8×8-recension: Fördelar, nackdelar, funktioner och priser förklarade

8x8 utmärker sig med sina robusta kommunikationsverktyg och fungerar som en lösning för säljcoachning utmärkt tack vare sin flexibilitet och integrationsförmåga.

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8x8 is a sales coaching software embedded in a cloud communications platform, with call recording, quality management, and conversation analytics built alongside the voice and contact center tools your reps use daily. I'd mainly consider it when your team wants coaching features without adding a standalone tool to your stack. Compared to dedicated platforms like Gong, 8x8 is the better fit when you need coaching and calling infrastructure managed in one place.

8x8 Evaluation Summary

8x8 combines calling, analytics, and coaching to improve sales performance.
Customer rating

4.1/5

Pricing
  • Pricing upon request
  • Free demo available

Varför du kan lita på våra programvarurekommendationer

6,700+

Reviews

20

Industry experts

16+

Evaluation factors

14

Years

Våra recensioner speglar vårt oberoende omdöme — inte ett säljbudskap. Läs mer om hur vi förblir transparenta.

För den här guiden utvärderade vi verktyg genom praktisk testning och oberoende research, och betygsatte verktygen enligt våra urvalskriterier.

Våra recensioner speglar vårt mänskliga redaktionella omdöme, inte ett säljbudskap.

8x8 Overview

When judging 8x8 as a sales coaching software, its integrated communication suite and real-time call analytics set it apart for teams prioritizing unified workflows. The interface is intuitive, onboarding is straightforward, and integrations with CRM and productivity tools are strong. While its coaching analytics aren't as deep as some niche platforms, the pricing is competitive and support is responsive. If you're selecting a solution for distributed sales teams that need reliable call recording, live feedback, and easy setup, 8x8 is a smart choice—especially for organizations already invested in cloud communications.

Pros

  • Real-time call recording and monitoring for coaching sessions
  • Flexible pay-as-you-go and subscription pricing options
  • Wide array of CRM integrations

Cons

  • Lacks advanced sales coaching analytics and reporting
  • Occasional bugs with conferencing and call features
  • Limited built-in sales-specific coaching templates

Is 8x8 Right For Your Needs?

Who Would be a Good Fit for 8x8?

8x8 is a strong choice for contact centers and organizations that rely on high-volume calling, distributed teams, and real-time coaching. Its unified communications, call recording, and live monitoring features make it especially valuable for teams that need to coach sales reps remotely or across multiple locations. Companies with a focus on outbound sales, customer engagement, or regulated industries will find its compliance and call quality strengths particularly useful.

  • Outbound Call Centers
    8x8's call recording and monitoring support high-volume sales coaching.
  • Financial Services
    Compliance features and secure communications suit regulated environments.
  • Remote Sales Teams
    Reliable voice and video help coach distributed reps in real time.
  • Customer Support Departments
    Live monitoring and feedback tools improve agent performance.
  • SMBs with Growing Teams
    Flexible pricing and easy onboarding fit scaling businesses.
  • Healthcare Providers
    Secure communications and audit trails support HIPAA compliance needs.

Who Would be a Bad Fit for 8x8?

8x8 may not be the best option for teams that need deep sales analytics, highly specialized coaching workflows, or advanced AI-driven insights. Organizations focused on in-person sales, complex deal management, or those requiring extensive customization may find 8x8's coaching features too limited compared to more specialized platforms.

  • Enterprise Sales Teams
    Lacks advanced analytics and deal coaching for complex sales cycles.
  • In-Person Retail
    Remote call coaching features are less relevant for on-site staff.
  • SaaS Product Trainers
    Limited support for product demo analysis and feedback.
  • Marketing Departments
    Few tools for campaign or content-specific coaching.
  • Large Consulting Firms
    Does not offer tailored coaching for multi-stage client engagements.
  • Tech Startups with Niche Needs
    Missing advanced AI-driven coaching and workflow customization.

How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Real-Time Call Recording

Capture every phone call and voicemail for later review and coaching feedback. Managers can use recordings to highlight strengths and improvement areas.

Live Call Monitoring

Supervisors can listen in on active calls to provide instant coaching. This helps reinforce best practices during real sales conversations.

Omnichannel Messaging

Engage with prospects and customers across SMS, WhatsApp, and team messaging from one platform. This ensures sales teams never miss a touchpoint.

Call Queues and Forwarding

Manage incoming calls efficiently with call queues that route customers to the next available rep. Call forwarding ensures no calls are missed by redirecting them to the right team member.

Interactive Voice Response (IVR)

Automate call routing with auto attendant functionality and gather caller information before connecting to a rep. This PBX functionality helps sales teams prioritize outreach.

Flexible Pricing Models

Choose between pay-as-you-go or subscription plans to match your business needs. This allows both small and large teams to scale affordably.

8x8 screenshot
Records calls and voicemails for review and coaching

Ease of Use

8x8 is widely regarded as user-friendly, with a clean interface and intuitive navigation that make onboarding straightforward for new users. Most users report that setting up call recording, monitoring, and messaging features requires minimal training. The platform's dashboard centralizes key coaching tools, reducing time spent switching between apps. However, some users note occasional glitches with call features, but overall, 8x8's usability supports efficient coaching and daily workflow management for sales teams.

8x8 screenshot
8x8 is easy to use with a simple interface and quick setup

Integrations

8x8 integrates with Salesforce, Microsoft Teams, HubSpot, Google Workspace, Zendesk, Netsuite, Zoho, Bullhorn, Freshdesk, and Okta, among others.

8x8 also offers APIs and connects with third-party integration tools like Zapier for expanded automation and connectivity.

8x8 screenshot
Integrates with major tools and offers APIs and Zapier support

8x8 Specs

  • 2-Factor Authentication: Yes
  • API: Yes
  • Audio Recording: Yes
  • Auto Dialer: Yes
  • Automatic Call Distribution: Yes
  • Call Disposition: Yes
  • Call Logging: Yes
  • Call Monitoring: Yes
  • Call Recording: Yes
  • Call Scripting: Yes
  • Call Tracking: Yes
  • Chat: Yes
  • Click-to-Dial: Yes
  • Contact Management: Yes
  • Contact Sharing: Yes
  • CRM Integration: Yes
  • Dashboard: Yes
  • Data Export: Yes
  • Data Import: Yes
  • Data Visualization: Yes
  • External Integrations: Yes
  • File Transfer: Yes
  • Hardware Integration: Yes
  • Interactive Voice Response: Yes
  • Mobile App: Yes
  • Multi-User: Yes
  • Notifications: Yes
  • Report & Compliance: Yes
  • Scheduling: Yes
  • SMS: Yes
  • Softphone: Yes
  • Video: Yes

Alternatives to 8x8

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