The GTM leaders and experts you follow shape how you think about pipeline, positioning, and growth. The right voices cut through noise with real strategy—not recycled frameworks. I've rounded up the practitioners and thinkers worth your attention, so you can build a feed that actually sharpens your go-to-market edge.
Top 23 GTM Leaders and Experts
Below are the profiles of the top GTM leaders and experts, covering who they are and the impact they've made in this space.

Sangram Vajre
Co-founder & CEO of GTM Partners
United States
Focus area:
#Go-to-market strategy#GTM operating systems#Category creation#Account-based marketing
Connect with Sangram:

Mark Roberge
Co-Founder & Managing Partner at Stage 2 Capital
Marblehead, United States
Focus area:
#GTM strategy#Sales scaling#Revenue growth#Data-driven sales#Startup growth

Jacco van der Kooij
Founder & CEO at Winning by Design
California, United States
Focus area:
#Revenue architecture#Recurring revenue#SaaS growth#Sales methodology#GTM design
Connect with Jacco:

Bryan Brown
Co-Founder & President at GTM Partners
Utah, United States
Focus area:
#GTM operating systems#GTM strategy#AI in GTM#SaaS scaling#Executive facilitation
Connect with Bryan:

Jeremey Donovan
EVP, Sales & Customer Success at Insight Partners
North Carolina, United States
Focus area:
#Sales strategy#Customer success#GTM scaling#Sales leadership#B2B SaaS
Jeremey Donovan is executive vice president of Sales and Customer Success at Insight Partners, where he works with software leaders on sales strategy, customer success, and growth in B2B software.
Donovan brings an operator's lens to scaling portfolio companies, with work spanning sales process, productivity, leadership, customer success, and SaaS growth. His writing and industry participation also explore how revenue organizations build stronger systems, brands, workflows, and customer relationships.
Connect with Jeremey:

Rosalyn Santa Elena
Founder & Chief Revenue Operations Officer at The RevOps Collective
California, United States
Focus area:
#Revenue operations#GTM alignment#Revenue strategy#Customer journey#RevOps leadership
Connect with Rosalyn:

Andy Mowat
CMO at Inflection.io & Founder of GTM Council
California, United States
Focus area:
#Revenue operations#GTM systems#AI in GTM#GTM data#Revenue technology
Andy Mowat is CMO at Inflection.io and founder of GTM Council, following revenue operations leadership roles across several high-growth technology companies, including Carta and GTM systems.
Mowat's work sits at the intersection of RevOps, marketing, data, and AI. Through GTM Council, he convenes senior operators around questions such as GTM architecture, build-versus-buy decisions, AI adoption, data infrastructure, and how emerging technology changes the way revenue teams operate.

Matthew Volm
Founder & CEO of RevOps Co-op and Eventful
Madison, United States
Focus area:
#Revenue operations#GTM community#Revenue technology#GTM systems#Operator education
Matthew Volm founded RevOps Co-op and Eventful, building communities and events for revenue operations practitioners after earlier roles spanning finance, startups, and operations communities.
Volm has made practitioner-to-practitioner learning central to his work, connecting RevOps leaders through content, events, dinners, podcasts, and professional opportunities. His conversations cover GTM systems, compensation, data, AI, hiring, and the practical operating problems revenue teams encounter as they scale.
Connect with Matthew:

Craig Rosenberg
Chief Platform Officer at Scale Venture Partners
San Mateo, United States
Focus area:
#GTM strategy#B2B sales#B2B marketing#Revenue growth#GTM research
Craig Rosenberg is chief platform officer at Scale Venture Partners and a former Gartner analyst who co-founded TOPO, a B2B sales and marketing research firm acquired by Gartner in 2019.
Rosenberg works with B2B companies on GTM excellence across sales, marketing, positioning, revenue operations, and customer growth. At Scale, he builds programs and communities around practical operating questions, bringing his research background into conversations with founders and GTM executives.
Connect with Craig:

Pete Kazanjy
Early-Stage GTM Expert & Author
California, United States
Focus area:
#Founder-led sales#Sales management#Early-stage GTM#Sales operations#B2B SaaS

Kevin Knieriem
CRO at Asana
Park City, United States
Focus area:
#Revenue leadership#Enterprise GTM#Revenue execution#AI in sales#Forecasting
Kevin Knieriem is a revenue executive at Asana who previously spent seven years helping scale Clari, where he led revenue and strategic go-to-market functions as president and CRO, among other roles.
Knieriem's operating experience centers on building and leading enterprise revenue organizations. His work has addressed forecasting, revenue cadence, data trust, AI, customer growth, and cross-functional execution—giving him a broad view of how CROs can make revenue performance more systematic and predictable.
Connect with Kevin:

Kyle Poyar
Founder & CEO at Growth Unhinged
Massachusetts, United States
Focus area:
#GTM strategy#Pricing#Product-led growth#Monetization#Startup growth

Dave Boyce
SaaS GTM Executive, Investor & Author
Provo, United States
Focus area:
#Product-led growth#AI-assisted GTM#SaaS scaling#Self-service growth#GTM strategy
Connect with Dave:

Jeff Ignacio
Revenue Operations Leader & Educator
United States
Focus area:
#Revenue operations#GTM operations#AI agents#Revenue systems#Operator education
Jeff Ignacio is a revenue operations leader and educator behind RevOps Impact, with experience leading GTM operations at Regrow and earlier roles across technology and consulting and finance.
Ignacio combines strategic RevOps work with deep technical fluency across automation, analytics, data, and business systems. His recent writing explores AI agents and GTM architecture, while RevOps Impact extends his work into education and community for operators building modern revenue systems.
Connect with Jeff:

Matt Flotard
VP, Revenue Operations at Gong
New York, United States
Focus area:
#Revenue operations#GTM strategy#Sales compensation#Revenue AI#Operational scaling
Matt Flotard is vice president of Revenue Operations at Gong, where he helps shape GTM strategy and execution. His earlier operations leadership includes roles at Celonis and Medidata and Celonis.
At Gong, Flotard's remit touches core revenue levers such as compensation, systems, governance, and cross-functional execution. His public work examines how RevOps can connect incentives and operating structure to GTM priorities while adapting revenue organizations to AI-enabled workflows.
Connect with Matt:

Olga Traskova
VP, Revenue Operations at Birdeye
California, United States
Focus area:
#Revenue operations#AI orchestration#GTM transformation#Automation#Cross-functional alignment
Olga Traskova is vice president of Revenue Operations at Birdeye, bringing more than 15 years of experience across revenue operations, marketing automation, and GTM transformation for SaaS teams.
Traskova focuses on turning broad business goals into coordinated execution across revenue teams. Her recent work examines RevOps as an orchestrator for AI, automation, data, process, and change management—an evolution that puts operations at the center of how modern GTM organizations design and scale execution.
Connect with Olga:

Sandy Robinson
VP, Revenue Operations & GTM Enablement at Quavo
Jacksonville, United States
Focus area:
#Revenue operations#GTM enablement#Revenue architecture#AI in RevOps#Customer journey
Sandy Robinson is vice president of Revenue Operations and GTM Enablement at Quavo Fraud & Disputes, with more than 20 years across sales, leadership, training, and operations and enablement.
Robinson treats RevOps and enablement as connected parts of the revenue engine, aligning strategy, systems, data, process, and execution across the customer journey. Her work also explores AI-powered RevOps, revenue architecture, team readiness, and how operators can translate GTM strategy into measurable execution.
Connect with Sandy:

Jen Allen-Knuth
Founder at DemandJen
Illinois, United States
Focus area:
#B2B sales#Pipeline generation#Executive selling#Complex sales#Sales training
Jen Allen-Knuth founded DemandJen after sales leadership and training roles at Challenger and Lavender. She now works with B2B revenue teams on pipeline creation, executive selling, and complex sales.
Allen-Knuth's workshops, keynotes, and writing focus on the human work behind effective selling: earning executive attention, creating relevant outbound, navigating complex buying groups, qualifying honestly, and improving discovery. Her work gives GTM teams practical ways to build and convert pipeline without defaulting to generic volume.
Connect with Jen:

Mikkel Kiærulf Plæhn
Global Marketing Director at Omnidocs
Copenhagen, Denmark
Focus area:
#B2B GTM#SaaS marketing#Growth strategy#Demand generation#Positioning
Connect with Mikkel:

Mollie Bodensteiner
VP, Revenue Operations at ZoomInfo
United States
Focus area:
#Revenue operations#GTM systems#AI governance#Sales compensation#Revenue execution
Mollie Bodensteiner is vice president of Revenue Operations at ZoomInfo, following senior operations leadership at Engine and extensive work on GTM systems, compensation, and AI for revenue teams.
Bodensteiner examines how RevOps changes as AI becomes embedded in the revenue stack. Her work covers governance, agent operations, GTM engineering, compensation design, build-versus-buy decisions, and institutional knowledge—connecting new technology to the operating discipline required to make it durable.
Connect with Mollie:

Scott Peyser
Head of Revenue Strategy, Operations and Readiness at Asana
Brentwood, United States
Focus area:
#Revenue strategy#Revenue operations#GTM readiness#AI-native GTM#Operational transformation
Scott Peyser is Head of Revenue Strategy, Operations and Readiness at Asana, following senior revenue operations and GTM leadership roles at Clari, UiPath, and other enterprise software companies.
Peyser works across GTM strategy, operations, analytics, systems, readiness, and AI. At Asana, his work helps shape how the revenue organization scales while connecting Sales, Marketing, Customer Success, Finance, and Product around the strategy and infrastructure required for consistent execution.
Connect with Scott:

Ryan Milligan
Chief Revenue Officer at QuotaPath
Philadelphia, United States
Focus area:
#Revenue leadership#Revenue operations#Sales compensation#GTM analytics#AI in sales
Ryan Milligan is chief revenue officer at QuotaPath, where he leads the revenue organization after building the company's RevOps function. His background includes data and growth roles.
Milligan's path from analytics and RevOps into the CRO seat shapes a systems-oriented approach to revenue leadership. His work emphasizes compensation, ICP discipline, seller productivity, practical AI use, and quantitative diagnosis—showing how operations expertise can inform decisions across sales, marketing, and customer growth.
Connect with Ryan:

Sara McNamara
Founding Revenue Operations & GTM Strategy Lead at Vector
San Diego, United States
Focus area:
#Revenue operations#Marketing operations#GTM strategy#AI automation#CRM architecture
Connect with Sara:
Selection Methodology
I selected the leaders on this list based on their relevance, demonstrated expertise and impact, professional credibility, and ongoing contributions to the field.
I look for evidence such as leading meaningful initiatives or delivering notable results within their organizations, developing influential ideas or practices, publishing research or educational resources, speaking or teaching, and other contributions that demonstrate impact within their work or the broader field.
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