The sales enablement leaders you follow shape how you think, sell, and scale. I've curated the voices worth your attention—practitioners who share real strategies, not theory. Whether you're building a program from scratch or refining what you have, these leaders will help you sharpen your approach and drive measurable results.
Top 14 Sales Enablement Leaders
Below are the profiles of the top sales enablement leaders, covering who they are and the impact they've made in this space.
Roderick Jefferson
Sales Enablement Author & Advisor
California, United States
Focus area:
#Sales enablement#GTM strategy#Seller productivity#AI enablement#Revenue growth
Roderick Jefferson founded Roderick Jefferson & Associates and brings more than 25 years of sales enablement leadership across companies including Salesforce, Marketo, Oracle, and NetApp.
Jefferson wrote Sales Enablement 3.0, a…
Teri McDowell-Long
VP, Global GTM & Partner Enablement at GoTo
Minnesota, United States
Focus area:
#GTM enablement#Partner enablement#Sales readiness#Change management#Leadership development
Teri McDowell-Long is VP, Global GTM & Partner Enablement at GoTo, where she leads scalable enablement across revenue, customer success, and partner teams with a focus on transformation.
McDowell-Long frames enablement as…
Connect with Teri:
Sheevaun Thatcher
VP, Revenue Enablement at Demandbase
San Jose, United States
Focus area:
#Revenue enablement#Sales coaching#GTM alignment#Seller readiness#AI enablement
Sheevaun Thatcher is VP, Revenue Enablement at Demandbase, bringing over three decades across B2B SaaS, sales engineering, consulting, and enablement at RingCentral, Slack, and Salesforce.
Thatcher has built enablement at scale and…
Connect with Sheevaun:
Scott Santucci
Chief Value Architect at Growth Enablement
Virginia, United States
Focus area:
#Growth enablement#Sales strategy#Value creation#Commercial transformation#GTM alignment
Scott Santucci is Chief Value Architect at Growth Enablement, where he applies a career spanning sales, marketing, strategy, and enablement to help organizations improve commercial outcomes.
Santucci’s work treats enablement as an…
Connect with Scott:
Peter Ostrow
VP, Principal Analyst at Forrester
Massachusetts, United States
Focus area:
#Revenue enablement#B2B sales#Sales coaching#Seller readiness#Enablement technology
Peter Ostrow is VP, Principal Analyst at Forrester, where his B2B sales research covers revenue enablement, sales operations, training, social selling, and revenue enablement platforms.
Ostrow researches how enablement affects seller behavior…
Connect with Peter:
Dawn O'Rourke
VP, Revenue & Partner Enablement at Boomi
Pleasanton, United States
Focus area:
#Revenue enablement#Partner enablement#Seller productivity#GTM transformation#Enablement operations
Dawn O'Rourke is VP, Revenue & Partner Enablement at Boomi, bringing more than 20 years across customer-facing, sales, and enablement leadership roles in SaaS and enterprise organizations.
O'Rourke builds enablement as an…
Connect with Dawn:
Vanessa Metcalf
VP, Revenue Effectiveness and Value Creation at Showpad
Toronto, Canada
Focus area:
#Revenue effectiveness#Value creation#Sales enablement#Revenue AI#GTM performance
Vanessa Metcalf is VP, Revenue Effectiveness and Value Creation at Showpad, drawing on nearly a decade in SaaS across sales, sales leadership, revenue operations, and enablement roles today.
Metcalf focuses on closing…
Connect with Vanessa:
Hang Black
Author & Head of Global Revenue Acceleration at Belden Inc.
California, United States
Focus area:
#Revenue acceleration#Sales enablement#GTM strategy#AI-enabled selling#Leadership
Hang Black is an author and global revenue acceleration leader at Belden, with a career spanning engineering, sales, marketing, entrepreneurship, and enablement at major technology companies.
Black brings a wide-angle view to…
Connect with Hang:
Sara Kwan
Director, Global Head of Revenue Enablement at Intuit
San Ramon, United States
Focus area:
#Revenue enablement#Sales readiness#GTM execution#Leadership enablement#Change adoption
Sara Kwan is Director, Global Head of Revenue Enablement at Intuit, bringing broad technology leadership experience and a people-centered approach to sales readiness, adoption, and GTM execution.
Kwan’s enablement work centers on…
Connect with Sara:
Stephanie White
Director, GTM Enablement at Bloomreach
Toronto, Canada
Focus area:
#GTM enablement#Sales productivity#Sales coaching#Content enablement#Change adoption
Stephanie White is Director of GTM Enablement at Bloomreach, with two decades across B2B sales, marketing, customer success, operations, and enablement, including building multiple enablement teams.
White’s work links training, content, tools,…
Connect with Stephanie:
Meganne Brezina
Head of Enablement at Zylo
Zionsville, United States
Focus area:
#GTM enablement#Change management#Sales enablement#Cross-functional alignment#SaaS
Meganne Brezina is Head of Enablement at Zylo, where she works across sales, marketing, and other GTM functions, drawing on experience in enablement, organizational change, and SaaS operations.
Brezina describes enablement as…
Connect with Meganne:
Jeff Ignacio
Founder & Principal Consultant at RevOps Impact
Los Angeles, United States
Focus area:
#Revenue operations#GTM strategy#Sales operations#Revenue systems#AI automation
Jeff Ignacio is founder and principal consultant at RevOps Impact, drawing on GTM operations roles at Google, AWS, Visier, UpKeep, and Forethought to advise growing B2B software companies.
Ignacio treats enablement as…
Connect with Jeff:
Justin Browne
SVP, Revenue Operations at Latent Health
California, United States
Focus area:
#Revenue operations#GTM strategy#Sales enablement#Revenue systems#Scaling
Justin Browne is SVP of Revenue Operations at Latent Health, following revenue operations and enablement leadership at Altana and earlier work across sales strategy, operations, and GTM.
At Altana, Browne’s remit joined…
Connect with Justin:
Samantha Thompson
Sales Enablement Leader & Educator
Nashville, United States
Focus area:
#Sales enablement#GTM performance#Seller onboarding#AI enablement#Enablement operations
Samantha Thompson leads Reactive Enablement, building on experience creating revenue enablement programs at Pulumi and HashiCorp and a career focused on improving GTM performance through enablement.
Thompson has documented the practical work…
Connect with Samantha:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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