10 mejores programas de ventas B2B revisados para 2026

Salesflare is a smart CRM crafted specifically for small and medium-sized B2B businesses. It offers a suite of features that enhance your sales processes, making it easier to manage leads and boost sales success.

Why I Picked Salesflare: I chose Salesflare as a B2B sales software for its strong focus on sales intelligence, offering features like relationship insights, AI-driven lead suggestions, LinkedIn integration, and a built-in lead finder to keep your pipeline full. Its visual sales pipelines, automated reminders, and collaboration tools streamline deal tracking, reduce admin work, and help teams focus on closing more deals efficiently.

Salesflare Standout Features and Integrations

Features include automated email sequences that allow for personalized engagement with your leads, enhancing your relationship-building efforts. The platform also offers a lead finder that helps you streamline lead generation, ensuring that your sales pipeline remains robust. Additionally, Salesflare's relationship intelligence feature enhances team collaboration by providing insights that help prioritize leads and improve decision-making.

Integrations include QuickBooks Online, Slack, KrispCall, Nectar Desk, Typeform, Facebook Lead Ads, Google Contacts, CalendarHero, Bit Integrations, Google Sheets, Intercom, and MailChimp.

CRM Creatio is a CRM solution designed to support sales teams and business professionals with tools that manage customer relationships, track interactions, and optimize sales activities.

Why I picked CRM Creatio: The software is designed to help your team gain a complete 360-degree view of each customer, centralizing information to make data-driven decisions throughout the sales process. CRM Creatio includes features like lead management, account and contact profiles, and opportunity tracking, all aimed at giving you insight into customer needs and behaviors. You can easily manage communications, monitor progress in real-time, and customize workflows using its no-code platform to align with specific business processes.

CRM Creatio Standout Features and Integrations

Standout features include end-to-end workflow automation, KPI monitoring tools, custom dashboards, pipeline management, collaboration tools, mobile access, and privacy controls.

Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

DealHub AI is a quote-to-revenue platform built for B2B sales teams, combining CPQ, contract lifecycle management, subscription billing, and digital deal rooms in a single system.

Why I picked DealHub AI: I picked DealHub AI because of how it surfaces buyer behavior and lets you act on it. Its dealstream feature tracks buyer engagement within proposals and surfaces intent signals—so your team can follow up at the right moment. Also, its built-in AI agents provide pricing and product mix suggestions based on historical wins, helping reps optimize their quotes. And its adaptive pricing models support usage-based, tiered, and fixed pricing, letting you handle complex deals and prevent manual mispricing.

DealHub AI Standout Features and Integrations

Standout features include the digital sales room or dealroom, which centralizes all deal assets, content, communications, and real-time notifications, letting buyers and sellers collaborate in one branded space. It also includes contract management tools such as dynamic contract creation, clause libraries, and negotiation workflows to speed approvals.

Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Slack, Gong, DocuSign, Google, LinkedIn, Optimizely, Solarwinds, SalesLoft, and Meta Platforms.

For businesses seeking to enhance their B2B sales efforts, CloudTalk offers a dynamic cloud-based call center solution tailored to meet the needs of sales teams across various industries. With features designed to streamline communication and improve sales performance, CloudTalk appeals to sales professionals and organizations looking to optimize their customer interactions and drive better outcomes. Whether you need advanced call management, global reach, or robust analytics, CloudTalk addresses the challenges of managing sales calls efficiently and effectively.

Why I Picked CloudTalk

I picked CloudTalk for its unique capability to enhance sales performance through AI-driven conversation intelligence. This feature provides automated call summaries, scoring, and sentiment analysis, allowing your team to focus on meaningful interactions. Additionally, its AI sales dialer, which includes options like parallel dialing and voicemail drop, maximizes your team's outreach potential by ensuring high-value conversations are prioritized. These functionalities are particularly beneficial for teams aiming to boost their sales efficiency and achieve better results.

CloudTalk Key Features

In addition to its AI-driven tools, I also found the following useful:

• Custom Call Routing: Directs calls to the right team members based on predefined criteria, ensuring efficient handling and customer satisfaction.
• Interactive Voice Response (IVR): Automates call handling with a menu system that guides callers to the appropriate department or service.
• Real-Time Analytics: Offers insights into call performance and team productivity, helping you make informed decisions.
• Global SMS and WhatsApp Support: Enables multi-channel communication, allowing your team to reach customers through their preferred platforms.

CloudTalk Integrations

Integrations include Salesforce, HubSpot, Zoho, Pipedrive, Zendesk, Shopify, Intercom, Freshdesk, Aircall, and Microsoft Dynamics.

SimplyDepo offers a tailored solution for brands, distributors, and merchandisers seeking to enhance their B2B sales operations. Designed with startups and growing businesses in mind, it addresses challenges in retail execution, order management, and customer relationship management. By integrating essential features like route planning and field sales tools, SimplyDepo aims to streamline processes and drive growth.

Why I Picked SimplyDepo

I picked SimplyDepo for its specialized focus on enhancing B2B sales efficiency through its unique combination of retail execution and field sales tools. Its B2B order management system is particularly appealing for those looking to streamline their sales processes and improve customer relationships. The inclusion of CRM capabilities further strengthens its position as a comprehensive solution for managing business-client interactions and optimizing sales routes.

SimplyDepo Key Features

In addition to its strengths in order management and CRM, I also found the following to be useful:

• Route Planning: Optimize delivery and sales routes to enhance efficiency and reduce operational costs.
• Sales Rep App: Equip your sales team with a mobile app to manage tasks and customer interactions on the go.
• Prospect Management: Track and manage potential clients to ensure no opportunity is missed.
• Task Management: Organize and prioritize tasks to maintain focus and productivity across your team.

SimplyDepo Integrations

Integrations include Stripe, Twilio SendGrid, ShipStation, and QuickBooks.

Dock is a B2B sales software that provides a comprehensive platform for managing sales, onboarding, and client interactions. It offers features such as digital sales rooms, onboarding portals, and client-facing workspaces, which help businesses organize and share content with customers in a branded environment.

Why I picked Dock: I like that Dock offers a centralized space for sales teams to manage client-facing content, while also providing tools and templates to standardize sales processes. Its digital sales room particularly stands out with features like mutual action plans to guide buyers through different stages of the process. Additionally, Dock's analytics-focused customer experience tracks interactions and progress, helping sales teams gather metrics and follow up with leads effectively. 

Dock Standout Features and Integrations

Standout features include buying signals, dynamic action plans, a flexible workspace editor, custom branding, pricing and order forms, secure sharing, digital signature collection, and customizable templates.

Integrations include Airtable, Pandadoc, Typeform, HubSpot, Salesforce, Slack, Zoom, and more.

This lead generation software was built to help SMBs and large organizations manage their sales workflow through account-based marketing, targeted sales generation, real-time email verification, and opportunity engagement. You can build customizable B2B lists with criteria for lead qualification that eliminates bad-fit buyers and low quality leads.

Why I picked UpLead: The reason I chose UpLead was due to their comprehensive lead filtering tools. It’s not enough to find high-quality leads, they also need to be a good fit for your product or service. Using their filtering tool, you can target leads by technology, number of employees, revenue, and over 50 other search filters.

UpLead Standout Features and Integrations

Standout features include access to over 100 million contacts with 95% data accuracy, appending key contact data from disorganized lists, Chrome extension for grabbing leads straight from the browser, and an email checker tool that helps verify valid addresses.

Integrations include Close, Copper, Dynamics 365, Insightly, Mailshake, Nimble, Outreach, Pipedrive, Salesforce Sales Cloud, and Zapier.

This sales productivity platform is designed to enable sales leaders to boost the revenue-per-rep across the entire organization by automating admin tasks, making it easier to update and access Salesforce, and generating repeatable playbooks by leveraging AI to transform complicated data into actionable insights.

Why I picked Groove: I chose Groove for this list because it’s the only current Salesforce-native market leader. With Groove, you won’t have any data latency or sync issues, you get industry-leading security and compliance, and it works with even the most customized versions of Salesforce.

Groove Standout Features and Integrations

Standout features include campaign automation through email, SMS, and calls; visibility on sales calls for better coaching; real-time insights into sales activity; and dedicated implementation and onboarding specialists.

Integrations include CloudTalk, Constant Contact, ExecVision, Gmail, Gong, LinkedIn Sales Navigator, Microsoft Outlook, Seismic, Spinify, and Vidyard.

As a global sales intelligence platform, Cognism focuses on providing you with international data coverage through a compliant database that has a 98% phone accuracy rate. This sales and marketing automation tool can help identify ideal-fit prospects and verify a decision-maker’s contact information.

Why I picked Cognism: I chose this prospecting and lead generation tool because of a couple of special features that provide essential notifications to help you prioritize buyers who are actually ready to buy. Cognism leverages buyer intent data and lets you know right away so you can intercept potential customers at the right point in their buying journey.

Cognism Standout Features and Integrations

Standout features include prospecting tools to build targeted contact lists, list cleansing and enrichment tools, a Chrome extension for individual prospecting, intent data to intercept customers at the right time, and 98% data accuracy through manual verification.

Integrations include HubSpot, Lemlist, LinkedIn, Microsoft Dynamics, Pipedrive, Sales Navigator, Salesforce, Salesloft, and Zapier.

As a cloud-based email marketing software, Hunter is a little different from the prospecting sales software above. This contact management solution helps you send cold emails, export domain search results, handle follow-ups, and insert images into email campaigns. Hunter’s secondary role is as a lead capture solution, scraping websites, social media channels, and other online sources for customer data.

Why I picked Hunter: Hunter was a top option in my opinion because of its website and email monitoring tools. You can track open rates and generate reports to manage campaigns with unlimited recipients, combining lead generation and campaign management into one tool.

Hunter Standout Features and Integrations

Standout features include email finder to aggregate contact information on every website you browse, domain search to help find emails for any company name or website, email verifier to check address validity, and outreach campaign management with email templates, personalization, and tracking.

Integrations include Airtable, Close CRM, Copper, Gmail, HubSpot, Outlook, Pipedrive, Salesforce, Zapier, and Zoho.