10 Best ETL Software Shortlist
With so many different ETL software available, figuring out which is right for you is tough. You know you want to extract, transform, and load large volumes of data more efficiently but need to figure out which tool is best. I've got you! In this post I'll help make your choice easy, sharing my personal experiences using dozens of different ETL tools with various teams and projects, with my picks of the best ETL software.
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Best ETL Software Summary
This comparison chart summarizes pricing details for my top ETL software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for analytics on structured/unstructured data | 14-day free trial available | Pricing upon request | Website | |
| 2 | Best ETL software for ease of use | Free plan available | From $79/month (billed annually) | Website | |
| 3 | Best ETL software for automations | Free demo available | Pricing upon request | Website | |
| 4 | Best for a wide range of marketing connectors | Free demo available | From $200/month (billed annually) | Website | |
| 5 | Best unified software for data movement | 14-day free trial + free demo + free plan available | Pricing upon request | Website | |
| 6 | Best ETL software for real-time data integration | 14-day free trial + free plan + free demo available | From $239/month (billed annually) | Website | |
| 7 | Best ETL software for marketing teams | 14-day free trial | From $960/month | Website | |
| 8 | Best end-to-end ETL software for businesses of all sizes | Free plan available | Pricing upon request | Website | |
| 9 | Best ETL software for an interactive interface | 14-day free trial | From $80/user/month | Website | |
| 10 | Best ETL software for Airtable users | Free plan available | From $24/month | Website |
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Prisync
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.7 -
Expedite Commerce
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QuickBooks Online
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4
Best ETL Software Reviews
Below are my detailed summaries of the best ETL software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Databricks is a data intelligence platform built on Apache Spark that handles ETL pipelines, data ingestion, transformation, workflow orchestration, and real-time streaming across structured and unstructured data on an open lakehouse architecture.
Who Is Databricks Best For?
Databricks is a strong fit for data engineering and data science teams at large enterprises managing high-volume, complex data workloads across multiple cloud environments.
Why I Picked Databricks
Databricks is one of my top picks because I love how its open lakehouse architecture lets my team run analytics on both structured tables and unstructured data (like documents, images, and JSON logs) inside a single platform, without moving data between systems. I use Lakeflow Declarative Pipelines to build batch and streaming ETL workflows that feed directly into analytics workloads, cutting out the hand-off steps that slow most pipelines down. Unity Catalog ties it all together, giving me consistent discovery and governance across every data type in one place.
Databricks Key Features
- Lakeflow Connect: Ingests data from enterprise applications, databases, and file sources incrementally, with built-in governance and no custom connector code required.
- Lakeflow Jobs: Orchestrates and automates multi-step ETL, analytics, and AI workflows with scheduling, dependency management, and deep observability built in.
- Delta Lake: Provides ACID transactions, schema enforcement, and time travel on your data lakehouse tables for reliable, auditable ETL pipelines.
- Lakehouse Federation: Lets you query and govern data across external systems like Snowflake, Amazon Redshift, Google BigQuery, and MySQL without moving the data.
Databricks Integrations
Databricks offers a wide range of validated integrations through Partner Connect, including Fivetran, dbt Cloud, Prophecy, Informatica, Tableau, Power BI, Salesforce, Snowplow, Hightouch, and Monte Carlo, spanning data ingestion, transformation, BI, reverse ETL, and governance categories. It's available on Zapier and provides a REST API and Python Data Source API for custom integrations.
Pros and Cons
Pros:
- Processes structured and unstructured data together
- Runs across AWS, Azure, and GCP
- Delta Lake enables ACID-compliant ETL transactions
Cons:
- Requires Spark expertise to build pipelines
- Cluster spin-up adds latency to jobs
Skyvia is an ETL cloud platform. It provides a unified solution for data integration, backup, synchronization, and management. Skyvia supports popular platforms such as Salesforce, Dynamics 365, Google BigQuery, MySQL, and PostgreSQL.
Why I picked Skyvia: Skyvia is easy to use and straightforward. It allows users to navigate and access features effortlessly. With a visual interface and drag-and-drop functionality, users can easily configure data integration workflows without coding. The availability of pre-built connectors and templates simplifies the process of setting up connections and data flows between various systems.
Skyvia Standout Features and Integrations
Features include connectivity to cloud applications and databases for data integration and synchronization. Skyvia also provides data backup and restore capabilities for data protection and recovery. Advanced data mapping and transformation options allow users to customize and manipulate data during integration.
Integrations include Salesforce, Dynamic 365, SugarCRM, Zoho CRM, HubSpot, NetSuite, Pipedrive, Streak, Insightly CRM, and Freshsales.
Pros and Cons
Pros:
- Cloud-based platform
- Pre-built connectors
- Easy-to-use interface
Cons:
- Dependency on internet connection
- No free trial
Workato is an integration and automation platform that enables businesses to connect and automate workflows between different applications and systems.
Why I picked Workato: The best aspect of the software is the recipes feature. A recipe is a set of instructions that defines how different applications and systems should interact and respond to specific triggers or events. These recipes are built visually using a drag-and-drop interface and allow users to automate complex workflows without extensive coding.
It typically consists of triggers, actions, and conditional logic. Also, Workato provides a vast library of pre-built recipes that users can leverage as a starting point or inspiration for their own automation needs.
These recipes can be customized and tailored to match the specific requirements of a business process. For example, it automatically sends a notification to a designated Slack channel whenever a new lead is created in Salesforce.
Workato Standout Features and Integrations
Features include advanced data mapping and transformation capabilities, robust error-handling mechanisms, real-time triggers, collaboration tools, and scalability to handle enterprise-scale integrations.
Integrations include Adobe, Airtable, AWS, Autodesk, BigCommerce, BitSight, Blackline, BMC, Clause, and Constant Contact.
Pros and Cons
Pros:
- Suitable for businesses of all sizes
- Provides workflow automation features
- Wide range of pre-built connectors
Cons:
- No mobile app
- Limited data transformation capability
Funnel is a marketing data integration solution that offers a wide range of connectors to various marketing tools and platforms.
Why I picked Funnel: Funnel offers a large library of pre-built connectors, including popular platforms like Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, and many more. This comprehensive connector coverage allows marketers to aggregate and unify data from multiple marketing sources easily. This enables them to gain valuable insights and make data-driven decisions for their marketing campaigns.
Funnel Standout Features and Integrations
Features include data collection and consolidation from various marketing sources. It also offers powerful data transformation capabilities, allowing users to easily clean, manipulate, and normalize their data. The reporting and visualization features allow users to view data in a visually appealing format.
Integrations include 500+ marketing and sales software, including Google Ads, Amazon Ads, Google Analytics, Tiktok, Instagram, Salesforce, Adobe Analytics, LinkedIn, Shopify, and Quora.
Pros and Cons
Pros:
- Offers advanced analytics features
- Robust data transformation capabilities
- Automates data collection
- Offers advanced analytics features
- Robust data transformation capabilities
- Automates data collection
Cons:
- Reliance on third-party integrations
- Limited data visualization customization
- Reliance on third-party integrations
- Limited data visualization customization
Fivetran is a cloud-based ETL software for businesses of all sizes. With 300+ no-code and pre-built data connectors, Fivetran is an all-in-one destination for ETL processes.
Why I picked Fivetran: One of the best features of Fivetran is automated schema drift handling and updates. Data sources often undergo changes in their schema or structure over time. These changes, known as schema drift, can pose challenges for data integration processes.
Fivetran addresses this issue by providing automated schema drift handling. It actively monitors the source systems for schema changes and automatically adjusts the data pipeline accordingly.
This means that when a source system undergoes schema changes, Fivetran adapts to these changes without requiring manual intervention or reconfiguration. As a result, businesses can maintain a seamless and uninterrupted data integration process, ensuring that the data remains accurate and up-to-date.
Fivetran Standout Features and Integrations
Features include data pipeline orchestration capabilities, which ensure that data is continuously synced and up-to-date in the destination. While Fivetran primarily focuses on data movement, it also provides basic data transformation capabilities, such as data filtering, database replication, column renaming, and data type conversions. Additionally, Fivetran also provides monitoring and alerting, which help ensure the health and reliability of data pipelines. Users can receive notifications about potential issues or failures, allowing them to address them promptly and maintain data consistency.
Integrations include Amazon S3, Facebook Ads, Google Ads, Google Search Console, Google Sheets, HubSpot, LinkedIn Ad Analytics, Marketo, Oracle, and Salesforce.
Pros and Cons
Pros:
- Real-time data syncing
- Good customer support
- In-depth documentation
Cons:
- Dependency on cloud infrastructure
- Limited data transformation options
Hevo Data is a powerful ETL (Extract, Transform, Load) and ELT software that specializes in real-time data integration, enabling organizations to ingest, transform, and load data from various sources into their target destinations, such as Snowflake, Redshift, BigQuery, etc.
Why I picked Hevo Data: It is a low-code tool that offers several features that enable real-time data integration. It leverages Change Data Capture (CDC) technology to capture and replicate only the changed data from source systems, minimizing the data transfer and processing overhead. This enables efficient real-time data integration without impacting system performance.
It also allows you to replicate data from various sources, including databases, cloud services, SaaS applications, and more, in real-time. This ensures that your analytics platforms and data warehouses are continuously updated with the latest data.
Hevo Data Standout Features and Integrations
Features include real-time data integration, drag-and-drop functionality, automated data transformation, and support for various integrations. The software also enables robust error handling, data quality monitoring, security and compliance measures, and real-time monitoring.
Integrations are available with 150+ software, including MongoDB, Google Analytics, Salesforce, HubSpot, Google Ads, Facebook Ads, Pendo, Pinterest Ads, Chargebee, and Braintree.
Pros and Cons
Pros:
- Enables automated data transformation
- Wide variety of integrations
- Simple interface
Cons:
- Reliance on third-party integrations
- Limited customizations
Census is an advanced ETL software platform that supports a wide range of data connectors and works on top of your data warehouse. It's built for marketing teams that want to tap into the vast amount of data and run more successful marketing campaigns.
Why I picked Census: Census offers several features for marketing teams, but the feature I liked the most is the Audience Hub.
It allows users to create and manage audiences or segments based on their data. It gives marketers a centralized platform to define specific criteria and filters for audience segmentation. With the Audience Hub, marketers can easily build and maintain dynamic and up-to-date audience segments for their marketing campaigns. You can then feed the audience lists into marketing or advertising software.
Census Standout Features and Integrations
Features include a large connector library, visual data mapping, and centralized data management. Census enables automated data syncing and scheduling, which ensures that data stays updated across different systems and platforms. It also offers data validation features to ensure the data's accuracy and integrity.
Integrations are available with 150+ tools, including Facebook, ActiveCampaign, Airtable, Asana, Campaign Monitor, Google Ads, Chargify, Chargebee, Stripe, and Insightly.
Pros and Cons
Pros:
- Extensive support and documentation resources
- No-code setup
- User-friendly interface
Cons:
- Limited customization options
- Dependency on connectors
Keboola is an end-to-end ETL platform that helps businesses manage their entire data lifecycle, from data extraction and transformation to storage, analysis, and reporting. It is best for businesses of all sizes because it provides a free forever plan for startups and an enterprise plan that comprises private SaaS and enterprise SLA.
Why I picked Keboola: I chose Keboola because of its data transformation capabilities. It enables businesses to clean, reshape, and enrich their data. It also provides a wide array of transformation components and functions, both visual and code-based, allowing users to perform complex data manipulations and calculations. This flexibility ensures that businesses can prepare their data appropriately for analysis and reporting.
Another great aspect of Keboola is its user-friendly interface that simplifies the ETL process. It provides a visual data pipeline builder, allowing users to easily define data extraction, transformation, and loading steps. This ease of use reduces the learning curve and empowers users to handle ETL tasks efficiently.
Keboola Standout Features and Integrations
Features: Keboola allows businesses to easily connect and incorporate data from diverse systems, automate data workflows for efficiency, ensure data security and compliance, leverage preferred data analytics tools for analysis and reporting, and receive comprehensive assistance in implementing and optimizing the platform.
Integrations include 2Performance, Active Campaign, Apache Hive, Asana, Azor, Google Sheets, Google Drive, Firebird, Firebolt, and Google Big Query.
Pros and Cons
Pros:
- Robust security features
- Cloud-based infrastructure
- Scalable
Cons:
- No free trial
- Limited machine learning functionality
Parabola is ETL software that allows users to design and automate data workflows. It has an interactive interface that provides drag-and-drop capabilities.
Why I picked Parabola: Parabola offers a user-friendly interface that makes it accessible to users without extensive technical expertise. This can benefit businesses that want to empower non-technical team members to handle data integration tasks. This can reduce reliance on IT resources and speed up the development process.
The visual interface allows users to design and configure data integration workflows by dragging and dropping components. This graphical representation enables users to better understand and validate the logic of their workflows, making it easier to identify and resolve any issues that may arise.
Parabola Standout Features and Integrations
Features include a vast library of pre-built connectors and transformations, enabling integration with various data sources. It also supports automation, allowing users to schedule and execute workflows at specified intervals, saving time and effort. Additionally, Parabola.io offers robust error handling and debugging capabilities.
Integrations include Airtable, Amazon, Box, Bubble, Copper, Databox, Drip, Dropbox, Facebook Ads, and Front.
Pros and Cons
Pros:
- Pre-built connectors and transformations
- Visual workflow design
- User-friendly interface
Cons:
- Subscription-based pricing
- Limited advanced functionalities
Data Fetcher for Airtable is a tool that allows users to retrieve and extract data from their Airtable databases.
Why I picked Data Fetcher: One of the notable features of Datafetcher for Airtable is its ability to automate data extraction and synchronization from Airtable. This allows users to set up scheduled or triggered data fetches, ensuring that their external systems or tools always have access to the most up-to-date information from Airtable.
Another valuable feature of Datafetcher for Airtable is its ability to perform data transformations and mappings during the extraction process. This feature gives users enhanced control over how their Airtable data is structured and formatted in the destination system.
Data Fetcher Standout Features and Integrations
Features include advanced filtering and query options, allowing users to extract specific subsets of data based on criteria such as conditions, date ranges, or customized queries. It also provides a user-friendly interface that simplifies the setup and configuration of data fetches.
Integrations include Airtable, Apify, Clearbit, Coinbase, Facebook Ads, Google Ads, Google Calendar, Google Maps, Google Sheets, and Pipedrive.
Pros and Cons
Pros:
- Provides encryption and access controls
- Ensures data consistency across systems
- Easy data extraction
Cons:
- Dependence on Airtable API
- Limited support for advanced ETL features
Other ETL Software
Here are some additional ETL software options that didn’t make it onto my shortlist, but are still worth checking out:
- StarfishETL
ETL software for customer insights
- Supermetrics
For data integration and reporting
- Panoply
For data warehousing and ETL
- Lyftrondata
ETL software for automated schema discovery
- Integrate.io
For data integration and workflow automation
- Singular
For marketing data tracking and analysis
- Rivery
For building complex data pipelines
- dbt
ETL solution for data transformation through SQL and Python
- Dataslayer.ai
For automating data extraction and reporting in Google Sheets
- Mozart Data
ETL software for data preparation
How I Evaluate ETL Software
I split my ETL tool evaluation into two layers: baseline requirements—like CRM connectors and warehouse loading—and the differentiators that set the best options apart for RevOps teams.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Pre-Built GTM Connectors: I check whether each tool offers native connectors to core revenue stack platforms like Salesforce, HubSpot, Marketo, Google Ads, and Stripe.
- Data Extraction & Loading: Each tool should reliably move data into major cloud warehouses—Snowflake, BigQuery, Redshift—without constant manual intervention.
- Transformation Capabilities: I look for SQL-based transformations or dbt integration so RevOps teams can model pipeline stages and attribution data inside the warehouse.
- Automated Scheduling & Sync: Configurable sync frequencies and incremental loading matter here, especially for high-volume objects like Salesforce activities or ad spend records.
- Schema Management & Change Handling: When someone adds a custom field in your CRM, the ETL tool should detect and propagate that change without breaking downstream reports.
- Monitoring & Error Handling: I evaluate whether the tool provides sync status dashboards, failure alerts via Slack or email, and retry logic to keep revenue data flowing.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Reverse ETL capabilities are a big differentiator. I look for tools that can push modeled warehouse data back into Salesforce or HubSpot, so reps see lead scores and pipeline signals without leaving their CRM. Pre-built RevOps data models also save weeks of setup—tools that ship dbt models for ARR calculations or funnel conversion reporting get teams to insight faster. Column-level data lineage is another feature I evaluate, since it lets you trace exactly how a "qualified pipeline" number flows from source to dashboard when leadership questions a forecast.
Beyond Features
Pricing model matters a lot for RevOps teams, since Salesforce activity data and ad spend records can balloon row counts fast. I evaluate whether costs scale predictably as your GTM data grows. Time-to-value is another factor I weigh—some tools let a RevOps manager stand up a CRM-to-warehouse pipeline in hours with no-code setup, while others require dedicated engineering support. I also check connector-specific documentation quality, because generic API docs won't help you understand how Salesforce objects or HubSpot event schemas map to your destination tables.
How to Choose ETL Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your data needs? Consider future data volume and user count. Look for scalable solutions to avoid switching tools later. |
| Integrations | Does it connect with your existing systems? Ensure compatibility with databases, CRMs, and other tools your team uses daily. |
| Customizability | Can you tailor it to fit your workflows? Look for flexible options that let you modify processes without needing developer help. |
| Ease of use | Is it user-friendly for your team? Choose intuitive interfaces to reduce training time and increase adoption rates. |
| Implementation and onboarding | How quickly can you get started? Evaluate the setup time and availability of onboarding resources like guides and support staff. |
| Cost | Does it fit your budget? Compare pricing models and ensure there are no hidden fees. Consider the total cost of ownership, not just the initial price. |
| Security safeguards | Are your data and processes secure? Verify encryption standards and compliance with data protection regulations like GDPR if applicable. |
| Support availability | What support does the vendor offer? Check for 24/7 availability, response times, and the quality of help resources like manuals and community forums. |
What Is ETL Software?
ETL software is a type of application used to facilitate data integration processes, especially in the context of data warehousing and business intelligence. ETL stands for Extract, Transform, Load, representing the three key functions of the software: extracting data from various sources, transforming it into a uniform format, and loading it into a target database or data warehouse.
Features
When selecting ETL software, keep an eye out for the following key features:
- Data extraction: Enables pulling data from various sources, making it easier to consolidate information.
- Data transformation: Allows modification and cleaning of data to meet specific analysis needs.
- Data loading: Facilitates transferring processed data into the desired storage system or database.
- Integration support: Ensures compatibility with existing tools and systems, streamlining workflow processes.
- Real-time processing: Provides up-to-the-minute data updates, crucial for timely decision-making.
- Scalability: Supports growing data volumes and user demands, ensuring long-term usability.
- User-friendly interface: Simplifies navigation and reduces training time for your team.
- Security safeguards: Protects sensitive data with encryption and compliance with regulations.
- Automation capabilities: Automates repetitive tasks, saving time and reducing manual errors.
- Customizability: Offers flexibility to tailor processes and workflows to specific business needs.
Benefits
Implementing ETL software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved data accuracy: By transforming and cleaning data, ETL tools reduce errors and ensure reliable information.
- Time savings: Automation capabilities eliminate repetitive tasks, freeing up your team's time for more strategic work.
- Enhanced decision-making: Real-time processing offers timely data insights, aiding faster and more informed decisions.
- Better data management: Integration support allows seamless data consolidation from multiple sources, improving organization.
- Scalability: Easily handles increasing data volumes and user demands, supporting business growth.
- Increased security: Security safeguards protect sensitive data, ensuring compliance with regulations and reducing risk.
- Customizable workflows: Customizability lets you tailor processes to fit your specific business needs, improving efficiency.
Costs & Pricing
Selecting ETL software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in ETL software solutions:
Plan Comparison Table for ETL Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic data extraction, limited transformation capabilities, and community support. |
| Personal Plan | $10-$30/user/month | Data extraction, basic transformation tools, limited integrations, and email support. |
| Business Plan | $50-$100/user/month | Advanced data transformation, multiple integrations, scheduling automation, and priority support. |
| Enterprise Plan | $150-$300/user/month | Customizable workflows, real-time processing, high-level security, and dedicated account management. |
ETL Software FAQs
Here are some answers to common questions about ETL software:
Can ETL software integrate with cloud services?
Yes, most ETL software can integrate with cloud services. Many tools offer built-in connectors for popular cloud platforms like AWS, Google Cloud, and Azure. This capability allows you to handle cloud-based data efficiently and ensures your data processes align with modern cloud strategies.
Is technical expertise required to use ETL software?
Some technical expertise is helpful, but not always necessary. Many ETL tools offer user-friendly interfaces and drag-and-drop features that simplify data handling. However, a basic understanding of data processes and system integrations can enhance your experience and help you make the most of the software.
Can ETL software handle real-time data?
Yes, some ETL software can handle real-time data processing. This feature allows you to work with up-to-the-minute data, which is crucial for time-sensitive decision-making. If real-time processing is important for your team, look for ETL tools that specifically offer this capability.
What should you check for data security in ETL software?
Ensure it supports encryption, access control, and compliance with standards like SOC 2 or GDPR. Data security should be part of your evaluation from the start.
What’s Next:
If you're in the process of researching ETL software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.
