10 Mejores Software de Gestión de Ventas Publicitarias Analizados en 2026

Salesmate is a CRM and sales automation tool designed for small to medium-sized businesses, helping teams manage leads, automate sales processes, and improve customer relationships. It offers tools to improve communication, track sales activities, and increase productivity.

Why I picked Salesmate: Salesmate excels in sales automation, helping teams automate repetitive tasks. It provides a visual sales pipeline that allows you to track deals and manage your sales process efficiently. The lead scoring feature helps you prioritize high-value prospects. With its built-in calling and email capabilities, your team can maintain consistent communication with clients.

Standout features and integrations:

Features include goal tracking, which helps you set and monitor sales targets. The reporting and analytics tools provide insights into team performance and sales trends. You can also customize workflows to align with your specific sales strategy.

Integrations include Google Workspace, Zapier, Mailchimp, Slack, QuickBooks, HubSpot, Shopify, Microsoft Calendar, and more.

Streak is a CRM platform that integrates directly with Gmail, designed for businesses and professionals who manage customer relationships and sales directly from their inbox. It provides tools for tracking emails, managing pipelines, and collaborating with team members, all within Gmail.

Why I picked Streak: Streak is perfect for users who work primarily in their inbox and want CRM capabilities without leaving Gmail. It offers pipeline management inside email, letting you track deals and client interactions efficiently. You can customize workflows to match your sales process. The email tracking feature provides insights into open rates and engagement, helping you refine your communication strategy.

Standout features and integrations:

Features include mail merge, which allows you to send personalized bulk emails directly from Gmail. The task management feature helps you organize follow-ups and daily activities. You can also create snippets for frequently used email templates to save time and maintain consistency.

Integrations include Google Calendar, Slack, Zapier, Mailchimp, Trello, Dropbox, Google Drive, LinkedIn, Asana, HubSpot, and more.

RedTrack is a performance tracking and analytics platform designed for affiliate marketers and media buyers. It helps users monitor, analyze, and optimize their online marketing campaigns to improve ROI.

Why I picked RedTrack: RedTrack provides affiliate marketers with detailed campaign performance insights using real-time analytics. Its click fraud detection helps protect your ad spend. With cross-channel tracking, you can view performance across all your marketing efforts in one place. The platform's customizable reporting lets you tailor insights to your specific needs.

Standout features and integrations:

Features include real-time data reporting that provides instant campaign insights. The conversion tracking feature allows you to monitor and optimize your sales funnel. You can also automate alerts to notify your team of key performance changes.

Integrations include Meta Ads, Google Ads, TikTok Ads, Taboola, Outbrain, Microsoft Advertising, Snapchat Ads, Voluum, ClickBank, and more.

The Magazine Manager is a CRM software specifically designed for magazine publishers, helping them manage ad sales, oversee production, and support audience development. It's popular among media companies for its advertising, billing, and workflow management capabilities.

Why I picked The Magazine Manager: This platform gives media companies a centralized system for managing ad sales and production. Its specialized CRM focuses on ad sales, making it ideal for publishers, and its production tools make it easy to track jobs. With integrated billing and accounting functions, your team can manage invoicing and contracts with ease.

Standout features and integrations:

Features include digital pagination for creating online publication layouts. The mobile app provides on-the-go functionality, supporting your team wherever they are. Audience development tools help convert website traffic into valuable leads.

Integrations include QuickBooks, Mailchimp, Adobe InDesign, Google Ad Manager, Microsoft Outlook Calendar, and more.

Salesforce is a complete CRM platform designed for large enterprises, offering a suite of tools for sales, customer service, and marketing automation. It helps businesses manage customer relationships, track sales, and improve team collaboration.

Why I picked Salesforce: Salesforce works well for large organizations needing extensive customization and scaling. It offers advanced analytics and reporting that give you insights into sales performance. The platform uses digital labor to handle routine tasks, saving your team's time. With its sturdy ecosystem, Salesforce supports a wide range of business functions, making it versatile for various industries.

Standout features and integrations:

Features include customizable dashboards that provide real-time insights into sales metrics. The platform's AI-driven analytics offer predictive insights to guide decision-making. You can also mechanize repetitive tasks, freeing up your team to focus on strategic activities.

Integrations include Slack, Mailchimp, QuickBooks, Docusign, LinkedIn, HubSpot, Microsoft Outlook, Dropbox, Google Workspace, Zendesk, and more.

Placements.io is an omnichannel management platform tailored for digital advertising, primarily catering to ad sellers and buyers. It offers tools for inventory management, automated ad trafficking, and campaign optimization.

Why I picked Placements.io: Placements.io excels in global ad sales with its extensive integration capabilities and automation features. The platform allows you to manage ad inventory efficiently, focusing on global reach. Its automated ad trafficking simplifies complex ad operations, making it ideal for international campaigns. The reporting analytics provide insights that help refine global ad strategies.

Standout features and integrations:

Features include a dedicated storefront that acts as a white-label ad sales portal. The intelligent platform offers AI-driven insights to support decision-making. It also provides compliance governance for adherence to industry standards.

Integrations include Salesforce, Google Analytics, Facebook, X Ads, Microsoft Dynamics 365, Oracle, SAP, and more.

ADvendio is an advertising management solution built on the Salesforce platform, designed for publishers and media companies. It unifies ad sales, order management, and billing processes within the Salesforce ecosystem.

Why I picked ADvendio: It integrates perfectly with Salesforce, making it a top choice for businesses already using Salesforce CRM. The tool offers advanced ad booking and complex media sales capabilities. With its extensive reporting tools, your team can track performance and refine sales strategies. ADvendio simplifies order management, aligning it with the Salesforce environment for a cohesive workflow.

Standout features and integrations:

Features include media campaign management that lets you oversee and adjust advertising activity in real time. The billing and invoicing system is tightly connected to sales data for accurate revenue tracking. ADvendio's self-service portal empowers clients to manage their own orders and view reports.

Integrations include Salesforce, Google Ad Manager, FreeWheel, Google Ads, SAP, Microsoft Dynamics 365, Slack, and more.

Ad Orbit is an advertising sales management software tailored for publishers and media companies. It combines CRM, sales, order management, billing, and reporting into a single platform. It supports businesses by managing ad revenue operations and ad campaign workflows.

Why I picked Ad Orbit: Ad Orbit excels in campaign tracking with its real-time data integration and automated workflows. It offers a built-in advertiser portal that simplifies communication and asset management. The unified reporting feature provides insights that help optimize ad strategies. Ad Orbit's focus on scalability and ease of use makes it ideal for modern media operations.

Standout features and integrations:

Features include product and inventory management that helps you track media formats and prevent overbooking. Proposal and workflow automation reduce manual processes and accelerate order fulfillment. Dedicated support and regular updates improve user experience and keep the software aligned with industry needs.

Integrations include Google Ads, Salesforce, Adobe InDesign, HubSpot, Mailchimp, Office 365, Slack, QuickBooks, WordPress, Dropbox, and more.

Lineup Systems' Adpoint is an advertising sales management solution designed for publishers, providing tools to manage ad sales, bookings, and billing. It serves media companies that want to modernize their advertising operations and improve sales efficiency.

Why I picked Lineup Systems (Adpoint): Adpoint caters specifically to publishers needing an all-inclusive ad sales solution. It offers a unified platform to manage orders, track sales, and automate billing processes. With its real-time reporting, your team can access critical sales data and make informed decisions. Adpoint's ability to integrate with existing systems makes it versatile for various publishing environments.

Standout features and integrations:

Features include a customizable dashboard that offers a clear view of sales activities and performance. The automated billing system expedites invoicing and payment collection. You can also manage multi-channel campaigns efficiently, providing consistent messaging across platforms.

Integrations include Salesforce, Google Ad Manager, HubSpot, SAP, Tableau, and more.

Zoho CRM is a customer relationship management platform designed for businesses of all sizes, offering tools to manage sales, marketing, and customer support. It is widely used by teams looking to improve customer interactions and drive sales growth through customizable workflows.

Why I picked Zoho CRM: It offers extensive customizability, allowing you to tailor the platform to your specific business needs. Its drag-and-drop interface makes it easy to create customized modules and fields. Advanced analytics provide in-depth insights into sales performance and customer behavior. Built-in automation handles repetitive tasks, letting you focus on strategic goals.

Standout features and integrations:

Features include lead management to help you capture and nurture prospects. The reporting and forecasting tools offer visibility into future sales trends. You can also use the social media integration to engage with customers across various platforms.

Integrations include Google Workspace, Microsoft Office 365, Mailchimp, Slack, QuickBooks, Shopify, LinkedIn, Zapier, Dropbox, Zoho Desk, and more.