SAP CRM -arvostelu: hyvät ja huonot puolet, ominaisuudet & hinnoittelu

Olen urani aikana käyttänyt monia asiakkuudenhallintatyökaluja, mukaan lukien SAP CRM:ää. Esittelen sinulle tämän työkalun ominaisuudet, vaihtoehdot ja paljon muuta.

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By Phil Gray

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SAP CRM is a CRM software built for large enterprises that need to manage sales, service, and marketing operations within a unified SAP ecosystem. It's worth considering if your organization already runs SAP ERP and needs CRM data natively connected to your back-office systems. If that's your situation, SAP CRM gives you tighter data consistency across financials, supply chain, and customer records than Salesforce, which typically requires custom integrations or middleware to reach the same level of ERP connectivity.

SAP CRM Evaluation Summary

SAP CRM helps you segment and target contacts with detailed campaign criteria.
Customer rating

4.1/5

Pricing
  • Pricing upon request
  • Free demo available

Why Trust Our Software Recommendations

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Our reviews reflect our independent judgment—not a sales pitch. Learn how we stay transparent.

For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.

Our reviews reflect our human editorial judgment, not a sales pitch.

SAP CRM Overview

SAP CRM excels with robust analytics and integration capabilities, making it ideal for businesses needing detailed customer insights and efficient operations.

Pros

  • You get detailed customer insights with its robust analytics.
  • Your teams benefit from its strong customization options.
  • It enhances your workflow with efficient process automation.

Cons

  • You might find the user interface a bit dated.
  • Your team could experience a steep learning curve.
  • System updates can sometimes disrupt your workflow.

Is SAP CRM Right For Your Needs?

Who Would be a Good Fit for SAP CRM?

Large enterprises in sectors like manufacturing and telecommunications could find SAP CRM particularly beneficial. If your business handles complex customer interactions, SAP CRM’s robust analytics and customization options help you tailor solutions to specific needs. Teams in sales, customer service, and marketing departments can leverage its process automation to streamline operations and improve efficiency. If gaining detailed customer insights is crucial for your strategy, SAP CRM offers the tools you need.

  • Manufacturing Industries
    SAP CRM helps you manage intricate supply chain relationships with its detailed analytics.
  • Telecommunications Companies
    Your team benefits from SAP CRM’s ability to handle large volumes of customer interactions seamlessly.
  • Financial Services
    You can enhance customer relationship management with SAP CRM’s strong data integration capabilities.
  • Sales Teams
    Your salespeople get robust tools for tracking customer interactions and forecasting sales.
  • Customer Service Departments
    SAP CRM supports your team with efficient process automations to improve response times.
  • Marketing Divisions
    You gain valuable insights into customer behavior and preferences with SAP CRM’s analytics features.

Who Would be a Bad Fit for SAP CRM?

Small businesses or startups with limited resources might find SAP CRM overwhelming due to its complexity and the learning curve involved. If your team lacks the time or expertise to navigate a sophisticated system, you could struggle with its detailed features. Companies needing quick, simple solutions may find SAP CRM’s extensive customization options more of a hindrance than a help.

  • Small Startups
    Your team might face challenges with SAP CRM’s complexity and steep learning curve.
  • Freelancers
    SAP CRM’s robust features are likely excessive for your individual needs.
  • Non-Technical Teams
    Navigating SAP CRM’s sophisticated system could be difficult without technical expertise.
  • Boutique Agencies
    If you need quick and simple CRM solutions, SAP CRM’s extensive options may not suit you.
  • Local Retail Shops
    Your business might not require the detailed analytics SAP CRM offers.
  • Temporary Projects
    SAP CRM’s setup and customization could be too time-consuming for short-term needs.

Core Features

Contact Management

SAP CRM lets you store and manage customer data easily, helping your team keep track of interactions and history. This feature ensures your customer information is organized and accessible.

Sales Automation

Automate repetitive sales tasks with SAP CRM, allowing your sales team to focus on closing deals. It streamlines your sales process and boosts efficiency.

Lead Management

SAP CRM helps you track and manage leads from prospect to conversion. It provides tools to prioritize leads and improve your team's sales strategy.

Customer Service Management

Enhance your customer service with tools for case management and support tracking. Your team can resolve issues faster and improve customer satisfaction.

Marketing Campaign Management

Plan and execute targeted marketing campaigns with SAP CRM's robust tools. It helps you analyze results and refine your marketing strategies.

Reporting and Analytics

Gain insights into your business performance with SAP CRM's detailed reporting. Its analytics offer valuable data to guide your decision-making.

SAP CRM screenshot
SAP CRM stores and displays contact details for fast customer reference.

Ease of Use

SAP CRM can feel overwhelming due to its complexity and extensive feature set, making it less user-friendly for those unfamiliar with sophisticated systems. Your team might face a learning curve, especially if they’re new to CRM software. However, once you get accustomed to its interface, the powerful tools and customization options can significantly enhance your workflow and efficiency. Training and time investment are key to unlocking its full potential.

SAP CRM screenshot
SAP CRM has a steep learning curve but rewards with powerful customization.

Integrations

Integrations include SAP Marketing Cloud, SAP Sales Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud, SAP CRM Interaction Center, SAP CRM Web Channel, SAP CRM Partner Channel Management, SAP C/4HANA, Salesforce, Optimizely, and SAP Cloud for Customer.

SAP CRM screenshot
SAP CRM supports seamless integration with popular business apps and platforms.

SAP CRM Specs

  • 2-Factor Authentication: No
  • API: Yes
  • Calendar Management: Yes
  • Call Tracking: No
  • Campaign Management: No
  • Click-to-Dial: No
  • Contact Management: Yes
  • Contact Sharing: No
  • Custom Data Forms: No
  • Customer Management: Yes
  • Dashboard: Yes
  • Data Export: No
  • Data Import: No
  • Data Visualization: Yes
  • Email Integration: Yes
  • External Integrations: Yes
  • File Sharing: No
  • File Transfer: No
  • Google Apps Integration: No
  • Lead Management: Yes
  • Lead Scoring: Yes
  • Marketing Automation: Yes
  • Mobile App: No
  • Multi-User: No
  • Notifications: No
  • Pipeline Management: No
  • Sales Automation: No
  • Scheduling: No
  • Social-Media Integration: No
  • Task Scheduling/Tracking: Yes
  • Third-Party Plugins/Add-Ons: No

Alternatives to SAP CRM

SAP CRM FAQs

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