D&B Hoovers Review: Pros, Cons, Core Features, and Pricing
D&B Hoovers is a sales intelligence software that supports your revenue operations by delivering up-to-date business data, company profiles, and real-time prospecting tools. If you’re tasked with unifying sales, marketing, and customer success efforts—or pushing for tighter pipeline visibility—finding a tool that can provide reliable, actionable insights is critical.
The platform aims to address common data quality headaches and gives teams flexible tools for identifying high-potential leads, keeping contact records clean, and enriching CRM data at scale. In this D&B Hoovers review, I’ll walk through its features, best use cases, pros and cons, and pricing so you can decide if it fits your sales tech stack.
D&B Hoovers Evaluation Summary
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D&B Hoovers Overview
When judging D&B Hoovers, I think its industry coverage, deep contact data, and company hierarchies give it an edge, especially if accurate prospect lists and firmographic segmentation matter most in your selection. Its integrations and workflow tools are solid, though not as customizable as some competitors, and pricing is usually on the higher end. I’ve found support and onboarding smooth if your team is committed.
If your environment demands reliable data for account-based strategies or large-scale targeting, I’d suggest D&B Hoovers over lighter, more basic tools.
pros
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Global business database covers millions of companies
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Advanced filtering enables highly targeted prospect lists
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Real-time data updates improve lead quality and accuracy
cons
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Pricing is higher than many direct competitors
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Some industry segments lack deep, verified contacts
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Bulk export tools have row limits and restrictions
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Prisync
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QuickBooks Online
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How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
Core Features
Company and Contact Search
Find detailed company and contact information using multi-layered filters like location, industry, or revenue. Build precise prospect lists aligned with your ICP in minutes.
Real-Time Data Updates
Get constantly refreshed company and contact records powered by D&B’s global database. Users receive immediate alerts on critical changes or new opportunities.
Org Charts and Company Hierarchies
Visualize parent, subsidiary, and branch relationships to identify the right decision-makers. Navigate complex organizations to uncover multi-site selling opportunities.
Lead Recommendation Engine
Surface new target accounts using AI-driven suggestions based on your criteria. Let D&B Hoovers recommend accounts that resemble your best-fit customers.
Workflow and List Building Tools
Segment, save, and export lists directly inside D&B Hoovers to streamline outbound prospecting. Share and collaborate on prospect lists with your team.
Trigger Alerts and News
Set up custom alerts to track company news, leadership changes, or funding events. Respond quickly to signals that indicate buying intent or risk.
Ease of Use
D&B Hoovers feels intuitive for users who need advanced business data, with straightforward list building and filtering that doesn’t require long onboarding. The navigation and company search tools are well organized, though some users report that report generation and data exports can be slow and clunky compared to the smooth browsing experience.
Overall, I think teams will find daily prospecting easy but might wish for faster access to more complex data exports.
Integrations
D&B Hoovers integrates with Salesforce, Teamwork.com, HubSpot Operations Hub, Microsoft Dynamics 365, Procurence meercat, Workato, Bloomreach, Convertr, and Okta, among others.
D&B Hoovers also offers an API and can connect with integration platforms for third-party connections.
D&B Hoovers Specs
- 2-Factor Authentication
- Accounts Payable
- Accounts Receivable
- API
- Approval Workflows
- Balance Sheet
- Billing/Invoicing
- Budgeting
- Calendar Management
- Comparative Reporting
- CRM Integration
- Custom Reports
- Customer Management
- Dashboard
- Data Export
- Data Import
- Data Visualization
- Expense Tracking
- External Integrations
- Forecasting
- General Account Ledger
- Historical Data Analysis
- Inventory Tracking
- Multi-Currency
- Multi-User
- Notifications
- P&L
- Payroll
- Scenario Planning
- Scheduling
- Supplier Management
- Tax Management
- Time Management
