Go-To-Market Strategy

Product & Pricing Strategy

Andrea Kayal - CRO of Help Scout

The Future of SaaS Pricing? Help Scout’s Big Bet on Outcome-Based Models

The days of per-seat pricing might be numbered. Help Scout is taking a leap into outcome-based pricing, aligning costs with…

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The 4 Benefits Of Pricing Software

Many companies rely on pricing software to keep up with dynamic markets, outprice competitors, and meet customer demand. Learn more…

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10 Best Pricing Software Reviewed For 2026

Stop struggling with manual pricing and discover a treasure trove of the best pricing software options. This in-depth review analyzes…

How-to Guides

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What Is Pricing Software? An In-Depth Review

If you’re ready to learn about pricing software with a comprehensive overview of the types of pricing software, use cases across a variety of industries, and benefits of automated pricing tools, check out this breakdown for all the details.

A Complete Guide to Pricing: 12 Strategies To Know

In this guide, I’ll break down everything you need to know about optimizing your pricing strategy—and the different ways you can do it—so you can increase revenue, improve productivity, and grow your bottom line.

Round-ups

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How To Keep Your SaaS Pricing Model Competitive In 2026

When a 1% change in your pricing plan can increase your bottom line by 12.5%, it's worth looking into. Here I'll outline the different strategies and billing models to help you find the best one for your business needs.

The Product & Pricing Strategy Tech Stack

Find the right product & pricing strategy tool for you and your team’s specific needs.