The GTM leaders and experts you follow shape how you think about pipeline, positioning, and growth. The right voices cut through noise with real strategy—not recycled frameworks. I've rounded up the practitioners and thinkers worth your attention, so you can build a feed that actually sharpens your go-to-market edge.
Top 23 GTM Leaders and Experts
Below are the profiles of the top GTM leaders and experts, covering who they are and the impact they've made in this space.
Sangram Vajre
Co-founder & CEO of GTM Partners
United States
Focus area:
#Go-to-market strategy#GTM operating systems#Category creation#Account-based marketing
Sangram Vajre is co-founder and CEO of GTM Partners, co-author of MOVE, and a former Terminus co-founder whose work helped establish account-based marketing as a B2B category and GTM strategy.
At…
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Mark Roberge
Co-Founder & Managing Partner at Stage 2 Capital
Marblehead, United States
Focus area:
#GTM strategy#Sales scaling#Revenue growth#Data-driven sales#Startup growth
Mark Roberge co-founded Stage 2 Capital after serving as HubSpot's founding CRO. He also teaches at Harvard Business School and wrote The Sales Acceleration Formula and The Science of Scaling.
Roberge…
Jacco van der Kooij
Founder & CEO at Winning by Design
California, United States
Focus area:
#Revenue architecture#Recurring revenue#SaaS growth#Sales methodology#GTM design
Jacco van der Kooij founded Winning by Design, where he developed revenue architecture methods for recurring-revenue companies. He is also the author of Revenue Architecture for SaaS teams.
Van der Kooij approaches…
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Bryan Brown
Co-Founder & President at GTM Partners
Utah, United States
Focus area:
#GTM operating systems#GTM strategy#AI in GTM#SaaS scaling#Executive facilitation
Bryan Brown is co-founder and president of GTM Partners, a SaaS pioneer and former product executive at Silverpop and Terminus, and co-author of the go-to-market book MOVE and GTM educator.
Brown's career…
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Jeremey Donovan
EVP, Sales & Customer Success at Insight Partners
North Carolina, United States
Focus area:
#Sales strategy#Customer success#GTM scaling#Sales leadership#B2B SaaS
Jeremey Donovan is executive vice president of Sales and Customer Success at Insight Partners, where he works with software leaders on sales strategy, customer success, and growth in B2B software.
Donovan brings…
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Rosalyn Santa Elena
Founder & Chief Revenue Operations Officer at The RevOps Collective
California, United States
Focus area:
#Revenue operations#GTM alignment#Revenue strategy#Customer journey#RevOps leadership
Rosalyn Santa Elena founded The RevOps Collective after more than two decades leading go-to-market and revenue operations. She also hosts The Revenue Engine Podcast for revenue leaders.
Her work positions RevOps as…
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Andy Mowat
CMO at Inflection.io & Founder of GTM Council
California, United States
Focus area:
#Revenue operations#GTM systems#AI in GTM#GTM data#Revenue technology
Andy Mowat is CMO at Inflection.io and founder of GTM Council, following revenue operations leadership roles across several high-growth technology companies, including Carta and GTM systems.
Mowat's work sits at the intersection…
Matthew Volm
Founder & CEO of RevOps Co-op and Eventful
Madison, United States
Focus area:
#Revenue operations#GTM community#Revenue technology#GTM systems#Operator education
Matthew Volm founded RevOps Co-op and Eventful, building communities and events for revenue operations practitioners after earlier roles spanning finance, startups, and operations communities.
Volm has made practitioner-to-practitioner learning central to his…
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Craig Rosenberg
Chief Platform Officer at Scale Venture Partners
San Mateo, United States
Focus area:
#GTM strategy#B2B sales#B2B marketing#Revenue growth#GTM research
Craig Rosenberg is chief platform officer at Scale Venture Partners and a former Gartner analyst who co-founded TOPO, a B2B sales and marketing research firm acquired by Gartner in 2019.
Rosenberg works…
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Pete Kazanjy
Early-Stage GTM Expert & Author
California, United States
Focus area:
#Founder-led sales#Sales management#Early-stage GTM#Sales operations#B2B SaaS
Pete Kazanjy is an early-stage SaaS GTM expert, author of Founding Sales, and co-founder of Atrium and Modern Sales Pros. He previously founded TalentBin, acquired by Monster and writes on sales.
…
Kevin Knieriem
CRO at Asana
Park City, United States
Focus area:
#Revenue leadership#Enterprise GTM#Revenue execution#AI in sales#Forecasting
Kevin Knieriem is a revenue executive at Asana who previously spent seven years helping scale Clari, where he led revenue and strategic go-to-market functions as president and CRO, among other roles.
Knieriem's…
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Kyle Poyar
Founder & CEO at Growth Unhinged
Massachusetts, United States
Focus area:
#GTM strategy#Pricing#Product-led growth#Monetization#Startup growth
Kyle Poyar is the creator and writer of Growth Unhinged, a newsletter on startup growth, pricing, and GTM. He previously spent years investing in and advising software companies on growth strategy.
…
Dave Boyce
SaaS GTM Executive, Investor & Author
Provo, United States
Focus area:
#Product-led growth#AI-assisted GTM#SaaS scaling#Self-service growth#GTM strategy
Dave Boyce is a director at Mercato Partners, SaaS operator, investor, educator, and author of Freemium. His career spans product, marketing, sales, customer success, and CEO roles in SaaS.
Boyce studies…
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Jeff Ignacio
Revenue Operations Leader & Educator
United States
Focus area:
#Revenue operations#GTM operations#AI agents#Revenue systems#Operator education
Jeff Ignacio is a revenue operations leader and educator behind RevOps Impact, with experience leading GTM operations at Regrow and earlier roles across technology and consulting and finance.
Ignacio combines strategic RevOps…
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Matt Flotard
VP, Revenue Operations at Gong
New York, United States
Focus area:
#Revenue operations#GTM strategy#Sales compensation#Revenue AI#Operational scaling
Matt Flotard is vice president of Revenue Operations at Gong, where he helps shape GTM strategy and execution. His earlier operations leadership includes roles at Celonis and Medidata and Celonis.
At Gong,…
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Olga Traskova
VP, Revenue Operations at Birdeye
California, United States
Focus area:
#Revenue operations#AI orchestration#GTM transformation#Automation#Cross-functional alignment
Olga Traskova is vice president of Revenue Operations at Birdeye, bringing more than 15 years of experience across revenue operations, marketing automation, and GTM transformation for SaaS teams.
Traskova focuses on turning…
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Sandy Robinson
VP, Revenue Operations & GTM Enablement at Quavo
Jacksonville, United States
Focus area:
#Revenue operations#GTM enablement#Revenue architecture#AI in RevOps#Customer journey
Sandy Robinson is vice president of Revenue Operations and GTM Enablement at Quavo Fraud & Disputes, with more than 20 years across sales, leadership, training, and operations and enablement.
Robinson treats RevOps…
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Jen Allen-Knuth
Founder at DemandJen
Illinois, United States
Focus area:
#B2B sales#Pipeline generation#Executive selling#Complex sales#Sales training
Jen Allen-Knuth founded DemandJen after sales leadership and training roles at Challenger and Lavender. She now works with B2B revenue teams on pipeline creation, executive selling, and complex sales.
Allen-Knuth's workshops, keynotes,…
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Mikkel Kiærulf Plæhn
Global Marketing Director at Omnidocs
Copenhagen, Denmark
Focus area:
#B2B GTM#SaaS marketing#Growth strategy#Demand generation#Positioning
Mikkel Kiærulf Plæhn is Global Marketing Director at Omnidocs, following B2B SaaS marketing leadership at GetWhy and Growblocks and years of work across growth, demand, and GTM strategy.
His experience extends beyond…
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Mollie Bodensteiner
VP, Revenue Operations at ZoomInfo
United States
Focus area:
#Revenue operations#GTM systems#AI governance#Sales compensation#Revenue execution
Mollie Bodensteiner is vice president of Revenue Operations at ZoomInfo, following senior operations leadership at Engine and extensive work on GTM systems, compensation, and AI for revenue teams.
Bodensteiner examines how RevOps…
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Scott Peyser
Head of Revenue Strategy, Operations and Readiness at Asana
Brentwood, United States
Focus area:
#Revenue strategy#Revenue operations#GTM readiness#AI-native GTM#Operational transformation
Scott Peyser is Head of Revenue Strategy, Operations and Readiness at Asana, following senior revenue operations and GTM leadership roles at Clari, UiPath, and other enterprise software companies.
Peyser works across GTM…
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Ryan Milligan
Chief Revenue Officer at QuotaPath
Philadelphia, United States
Focus area:
#Revenue leadership#Revenue operations#Sales compensation#GTM analytics#AI in sales
Ryan Milligan is chief revenue officer at QuotaPath, where he leads the revenue organization after building the company's RevOps function. His background includes data and growth roles.
Milligan's path from analytics and…
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Sara McNamara
Founding Revenue Operations & GTM Strategy Lead at Vector
San Diego, United States
Focus area:
#Revenue operations#Marketing operations#GTM strategy#AI automation#CRM architecture
Sara McNamara is founding Revenue Operations and GTM Strategy Lead at Vector and creator of The Marketing Operations Strategist, drawing on more than a decade in operations and GTM systems.
McNamara…
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Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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