Top 24 GTM Leaders and Experts to Follow in 2026
The GTM leaders and experts you follow shape how you think about pipeline, positioning, and growth. The right voices cut through noise with real strategy—not recycled frameworks. I've rounded up the practitioners and thinkers worth your attention, so you can build a feed that actually sharpens your go-to-market edge.
Top 24 GTM Leaders and Experts
Below are the profiles of the top GTM leaders and experts, covering who they are and the impact they've made in this space.
Sangram Vajre
Sangram Vajre is co-founder and CEO of GTM Partners, co-author of MOVE, and a former Terminus co-founder whose work helped establish account-based marketing as a B2B category and GTM strategy.
At…
Sangram Vajre is co-founder and CEO of GTM Partners, co-author of MOVE, and a former Terminus co-founder whose work helped establish account-based marketing as a B2B category and GTM strategy.
At GTM Partners, Vajre and Bryan Brown developed the GTM Operating System to connect strategy and execution across product, marketing, sales, customer success, and RevOps. His research, teaching, and frameworks focus on helping executive teams diagnose growth problems and build more connected go-to-market organizations.
Mark Roberge
Mark Roberge co-founded Stage 2 Capital after serving as HubSpot’s founding CRO. He also teaches at Harvard Business School and wrote The Sales Acceleration Formula and The Science of Scaling.
Roberge…
Mark Roberge co-founded Stage 2 Capital after serving as HubSpot’s founding CRO. He also teaches at Harvard Business School and wrote The Sales Acceleration Formula and The Science of Scaling.
Roberge combines operating, investing, and teaching experience around repeatable growth. At HubSpot, he built the early sales organization; his subsequent work examines product-market fit, scalable GTM motions, sales productivity, and the metrics founders can use to decide when and how to accelerate growth.
Jacco van der Kooij
Jacco van der Kooij founded Winning by Design, where he developed revenue architecture methods for recurring-revenue companies. He is also the author of Revenue Architecture for SaaS teams.
Van der Kooij approaches…
Jacco van der Kooij founded Winning by Design, where he developed revenue architecture methods for recurring-revenue companies. He is also the author of Revenue Architecture for SaaS teams.
Van der Kooij approaches revenue growth as a system that can be modeled, measured, and improved. Winning by Design’s methods connect acquisition, sales, customer success, and recurring-revenue economics, giving GTM leaders a structured way to examine growth across the customer journey.
Bryan Brown
Bryan Brown is co-founder and president of GTM Partners, a SaaS pioneer and former product executive at Silverpop and Terminus, and co-author of the go-to-market book MOVE and GTM educator.
Brown’s career…
Bryan Brown is co-founder and president of GTM Partners, a SaaS pioneer and former product executive at Silverpop and Terminus, and co-author of the go-to-market book MOVE and GTM educator.
Brown’s career spans product, corporate strategy, acquisitions, GTM architecture, and executive planning. At GTM Partners, he helped turn that operating experience into the GTM Operating System and teaches leadership teams how to align functions, diagnose commercial bottlenecks, and apply AI across revenue engines.
Jeremey Donovan
Jeremey Donovan is executive vice president of Sales and Customer Success at Insight Partners, where he works with software leaders on sales strategy, customer success, and growth in B2B software.
Donovan brings…
Jeremey Donovan is executive vice president of Sales and Customer Success at Insight Partners, where he works with software leaders on sales strategy, customer success, and growth in B2B software.
Donovan brings an operator’s lens to scaling portfolio companies, with work spanning sales process, productivity, leadership, customer success, and SaaS growth. His writing and industry participation also explore how revenue organizations build stronger systems, brands, workflows, and customer relationships.
Rosalyn Santa Elena
Rosalyn Santa Elena founded The RevOps Collective after more than two decades leading go-to-market and revenue operations. She also hosts The Revenue Engine Podcast for revenue leaders.
Her work positions RevOps as…
Rosalyn Santa Elena founded The RevOps Collective after more than two decades leading go-to-market and revenue operations. She also hosts The Revenue Engine Podcast for revenue leaders.
Her work positions RevOps as a strategic function connecting people, processes, systems, data, and the customer journey. Through consulting, coaching, community building, speaking, and advising, Santa Elena helps operators strengthen cross-functional alignment and build more scalable revenue engines.
Andy Mowat
Andy Mowat is CMO at Inflection.io and founder of GTM Council, following revenue operations leadership roles across several high-growth technology companies, including Carta and GTM systems.
Mowat’s work sits at the intersection…
Andy Mowat is CMO at Inflection.io and founder of GTM Council, following revenue operations leadership roles across several high-growth technology companies, including Carta and GTM systems.
Mowat’s work sits at the intersection of RevOps, marketing, data, and AI. Through GTM Council, he convenes senior operators around questions such as GTM architecture, build-versus-buy decisions, AI adoption, data infrastructure, and how emerging technology changes the way revenue teams operate.
Matthew Volm
Matthew Volm founded RevOps Co-op and Eventful, building communities and events for revenue operations practitioners after earlier roles spanning finance, startups, and operations communities.
Volm has made practitioner-to-practitioner learning central to his…
Matthew Volm founded RevOps Co-op and Eventful, building communities and events for revenue operations practitioners after earlier roles spanning finance, startups, and operations communities.
Volm has made practitioner-to-practitioner learning central to his work, connecting RevOps leaders through content, events, dinners, podcasts, and professional opportunities. His conversations cover GTM systems, compensation, data, AI, hiring, and the practical operating problems revenue teams encounter as they scale.
Jill Rowley
Jill Rowley is a GTM advisor, investor, and limited partner at Stage 2 Capital and GTM Fund, with operating experience at Salesforce, Eloqua, HubSpot, and Marketo across B2B SaaS and investing.
Rowley’s…
Jill Rowley is a GTM advisor, investor, and limited partner at Stage 2 Capital and GTM Fund, with operating experience at Salesforce, Eloqua, HubSpot, and Marketo across B2B SaaS and investing.
Rowley’s career spans sales, marketing, partnerships, advising, and venture investing. Her work follows changes in B2B buying behavior and how revenue organizations should adapt their culture, skills, processes, data, and technology, informed by more than two decades inside the SaaS ecosystem.
Craig Rosenberg
Craig Rosenberg is chief platform officer at Scale Venture Partners and a former Gartner analyst who co-founded TOPO, a B2B sales and marketing research firm acquired by Gartner in 2019.
Rosenberg works…
Craig Rosenberg is chief platform officer at Scale Venture Partners and a former Gartner analyst who co-founded TOPO, a B2B sales and marketing research firm acquired by Gartner in 2019.
Rosenberg works with B2B companies on GTM excellence across sales, marketing, positioning, revenue operations, and customer growth. At Scale, he builds programs and communities around practical operating questions, bringing his research background into conversations with founders and GTM executives.
Pete Kazanjy
Pete Kazanjy is an early-stage SaaS GTM expert, author of Founding Sales, and co-founder of Atrium and Modern Sales Pros. He previously founded TalentBin, acquired by Monster and writes on sales.
…
Pete Kazanjy is an early-stage SaaS GTM expert, author of Founding Sales, and co-founder of Atrium and Modern Sales Pros. He previously founded TalentBin, acquired by Monster and writes on sales.
Kazanjy’s work makes sales more systematic for founders and revenue leaders. Through his writing, communities, companies, and advisory work, he focuses on founder-led selling, sales hiring, pipeline management, performance data, and building repeatable sales organizations as startups move beyond founder-driven revenue.
Kevin Knieriem
Kevin Knieriem is a revenue executive at Asana who previously spent seven years helping scale Clari, where he led revenue and strategic go-to-market functions as president and CRO, among other roles.
Knieriem’s…
Kevin Knieriem is a revenue executive at Asana who previously spent seven years helping scale Clari, where he led revenue and strategic go-to-market functions as president and CRO, among other roles.
Knieriem’s operating experience centers on building and leading enterprise revenue organizations. His work has addressed forecasting, revenue cadence, data trust, AI, customer growth, and cross-functional execution—giving him a broad view of how CROs can make revenue performance more systematic and predictable.
Kyle Poyar
Kyle Poyar is the creator and writer of Growth Unhinged, a newsletter on startup growth, pricing, and GTM. He previously spent years investing in and advising software companies on growth strategy.
…
Kyle Poyar is the creator and writer of Growth Unhinged, a newsletter on startup growth, pricing, and GTM. He previously spent years investing in and advising software companies on growth strategy.
Poyar studies the mechanics behind efficient software growth, including product-led growth, pricing, monetization, AI-enabled GTM, and distribution. His work combines original research with case studies and operator interviews, turning the growth decisions of software companies into practical frameworks for founders and GTM teams.
Dave Boyce
Dave Boyce is a director at Mercato Partners, SaaS operator, investor, educator, and author of Freemium. His career spans product, marketing, sales, customer success, and CEO roles in SaaS.
Boyce studies…
Dave Boyce is a director at Mercato Partners, SaaS operator, investor, educator, and author of Freemium. His career spans product, marketing, sales, customer success, and CEO roles in SaaS.
Boyce studies how SaaS companies scale through product-led, self-service, and AI-assisted growth. Drawing on experience leading multiple business functions and companies, he writes and teaches about GTM economics, product-market fit, automation, and how buyer behavior changes the design of modern revenue motions.
Jeff Ignacio
Jeff Ignacio is a revenue operations leader and educator behind RevOps Impact, with experience leading GTM operations at Regrow and earlier roles across technology and consulting and finance.
Ignacio combines strategic RevOps…
Jeff Ignacio is a revenue operations leader and educator behind RevOps Impact, with experience leading GTM operations at Regrow and earlier roles across technology and consulting and finance.
Ignacio combines strategic RevOps work with deep technical fluency across automation, analytics, data, and business systems. His recent writing explores AI agents and GTM architecture, while RevOps Impact extends his work into education and community for operators building modern revenue systems.
Matt Flotard
Matt Flotard is vice president of Revenue Operations at Gong, where he helps shape GTM strategy and execution. His earlier operations leadership includes roles at Celonis and Medidata and Celonis.
At Gong,…
Matt Flotard is vice president of Revenue Operations at Gong, where he helps shape GTM strategy and execution. His earlier operations leadership includes roles at Celonis and Medidata and Celonis.
At Gong, Flotard’s remit touches core revenue levers such as compensation, systems, governance, and cross-functional execution. His public work examines how RevOps can connect incentives and operating structure to GTM priorities while adapting revenue organizations to AI-enabled workflows.
Olga Traskova
Olga Traskova is vice president of Revenue Operations at Birdeye, bringing more than 15 years of experience across revenue operations, marketing automation, and GTM transformation for SaaS teams.
Traskova focuses on turning…
Olga Traskova is vice president of Revenue Operations at Birdeye, bringing more than 15 years of experience across revenue operations, marketing automation, and GTM transformation for SaaS teams.
Traskova focuses on turning broad business goals into coordinated execution across revenue teams. Her recent work examines RevOps as an orchestrator for AI, automation, data, process, and change management—an evolution that puts operations at the center of how modern GTM organizations design and scale execution.
Sandy Robinson
Sandy Robinson is vice president of Revenue Operations and GTM Enablement at Quavo Fraud & Disputes, with more than 20 years across sales, leadership, training, and operations and enablement.
Robinson treats RevOps…
Sandy Robinson is vice president of Revenue Operations and GTM Enablement at Quavo Fraud & Disputes, with more than 20 years across sales, leadership, training, and operations and enablement.
Robinson treats RevOps and enablement as connected parts of the revenue engine, aligning strategy, systems, data, process, and execution across the customer journey. Her work also explores AI-powered RevOps, revenue architecture, team readiness, and how operators can translate GTM strategy into measurable execution.
Jen Allen-Knuth
Jen Allen-Knuth founded DemandJen after sales leadership and training roles at Challenger and Lavender. She now works with B2B revenue teams on pipeline creation, executive selling, and complex sales.
Allen-Knuth’s workshops, keynotes,…
Jen Allen-Knuth founded DemandJen after sales leadership and training roles at Challenger and Lavender. She now works with B2B revenue teams on pipeline creation, executive selling, and complex sales.
Allen-Knuth’s workshops, keynotes, and writing focus on the human work behind effective selling: earning executive attention, creating relevant outbound, navigating complex buying groups, qualifying honestly, and improving discovery. Her work gives GTM teams practical ways to build and convert pipeline without defaulting to generic volume.
Mikkel Kiaerulf Plaehn
Mikkel Kiærulf Plæhn is Global Marketing Director at Omnidocs, following B2B SaaS marketing leadership at GetWhy and Growblocks and years of work across growth, demand, and GTM strategy.
His experience extends beyond…
Mikkel Kiærulf Plæhn is Global Marketing Director at Omnidocs, following B2B SaaS marketing leadership at GetWhy and Growblocks and years of work across growth, demand, and GTM strategy.
His experience extends beyond marketing execution. Plæhn co-hosted The Revenue Formula for GTM leaders and has explored positioning, demand, unit economics, social selling, and scalable B2B growth. That body of work gives him a practitioner-led perspective on how companies design and improve go-to-market engines.
Mollie Bodensteiner
Mollie Bodensteiner is vice president of Revenue Operations at ZoomInfo, following senior operations leadership at Engine and extensive work on GTM systems, compensation, and AI for revenue teams.
Bodensteiner examines how RevOps…
Mollie Bodensteiner is vice president of Revenue Operations at ZoomInfo, following senior operations leadership at Engine and extensive work on GTM systems, compensation, and AI for revenue teams.
Bodensteiner examines how RevOps changes as AI becomes embedded in the revenue stack. Her work covers governance, agent operations, GTM engineering, compensation design, build-versus-buy decisions, and institutional knowledge—connecting new technology to the operating discipline required to make it durable.
Scott Peyser
Scott Peyser is Head of Revenue Strategy, Operations and Readiness at Asana, following senior revenue operations and GTM leadership roles at Clari, UiPath, and other enterprise software companies.
Peyser works across GTM…
Scott Peyser is Head of Revenue Strategy, Operations and Readiness at Asana, following senior revenue operations and GTM leadership roles at Clari, UiPath, and other enterprise software companies.
Peyser works across GTM strategy, operations, analytics, systems, readiness, and AI. At Asana, his work helps shape how the revenue organization scales while connecting Sales, Marketing, Customer Success, Finance, and Product around the strategy and infrastructure required for consistent execution.
Ryan Milligan
Ryan Milligan is chief revenue officer at QuotaPath, where he leads the revenue organization after building the company’s RevOps function. His background includes data and growth roles.
Milligan’s path from analytics and…
Ryan Milligan is chief revenue officer at QuotaPath, where he leads the revenue organization after building the company’s RevOps function. His background includes data and growth roles.
Milligan’s path from analytics and RevOps into the CRO seat shapes a systems-oriented approach to revenue leadership. His work emphasizes compensation, ICP discipline, seller productivity, practical AI use, and quantitative diagnosis—showing how operations expertise can inform decisions across sales, marketing, and customer growth.
Sara McNamara
Sara McNamara is founding Revenue Operations and GTM Strategy Lead at Vector and creator of The Marketing Operations Strategist, drawing on more than a decade in operations and GTM systems.
McNamara…
Sara McNamara is founding Revenue Operations and GTM Strategy Lead at Vector and creator of The Marketing Operations Strategist, drawing on more than a decade in operations and GTM systems.
McNamara works across marketing, sales, customer success, systems, and data to build scalable GTM infrastructure. Her public work covers CRM architecture, lifecycle design, AI automation, attribution, governance, and RevOps leadership, with a practical emphasis on fixing the operational foundations that revenue growth depends on.
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
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I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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