Ontraport er et program for automatisering av forretningsprosesser som bidrar til å håndtere markedsføring, salg og kunderelasjoner, og tilbyr en samlet plattform for smidig drift.
Noen brukere kan imidlertid være på utkikk etter alternativer på grunn av spesifikke funksjonsbehov, prisbekymringer eller et ønske om et annet brukergrensesnitt. Her er mine forslag til de beste alternativene til Ontraport.
Hva er Ontraport?
Ontraport er et omfattende program for automatisering av forretningsprosesser som hjelper små bedrifter med å håndtere markedsføring, salg og kundeservice. Entreprenører, småbedriftseiere og markedsførere bruker Ontraport til å automatisere oppgaver, håndtere kundedata og effektivisere markedsføringen.
Hvorfor du kan stole på våre programvareanbefalinger
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Anmeldelsene våre bygger på vår uavhengige vurdering, ikke på salgsargumenter. Les hvordan vi sørger for åpenhet.
I denne guiden har vi vurdert verktøyene gjennom praktisk testing og uavhengig research og gitt dem poeng ut fra våre utvelgelseskriterier.
Anmeldelsene våre bygger på vår egen redaksjonelle vurdering. De er ikke et salgsargument.
Sammenligningstabell for Ontraport-alternativer
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for no-code business process automation | Free plan available | Pricing upon request | Website | |
| 2 | Best for affordable all-in-one CRM | Free plan available | From $14.99/user/month | Website | |
| 3 | Best for full-funnel marketing | Free demo available | Pricing upon request | Website | |
| 4 | Best for AI-powered marketing automation | 14-day free trial + free demo available | From $15/month (billed annually) | Website | |
| 5 | Best for AI-driven CRM | 30-day free trial | From $25/user/month (billed annually) | Website | |
| 6 | Best for smart campaign building | 14-day free trial | From $19/month | Website | |
| 7 | Best for free online workspace with CRM | Free plan + 15-day trial + demo available | From $69/month | Website | |
| 8 | Best for B2B marketing automation | From $1,250/month | Website | ||
| 9 | Best for comprehensive email marketing | 14-day free trial + free demo available | From $20/month | Website | |
| 10 | Best for multi-channel marketing | Free plan available | From $9/month | Website |
Anmeldelser av de beste Ontraport-alternativene
I denne analysen går jeg gjennom fordeler og ulemper ved hvert alternativ til Ontraport. Jeg gjennomgår funksjonene og de beste bruksområdene for å hjelpe deg med å ta en informert beslutning.
Best for no-code business process automation- Free plan available
- Pricing upon request
Visit WebsiteCustomer Rating:4.6/5
Pipefy offers customizable solutions for streamlined process automation, suitable for growing businesses. Pipefy is a no-code process automation tool that offers AI-powered solutions for HR service delivery, procure-to-pay, and custom workflows. It allows users to build powerful workflows without coding, making it accessible and efficient for teams to implement and scale.
Why it's a good Ontraport alternative: Pipefy simplifies the management process and workflow automation, ensuring businesses can quickly adapt the software to their needs. One of Pipefy’s standout features is its no-code business process automation, a valuable capability for SMEs with no dedicated developers, making it a good alternative to Ontraport.
The platform also offers pre-built templates to simplify the setup and deployment of automated workflows, reporting, analytics features for insights on business processes, and collaboration tools like customizable forms, shared dashboards, and real-time notifications to help keep team members informed.
Standout features & integrations:
Features include an intuitive drag-and-drop interface, no-code automation capabilities, customizable workflows and templates, real-time notifications, shared dashboards, enhanced team collaboration tools, scalable solutions for growing businesses, and comprehensive customer support and community resources.
Integrations include Slack, Google Sheets, Trello, Asana, Salesforce, Microsoft Teams, Dropbox, Zendesk, QuickBooks, and HubSpot.
Pros and Cons
Pros:
- Built-in time tracking
- Advanced permission settings
- Conditional logic for complex workflows
Cons:
- Complex initial setup and onboarding
- Limited reporting customization and options
Learn more about Pipefy:
Best for affordable all-in-one CRM- Free plan available
- From $14.99/user/month
Visit WebsiteCustomer Rating:4.6/5
EngageBay offers integrated marketing, sales, and service automation. EngageBay is an all-in-one CRM, marketing, sales, and support software that helps businesses grow by streamlining their operations and enhancing customer engagement. It integrates into a single platform, eliminating multiple software subscriptions.
Why it's a good Ontraport alternative: EngageBay is a cost-effective solution that combines CRM, marketing automation, sales, and customer support. It includes detailed contact management, sales automation, pipeline tracking, and powerful marketing tools that allow users to create targeted email campaigns, track customer behavior, and automate marketing tasks. The platform supports social media engagement, landing page creation, and form builders for overall campaign effectiveness, making it an excellent alternative to Ontraport. Additionally, EngageBay has flexible pricing plans to accommodate the increasing needs of a business as it expands.
Standout features & integrations:
Features include marketing automation, email marketing, sales CRM, and service automation. It has tools for landing pages, email sequences, web forms, and appointment scheduling. The platform also provides a 360-degree customer view and lead scoring.
Integrations include Zapier, Shopify, SendGrid, Mailgun, Mandrill, Xero, Amazon SES, Stripe, QuickBooks, and Twilio.
Pros and Cons
Pros:
- Visual automation builder
- Free migration support
- Advanced segmentation options
Cons:
- Difficulties in automation debugging
- Limited third-party integrations
Learn more about EngageBay:
Best for full-funnel marketing- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.5/5
SharpSpring offers powerful sales and CRM features for SMEs seeking an affordable solution. SharpSpring is a marketing automation and CRM platform designed to power an entire sales funnel. It is best for full-funnel marketing and sales automation because it integrates CRM and marketing and sales automation into one platform.
Why it's a good Ontraport alternative: SharpSpring offers marketing automation and CRM features at a competitive price, making it an excellent alternative to Ontraport. It offers full-funnel marketing capabilities, allowing businesses to manage and optimize customer journeys from a single platform. This includes tools for lead generation, nurturing, conversion, and retention. SharpSpring also provides dynamic forms and landing pages, customizable email templates, and a built-in CRM system for insights into customer interactions and behaviors.
Standout features & integrations:
Features include marketing automation, sales automation, and CRM capabilities. The platform allows users to create dynamic email campaigns, manage social media, design landing pages, and track campaign performance. Additionally, it offers behavioral tracking and analytics to provide actionable insights.
Integrations include Salesforce, HubSpot, Zoho CRM, WordPress, Shopify, Magento, Google Analytics, Facebook, Twitter, and LinkedIn.
Pros and Cons
Pros:
- Universal CMS compatibility
- Visitor behavior information
- Behavior-based email automation
Cons:
- Complex reporting setup
- Email deliverability issues
Learn more about SharpSpring:
Best for AI-powered marketing automation- 14-day free trial + free demo available
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5
ActiveCampaign offers advanced segmentation and personalized customer engagement. ActiveCampaign is an all-in-one marketing automation platform that helps businesses create and automate personalized customer experiences. It integrates AI to adapt and personalize marketing campaigns, ensuring more effective customer engagement.
Why it's a good Ontraport alternative: ActiveCampaign’s advanced marketing automation capabilities make it a standout alternative to Ontraport. It has a solid automation builder, allowing businesses to create complex workflows that automate various marketing and sales tasks, and AI-powered tools to optimize marketing efforts. The platform uses machine learning to provide predictive sending to determine the optimal time to send emails for maximum engagement and predictive content that suggests the best content for different audience segments. Additionally, ActiveCampaign’s CRM features include lead scoring, deal tracking, and automated contact management, which streamlines the sales process.
Standout features & integrations:
Features include email marketing, dynamic content personalization, segmentation, CRM, landing pages, and forms. It also offers advanced analytics and reporting to measure campaign effectiveness.
Integrations include Shopify, WordPress, Slack, Stripe, WooCommerce, Instagram, Docusign, Calendly, Zendesk, and Square.
Pros and Cons
Pros:
- AI-driven predictive testing
- Advanced split testing for most effective strategies
- Site and event tracking
Cons:
- No direct social media posting
- Limited design flexibility in email templates
Learn more about ActiveCampaign:
Best for AI-driven CRM- 30-day free trial
- From $25/user/month (billed annually)
Visit WebsiteCustomer Rating:4.3/5
Salesforce offers powerful CRM, marketing automation, and enterprise-level customization for large and growing businesses. Salesforce is a full CRM platform that leverages AI to enhance customer engagement and streamline business processes. It offers advanced AI capabilities, such as Einstein AI, which provides predictive analytics and personalized customer experiences.
Why it's a good Ontraport alternative: Salesforce is an exceptional Ontraport alternative for larger enterprises seeking a highly customizable and advanced platform. Its CRM capabilities include advanced sales automation, lead management, detailed analytics, and AI capabilities. Salesforce’s Einstein AI analyzes data across the CRM to offer recommendations, automate tasks, predict outcomes, identify the most promising leads, and optimize marketing campaigns. Through machine learning and artificial intelligence, Salesforce ensures businesses stay ahead of the competition by improving their processes and strategies based on real-time data insights.
Standout features & integrations:
Features include AI-driven analytics, customizable dashboards, and comprehensive customer data management. Its AppExchange marketplace provides thousands of apps and integrations to extend its functionality.
Integrations include Slack, Mailchimp, Google Workspace, Microsoft 365, QuickBooks, HubSpot, Zendesk, Dropbox, Docusign, and LinkedIn.
Pros and Cons
Pros:
- Forecasting and pipeline tracking for sales leadership
- Highly customizable platform
- End-to-end sales management features
Cons:
- Limited tracking for marketing touchpoints
- Support may be needed for full functionality
Learn more about Salesforce Financial Services Cloud:
GetResponse features include autoresponders, landing pages, forms, and webinars, all managed through an intuitive workflow builder. GetResponse is an email marketing platform designed for small to medium-sized businesses. It is preferred for its user-friendly interface, smart AI capabilities, and extensive email marketing features.
Why it's a good Ontraport alternative:
GetResponse excels in behavior-triggered email marketing automation, making it perfect for businesses focused on creating personalized campaigns. It offers features like creating events based on user behavior, running targeted email campaigns, and tagging audiences for precise segmentation. With added tools like an AI-powered website builder and integrated ecommerce functionality, GetResponse provides an all-in-one solution for marketing and sales.
Standout features & integrations:
Features include a webinar hosting tool that allows you to engage with your audience in real-time, a website builder with an AI wizard for creating professional, no-code websites, and automation workflows that trigger email campaigns based on user actions for personalized messaging. Additional highlights include an autoresponder for targeted communication and an ecommerce toolkit that integrates with online stores to manage products and track orders.
Integrations include Shopify, PayPal, WordPress, Salesforce, WooCommerce, Stripe, Google Analytics, Zapier, Magento, and Facebook.
Pros and Cons
Pros:
- Competitive pricing with annual payment discounts
- Offers automation tools and customizable templates
- Effective tools for generating leads and managing subscriber lists
Cons:
- Higher cost for advanced features and larger contact lists
- Limited CRM functionality
Learn more about GetResponse:
Best for free online workspace with CRM- Free plan + 15-day trial + demo available
- From $69/month
Visit WebsiteCustomer Rating:4.2/5
Bitrix24 integrates CRM, project management, and communication tools for complete business management. Bitrix24 is an online workspace integrated with CRM and task management features, enabling teams to organize and monitor their work effectively and ensuring projects are completed on time and within scope.
Why it's a good Ontraport alternative: Bitrix24 stands out as an Ontraport alternative due to its wide range of features that support various business functions like CRM, task management, and collaboration tools. It also offers tools for sales automation, customer management, lead tracking, and integrated communication tools, including instant messaging, video conferencing, social networking, and communication. Bitrix24 also supports document management and file sharing, allowing teams to collaborate on documents in real-time, and visual Kanban boards and Gantt charts for project tracking and management.
Standout features & integrations:
Features include sales management, contact center, sales team collaboration, sales enablement, analytics and reports, mobile CRM, marketing automation, and workflow automation. It has task and project management tools, online meetings, and document storage.
Integrations include Stripe, Mailchimp, WhatsApp Business API, Plivo SMS, Google Analytics, Facebook Ads, Instagram, Telegram, Microsoft Office, and Slack.
Pros and Cons
Pros:
- Social intranet capabilities
- High scalability with data catalog system
- Detailed workload planning
Cons:
- Interface and tools placement can be overwhelming
- Occasional issues with file sharing and syncing
Learn more about Bitrix24:
Pardot by Salesforce is ideal for B2B businesses seeking advanced lead generation and nurturing. Pardot is a B2B marketing automation tool that helps businesses generate high-quality leads and grow revenue. Its integration with Salesforce offers AI-driven insights and advanced lead management features.
Why it's a good Ontraport alternative: Pardot is an excellent Ontraport alternative due to its strong focus on B2B marketing automation. It offers advanced lead nurturing capabilities and excels in creating automated marketing campaigns that guide leads through the sales funnel and personalized content and interaction.
Pardot also provides account-based marketing (ABM) support, as well as tools for identifying and targeting high-value accounts, personalizing the buyer journey, and measuring the impact of ABM strategies.
Standout features & integrations:
Features include AI-powered lead scoring, cross-channel engagement, and real-time sales alerts. It also provides detailed analytics and reporting to measure marketing impact and optimize campaigns.
Integrations include Salesforce, Google Analytics, LinkedIn, Twitter, Facebook, GoToWebinar, Eventbrite, SurveyMonkey, Slack, and Zoom.
Pros and Cons
Pros:
- Engagement Studio for complex, multi-step nurturing campaigns
- In-depth prospect tracking
- Lead nurturing campaigns
Cons:
- Limited social media capabilities
- Limited email template customizations
Learn more about Pardot:
Best for comprehensive email marketing- 14-day free trial + free demo available
- From $20/month
Visit WebsiteCustomer Rating:4.3/5
Mailchimp is a versatile email marketing and automation platform, ideal for small businesses seeking user-friendly tools and analytics. Mailchimp is a leading email marketing and automation platform for small to mid-sized businesses, offering tools to create, send, and analyze email campaigns.
Why it's a good Ontraport alternative: Mailchimp’s intuitive drag-and-drop email builder allows users to create visually appealing and professional email campaigns. It has a wide variety of customizable templates that the users can tweak to match the look and feel of the business’ branding. Mailchimp’s powerful segmentation option enables businesses to target specific audiences. Additionally, Mailchimp provides advanced automation capabilities including email sequences based on customer behaviors like welcome emails and post-purchase follow-ups, and analytics and reporting tools for insights into campaign performance.
Standout features & integrations:
Features include advanced segmentation, AI-driven marketing tools, and customizable email templates. It also provides detailed analytics and reporting to help businesses track their marketing performance.
Integrations include Shopify, Wix, Salesforce, Canva, WooCommerce, Zapier, Google Analytics, Facebook, Instagram, and Twitter.
Pros and Cons
Pros:
- AI-powered Creative Assistant for custom designs
- Multivariate testing to determine the impact of campaigns
- Detailed customer journey builder
Cons:
- Slight learning curve
- Limited email template library
Learn more about Mailchimp:
Brevo is an easy-to-use email and SMS marketing tool for small businesses seeking a versatile marketing automation platform. Brevo is a comprehensive marketing platform that supports email, SMS, WhatsApp, and marketing automation. It excels in multi-channel marketing and automation by providing a unified platform for managing customer relationships across various communication channels.
Why it's a good Ontraport alternative: Brevo excels in multi-channel marketing by providing advanced automation capabilities that streamline and personalize customer interactions. It allows businesses to create workflows that trigger emails, SMS messages, or chat responses based on customer behaviors and preferences, helping nurture leads and drive conversions. Brevo’s CRM enables businesses to manage their contacts effectively, track customer interactions, and segment their audience for targeted campaigns. Additionally, Brevo offers unlimited contacts on all its plans, which is advantageous for growing businesses and making it an excellent alternative to Ontraport.
Standout features & integrations:
Features include email marketing, SMS and WhatsApp campaigns, marketing automation, and a customer data platform. These features enable businesses to create and manage multi-channel marketing campaigns effectively.
Integrations include Shopify, WooCommerce, WordPress, Zapier, Salesforce, Google Analytics, Facebook Ads, Magento, PrestaShop, and Stripe.
Pros and Cons
Pros:
- Dedicated IP address
- Comprehensive heat map reporting
- Real-time notification for order confirmations and delivery updates
Cons:
- Limited A/B testing options
- Template customization restrictions
Learn more about Brevo:
Andre alternativer til Ontraport
Nedenfor finner du en liste over flere alternativer til Ontraport som vi valgte ut, men som ikke kom med på topplisten. Det kan være verdt å sjekke dem ut.
- 11WishpondBest for all-in-one marketing campaigns
- 12OmnisendBest for e-commerce email marketing
- 13Zoho CampaignsBest for budget-friendly email campaigns
- 14PipedriveBest for sales pipeline management
- 15NutshellBest for user-friendly CRM
- 16KartraBest for all-in-one marketing platform
- 17InsightlyBest for project management integration
- 18ConverKitBest for creators and bloggers
Relaterte programvareanmeldelser
Hvis du fortsatt ikke har funnet det du leter etter her, kan du se nærmere på disse verktøyene som er nært beslektet med alternativer til Ontraport og annen programvare for automatisering av forretningsprosesser som vi har testet og vurdert.
- CRM-programvare
- Salgsprogramvare
- Programvare for håndtering av potensielle kunder
- Programvare for virksomhetsanalyse
- Programvare for kontraktstyring
- System for inntektsstyring
How I Evaluate Ontraport Alternatives
I evaluate Ontraport alternatives across two layers: the baseline must-haves—CRM, email automation, and built-in payments—and the differentiators that separate a true fit from a near-miss.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- CRM & Contact Management: I look for a central contact database with custom fields, tags, and segmentation—enough to track a lead from first touch through renewal without jumping between systems.
- Marketing Automation: Each tool needs visual or logic-based workflows that trigger based on contact behavior, like re-engagement sequences when a prospect goes cold after a demo request.
- Sales Pipeline Management: I evaluate how deal stages, task assignments, and opportunity tracking work together so a sales team can move leads forward without manual handoffs.
- Email & Landing Pages: The platform should let you build branded emails and lead capture pages natively—think webinar registration pages that feed directly into nurture sequences.
- Payments & E-commerce: Platforms like Keap and Ontraport built their reputations on tying payments to CRM records, so I check for native order forms, subscription billing, and gateway support.
- Reporting & Analytics: I look for dashboards that connect campaign performance to pipeline and revenue data, giving RevOps teams a single view of what's driving conversions.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Lead scoring is one of the first things I check. Platforms that let you weight behavioral signals—email clicks, page visits—alongside demographic data make it much easier to prioritize sales handoffs. Visual campaign mapping is another differentiator. Tools like ActiveCampaign and HubSpot let you see an entire lifecycle journey on one canvas, so spotting gaps in your funnel becomes intuitive. I also evaluate membership and course delivery tools, since many Ontraport users rely on gated content tied directly to payment records.
Beyond Features
Migration support matters a lot when you're switching from Ontraport. I look for platforms that offer guided data imports for contacts, tags, and purchase history—losing campaign logic during a move can set a team back weeks. Integration depth is equally important. Your CRM needs to connect with Stripe, Zapier, or your analytics stack without workarounds. Pricing transparency also weighs heavily in my evaluation, especially whether a vendor's plans scale predictably as your contact list grows without gating core automation features behind premium tiers.
Hvorfor se etter et alternativ til Ontraport?
Det kan være lurt å se etter et alternativ til Ontraport hvis du:
- Kostnad: Ontraports prisstruktur kan være utfordrende for små bedrifter eller oppstartsbedrifter med begrensede budsjetter. Ved å utforske alternativer kan du finne en mer kostnadseffektiv løsning.
- Kompleksitet: Ontraports omfattende funksjonssett kan overvelde brukere som ønsker en brukervennlig plattform, og føre til at de ser etter et alternativ som krever mindre tid og innsats å lære.
- Tilpasning: Ontraport tilbyr ikke tilpasningsmulighetene virksomheten din trenger. Du kan ha behov for et alternativ som lar deg tilpasse systemet og arbeidsflytene etter behovene dine.
- Integrasjon: Plattformens integrasjonsmuligheter er begrensede. Ved å se etter et alternativ som integreres med verktøyene og plattformene du trenger, kan du effektivisere virksomhetens drift.
- Kundestøtte: Noen brukere har rapportert at Ontraports kundestøtte kan være lite responsiv, noe som igjen får dem til å vurdere alternativer med positivt omtalt og høyt vurdert kundeservice. Et godt kundestøttesystem kan hjelpe deg med å utnytte plattformens funksjoner maksimalt og forbedre den generelle opplevelsen.
Alternativer til Ontraport tilbyr funksjoner og fordeler som Ontraport kanskje ikke har, for eksempel rimeligere priser, enklere grensesnitt og bedre tilpasningsmuligheter. Disse alternativene kan i større grad samsvare med spesifikke virksomhetsbehov og preferanser, og løse noen av de vanlige utfordringene forbundet med Ontraport.
Viktige funksjoner i alternativer til Ontraport
Her er noen viktige funksjoner i Ontraport som den alternative programvaren bør kunne gjenskape eller forbedre for å passe godt.
- Segmentering og organisering: Funksjoner for segmentering og organisering gjør det mulig for virksomheter å sentralisere innholdsadministrasjon og kundedata på én plattform. Dette sikrer at all informasjon, fra kontaktdetaljer til interaksjonshistorikk, er lett tilgjengelig og godt organisert.
- Smarte salgspipelines: Smarte salgspipelines lar brukere opprette tilpassbare pipelines for ulike stadier av digital markedsføring og virksomhetsdrift, noe som forenkler salgsstyring og markedsføringsprosesser. Denne tilnærmingen gjør det enkelt å følge fremdriften og identifisere flaskehalser.
- Samlet kontakthistorikk: En samlet kontakthistorikk gir oversikt over hver kjøpers kundereise. Denne funksjonen samler alle interaksjoner i én tidslinje, slik at salgs- og markedsføringsteam kan forstå kundenes atferd, preferanser og utfordringer.
- Automatisering av oppgaver: Funksjoner for automatisering av oppgaver effektiviserer teamsamarbeidet ved å automatisere rutineoppgaver og påminnelser samt opprette automatiserte arbeidsflyter. Dette sparer tid og sikrer at oppgaver fullføres i tide og av de riktige personene.
- Selvplanlegging og kalender: Disse funksjonene lar kontakter planlegge avtaler og arrangementer direkte i plattformens kalender. Denne integrasjonen legger til rette for smidige oppfølgingskampanjer ved å utløse påminnelser og bekreftelser automatisk. Dette er også en god løsning for administrasjon av sosiale medier, slik at regelmessige oppdateringer og innlegg kan planlegges flere uker i forveien.
- Registrering, poengberegning og ruting av potensielle kunder: Funksjoner for poengberegning og ruting av potensielle kunder hjelper virksomheter med å identifisere og prioritere potensielle kunder med høyt potensial basert på atferd og engasjement. Dette gjør det mulig for salgsteam å fokusere på de mest lovende potensielle kundene og mulighetene. I tillegg sørger en automatisert rutine for potensielle kunder for at disse blir sendt videre til de riktige salgsrepresentantene, med mål om å øke registreringen av potensielle kunder og konverteringene.
- Mobilapp: En mobilapp gir brukerne fleksibilitet til å administrere virksomheten fra hvor som helst. Appen gir tilgang til viktige data i skyen, slik at brukerne kan være produktive mens de er på farten.
- Betalinger: En funksjon for betalingsadministrasjon effektiviserer håndteringen av transaksjoner og gjør det enkelt for kundene å gjennomføre kjøp på en sikker måte.
- Markedsføringsautomatisering: Denne typen markedsføringsløsning gjør det mulig for virksomheter å opprette og gjennomføre flerkanalskampanjer som engasjerer kunder i hvert kontaktpunkt. Brukerne kan automatisere e-post, SMS og chatter samt levere personlig tilpasset innhold og tilbud til kundene.