HubSpot is a powerful CRM platform that helps businesses manage customer relationships, sales, and marketing efforts. Integrations are key to maximizing HubSpot's value by connecting it with tools like Slack, Zoom, or WordPress, which can help your team streamline workflows, reduce manual data entry, and improve the customer experience.
With so many integration options available in the HubSpot app marketplace, it can be overwhelming to figure out which tools will have the biggest impact. As someone with experience in this field, I'll guide you through the most useful HubSpot integrations, showing what each does and how it can help your sales team close deals and optimize business processes.
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HubSpot Integrations Comparison Table
This comparison table summarizes details for my top HubSpot integration selections:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Automates Hubspot workflows | Free plan + free demo available | From $9/month (billed annually) | Website | |
| 2 | Analyze survey data within Hubspot | Free plan available | From $28/month (billed annually) | Website | |
| 3 | Syncs Gmail, Calendar & Docs with Hubspot | 14-day free trial available | From $7/user/month (billed annually) | Website | |
| 4 | View Hubspot data inside of Teams | Free trial available | From $4.00/user/month (billed annually) | Website | |
| 5 | Adds Hubspot automations to WordPress site | Free plan available | From $39/month (billed annually) | Website | |
| 6 | Sync Hubspot marketing campaign activity | 14-day free trial + free demo available | From $20/month | Website | |
| 7 | Import and update Hubspot contacts | Free consultation available | Pricing upon request | Website | |
| 8 | Keeps Hubspot contact information up-to-date | Free plan available | Free | Website | |
| 9 | Best for two-way HubSpot spreadsheet sync | 30-day free trial | From $49/month | Website | |
| 10 | Deliver HubSpot updates and notifications to Slack | Free plan available | From $7.25/user/month (billed annually) | Website |
Best HubSpot Integration Reviews
Below are my detailed summaries of the best HubSpot integrations that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, and ideal use cases of each integration to help you find the best one for you
1Automates Hubspot workflowsMake
- Free plan + free demo available
- From $9/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Make automates HubSpot workflows to cut manual tasks and boost efficiency. Make is a marketing automation tool that helps businesses automate repetitive tasks across their tech stack. It integrates with HubSpot to reduce manual data entry, improve workflows, and support HubSpot users with tailored automations.
Why integrate with HubSpot: Make builds AI-powered automations that connect HubSpot with apps like Slack, Gmail, QuickBooks, Zoom, and WordPress to cut down on repetitive tasks. With API connections, you can design multi-step workflows that move data between HubSpot and other tools, reducing errors and saving time. Furthermore, the integration adds custom triggers and actions so you can automate lead nurturing, follow-ups, and customer updates without manual effort.
Standout features
Features include a visual automation builder for HubSpot CRM workflows, detailed logs for tracking notifications and customer data, and multi-channel integrations with app marketplaces. These help sales teams save time and close deals faster.
Pros and Cons
Pros:
- Enhances task automation
- Supports complex workflows
- Visual scenario builder
Cons:
- Occasional performance issues
- May need technical knowledge
Learn more about Make:
Analyze survey data within Hubspot- Free plan available
- From $28/month (billed annually)
Visit WebsiteCustomer Rating:4.7/5
Typeform syncs responses with HubSpot to boost CX, segmentation, and leads. Typeform is an interactive survey and form tool that helps businesses collect feedback, generate leads, and engage customers. It integrates with HubSpot to improve customer experience, support segmentation, and drive lead generation.
Why integrate with HubSpot: Typeform sends survey results into HubSpot, giving your team quick access to insights without manual work. You can use the data for personalized follow-ups, nurture sequences, or targeted campaigns that improve satisfaction. This integration is valuable for startups, ecommerce, and SaaS businesses that rely on feedback to refine products and support. Combining Typeform’s surveys with HubSpot’s CRM helps build richer profiles, segment audiences, and make data-driven decisions to improve retention.
Standout features
Features include customizable survey templates, conditional logic for customer data segmentation, and real-time dashboards for business analytics. These insights help sales teams and marketing automation efforts align for better retention.
Pros and Cons
Pros:
- Improves lead generation
- Detailed analytics available
- Engaging survey designs
Cons:
- Can be complex for beginners
- Limited free features
Learn more about Typeform:
Syncs Gmail, Calendar & Docs with Hubspot- 14-day free trial available
- From $7/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Google Workspace syncs Gmail, Calendar, and Docs with HubSpot CRM. Google Workspace is a suite of cloud-based productivity tools designed for businesses of all sizes, offering Gmail, calendar, and document collaboration. It integrates with HubSpot CRM to enhance communication and collaboration for your team.
Why integrate with HubSpot: Google Workspace allows you to synchronize your emails and calendars directly with HubSpot, ensuring that all your HubSpot contacts and customer data are always up to date. The integration simplifies scheduling, follow-ups, and communication by allowing you to manage meetings without leaving HubSpot. Its standout feature is the ability to collaborate on documents in real-time, which is essential for sales and marketing automation.
Standout features
Features include real-time document collaboration, seamless Gmail and calendar synchronization, and integrated video conferencing. You can easily schedule meetings and access shared documents without leaving HubSpot, which saves time and reduces context switching. The integration supports efficient team collaboration and boosts customer relationship management.
Pros and Cons
Pros:
- Integrated video conferencing
- Seamless email synchronization
- Real-time document collaboration
Cons:
- Requires internet connection
- Limited offline access
Learn more about Google Workspace:
View Hubspot data inside of Teams- Free trial available
- From $4.00/user/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Microsoft Teams syncs HubSpot chat, meetings, and files in one place. Microsoft Teams is a communication and collaboration platform designed for businesses of all sizes, particularly focused on enterprise-level organizations. It integrates with HubSpot to enhance team collaboration and communication by bringing together chat, meetings, and file sharing in one place.
Why integrate with HubSpot: Microsoft Teams allows your team to access HubSpot data directly within the chat interface, which helps streamline communication. You can receive notifications for updates and tasks related to HubSpot to ensure your team stays informed and aligned. The integration also supports collaboration by allowing you to discuss HubSpot insights in real-time, making it ideal for large teams that need to coordinate efforts across different departments.
Standout features
Features include the ability to create and manage team channels dedicated to specific projects or departments. You can use built-in video conferencing to hold virtual meetings without leaving the platform. The integration also offers file sharing and storage, which helps your team access important documents and collaborate efficiently.
Pros and Cons
Pros:
- Efficient file sharing
- Real-time notifications
- Integrated video conferencing
Cons:
- Occasional performance issues
- Requires Microsoft 365 subscription
Learn more about Microsoft Teams:
Adds Hubspot automations to WordPress site- Free plan available
- From $39/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
WordPress connects content and ecommerce sites with HubSpot. WordPress is a versatile content management system used by bloggers, businesses, and developers to create and manage ecommerce websites and online content. It integrates with HubSpot to help you manage your website content alongside your marketing automation efforts.
Why integrate with HubSpot: WordPress allows you to manage your ecommerce store or online business effectively while integrating with HubSpot to track customer data, capture leads, and analyze customer experience. You can use HubSpot's tools to automate email marketing, manage templates, and improve business processes directly from your WordPress site.
Standout features
Features include customizable themes for your front-end design, simple content editing, and built-in SEO tools to optimize your online store visibility. The integration with HubSpot also enhances customer relationship management and makes your workflows more efficient.
Pros and Cons
Pros:
- Large plugin library
- Built-in SEO tools
- Easy content management
Cons:
- Security risks with third-party plugins
- Requires regular updates
Learn more about WordPress:
Sync Hubspot marketing campaign activity- 14-day free trial + free demo available
- From $20/month
Visit WebsiteCustomer Rating:4.3/5
Mailchimp syncs HubSpot contacts and campaigns to boost email marketing. Mailchimp is a leading email marketing platform. It integrates with HubSpot to improve marketing efforts, lead generation, and customer relationship management by syncing HubSpot contacts and campaign data.
Why integrate with HubSpot: Connecting Mailchimp with HubSpot lets you sync customer data, contact records, and campaign activity without manual work. You can set up automated follow-ups and email templates that trigger directly from HubSpot workflows. Using HubSpot’s segmentation with Mailchimp’s engagement metrics can also help you target the right audience and improve the customer experience.
Standout features
Features include customizable email templates, automated workflows for campaigns, and real-time dashboards for tracking customer engagement. This integration helps startups and ecommerce businesses improve conversions and retention.
Pros and Cons
Pros:
- Supports large contact lists
- Detailed reporting tools
- Customizable email templates
Cons:
- Occasional performance issues
- May need technical knowledge
Learn more about Mailchimp:
Import and update Hubspot contacts- Free consultation available
- Pricing upon request
LinkedIn syncs HubSpot contacts to boost marketing and recruitment. LinkedIn is a social networking platform tailored for professionals and businesses, offering tools for networking, job searching, and content sharing. It integrates with HubSpot to enhance your marketing and recruitment efforts by syncing contacts and company information.
Why integrate with HubSpot: LinkedIn integration lets you import and update HubSpot contacts, making it easier to build targeted lists. The sync improves segmentation, personalizes campaigns, and aligns marketing and recruitment strategies. Tracking metrics in HubSpot also show performance across lead generation, recruitment, webinars, or ecommerce. The integration can additionally reduce manual updates, keep data accurate, and connect LinkedIn engagement with HubSpot workflows for a consistent experience.
Standout features
Features include advanced search filters, InMail for direct follow-ups, and analytics tools to measure marketing automation success. The integration also supports real-time data sync with HubSpot for smoother workflows.
Pros and Cons
Pros:
- Advanced search filters
- Detailed analytics tools
- Extensive professional network
Cons:
- Requires regular updates
- Can be time-consuming
Learn more about LinkedIn:
Outlook syncs contacts with HubSpot for accurate data and CRM efficiency. Outlook Contacts helps businesses manage and share contact records across teams. Integrated with HubSpot, it keeps information accurate, reduces discrepancies, and supports consistent customer relationship management with up-to-date data.
Why integrate with HubSpot: Outlook Contacts syncs with HubSpot to keep records current across both platforms. This reduces manual entry, helps sales teams act quickly with real-time notifications, and ensures customer details and orders stay accurate. By keeping systems aligned, the integration improves workflows across sales, support, and marketing.
Standout features
Features include real-time data sync that updates HubSpot when changes are made in Outlook, easy contact categorization for segmentation, and shared contact records so your team stays aligned. This integration supports collaboration and gives every department access to the same information, helping them engage better with customers at every stage.
Pros and Cons
Pros:
- Allows contact sharing
- Supports contact categorization
- Easy contact synchronization
Cons:
- Occasional data syncing issues
- Can be slow to sync
Learn more about Outlook Contacts:
Pull live HubSpot deals and contacts directly into your spreadsheet using Coefficient. Coefficient is a no-code data connector that links HubSpot to Google Sheets and Excel to automate your reporting and data management. It serves RevOps, sales, and finance teams who need to blend CRM data with other sources or perform complex calculations that are difficult to manage within HubSpot’s native dashboards.
Why I Picked Coefficient
I picked Coefficient because it excels in bridging the gap between HubSpot and Google Sheets, making data management more intuitive. Additionally, while most integrations only allow for one-way exports, Coefficient empowers you to make bulk edits directly in your sheet and push those updates back to HubSpot instantly. As a result, this makes it an ideal tool for teams that prefer the flexibility of a spreadsheet for data cleanup and forecasting. In addition, the ability to automate these workflows ensures that your pipeline management remains synchronized with your source of truth without manual intervention.
Coefficient Key Features
In addition to its impressive integrations, Coefficient offers several other valuable features:
- Automated Alerts: You can set up real-time notifications via Slack or email to stay updated with the latest data changes.
- Custom Connectors: Build your own data connectors to suit specific business needs, expanding the tool's versatility.
- AI Tools: Utilize AI-driven features for modeling and forecasting, providing deeper insights into your business data.
- Templates and Calculators: Access a library of resources designed to simplify data management and enhance user experience.
Coefficient Integrations
Integrations include HubSpot, Salesforce, QuickBooks, Snowflake, Google Sheets, Excel, and more.
Pros and Cons
Pros:
- No-code interface for non-technical users
- Automated historical data snapshots
- Integrates with 100+ tools
Cons:
- Higher cost for hourly refreshes
- Limited native data visualization options
Learn more about Coefficient:
10Deliver HubSpot updates and notifications to SlackSlack
- Free plan available
- From $7.25/user/month (billed annually)
Visit WebsiteCustomer Rating:4.6/5
Slack delivers HubSpot updates and notifications in real time. Slack is a messaging app for teams that allows real-time notifications and collaboration across sales channels. It integrates with HubSpot to provide instant updates directly within your communication platform.
Why integrate with HubSpot: Slack keeps your team informed with real-time updates from HubSpot data, ensuring fast responses to customer orders, lead assignments, and follow-ups. You can discuss HubSpot activities directly in Slack, helping your sales team streamline decision-making. The integration also reduces delays by keeping all communication in one place, so you don’t have to switch between tools. It helps teams stay aligned across sales, marketing, and support, making it easier to act on opportunities as they happen.
Standout features
Features include customizable notification settings, dedicated channels for customer support, and message threading for clearer conversations. This integration helps HubSpot users maintain efficient workflows and avoid time-consuming back-and-forths.
Pros and Cons
Pros:
- Supports message threading
- Customizable channels
- Real-time notifications
Cons:
- Can become cluttered
- Requires active participation
Learn more about Slack:
Other HubSpot Integrations
Here are some additional HubSpot introduction options that didn’t make it onto my shortlist, but are still worth checking out:
- 11ZoomSchedule and join meetings directly from HubSpot
- 12ShopifySync orders to HubSpot
- 13StripeManage payments through HubSpot
- 14AircallLog calls in HubSpot
- 15Zendesk SellTrack sales activities in HubSpot
- 16CalendlySchedule appointments in HubSpot
- 17DataboxMonitor metrics within HubSpot
- 18ClickUpSync tasks with HubSpot
- 19AvomaAnalyze meetings via HubSpot
- 20TrelloOrganize projects in HubSpot
HubSpot Integrations Selection Criteria
When selecting the best HubSpot integrations to include in this list, I considered common buyer needs and pain points related to CRM software products, like data synchronization and workflow automation. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each integration had to fulfill a common use case, such as:
- Syncing contact information
- Automating email campaigns
- Managing sales pipelines
- Tracking customer interactions
- Generating reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Advanced analytics capabilities
- Customizable dashboards
- AI-driven insights
- Multi-channel communication support
- Real-time collaboration tools
Usability (10% of total score)
To get a sense of the usability of each integration, I considered the following:
- Intuitive user interface
- Easy setup process
- Clear navigation
- Minimal learning curve
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each integration, I considered the following:
- Availability of setup guides
- Access to templates
- Interactive product tours
- Availability of chatbots
- Access to webinars
Customer Support (10% of total score)
To assess each integration’s customer support services, I considered the following:
- 24/7 support availability
- Multiple support channels
- Response time
- Quality of help documentation
- Availability of dedicated support teams
Value For Money (10% of total score)
To evaluate the value for money of each integration, I considered the following:
- Pricing transparency
- Range of features offered
- Cost compared to competitors
- Availability of free trials
- Flexibility of pricing plans
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall ratings
- Feedback on functionality
- Comments on reliability
- User testimonials
- Frequency of updates
How to Choose a HubSpot Integration
When exploring integration options, it’s easy to get lost in endless features and complex pricing models. To keep your decision-making process clear and focused, here's a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| FactorAlignment with business needs | What to ConsiderDoes the integration support your specific goals and workflows? Evaluate if it enhances your CRM strategy and addresses your pain points. Consider whether it integrates with other tools you use. |
| FactorCustomizability | What to ConsiderCan you tailor the integration to fit your processes? Check if it allows configuration to match your team's unique needs or if it's rigid. Customization can help maximize utility. |
| FactorEase of use | What to ConsiderIs the interface intuitive and straightforward? Assess whether your team can easily adopt it without extensive training. A user-friendly tool saves time and reduces frustration. |
| FactorImplementation and onboarding | What to ConsiderHow long will it take to get up and running? A smooth onboarding process can prevent delays and disruptions to your workflow. Look for clear guides and support during setup. |
| FactorCost | What to ConsiderDoes the pricing fit your budget? Compare the cost with the value the integration brings. Consider hidden fees and the total cost of ownership, including potential upgrades or add-ons. |
| FactorSecurity safeguards | What to ConsiderDoes the integration comply with your security standards? Check for data encryption, access controls, and compliance with regulations like GDPR. Protecting data is crucial for trust. |
| FactorSupport availability | What to ConsiderWhat level of support does the vendor offer? Consider if there's 24/7 support and multiple contact methods. Reliable support can resolve issues quickly and keep operations running smoothly. |
| FactorTechnical setup complexity | What to ConsiderHow complex is the integration setup? Evaluate if it requires technical expertise or additional resources. Simpler setups can reduce the need for IT involvement and speed up deployment. |
Why Integrate HubSpot?
Integrations connect HubSpot with other tools you use, creating a unified tech stack that enhances productivity. By linking HubSpot with various applications, you ensure seamless data flow and communication across platforms, reducing manual entry and errors. This connectivity is vital for getting the most value out of your HubSpot investment.
Integrating HubSpot can solve common pain points for your team, like fragmented workflows and missed opportunities. With real-time data updates, you avoid delays that could cost you deals. Integrations also minimize the hassle of switching between tools, allowing your team to focus on what they do best. It's a straightforward way to boost efficiency and effectiveness in your daily operations.
How to Get Started Integrating HubSpot (Step-By-Step Guide)
Getting started with HubSpot integrations can seem daunting, but having clear steps makes it manageable. This guide will walk you through the setup process and share best practices to ensure a smooth integration. Follow these steps to connect your tools effectively:
- Review permissions: Ensure you have the necessary permissions to connect integrations with HubSpot. Check your user role and consult with your admin if needed to avoid any access issues.
- Find/access an integration marketplace: Navigate to HubSpot's integration marketplace to explore available tools. Here, you can browse various categories to find the specific integration that suits your needs.
- Connect the integration: Once you've chosen an integration, follow the provided prompts to connect it with HubSpot. This usually involves authorizing the connection and ensuring both platforms can communicate effectively.
- Check data flows: After connecting, verify that the data flows correctly between HubSpot and the integration. Look for any discrepancies or issues in data synchronization to ensure everything is functioning as expected.
- Testing: Conduct tests to confirm that the integration works as intended. Run a few scenarios to see if data updates and processes are occurring seamlessly, addressing any problems that arise.
- Ongoing support: Stay informed about updates or changes to the integration. Regularly check for support resources, and don’t hesitate to reach out to customer support if you encounter any issues.
Frequently Asked Questions About HubSpot Integrations
Here you’ll find answers to common questions about HubSpot integrations, addressing concerns about security, skills needed, pricing, and support:
Are HubSpot integrations secure?
Yes, HubSpot integrations are designed with security in mind. They use encryption and other security measures to protect your data. It’s important to choose integrations from reputable vendors and review their security policies to ensure they meet your standards.
Do you need coding skills?
No, you don’t need coding skills to set up most HubSpot integrations. Many integrations offer user-friendly interfaces and step-by-step guides. If you encounter a more complex integration, HubSpot’s support team or your IT department can assist.
Can you connect multiple integrations at once?
Yes, you can connect multiple integrations with HubSpot. This allows you to centralize your tools and data in one platform. Be mindful of how each integration interacts with others to avoid potential conflicts or data overlap.
How do integrations affect pricing/tiers?
Integrations can affect your pricing, depending on the tools you choose. Some may come with additional costs, while others are included in your HubSpot plan. Review the pricing details and consider how each integration fits into your budget.
How do you get support?
You can get support through HubSpot’s help center, community forums, or direct contact with the vendor. Many integrations also offer their own support resources, including documentation and customer service teams, to assist you with any issues.
What’s Next?
If you're in the process of researching HubSpot, connect with a SoftwareSelect advisor for free recommendations.
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