10 Mejores Software de Analítica de Ventas Revisados para 2026

For sales teams looking to harness the power of data analytics without diving into complex software, Coefficient offers a unique solution. It is designed for sales ops and RevOps teams who prefer the flexibility of spreadsheets over rigid BI tools for building custom sales dashboards.

Why I Picked Coefficient

I picked Coefficient for its ability to transform spreadsheets into powerful sales analytics tools. Its standout feature is the integration with Google Sheets and Excel, allowing teams to pull live data from multiple sources. This capability is further enhanced by AI-driven modeling for accurate forecasting and a dashboard builder for creating interactive visualizations. These features directly address the need for real-time data insights and streamlined reporting processes.

Coefficient Key Features

In addition to its live data integrations and AI-assisted modeling, I also found several other features valuable for sales analytics: 

• Automated Alerts: Set up notifications via Slack or email to keep your team informed of critical data changes. 
• Scheduled Refreshes: Keep dashboards and reports current automatically without relying on manual exports or weekly updates. 
• Two-Way Sync: Push updates back to source systems like Salesforce, HubSpot so teams can act on data instead of just reporting on it. 
• Dashboard Publishing: Turn reports into live, shareable dashboards for leadership and cross-functional teams. You can use AI to assist with visualization and chart creations.

Coefficient Integrations

Integrations include Google Sheets, Salesforce, QuickBooks, Snowflake, HubSpot, MySQL, Redshift, and more.

For businesses aiming to refine their sales strategies, HockeyStack provides AI-driven sales analytics solutions that are tailored to enhance your go-to-market strategies. The platform is particularly appealing to sales and marketing teams seeking insights to optimize marketing budgets and resurrect closed lost deals. By addressing common challenges such as aligning sales with marketing efforts and improving data-driven decision-making, HockeyStack stands out as a tool that not only identifies expansion opportunities but also supports comprehensive sales enablement and customer success strategies.

Why I Picked HockeyStack

I picked HockeyStack because its AI-driven analytics offer a unique advantage in sales analytics by providing self-improving agents that deliver actionable insights and optimize marketing budgets. These features are crucial for teams looking to align their sales and marketing strategies seamlessly. Additionally, the platform's ability to resurrect closed lost deals and generate next best steps for open deals directly addresses the challenges faced by sales teams in maintaining momentum and closing deals effectively.

HockeyStack Key Features

In addition to its standout analytics capabilities, I also found HockeyStack offers a range of features to support your sales analytics needs:

• Account Pre-Call Brief: Prepares your sales reps with essential information before calls.
• Expansion Opportunity Finder: Identifies and prioritizes potential growth opportunities within your existing accounts.
• Weekly Rep Coaching Report: Provides data-backed insights to enhance your team's performance through targeted coaching.
• Win/Loss Analyzer: Converts deal outcomes into actionable insights to refine your sales approach.

HockeyStack Integrations

Integrations include Salesforce, HubSpot, Marketo, LinkedIn, Slack, Microsoft Dynamics, Google Analytics, Zoom, Intercom, and Zendesk.

Attention is an AI-powered sales platform designed to enhance the performance of sales teams by providing real-time actionable intelligence during customer conversations.

Why I picked Attention: The software leverages advanced AI algorithms to analyze sales interactions, identify areas for improvement, and provide personalized suggestions and strategies to sales reps during calls. This real-time coaching ensures that sales representatives can handle objections effectively, follow the best sales practices, and close deals more efficiently.

The software also automatically populates CRM fields with relevant data from sales calls, eliminating the need for manual data entry. This not only saves time but also ensures that the CRM is always up-to-date with accurate information. Additionally, Attention automates follow-up emails based on the context of the conversations, using the customer's own words to craft personalized messages.

Attention Standout Features and Integrations

Standout features include insights from customer conversations, sales training, KPI tracking, automated CRM updates, cross-call insights, deal analysis, sales messaging, and custom triggers so that Attention's AI listens to what matters most to you.

Integrations include Zoom, Meets, Teams, Salesforce, HubSpot, Gmail, Outlook, Slack, and Zapier.

Gong is a conversation intelligence platform that captures interactions, uses AI to analyze the interactions, and delivers insights. You can use these insights to close more deals, refine strategy, and improve productivity.

Why I picked Gong: Gong’s conversation intelligence feature will help you gain in-depth insights about your customers and sales reps. The call recording feature will help you understand your customer interactions on phone, email, web conferencing, and VOIP systems.

Gong Standout Features and Integrations

Standout features include AI/machine learning, alerts/escalation, archiving and retention, assessment management, automatic call distribution, automatic outbound dialer, data sourcing, predictive analytics, sales management, training, feedback, call analytics, and agent performance management.

Integrations include Cognism, Laudable, LeadIQ, Google Meet, Google Workspace, Highspot, Klue, Lesonly, Microsoft Teams, and Office 365. You can also get additional integrations through Zapier and API.

Groove is purpose-built for Salesforce users who want deeper visibility into sales activities without leaving their existing CRM ecosystem. It gives sales teams the tools to manage communication, automate workflows, and analyze pipeline activity. With AI-driven insights layered into these workflows, teams can make smarter decisions based on real behavior and outcomes.

Why I Picked Groove

I picked Groove because it acts as an extension of Salesforce rather than a standalone system. All contact data flows two ways, letting your team work in Groove while keeping Salesforce as your single source of truth. You can record and transcribe calls, build automated multi-channel sequences, and track how each deal progresses through the pipeline. Groove also includes revenue intelligence features that highlight risks and opportunities. With integrations like Highspot, you can access AI-driven content recommendations while working deals, helping reps stay efficient and informed.

Groove Key Features

• Call recording & transcription: Capture, review, and analyze conversations.
• Multi-channel workflows: Automate outreach across email, calls, and SMS.
• Pipeline management: Track deals and engagement metrics in one place.
• Automated lead capture: Bring qualified leads directly into your workflows.
• Conversational intelligence: Analyze call patterns to coach and improve rep performance.

Groove Integrations

Integrations include Salesforce, LinkedIn, Google Workspace, Microsoft 365, LinkedIn Sales Navigator, Clari, Highspot, Seismic, Slalom, RevShoppe, and Sendoso.

Pipeliner CRM is a robust and user-friendly customer relationship management (CRM) software that assists businesses in managing their sales process and optimizing their sales pipelines. It provides a centralized platform where sales teams can track and monitor interactions with potential and existing customers, leads, and opportunities.

Why I picked Pipeliner CRM: I picked Pipeliner CRM for its capabilities in sales opportunity management, making it the best choice for optimizing your sales process and closing deals more effectively. One of the key reasons is its intuitive and visual sales pipeline management feature. Pipeliner CRM allows you to create and customize your sales pipeline, defining each stage of the sales process and visualizing the progress of opportunities at a glance. This feature ensures that your sales team can easily track and manage leads from initial contact to deal closure, helping to prevent potential bottlenecks and ensure that no opportunity slips through the cracks.

Furthermore, Pipeliner CRM's robust reporting and analytics capabilities provide invaluable insights into your sales performance and opportunities. With detailed sales reports and visual dashboards, you can easily identify which opportunities are progressing well and which may need additional attention.

Pipeliner CRM Standout Features and Integrations

Standout features include a 3D timeline, which provides a graphical view of opportunities, showing the most relevant aspects of every deal, such as opportunity value, due date, and sales velocity. The business intelligence dashboards provide users with a customizable and interactive interface for visualizing and analyzing data.

Integrations include Google Drive, Gmail, Google Workspace, Dropbox Business, Microsoft 365, Mailchimp, DocuSign, OneDrive, Eventbrite, and HubSpot Marketing Hub. You can also get additional integrations through Pipeliner CRM API.

Salesloft is a sales engagement platform designed to help sales teams connect with prospects, manage customer interactions, and increase sales effectiveness through various tools and automation features.

Why I picked Salesloft: I picked Salesloft for sales forecasting due to its robust and data-driven approach to predicting future sales performance. Salesloft's platform offers advanced analytics and reporting tools that can leverage historical data, customer insights, and sales trends to generate accurate forecasts.

By harnessing machine learning algorithms and predictive analytics, Salesloft can provide valuable insights into potential sales outcomes, helping your sales team make informed decisions and align their strategies accordingly.

Additionally, Salesloft's user-friendly interface and integration capabilities may make it easy for your team to gather, analyze, and interpret sales data, even for those without extensive data analysis expertise. Its automation features and real-time updates could further enhance the accuracy and agility of your sales forecasting process, enabling your team to respond quickly to changing market conditions and seize new opportunities effectively.

Salesloft Standout Features and Integrations

Standout features include automation features and call recording features. Salesloft automates manual and repetitive tasks, such as data entry and follow-ups. The call recording feature allows sales teams to record and analyze calls.

Integrations include Slack, Salesforce, Outlook, Twitter, Gmail, LinkedIn Sales Navigator, Okta, ZoomInfo, Fusion Funnel, and Demandbase. You can also get additional integrations through API.

Constant Contact is an online marketing platform and email marketing service provider. It does not offer in-depth sales analytics features. However, it can help you track and analyze your marketing efforts.

Why I picked Constant Contact: Constant Contact allows you to automate and schedule the delivery of campaign reports. This means that you can receive reports in real-time, keeping you updated on the performance of your marketing campaigns.

It provides real-time analytics that connects marketing spend to sales results, pipeline, and revenue. This allows you to manage your marketing efforts more effectively and make informed decisions based on up-to-date data.

Constant Contact Standout Features and Integrations

Standout features include integration with CRM and ecommerce platforms, such as Salesforce, Shopify, and Etsy, which allows businesses to automatically sync their contact, product, and sales data for better tracking and analysis.

Integrations include Microsoft Excel, Gmail, Microsoft 365, WordPress, Google Forms, Mailchimp, Salesforce Sales Cloud, Acuity Scheduling, Basecamp, and Wix. You can also get additional integrations through Zapier.

Countly is a product analytics platform designed to help businesses track and understand user behavior across mobile, web, and desktop applications. It enables teams to collect data on application usage and visualize this information to analyze end-user interactions. 

Why I picked Countly: Countly's user profiles offer detailed insights into individual user behaviors. This allows your sales team to understand how each client interacts with your application, facilitating personalized sales approaches and upselling strategies.

Additionally, Countly's cohorts feature enables the segmentation of users based on shared characteristics or behaviors. This segmentation allows your team to identify patterns among different user groups, aiding in the development of targeted sales strategies. For instance, recognizing that a particular cohort frequently utilizes a specific feature can inform the promotion of related services or upgrades to that group.​

Countly Standout Features and Integrations

Standout features include crash analytics, push notifications, A/B testing, funnels, retention analysis, heatmaps, remote configuration, performance monitoring, alerts, symbolication, server logs, and geolocation.

Integrations include Facebook Leads, Google Sheets, TiktokLeadGeneration, Gmail, Facebook Offline Conversions, Mailchimp, Slack, Shopify, Trello, Telegram, Discord, and WooCommerce.

Forecastio is an all-in-one platform designed for sales leaders looking to enhance their operations to hit their targets. The software primarily caters to HubSpot users with its robust integration with HubSpot CRM.

Why I picked Forecastio: Forecastio stands out as a sales analytics software with its advanced sales planning and forecasting capabilities. By leveraging AI, Forecastio analyzes historical sales data and external factors to deliver precise sales forecasts. This allows businesses to anticipate market trends and make informed decisions on inventory management and resource allocation. 

Additionally, Forecastio's sales planning automation tools enable businesses to set realistic goals and develop actionable strategies. The platform offers comprehensive AI-powered performance insights, highlighting areas for improvement and growth opportunities. Features like "what-if" scenario modeling and in-depth pipeline analysis empower businesses to optimize their sales processes and drive better outcomes. 

Forecastio Standout Features and Integrations

Standout features include sales planning automation, what-if scenarios, planning templates, AI-based sales performance insights, sales capacity management, sales pipeline monitoring, goal management, capacity management, and sales quota assessment.

Integrations include HubSpot CRM.