Top 14 Sales Enablement Leaders to Follow in 2026

Teri McDowell-Long is VP, Global GTM & Partner Enablement at GoTo, where she leads scalable enablement across revenue, customer success, and partner teams with a focus on transformation.

McDowell-Long frames enablement as turning strategy into skills and data into decisions. Her work spans training, coaching, change management, and GTM transformation, with an emphasis on building repeatable capabilities that help commercial teams execute strategy.

Sheevaun Thatcher is VP, Revenue Enablement at Demandbase, bringing over three decades across B2B SaaS, sales engineering, consulting, and enablement at RingCentral, Slack, and Salesforce.

Thatcher has built enablement at scale and developed frameworks such as her “5 Enablement Questions” and R2N4 philosophy. Her approach pushes enablement beyond reactive service toward strategic partnership, manager coaching, measurable performance, and durable behavior change.

Scott Santucci is Chief Value Architect at Growth Enablement, where he applies a career spanning sales, marketing, strategy, and enablement to help organizations improve commercial outcomes.

Santucci’s work treats enablement as an operating and value-creation discipline rather than a collection of training programs. He writes about aligning sales and marketing outcomes, establishing stronger enablement charters, and focusing teams on measurable business results.

Peter Ostrow is VP, Principal Analyst at Forrester, where his B2B sales research covers revenue enablement, sales operations, training, social selling, and revenue enablement platforms.

Ostrow researches how enablement affects seller behavior and performance, from onboarding and coaching to AI role-play and technology. His work also tracks the field’s shift from sales enablement toward broader revenue enablement across customer-facing roles.

Dawn O'Rourke is VP, Revenue & Partner Enablement at Boomi, bringing more than 20 years across customer-facing, sales, and enablement leadership roles in SaaS and enterprise organizations.

O'Rourke builds enablement as an operating system for consistent GTM execution. At Boomi, her remit has expanded across revenue and partner enablement, connecting field and partner motions while emphasizing seller productivity, program rigor, and measurable business impact.

Vanessa Metcalf is VP, Revenue Effectiveness and Value Creation at Showpad, drawing on nearly a decade in SaaS across sales, sales leadership, revenue operations, and enablement roles today.

Metcalf focuses on closing the gap between enablement activity and measurable commercial value. Her work connects seller readiness, content, buyer engagement, analytics, and AI to outcomes such as pipeline health, win rates, customer value, and stronger field execution.

Sara Kwan is Director, Global Head of Revenue Enablement at Intuit, bringing broad technology leadership experience and a people-centered approach to sales readiness, adoption, and GTM execution.

Kwan’s enablement work centers on turning company initiatives into field adoption and helping leaders focus effort where it matters most. Her public speaking connects enablement with measurable outcomes, stronger GTM execution, prioritization, and the leadership behaviors that sustain change.

Stephanie White is Director of GTM Enablement at Bloomreach, with two decades across B2B sales, marketing, customer success, operations, and enablement, including building multiple enablement teams.

White’s work links training, content, tools, data, and process to seller productivity and revenue. She emphasizes the human side of adoption: enablement succeeds when people understand why a change matters, how it helps them, and what they should do differently.

Meganne Brezina is Head of Enablement at Zylo, where she works across sales, marketing, and other GTM functions, drawing on experience in enablement, organizational change, and SaaS operations.

Brezina describes enablement as a vantage point between commercial functions, giving her work a cross-functional orientation. At Zylo, she returned to enablement to help shape programs in a growing SaaS organization, combining change-management discipline with practical GTM support.

Jeff Ignacio is founder and principal consultant at RevOps Impact, drawing on GTM operations roles at Google, AWS, Visier, UpKeep, and Forethought to advise growing B2B software companies.

Ignacio treats enablement as one pillar of an integrated revenue operating model alongside process, advisory, and systems. Through consulting, teaching, and writing, he works on GTM architecture, planning, automation, data, and the operational infrastructure that helps revenue teams execute.

Justin Browne is SVP of Revenue Operations at Latent Health, following revenue operations and enablement leadership at Altana and earlier work across sales strategy, operations, and GTM.

At Altana, Browne’s remit joined revenue operations with enablement across marketing, sales, and customer teams. His broader work centers on scaling GTM organizations through strategy, automation, coaching, metrics, and operational systems that make revenue growth more efficient.

Samantha Thompson leads Reactive Enablement, building on experience creating revenue enablement programs at Pulumi and HashiCorp and a career focused on improving GTM performance through enablement.

Thompson has documented the practical work of building enablement functions, from onboarding and training paths to content, AI coaching, dashboards, and kickoffs. Her recent work explores how AI raises expectations for enablement professionals and expands what lean teams can build.