Os 10 Melhores Softwares de CRM Social Analisados em 2026

Análises dos melhores softwares de CRM social

1. 

   1

   eclincher

   Best for unified social inbox and analytics

   • Free 14-day trial
   • From $149/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   eclincher is a social media management platform that centralizes publishing, a unified social CRM inbox across 20+ channels, brand monitoring, and performance analytics in one dashboard.

   Who Is eclincher Best For?

   eclincher is a good fit for social media managers and digital marketing teams at mid-sized businesses who need multi-channel publishing and engagement in one place.

   Why I Picked eclincher

   eclincher earns its spot on my shortlist because the unified inbox is one of the most complete I've seen in a social CRM context. It pulls in messages, comments, mentions, reviews, and emails from 30+ channels into a single workspace, so my team isn't context-switching between platforms to track every conversation. I also rely on the inbox's built-in sentiment analysis, which surfaces how audiences are responding in real time and makes it easier to prioritize which threads need attention. Layer in the customizable analytics dashboards that track response times and team performance, and you have a clear picture of how your engagement operation is running.

   eclincher Key Features

   • Auto-post queues: Schedule and recycle evergreen content across multiple social profiles using rule-based posting queues.
   • Brand monitoring: Track keywords, hashtags, and competitor mentions across social channels in real time.
   • Contact profile view: See a contact's full social interaction history directly from the inbox before you respond.
   • Team task assignment: Assign inbox conversations to specific team members and add labels to organize and triage incoming messages.

   Pros and Cons

   Pros:

   • AI content creation
   • Advanced analytics
   • Unified social inbox

   Cons:

   • Occasional bugs reported by some users
   • Learning curve for new users
   Learn more about eclincher:

   • Check out eclincher on their website
2. 

   2

   Agorapulse

   Best for measuring social media ROI

   • Free trial + free plan available
   • From $79/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Agorapulse is a social media management platform with built-in social CRM features, including a unified inbox, audience profiling, contact labeling, and social listening across major networks.

   Who Is Agorapulse Best For?

   Agorapulse is a good fit for social media managers and marketing teams at small to mid-sized businesses who need to manage conversations and track audience relationships across multiple channels.

   Why I Picked Agorapulse

   Agorapulse earns its spot as one of the best on my shortlist because it's the only social media management platform I've found that ties organic social activity directly to revenue metrics. The Social Media ROI feature connects your Google Analytics data with Agorapulse's own activity data, so I can see which specific posts and inbox conversations are generating traffic, leads, and sales. I also like the funnel reports, which break down revenue contribution by profile, content type, and individual team member. That level of attribution detail is genuinely rare in a social CRM context.

   Agorapulse Key Features

   • Unified social inbox: Manage all incoming messages, comments, and mentions across every connected social network from one queue.
   • Contact labels: Tag social contacts as leads, customers, or brand ambassadors directly from the inbox to segment your audience.
   • Social listening: Monitor brand mentions, keywords, and competitor activity across social channels in real time.
   • CRM integrations: Push contact and conversation data from the inbox directly into Salesforce or HubSpot records.

   Pros and Cons

   Pros:

   • Excellent customer support
   • User-friendly interface
   • Detailed analytics

   Cons:

   • Limited customization for reporting
   • Limited advanced features
   Learn more about Agorapulse:

   • Check out Agorapulse on their website
3. 

   3

   Sendible

   Best for agency-focused social media management

   • 14-day free trial available
   • From $29/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Sendible is a social media management platform built for agencies and marketing teams, with scheduling, a centralized engagement inbox, white-label dashboards, client collaboration, and automated reporting across major social networks.

   Who Is Sendible Best For?

   Sendible is a strong fit for social media agencies that manage multiple client accounts and need white-label reporting and client approval workflows.

   Why I Picked Sendible

   I've included Sendible in my top picks because it's one of the few social media management tools built specifically for agencies, not just as an afterthought. Client Connect lets you onboard clients without asking for their passwords—clients add their own profiles directly to your dashboard, and Sendible handles reconnection reminders automatically. The white-label dashboard lets you apply your own branding, custom domain, and color scheme, so clients see it as your product.

   Sendible Key Features

   • Priority inbox: Manage all incoming comments, messages, and replies from every connected social profile in a single, unified feed.
   • Automated reports: Schedule client-ready reports to deliver automatically at set intervals, pulling data from connected social profiles.
   • Smart queues: Set up recurring content queues that automatically refill and post at defined times to keep accounts consistently active.
   • UTM tracking: Attach UTM parameters to scheduled posts to monitor and attribute social traffic in your analytics platform.

   Pros and Cons

   Pros:

   • Team collaboration
   • Detailed analytics
   • Efficient scheduling

   Cons:

   • Complex interface
   • Limited social listening capabilities
   Learn more about Sendible:

   • Check out Sendible on their website
4. 

   4

   Nimble

   Best for social profile enrichment in CRM

   • 14-day free trial available
   • From $29.90/user/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Nimble is a social CRM built around automatic contact enrichment, pulling social profiles, job titles, and company data from across the web directly into your contact records.

   Who Is Nimble Best For?

   Nimble suits small to mid-sized sales teams that rely on social selling and require contact data tied to social and web presence.

   Why I Picked Nimble

   Nimble stands out on my shortlist because social profile enrichment isn't an add-on here—it's built into how the CRM works. When you add a contact with just an email address, Nimble automatically scans LinkedIn, Twitter, and public web sources to fill in job title, company, location, and social profiles. The Nimble Prospector browser extension goes further: hover over any LinkedIn profile and it builds a full contact card in seconds, with a one-click option to push that record straight into your CRM. The enrichment works across the open web, not just LinkedIn—visit any company's About page, hover over a name, and Prospector pulls data from across 16 sources directly into the contact record.

   Nimble Key Features

   • Contact segmentation: Tag and filter contacts by social source, industry, job title, or custom fields to build targeted lists for outreach.
   • Group messaging: Send personalized bulk emails to segmented contact lists directly from the CRM, with open and click tracking built in.
   • Sales pipeline management: Create and manage multiple visual deal pipelines with drag-and-drop stages and deal value tracking.
   • Today page: A unified daily dashboard that surfaces your scheduled tasks, calendar events, deal activity, and email follow-ups in one view.

   Pros and Cons

   Pros:

   • Automated workflows
   • Smooth platform integration
   • Social profile enrichment

   Cons:

   • Higher learning curve
   • Limited customer support
   Learn more about Nimble:

   • Check out Nimble on their website
5. 

   5

   Oktopost

   Best for B2B social media revenue tracking

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Oktopost is a B2B social media management platform that combines social publishing, social listening, employee advocacy, and funnel-focused analytics with CRM and marketing automation integrations to connect social activity to pipeline and revenue.

   Who Is Oktopost Best For?

   Oktopost is a strong fit for B2B marketing and demand generation teams that need to connect social media activity directly to CRM data and revenue attribution.

   Why I Picked Oktopost

   Oktopost earns its spot on my shortlist because no other social CRM tool ties social engagement to revenue attribution as directly as it does. I love how it pushes social interaction data into Salesforce, HubSpot, and Microsoft Dynamics 365 contact records, so a prospect's LinkedIn comment or share shows up in the CRM timeline. Its campaign tagging system also lets my team track which social posts influenced pipeline, including the specific post that touched a deal before it closed.

   Oktopost Key Features

   • Social inbox: Consolidates mentions, comments, and direct messages from all connected social channels into a single queue for your team to manage.
   • Social listening: Monitors brand mentions, competitor activity, and industry keywords across social networks in real time.
   • Employee advocacy: Lets team members share pre-approved content to their personal networks, supporting social selling at scale.
   • AI Assist: Suggests reply drafts to incoming social messages directly within the platform.

   Pros and Cons

   Pros:

   • Employee advocacy tools
   • Strong B2B focus
   • Solid analytics and reporting

   Cons:

   • Steep learning curve
   • Limited customization
   Learn more about Oktopost:

   • Check out Oktopost on their website
6. 

   6

   Bitrix24

   Best for free all-in-one business management

   • Free plan + 15-day trial + demo available
   • From €69/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bitrix24 is an all-in-one CRM and business management platform with a built-in omnichannel contact center that connects social messaging channels—like WhatsApp, Instagram Direct, and Facebook Messenger—directly to CRM records.

   Who Is Bitrix24 Best For?

   Bitrix24 is a good fit for small to mid-sized businesses that need CRM, social messaging, and team collaboration tools in one place without paying for multiple platforms.

   Why I Picked Bitrix24

   I've included Bitrix24 in my top picks because its free plan includes a fully functional CRM with social messaging built in, not locked behind a paywall. On the free tier, you get omnichannel inbox support for WhatsApp, Instagram Direct, and Facebook Messenger. I also like that incoming messages from those channels auto-create CRM leads, so there's no manual data entry involved.

   Bitrix24 Key Features

   • Open channels: Connect social media platforms and messaging apps to a single inbox, with each conversation linked to a CRM contact.
   • CRM web forms: Build embeddable lead capture forms that feed submissions directly into your CRM pipeline.
   • Sales automation: Set up trigger-based rules that move deals through pipeline stages based on contact activity.
   • Contact center analytics: Track response times, conversation volume, and agent activity across all connected social channels.

   Pros and Cons

   Pros:

   • Solid document management capabilities
   • Extensive customization options
   • Advanced CRM capabilities

   Cons:

   • Mobile app limitations
   • Steep learning curve
   Learn more about Bitrix24:

   • Check out Bitrix24 on their website
7. 

   7

   GreenRope

   Best for all-in-one CRM and marketing automation

   • 14-day free trial
   • From $99/month

   Visit Website

   

   GreenRope is an all-in-one CRM platform that unifies sales, marketing automation, social media management, customer service, and operations into a single contact-centric system.

   Who Is GreenRope Best For?

   GreenRope is a strong fit for small to mid-sized businesses that want to manage CRM, marketing, and customer engagement without juggling multiple tools.

   Why I Picked GreenRope

   GreenRope earns its spot as one of the best on my shortlist because its social CRM is built directly into the same system as its marketing automation—not bolted on as an afterthought. I love that social interactions from Facebook, Twitter, and LinkedIn flow straight into contact records, which means lead scoring and automation workflows can trigger the moment a contact engages on social. The drag-and-drop customer journey builder then lets me design multi-step campaigns that respond to both social and email behaviors in one unified sequence, without switching tools or syncing data across platforms.

   GreenRope Key Features

   • Social network marketing: Schedule and publish social posts across Facebook, Twitter, and LinkedIn directly from GreenRope's marketing dashboard.
   • Pipeline management: Use a drag-and-drop pipeline view to track opportunities, update deal stages, and manage follow-up activities in the same system as your social contacts.
   • SMS marketing: Send and automate text message campaigns alongside email and social outreach from within a single contact record.
   • Predictive analytics: Surface insights on contact behavior and engagement patterns to prioritize outreach based on likelihood to convert.

   Pros and Cons

   Pros:

   • 24/7 customer support
   • Complete feature set
   • Supports unlimited users

   Cons:

   • Limited customization options
   • Complex setup process
   Learn more about GreenRope:

   • Check out GreenRope on their website
8. 

   8

   Sociamonials

   Best for user-generated content campaigns

   • 14-day free trial
   • From $15/month (billed annually)

   Visit Website

   

   Sociamonials is a social media management platform with a built-in social CRM that combines content scheduling, AI content creation, viral campaign management, and user-generated content collection in one place.

   Who Is Sociamonials Best For?

   Sociamonials is a good fit for small to mid-sized marketing teams that run frequent social campaigns, contests, or brand advocacy programs.

   Why I Picked Sociamonials

   I picked Sociamonials as one of the best because its UGC tools go beyond simple collection. You can launch a photo or video contest, have submissions automatically syndicated to your social pages and website, and track which pieces of content are generating the most leads or referrals. The built-in approval workflow also means I can moderate submissions before anything goes live, which keeps brand integrity intact without slowing down a campaign.

   Sociamonials Key Features

   • Social CRM: Capture contest and sweepstakes entrants as contacts, then track revenue, leads, and site visits each person has generated through their social activity.
   • Influencer identification: Pinpoint which community members are driving the most referrals and revenue across all their devices, with direct links to their social profiles for outreach.
   • Automated split testing: Run up to five campaign variants simultaneously and let Sociamonials identify which version performed best.
   • Social revenue tracking: Attribute leads and revenue to individual social posts, share buttons, and campaigns across each connected network without needing a separate link-shortening tool.

   Pros and Cons

   Pros:

   • Multilingual support
   • Easy campaign setup
   • Solid analytics tools

   Cons:

   • Limited customization
   • Learning curve
   Learn more about Sociamonials:

   • Check out Sociamonials on their website
9. 

   9

   Freshsales

   Best for AI-powered sales productivity

   • 21-day free trial + free demo available
   • From $9/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Freshsales is an AI-powered sales CRM that covers lead capture and qualification, contact management, multichannel communication, pipeline tracking, and workflow automation, with Freddy AI built in for lead scoring, deal insights, and email assistance.

   Who Is Freshsales Best For?

   Freshsales is a strong fit for small to mid-sized sales teams that want an AI-assisted CRM without the complexity of enterprise platforms.

   Why I Picked Freshsales

   I picked Freshsales as one of the best because of how deeply Freddy AI is woven into everyday sales work. Rather than AI being a bolt-on feature, Freddy scores contacts using behavioral patterns, assigns deal tags to flag at-risk or high-priority opportunities, and drafts personalized prospecting emails—all inside the same CRM your team uses to manage the pipeline. I also like that Freddy parses emails and analyzes historical data to surface the "next best action" on live deals, which cuts down the time reps spend deciding what to do next and keeps deals from stalling.

   Freshsales Key Features

   • Auto-profile enrichment: Freshsales automatically pulls in publicly available social and web data to fill out contact profiles.
   • Contact timeline: View a chronological log of every interaction with a contact, including emails, calls, and chat conversations.
   • Sales sequences: Build automated, multi-step outreach cadences that trigger follow-up emails and tasks based on prospect behavior.
   • WhatsApp Business messaging: Send and receive WhatsApp messages directly within the CRM contact record.

   Pros and Cons

   Pros:

   • Solid sales pipeline management
   • Complete email tracking
   • AI-based lead scoring

   Cons:

   • Complexity for beginners
   • Limited customization options
   Learn more about Freshsales:

   • Check out Freshsales on their website
10. 

    10

    Zoho CRM

    Best for integrated CRM and social media tools

    • Free plan + 15-day free trial+ free demo available
    • From $14/user/month (billed annually)

    Visit Website

    Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Zoho CRM is a sales-focused CRM platform that combines pipeline management, omnichannel customer engagement, AI-powered automation, and native social media integration to give revenue teams a unified view of every customer interaction.

    Who Is Zoho CRM Best For?

    Zoho CRM is a strong fit for small to mid-sized businesses that want a full-featured CRM with built-in social media tools without managing multiple disconnected platforms.

    Why I Picked Zoho CRM

    Zoho CRM stands out because social media isn't bolted on as an afterthought. The native integration with Zoho Social lets my team monitor brand mentions, track social interactions, and push prospects directly into the CRM as leads or contacts—all from one place. It also automates tasks like lead creation based on social triggers, reducing manual data entry. The unified inbox that combines social, email, and phone interactions in a single contact timeline is useful when managing active prospects across channels.

    Zoho CRM Key Features

    • SalesSignals: Get real-time notifications when contacts interact with your brand across email, social, chat, or web, all surfaced within the contact record.
    • Zia AI assistant: Score leads, predict deal outcomes, and flag sales anomalies using Zoho's built-in AI layer.
    • Blueprint: Build and enforce step-by-step sales processes with automated stage transitions and required field validations.
    • Advanced analytics: Create custom dashboards and reports to track pipeline health, conversion rates, and team performance.

    Pros and Cons

    Pros:

    • Large user base
    • Solid integration capabilities
    • Complete feature set

    Cons:

    • Complexity for beginners
    • Mobile app can be slow
    Learn more about Zoho CRM:

    • Check out Zoho CRM on their website
    • Read my in-depth review of Zoho CRM
    • Explore best alternatives to Zoho CRM