Os 10 melhores softwares de gestão de vendas para pequenas empresas em 2026

Avaliações do melhor software de gestão de vendas para pequenas empresas

1. 

   1

   Salesflare

   Best for small B2B teams

   • 30-day free trial + free demo available
   • From $39/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesflare is a CRM built for small B2B teams that helps you keep track of your leads, deals, and contacts automatically. It pulls in information from your email, calendar, and public sources so you don’t have to enter data yourself.

   Why I Picked Salesflare: I picked Salesflare because of its automated enrichment. You don’t need to manually enter contacts or companies—Salesflare suggests and populates them from your interactions, saving you time and effort. It fills in details like email signatures and web profiles so your contact data stays up to date without extra work. I also like its visual pipeline combined with follow‑up reminders. With drag‑and‑drop pipelines, you can easily move deals through stages, and the system nudges you when it’s time to follow up or reply.

   Standout features & integrations:

   Features include smart lead suggestions that help you spot contacts and accounts you’re already interacting with so you don’t miss anyone, lead scoring that alerts you when a prospect is gaining interest based on their activity, and live tracking of email and website behavior so you know exactly when someone engages.

   Integrations include Google Workspace, Intercom, MailChimp, QuickBooks Online, Slack, Stripe, Shopify, and Calendly.

   Pros and Cons

   Pros:

   • Automatically fills contact data from emails
   • Follow-up reminders reduce lead drop-off
   • Contact timelines show full communication history

   Cons:

   • Limited options for bulk editing records
   • Email workflow builder can feel cluttered
   Learn more about Salesflare:

   • Check out Salesflare on their website
   • Read my in-depth review of Salesflare
2. 

   2

   Bigin by Zoho CRM

   Best for multichannel sales pipeline tracking

   • Free plan available
   • From $7/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bigin by Zoho CRM is a customer relationship management tool designed specifically for small businesses. It offers a range of features that help manage sales processes and customer interactions in an organized and effective manner.

   Why I Picked Bigin by Zoho CRM: I picked Bigin by Zoho CRM because it gives you a clear view of your sales pipeline and lets you set stage rules to keep deals moving without bottlenecks. You can manage all customer interactions in one place and communicate through email, phone, or WhatsApp without leaving the CRM. I also like how automation handles repetitive tasks so you can focus more on closing deals and building strong client relationships.

   Standout features & integrations:

   Features include team collaboration tools that allow you to work closely with your colleagues by sharing data and insights, which can improve your team's overall performance. Bigin also offers customization options, enabling you to tailor the CRM to fit your specific business needs with custom fields and modules. Furthermore, its analytics and reporting features provide valuable insights into your sales performance, helping you make informed decisions to drive growth.

   Integrations include Zoho Mail, Zoho Desk, Zapier, Google Workspace, Microsoft 365, Mailchimp, Calendar, Slack, Zoom, and Docusign.

   Pros and Cons

   Pros:

   • Simple to set up for immediate use
   • Allows easy tracking of multiple pipelines
   • Offers custom forms for data collection

   Cons:

   • Limited flexibility in custom report creation
   • Lacks mapping features for routing contacts
   Learn more about Bigin by Zoho CRM:

   • Check out Bigin by Zoho CRM on their website
3. 

   3

   SimplyDepo

   Best for B2B order management

   • Free trial available
   • From $69/rep/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For small businesses in distribution and retail, SimplyDepo offers a tailored solution to improve your sales management processes. As a comprehensive platform, it not only empowers field sales teams but also enhances customer relationships through efficient CRM capabilities. By addressing challenges like order management and route planning, SimplyDepo helps your business scale smoothly while improving workflow efficiency and boosting sales growth.

   Why I Picked SimplyDepo

   I chose SimplyDepo because it excels in addressing the key challenges faced by small businesses in sales management. One standout feature is its B2B order management system, which simplifies and accelerates the order process, allowing your team to focus more on customer engagement. Additionally, the route planning optimization feature is crucial for small businesses looking to save time and resources by ensuring efficient delivery routes. These features, combined with its CRM capabilities, make SimplyDepo a practical choice for businesses seeking to enhance their sales operations.

   SimplyDepo Key Features

   In addition to its standout features, I also found SimplyDepo to offer several other valuable tools for small businesses:

   • Field CRM: Provides tools to manage and enhance customer relationships directly from the field.
   • Mobile Access: Enables your team to access the platform and manage tasks on-the-go, ensuring flexibility and responsiveness.
   • Personalized Support: Offers tailored support to help your team maximize the software's benefits.
   • Easy Onboarding: Simplifies the process of getting started, allowing your team to quickly adapt and utilize the platform effectively.

   SimplyDepo Integrations

   Integrations include Stripe, Twilio SendGrid, ShipStation, and QuickBooks. 

   Pros and Cons

   Pros:

   • Route planning and territory mapping
   • Integrated CRM for account tracking
   • Built-in B2B order management system

   Cons:

   • No transparent API documentation
   • Limited advanced reporting customization
   Learn more about SimplyDepo:

   • Check out SimplyDepo on their website
4. 

   4

   OnePageCRM

   Best for simplicity in tasks

   • 21-day free trial
   • From $9.95/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   OnePageCRM is a sales management tool designed for small businesses focused on streamlining sales processes. It simplifies task management and helps your team prioritize daily sales actions effectively.

   Why I picked OnePageCRM: OnePageCRM's unique approach to task management ensures your team remains focused on the next actionable step. It transforms your sales pipeline into a to-do list, making it easy to manage tasks without feeling overwhelmed. This simplicity is perfect for small teams that need to maintain clarity and focus. The tool's emphasis on actionable tasks helps prevent leads from falling through the cracks.

   Standout features & integrations:

   Features include a contact management system that keeps all your customer information organized and accessible. The notes and call logging feature allows your team to track every interaction with clients easily. Additionally, its sales reporting tools provide insights into team performance and sales trends.

   Integrations include Google Workspace, Mailchimp, Xero, QuickBooks, Zapier, Outlook, Dropbox, Evernote, Skype, and HubSpot.

   Pros and Cons

   Pros:

   • Effective contact management
   • Clear action-based pipeline
   • Task-focused sales approach

   Cons:

   • No built-in project management
   • Limited advanced features
   Learn more about OnePageCRM:

   • Check out OnePageCRM on their website
5. 

   5

   Close CRM

   Best for remote sales teams

   • 14-day free trial
   • From $35/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Close CRM is a sales management software designed for small to medium-sized remote sales teams. It focuses on enhancing communication and sales processes through built-in calling and email features.

   Why I picked Close CRM: Close CRM offers a unique combination of built-in calling and emailing capabilities tailored for remote teams. These features let your team communicate with clients directly through the CRM, reducing the need for external tools. The platform supports remote collaboration with real-time sales updates, ensuring everyone stays informed. Its user-friendly dashboard helps your team track and manage leads effectively.

   Standout features & integrations:

   Features include a customizable sales pipeline that allows your team to adjust stages based on your sales process. The smart views feature gives you a clear overview of your leads, helping prioritize follow-ups. Additionally, the predictive dialer speeds up the calling process, saving time for your sales team.

   Integrations include Zapier, Slack, Mailchimp, Zendesk, HubSpot, QuickBooks, Docusign, Pipedrive, Intercom, and Trello.

   What’s free? Close CRM offers a 14-day free trial, allowing full access to premium features.

   Pros and Cons

   Pros:

   • Real-time sales updates
   • Easy remote collaboration
   • Built-in communication tools

   Cons:

   • Basic reporting capabilities
   • Integration setup complexities
   Learn more about Close CRM:

   • Check out Close CRM on their website
   • Read my in-depth review of Close CRM
6. 

   6

   Freshsales

   Best for AI-driven insights

   • 21-day free trial
   • From $9/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Freshsales is a cloud-based customer relationship management tool designed for sales teams to enhance lead management and sales automation. It serves small to medium-sized businesses aiming to cinch in their sales processes and improve customer engagement.

   Why I picked Freshsales: Freshsales sets itself apart with its AI-driven insights, which help your team make data-informed decisions. The software offers features like Freddy AI that assist in lead scoring and sales forecasting. This ensures you're focusing on the leads most likely to convert. Additionally, its intuitive interface allows your team to manage sales pipelines efficiently, making it a great fit for businesses seeking to optimize their sales efforts.

   Standout features & integrations:

   Features include an extensive contact management system, which allows your team to easily track interactions and conversations with clients. The built-in phone system lets you make calls directly from the CRM, saving time and effort. Additionally, you can automate routine tasks like sending follow-up emails, freeing up your team to focus on closing deals.

   Integrations include Google Workspace, Microsoft Office 365, Mailchimp, Zapier, QuickBooks, Slack, Shopify, Docusign, Twilio, and Xero.

   Pros and Cons

   Pros:

   • Automated email sequences
   • Customizable sales pipelines
   • AI-driven lead scoring

   Cons:

   • Basic reporting features
   • Learning curve for new users
   Learn more about Freshsales:

   • Check out Freshsales on their website
   • Read my in-depth review of Freshsales
7. 

   7

   Copper CRM

   Best for Google Workspace users

   • 14-day free trial + free demo available
   • From $29/user/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Copper CRM is a customer relationship management tool tailored for small to medium-sized businesses, particularly those using Google Workspace. It integrates seamlessly with Google apps to manage leads and automate workflows efficiently.

   Why I picked Copper CRM: Copper CRM is designed specifically for users who rely heavily on Google Workspace, making it a natural fit for teams using Gmail and Google Calendar. It automatically logs emails and events, ensuring you never miss important client interactions. The simple user interface allows your team to focus on building relationships rather than managing data. Its deep integration with Google products is a key differentiator, providing a cohesive experience for Google Workspace users.

   Standout features & integrations:

   Features include a sales pipeline management system that helps your team track deals through various stages. Automated data entry reduces manual work, letting you focus on sales activities. Additionally, customizable dashboards offer insights into sales trends and performance, helping your team make informed decisions.

   Integrations include Google Workspace, Slack, Mailchimp, QuickBooks, RingCentral, Docusign, Zendesk, Zapier, HubSpot, and Xero.

   Pros and Cons

   Pros:

   • Real-time collaboration features
   • Automated data entry
   • Google Workspace integration

   Cons:

   • Limited customization options
   • Basic reporting tools
   Learn more about Copper CRM:

   • Check out Copper CRM on their website
   • Read my in-depth review of Copper CRM
8. 

   8

   LeadSquared

   Best for lead conversion focus

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   LeadSquared is a sales execution and marketing automation platform designed for businesses focused on improving lead conversion. It helps sales teams track and manage leads efficiently, minimizing missed opportunities.

   Why I picked LeadSquared: LeadSquared excels at enhancing lead conversion through its specialized features. Your team can score and prioritize leads based on predefined criteria, ensuring focus on high-potential prospects. The tool's lead nurturing capabilities help maintain engagement with prospects until they are ready to convert. Its automation features speed up repetitive tasks, freeing up your team to focus on closing deals.

   Standout features & integrations:

   Features include visual sales pipelines that help your team track deals through different stages. The real-time activity tracking feature provides insights into customer behavior, allowing you to tailor your approach. Additionally, its reporting tools offer detailed analytics on sales performance and marketing effectiveness.

   Integrations include Salesforce, Zapier, Mailchimp, Microsoft Dynamics 365, Google Workspace, Outlook, QuickBooks, Shopify, Zoho CRM, and Facebook.

   Pros and Cons

   Pros:

   • Time-saving automation tools
   • Efficient lead scoring system
   • Focus on lead conversion

   Cons:

   • Basic mobile application
   • Complex initial setup
   Learn more about LeadSquared:

   • Check out LeadSquared on their website
9. 

   9

   HubSpot Sales Hub

   Best for integration capabilities

   • 14-day free trial
   • From $7/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   HubSpot Sales Hub is a sales management platform designed for small to medium-sized businesses looking to enhance their sales processes. It provides tools for lead tracking, sales automation, and customer relationship management.

   Why I picked HubSpot Sales Hub: HubSpot Sales Hub offers extensive integration capabilities, making it an ideal choice for businesses that need to connect various tools. Your team can manage and automate sales tasks efficiently with features like email tracking and pipeline management. The platform's integration with other HubSpot services allows for a centralized approach to marketing and sales. This connectivity ensures you can streamline operations without switching between multiple software.

   Standout features & integrations:`           

   Features include customizable dashboards that offer real-time insights into sales performance. The email tracking feature ensures you know when leads open your emails, helping you follow up at the right time. Additionally, the meeting scheduling tool simplifies appointment setting by integrating directly with your calendar.

   Integrations include Google Workspace, Microsoft Office 365, Mailchimp, Slack, Zapier, QuickBooks, Salesforce, Shopify, WordPress, and LinkedIn.

   Pros and Cons

   Pros:

   • Easy meeting scheduling
   • Centralized sales and marketing
   • Effective email tracking
   • Customizable dashboards
   • Extensive integration options

   Cons:

   • Requires technical knowledge
   • Occasional feature limitations
   • Complex setup for new users
   • Limited offline functionality
   • Learning curve for beginners
   Learn more about HubSpot Sales Hub:

   • Check out HubSpot Sales Hub on their website
10. 

    10

    Vtiger CRM

    Best for small teams needing customization

    • Free plan + 15-day free trial + free demo available
    • From $12/user/month (billed annually)

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Vtiger CRM is a versatile tool designed for small to medium-sized businesses looking for a customizable CRM solution. It offers key functions like sales automation, customer support, and project management, all in one platform.

    Why I picked Vtiger CRM: Vtiger CRM provides a high level of customization, allowing your team to tailor the system to fit specific business needs. You can modify fields, workflows, and reports to match your processes. This flexibility is ideal for small teams that require a personalized approach to their CRM. Additionally, its comprehensive set of features, from contact management to helpdesk support, consolidates various business functions in one place.

    Standout features & integrations:

    Features include a built-in email marketing tool that helps your team engage with leads effectively. The sales insights feature provides analytics and forecasts to guide your sales strategies. Moreover, the project management module helps in organizing and tracking project progress seamlessly.

    Integrations include Google Workspace, Microsoft Office 365, Mailchimp, QuickBooks, Zapier, Xero, Twilio, Docusign, Dropbox, and Slack.

    Pros and Cons

    Pros:

    • Integrated project management
    • Effective sales insights
    • Built-in email marketing
    • Comprehensive feature set
    • Highly customizable interface

    Cons:

    • Configuration requires learning curve
    • Limited advanced reporting
    • Basic mobile application
    • Occasional feature overload
    • Initial setup complexity
    Learn more about Vtiger CRM :

    • Check out Vtiger CRM on their website