Top 15 Sales Enablement Leaders to Follow in 2026
The sales enablement leaders you follow shape how you think, sell, and scale. I've curated the voices worth your attention—practitioners who share real strategies, not theory. Whether you're building a program from scratch or refining what you have, these leaders will help you sharpen your approach and drive measurable results.
Top 15 Sales Enablement Leaders
Below are the profiles of the top sales enablement leaders, covering who they are and the impact they've made in this space.
Roderick Jefferson
Roderick Jefferson founded Roderick Jefferson & Associates and brings more than 25 years of sales enablement leadership across companies including Salesforce, Marketo, Oracle, and NetApp.
Jefferson wrote Sales Enablement 3.0, a…
Roderick Jefferson founded Roderick Jefferson & Associates and brings more than 25 years of sales enablement leadership across companies including Salesforce, Marketo, Oracle, and NetApp.
Jefferson wrote Sales Enablement 3.0, a blueprint for building and measuring enablement organizations. His work connects seller readiness, cross-functional alignment, technology, and execution to revenue outcomes, with recent writing extending that approach into AI-enabled selling.
Teri McDowell-Long
Teri McDowell-Long is VP, Global GTM & Partner Enablement at GoTo, where she leads scalable enablement across revenue, customer success, and partner teams with a focus on transformation.
McDowell-Long frames enablement as…
Teri McDowell-Long is VP, Global GTM & Partner Enablement at GoTo, where she leads scalable enablement across revenue, customer success, and partner teams with a focus on transformation.
McDowell-Long frames enablement as turning strategy into skills and data into decisions. Her work spans training, coaching, change management, and GTM transformation, with an emphasis on building repeatable capabilities that help commercial teams execute strategy.
Sheevaun Thatcher
Sheevaun Thatcher is VP, Revenue Enablement at Demandbase, bringing over three decades across B2B SaaS, sales engineering, consulting, and enablement at RingCentral, Slack, and Salesforce.
Thatcher has built enablement at scale and…
Sheevaun Thatcher is VP, Revenue Enablement at Demandbase, bringing over three decades across B2B SaaS, sales engineering, consulting, and enablement at RingCentral, Slack, and Salesforce.
Thatcher has built enablement at scale and developed frameworks such as her “5 Enablement Questions” and R2N4 philosophy. Her approach pushes enablement beyond reactive service toward strategic partnership, manager coaching, measurable performance, and durable behavior change.
Scott Santucci
Scott Santucci is Chief Value Architect at Growth Enablement, where he applies a career spanning sales, marketing, strategy, and enablement to help organizations improve commercial outcomes.
Santucci’s work treats enablement as an…
Scott Santucci is Chief Value Architect at Growth Enablement, where he applies a career spanning sales, marketing, strategy, and enablement to help organizations improve commercial outcomes.
Santucci’s work treats enablement as an operating and value-creation discipline rather than a collection of training programs. He writes about aligning sales and marketing outcomes, establishing stronger enablement charters, and focusing teams on measurable business results.
Peter Ostrow
Peter Ostrow is VP, Principal Analyst at Forrester, where his B2B sales research covers revenue enablement, sales operations, training, social selling, and revenue enablement platforms.
Ostrow researches how enablement affects seller behavior…
Peter Ostrow is VP, Principal Analyst at Forrester, where his B2B sales research covers revenue enablement, sales operations, training, social selling, and revenue enablement platforms.
Ostrow researches how enablement affects seller behavior and performance, from onboarding and coaching to AI role-play and technology. His work also tracks the field’s shift from sales enablement toward broader revenue enablement across customer-facing roles.
Dawn O'Rourke
Dawn O’Rourke is VP, Revenue & Partner Enablement at Boomi, bringing more than 20 years across customer-facing, sales, and enablement leadership roles in SaaS and enterprise organizations.
O’Rourke builds enablement as an…
Dawn O’Rourke is VP, Revenue & Partner Enablement at Boomi, bringing more than 20 years across customer-facing, sales, and enablement leadership roles in SaaS and enterprise organizations.
O’Rourke builds enablement as an operating system for consistent GTM execution. At Boomi, her remit has expanded across revenue and partner enablement, connecting field and partner motions while emphasizing seller productivity, program rigor, and measurable business impact.
Vanessa Metcalf
Vanessa Metcalf is VP, Revenue Effectiveness and Value Creation at Showpad, drawing on nearly a decade in SaaS across sales, sales leadership, revenue operations, and enablement roles today.
Metcalf focuses on closing…
Vanessa Metcalf is VP, Revenue Effectiveness and Value Creation at Showpad, drawing on nearly a decade in SaaS across sales, sales leadership, revenue operations, and enablement roles today.
Metcalf focuses on closing the gap between enablement activity and measurable commercial value. Her work connects seller readiness, content, buyer engagement, analytics, and AI to outcomes such as pipeline health, win rates, customer value, and stronger field execution.
Hang Black
Hang Black is an author and global revenue acceleration leader at Belden, with a career spanning engineering, sales, marketing, entrepreneurship, and enablement at major technology companies.
Black brings a wide-angle view to…
Hang Black is an author and global revenue acceleration leader at Belden, with a career spanning engineering, sales, marketing, entrepreneurship, and enablement at major technology companies.
Black brings a wide-angle view to enablement, connecting seller performance with GTM strategy, technology, and leadership. Her book Embrace Your Edge explores authenticity and access, while her revenue work focuses on accelerating execution and strengthening commercial teams.
Sara Kwan
Sara Kwan is Director, Global Head of Revenue Enablement at Intuit, bringing broad technology leadership experience and a people-centered approach to sales readiness, adoption, and GTM execution.
Kwan’s enablement work centers on…
Sara Kwan is Director, Global Head of Revenue Enablement at Intuit, bringing broad technology leadership experience and a people-centered approach to sales readiness, adoption, and GTM execution.
Kwan’s enablement work centers on turning company initiatives into field adoption and helping leaders focus effort where it matters most. Her public speaking connects enablement with measurable outcomes, stronger GTM execution, prioritization, and the leadership behaviors that sustain change.
Stephanie White
Stephanie White is Director of GTM Enablement at Bloomreach, with two decades across B2B sales, marketing, customer success, operations, and enablement, including building multiple enablement teams.
White’s work links training, content, tools,…
Stephanie White is Director of GTM Enablement at Bloomreach, with two decades across B2B sales, marketing, customer success, operations, and enablement, including building multiple enablement teams.
White’s work links training, content, tools, data, and process to seller productivity and revenue. She emphasizes the human side of adoption: enablement succeeds when people understand why a change matters, how it helps them, and what they should do differently.
Meganne Brezina
Meganne Brezina is Head of Enablement at Zylo, where she works across sales, marketing, and other GTM functions, drawing on experience in enablement, organizational change, and SaaS operations.
Brezina describes enablement as…
Meganne Brezina is Head of Enablement at Zylo, where she works across sales, marketing, and other GTM functions, drawing on experience in enablement, organizational change, and SaaS operations.
Brezina describes enablement as a vantage point between commercial functions, giving her work a cross-functional orientation. At Zylo, she returned to enablement to help shape programs in a growing SaaS organization, combining change-management discipline with practical GTM support.
Jeff Ignacio
Jeff Ignacio is founder and principal consultant at RevOps Impact, drawing on GTM operations roles at Google, AWS, Visier, UpKeep, and Forethought to advise growing B2B software companies.
Ignacio treats enablement as…
Jeff Ignacio is founder and principal consultant at RevOps Impact, drawing on GTM operations roles at Google, AWS, Visier, UpKeep, and Forethought to advise growing B2B software companies.
Ignacio treats enablement as one pillar of an integrated revenue operating model alongside process, advisory, and systems. Through consulting, teaching, and writing, he works on GTM architecture, planning, automation, data, and the operational infrastructure that helps revenue teams execute.
Justin Browne
Justin Browne is SVP of Revenue Operations at Latent Health, following revenue operations and enablement leadership at Altana and earlier work across sales strategy, operations, and GTM.
At Altana, Browne’s remit joined…
Justin Browne is SVP of Revenue Operations at Latent Health, following revenue operations and enablement leadership at Altana and earlier work across sales strategy, operations, and GTM.
At Altana, Browne’s remit joined revenue operations with enablement across marketing, sales, and customer teams. His broader work centers on scaling GTM organizations through strategy, automation, coaching, metrics, and operational systems that make revenue growth more efficient.
Samantha Thompson
Samantha Thompson leads Reactive Enablement, building on experience creating revenue enablement programs at Pulumi and HashiCorp and a career focused on improving GTM performance through enablement.
Thompson has documented the practical work…
Samantha Thompson leads Reactive Enablement, building on experience creating revenue enablement programs at Pulumi and HashiCorp and a career focused on improving GTM performance through enablement.
Thompson has documented the practical work of building enablement functions, from onboarding and training paths to content, AI coaching, dashboards, and kickoffs. Her recent work explores how AI raises expectations for enablement professionals and expands what lean teams can build.
Aneet Narang
Aneet Narang is a GTM and revenue operations leader whose PayPal career spans pricing, commercial operations, sales strategy, revenue operations, product GTM, and global enablement teams.
Narang has worked across the commercial…
Aneet Narang is a GTM and revenue operations leader whose PayPal career spans pricing, commercial operations, sales strategy, revenue operations, product GTM, and global enablement teams.
Narang has worked across the commercial system, connecting product commercialization and GTM strategy with revenue operations and field enablement. His experience building and scaling global enablement capabilities gives him a cross-functional perspective on how sellers, systems, and strategy come together.
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
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I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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