools and workflows. This includes end-to-end workflows and processes, such as lead capturing, sales performance planning, and omnichannel order processing, all of which can be customized without requiring specialized technical knowledge. 

   CRM Creatio Standout Features and Integrations

   Features include workflow automation, customizable dashboards, real-time analytics, AI-assisted app development, contact and account management, lead and opportunity management, task management, and performance management.

   Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

   Pros and Cons

   Pros:

   • Consolidated sales and customer information
   • No-code platform
   • Highly customizable workflows

   Cons:

   • Learning curve for new users
   • Customization can be time-consuming
   Learn more about Creatio AI CRM:

   • Check out Creatio AI CRM on their website
   • Read my in-depth review of Creatio AI CRM
5. 

   5

   Salesflare

   Best for relationship-driven selling strategies

   • 30-day free trial + free demo available
   • From $39/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesflare is a sales funnel software built to help small and medium-sized B2B businesses keep track of leads, nurture customer relationships, and close deals more effectively. It automates much of the work involved in capturing, updating, and following up on prospects so your team can stay focused on selling.

   Why I picked Salesflare: I picked Salesflare as a good sales funnel software because its visual pipelines let you drag and drop leads through each stage, giving you a clear picture of progress and helping you act quickly on stuck deals. On top of that, its relationship intelligence shows who on your team is best connected to a lead, so you can approach prospects strategically and build stronger business relationships.

   Salesflare Standout Features and Integrations

   Features include automated email sequences that let you engage leads in a personal way at scale, ensuring no prospect slips through the cracks. The lead finder also gives you the ability to discover quality prospects without juggling separate tools or files.

   Integrations include Better Proposals, Emailable, Leadinfo, StoryChief, Intercom, MailChimp, QuickBooks Online, Slack, Typeform, Google Contacts, Bubble, SyncPenguin, and Voxloud.

   Pros and Cons

   Pros:

   • Automates data entry from emails and calendars
   • Strong relationship intelligence for warm introductions
   • Automated reminders help prevent missed follow-ups

   Cons:

   • Fewer third-party integrations than competitors
   • May not suit very large enterprises
   Learn more about Salesflare:

   • Check out Salesflare on their website
   • Read my in-depth review of Salesflare
6. 

   6

   Zoho CRM

   Best for lead scoring

   • Free plan + 15-day free trial+ free demo available
   • From $14/user/month (billed annually)

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Zoho CRM helps revenue teams determine which leads should get the most attention. It uses scoring rules to help teams prioritize leads to quickly ensure conversions.

   Why I picked Zoho CRM: I understand there are some revenue teams that don’t have complaints about the quality of leads they receive, but I wanted to add Zoho CRM for the other organizations that would benefit from lead scoring rules. Zoho CRM can set lead score rules based on demographics and behavior to rank them and show you which are more likely to close. However, what I believe is most beneficial is the negative scoring feature which takes points away if a lead behaves negatively towards your brand, so you can pass on them.

   Zoho CRM Standout Features and Integrations

   Features include Zoho CRM’s workflow automation capabilities that help your revenue teams be more productive by finishing their mundane tasks for them. You can establish workflow rules to help your teams get work completed by triggering specific actions when they meet your specified conditions.

   Integrations include native connections that will help your teams spend less time managing multiple systems. Many integrations are available from Zoho CRM, such as ActiveCampaign, Dropbox, Front, GetResponse, GoTo Meeting, Mailchimp, Proposify, QuickBooks, RingCentral, Slack, and other software options. You can also use a paid Zapier account or Zoho CRM’s API to create custom integrations.

   Pros and Cons

   Pros:

   • Cost-effective pricing structure.
   • Highly scalable platform.
   • Comprehensive Zoho application suite.

   Cons:

   • Unintuitive user interface.
   • Steep learning curve.
   Learn more about Zoho CRM:

   • Check out Zoho CRM on their website
   • Read my in-depth review of Zoho CRM
   • Explore best alternatives to Zoho CRM
7. 

   7

   ClickFunnels

   Best landing page builder

   • 14-day free trial available
   • From $81/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ClickFunnels helps businesses quickly create sales funnels with a drag-and-drop tool that allows teams to create completely customized landing pages.

   Why I picked ClickFunnels: The platform is a simple drag-and-drop landing page builder that will help your business create high-converting landing pages without the use of any coding. You can customize ClickFunnels from start to finish and optimize every part of your sales funnel, such as the initial opt-in page to the upsell and thank you pages. ClickFunnels also provides A/B testing functionality that allows you to split-test your landing pages to identify which page converts more visitors into customers.

   ClickFunnels Standout Features and Integrations

   Features that make ClickFunnels an excellent choice include its extensive template library that will help you immediately build converting sales funnels. To get started, all you have to do is decide which sales funnel you want to build; the platform will help you decide and edit some text, place graphics, and get ready to sell.

   Integrations include most of the top third-party applications that are common with revenue teams, such as ActiveCampaign, GetResponse, HoneyBook, Keap, Mailchimp, Salesforce, Shift, Stripe, Thryv, Twilio, and other software options. Those with paid Zapier accounts can create custom integrations with their current systems.

   Pros and Cons

   Pros:

   • Excellent customer support.
   • Simple user interface.
   • Extensive training.

   Cons:

   • No free plan.
   • Expensive pricing.
   Learn more about ClickFunnels:

   • Check out ClickFunnels on their website
   • Read my in-depth review of ClickFunnels
8. 

   8

   Snovio

   Best for lead nurturing

   • Free plan available
   • From $39/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Snov.io provides various tools that help revenue teams close more deals after effectively nurturing leads throughout the sales funnel.

   Why I picked Snov.io: Following up with leads throughout your sales cycle can significantly increase reply rates, which is the main reason I added Snov.io to this article. You can automate this process by using Snov.io to create automated follow-up sequences. Snov.io allows you to create perpetual drip campaigns that you launch once, and after adding leads, they go through your custom sales funnel that caters to your leads’ needs and behaviors. The platform uses precise warm-up strategies and AI-powered conversations that are lifelike and will increase engagement.

   Snov.io Standout Features and Integrations

   Features available from Snov.io include tools that will help you collect leads so they can go through your sales funnel. You can find leads individually or in bulk on LinkedIn, blogs, Google search results, blogs, and anywhere on the internet.

   Integrations include over 5,000 native connections with popular systems that many revenue teams use, such as Airtable, Asana, HubSpot, Phantombuster, Pipedrive, Salesforce, Slack, Todoist, Trello, Zoho CRM, and other software options. You can also use the API from Snov.io or a paid Zapier account to create custom integrations with your current systems.

   Pros and Cons

   Pros:

   • Excellent customer support team.
   • User-friendly interface.
   • Powerful email verification features.

   Cons:

   • Not many email templates available.
   • Database has some outdated information.
   Learn more about Snovio:

   • Check out Snovio on their website
9. 

   9

   Salesloft

   Best for coaching capabilities

   • Not available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SalesLoft is the one place revenue team leaders can get the coaching insights they need to help their reps close more deals after customers go through the business’s sales funnel.

   Why I picked SalesLoft: It’s common for revenue team managers to not have the proper visibility into specific sales funnel stages where their reps need help. So, I added SalesLoft because the Coach to Close workflow within the platform can help your managers assist reps so they can close an extra one or two deals. The coaching tool shows your team leaders the conversion rates for every stage of your sales funnel, so they can identify deals that their reps are at risk of losing and coach them throughout each problem stage.

   SalesLoft Standout Features and Integrations

   Features are available that help SalesLoft stand out from the competition, including its forecasting tool that provides real-time sales funnel visibility that helps your teams understand deal health and immediately identify risks. The data it provides is collected from Cadence, Conversations, and your CRM, which will provide a complete pipeline health analysis.

   Integrations include over 160 native connections to help you improve productivity, including Aircall, Chili Piper, Gong.io, HubSpot, LeadIQ, Microsoft Dynamics, Salesforce, Seismic Enablement Cloud, Slack, SugarCRM, and other software options. SalesLoft also provides an API that allows you to create custom integrations with your tech stack.

   Pros and Cons

   Pros:

   • Excellent contact interaction management.
   • New features are added regularly.
   • Robust, user-friendly platform.

   Cons:

   • No phone dialer features.
   • Freezes during extensive changes.
   Learn more about Salesloft:

   • Check out Salesloft on their website
10. 

    10

    Instapage

    Best for increasing conversions

    • 14-day free trial + demo available
    • From $99/month

    Visit Website

    Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Instapage provides an advanced solution that helps businesses build effective landing pages that increase conversions and ROI.

    Why I picked Instapage: The primary focus of Instapage is to help businesses increase sales conversions through their landing pages. To do this, Instapage provides sophisticated, conversion-focused landing page templates and advanced testing features. Instapage also helps you improve your landing page’s performance even more, thanks to its heatmaps and conversion analytics capabilities.

    Instapage Standout Features and Integrations

    Features that can help you build effective landing pages to start your sales funnel include Instapage’s AI content generation tool. The AI Content Generation tool allows you to create headline, page text, and CTA button variations from the builder. This will accelerate your landing page development by generating audience-focused content.

    Integrations include over 120 connections, such as ActiveCampaign, CallRail, Google Analytics, Heap, HubSpot, Kissmetrics, LiveChat, Mailchimp, Salesforce, Zoho CRM, and other software options. You can also use a paid Zapier account to create custom integrations.

    Pros and Cons

    Pros:

    • Excellent customer support.
    • Simple landing page builder.
    • Hosts unlimited domains

    Cons:

    • Mobile editor needs improvement.
    • High price point.
    Learn more about Instapage:

    • Check out Instapage on their website