De 10 beste alternativene til ActiveCampaign for 2026

Anmeldelser av alternativer til ActiveCampaign

1. 

   1

   MailerLite

   Best for simple automation and landing pages

   • 14-day free trial + free demo available
   • From $10.80/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For teams that want straightforward automation and landing page tools, MailerLite offers a focused alternative to more complex platforms. It’s a good fit for small businesses, creators, and marketers who need to launch campaigns quickly without advanced technical setup. Unlike ActiveCampaign, MailerLite keeps automation and landing page design simple, so you can build and send campaigns with minimal friction.

   Why MailerLite Is a Good ActiveCampaign Alternative

   If you’re looking for a tool that keeps automation and landing page creation straightforward, MailerLite is worth considering. I picked MailerLite because its automation builder focuses on simple, visual workflows that help you set up basic sequences without extra complexity. The landing page editor offers a range of templates and drag-and-drop customization, making it easy to launch new campaigns quickly. For anyone who wants to avoid the steeper learning curve of ActiveCampaign, MailerLite’s approach to automation and landing pages is a strong fit.

   MailerLite Key Features

   Some other features that make MailerLite a practical ActiveCampaign alternative include:

   • Email Campaign Analytics: Track open rates, click rates, and subscriber activity in real time.
   • Subscriber Management: Import, segment, and organize your contact lists with flexible filters.
   • A/B Split Testing: Test different subject lines or content blocks to optimize campaign performance.
   • Built-In Pop-Up Forms: Create and deploy pop-up forms to capture leads directly from your website.

   MailerLite Integrations

   Integrations include Shopify, WooCommerce, WordPress, Zapier, Google Analytics, PayPal, Stripe, and Eventbrite. MailerLite also offers an API for custom integrations.

   Pros and Cons

   Pros:

   • Generous forever free plan
   • Full website builder functionality
   • Intuitive drag-and-drop interface

   Cons:

   • Basic linear automation paths
   • Requires domain authentication first
   Learn more about MailerLite:

   • Check out MailerLite on their website
   • Read my in-depth review of MailerLite
2. 

   2

   Moosend

   Best for fast campaign setup for small teams

   • 30-day free trial
   • From $7/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Small teams that need to launch email campaigns quickly often turn to Moosend for its setup process. The platform is designed for marketers and business owners who want to get campaigns out the door without complex configuration. Unlike ActiveCampaign, Moosend emphasizes speed and simplicity, making it easier to start sending professional emails with minimal setup.

   Why Moosend Is a Good ActiveCampaign Alternative

   For teams that want to move quickly from idea to launch, Moosend stands out for its fast campaign setup. I picked Moosend because its drag-and-drop email editor and pre-built templates let you create and send campaigns in minutes. The platform also offers automation recipes that help you set up basic workflows without a lengthy configuration process. If you’re looking for an ActiveCampaign alternative that prioritizes speed and simplicity for small teams, Moosend is a strong choice.

   Moosend Key Features

   Some other features that make Moosend a practical ActiveCampaign alternative include:

   • Advanced Segmentation: Create targeted audience groups based on subscriber behavior and data.
   • Real-Time Analytics: Monitor campaign performance with up-to-the-minute reporting dashboards.
   • Personalization Tags: Insert dynamic content into emails for a more tailored subscriber experience.
   • Landing Page Builder: Design and publish landing pages using a drag-and-drop editor.

   Moosend Integrations

   Integrations include Shopify, WooCommerce, Magento, WordPress, Zapier, Salesforce, Google Analytics, Stripe, and PayPal.

   Pros and Cons

   Pros:

   • Password-free report sharing
   • Effective email list segmentation
   • Affordable for startups

   Cons:

   • Requires a paid plan
   • No automated migration support
   Learn more about Moosend:

   • Check out Moosend on their website
3. 

   3

   HubSpot

   Best for all-in-one CRM and marketing automation

   • Free plan available
   • From $45/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If you need a platform that combines CRM, marketing automation, and sales tools in one place, HubSpot is worth a look. It’s especially useful for teams that want to manage contacts, utilize advanced automation, and track deals without juggling multiple systems. HubSpot stands out from ActiveCampaign by offering a unified workspace for marketing, sales, and customer service teams.

   Why HubSpot Is a Good ActiveCampaign Alternative

   What sets HubSpot apart as an ActiveCampaign alternative is its all-in-one approach to CRM and marketing automation. I picked HubSpot for this list because it lets you manage contacts, automate email campaigns, and track sales pipelines from a single platform. Its marketing automation tools work smoothly with its CRM features, so you can build workflows that connect marketing and sales activities. This unified system helps teams avoid data silos and coordinate outreach across the entire customer journey.

   HubSpot Key Features

   Some other features in HubSpot can help you get even more out of your marketing and sales processes:

   • Landing Page Builder: Create and publish custom landing pages with drag-and-drop tools and built-in analytics.
   • Live Chat: Add real-time chat to your website to connect with leads and customers instantly.
   • Social Media Management: Schedule, publish, and monitor posts across multiple social channels from one dashboard.
   • A/B Testing: Test different versions of emails and landing pages to optimize performance based on real data.

   HubSpot Integrations

   Integrations include Salesforce, Shopify, WordPress, Slack, Zoom, Microsoft Teams, Gmail, and more.

   Pros and Cons

   Pros:

   • Guided email authentication setup
   • Polished visual email template designs
   • All-in-one CRM database infrastructure

   Cons:

   • Mandatory paid onboarding fees
   • High cost for automation features
   Learn more about HubSpot:

   • Check out HubSpot on their website
4. 

   4

   Ortto

   Best for visual journey mapping features

   • 14-day free trial
   • From $199/month

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For teams that want to visualize and optimize every step of the customer journey, Ortto offers a unique approach. Its drag-and-drop journey builder is designed for marketers and RevOps professionals who need to map, automate, and analyze complex workflows. Ortto stands out from ActiveCampaign alternatives by making it easy to see, adjust, and report on multi-channel journeys in a single view.

   Why Ortto Is a Good ActiveCampaign Alternative

   If you’re looking for a tool that makes customer journey mapping visual and interactive, Ortto is a strong choice. I picked Ortto because its drag-and-drop journey builder lets you design, automate, and adjust multi-step campaigns with a clear, visual interface. You can see every touchpoint and decision node in one place, making it easier to identify gaps or opportunities in your workflows. This level of visual clarity is something many ActiveCampaign alternatives don’t offer, especially for teams managing complex, multi-channel journeys.

   Ortto Key Features

   In addition to its visual journey mapping capabilities, Ortto offers several other features worth noting:

   • Audience Segmentation: Build dynamic segments using filters based on behavior, attributes, and engagement.
   • Multi-Channel Messaging: Send emails, SMS, and in-app messages from a single platform.
   • Analytics Dashboards: Access customizable dashboards to track campaign and journey performance.
   • Lead Scoring: Assign scores to leads based on actions and engagement to prioritize follow-up.

   Ortto Integrations

   Integrations include Shopify, Stripe, Salesforce, HubSpot, Google Ads, Mailchimp, Slack, Zendesk, and Intercom.

   Pros and Cons

   Pros:

   • Unlimited emails on all plans
   • Built-in email marketing automation
   • Visual collaborative marketing strategies

   Cons:

   • No integrated CRM module
   • Low threshold for contact management
   Learn more about Ortto:

   • Check out Ortto on their website
5. 

   5

   GetResponse

   Best for webinar and email marketing combo

   • 14-day free trial
   • From $19/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   If you’re searching for an email marketing platform with built-in webinar hosting, GetResponse is worth a closer look. This tool is especially useful for marketing teams and educators who want to run live events and automate follow-up campaigns from one place. Unlike most ActiveCampaign alternatives, GetResponse lets you manage webinars and email outreach together without relying on third-party integrations.

   Why GetResponse Is a Good ActiveCampaign Alternative

   GetResponse stands out for teams that want to combine webinar hosting and email marketing in a single platform. I picked GetResponse because it lets you create, promote, and run live or on-demand webinars without leaving your marketing automation environment. The platform’s webinar tools are tightly integrated with its email campaign builder, so you can automate event reminders, follow-ups, and lead nurturing based on attendee behavior. This makes GetResponse a strong choice if you need both webinar management and email marketing in one solution, something ActiveCampaign doesn’t natively offer.

   GetResponse Key Features

   Some other features that make GetResponse a strong ActiveCampaign alternative include:

   • Visual Automation Builder: Design multi-step workflows for email campaigns using a drag-and-drop interface.
   • Landing Page Creator: Build and publish custom landing pages with templates and editing tools.
   • SMS Marketing: Send targeted SMS messages alongside your email campaigns from the same platform.
   • List Segmentation: Organize contacts into dynamic segments based on behavior, demographics, or engagement.

   GetResponse Integrations

   Integrations include Shopify, WordPress, Salesforce, Zapier, WooCommerce, Magento, PayPal, Google Analytics, and Eventbrite.

   Pros and Cons

   Pros:

   • Multi-variant landing page testing
   • Interactive email countdown timers
   • Integrated webinar hosting software

   Cons:

   • No built-in list cleaning
   • Extra charge for inbox testing
   Learn more about GetResponse:

   • Check out GetResponse on their website
6. 

   6

   Salesforce

   Best for enterprise-level integration capabilities

   • 30-day free trial
   • From $25/user/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   When your business needs deep integration across sales, marketing, and service, Salesforce is a top contender. Enterprise teams and RevOps leaders often turn to Salesforce for its extensive customization and automation options that go far beyond what most ActiveCampaign alternatives provide. Its platform is built to connect complex data, processes, and systems at scale, making it ideal for organizations with advanced integration needs.

   Why Salesforce Is a Good ActiveCampaign Alternative

   For organizations that need to connect data and workflows across multiple departments, Salesforce offers integration capabilities that go far beyond most marketing automation tools. I picked Salesforce because its AppExchange marketplace and open API let you connect with thousands of business applications, from ERP systems to custom-built tools. You can automate complex, cross-functional processes and sync data in real time, which is essential for large teams managing multiple revenue streams. This level of integration is especially valuable for enterprises that have outgrown the limits of ActiveCampaign’s automation and connectivity.

   Salesforce Key Features

   In addition to its advanced integration capabilities, Salesforce offers several other features that set it apart:

   • Customizable Dashboards: Build real-time dashboards to visualize sales, marketing, and service data.
   • Workflow Automation: Design and automate multi-step business processes with drag-and-drop tools.
   • Lead and Opportunity Management: Track, score, and nurture leads through every stage of the pipeline.
   • Role-Based Access Controls: Set granular permissions for users and teams to manage data security.

   Salesforce Integrations

   Integrations include Slack, Google Workspace, Microsoft Outlook, Mailchimp, HubSpot, Shopify, DocuSign, Zoom, QuickBooks, and Tableau.

   Pros and Cons

   Pros:

   • Highly customizable templates
   • Detailed marketing campaigns reporting
   • Scalable for medium-sized businesses

   Cons:

   • High cost for startups
   • Complex for beginners
   Learn more about Salesforce :

   • Check out Salesforce on their website
   • Read my in-depth review of Salesforce
7. 

   7

   Brevo

   Best for multichannel communication options

   • Free plan available
   • From $9/month

   Visit Website

   

   Teams looking for a flexible alternative to ActiveCampaign often consider Brevo for its multichannel communication capabilities. The platform is designed for businesses that want to manage email, SMS, WhatsApp, chat, and more from a single workspace. Brevo stands out by letting you coordinate campaigns across multiple channels without switching tools, making it easier to reach customers wherever they are.

   Why Brevo Is a Good ActiveCampaign Alternative

   For teams that want to manage all customer communications in one place, Brevo offers multichannel options that go beyond what ActiveCampaign provides. I picked Brevo because it lets you send messages via email, SMS, WhatsApp, and even live chat from a unified dashboard. The platform also supports automated workflows that can trigger actions across different channels based on customer behavior. This makes Brevo a strong fit for businesses that need to coordinate outreach and support across multiple touchpoints.

   Brevo Key Features

   Some other features in Brevo can help you manage campaigns and customer data more efficiently:

   • Drag-and-Drop Email Builder: Create and customize email campaigns using a visual editor with pre-built templates.
   • CRM Functionality: Track contacts, manage deals, and organize sales pipelines within the platform.
   • Transactional Email Support: Send order confirmations, password resets, and other transactional messages directly from Brevo.
   • Marketing Automation Templates: Access pre-built workflows for lead nurturing, re-engagement, and customer onboarding.

   Brevo Integrations

   Integrations include Shopify, WooCommerce, Salesforce, Zapier, WordPress, Magento, PrestaShop, Google Analytics, and Microsoft Dynamics. Brevo also offers an API for custom integrations.

   Pros and Cons

   Pros:

   • Included SMS marketing efforts
   • No limit on the number of contacts
   • Affordable email marketing solution

   Cons:

   • Basic campaign reporting insights
   • Limited daily email sends
   Learn more about Brevo:

   • Check out Brevo on their website
8. 

   8

   Marketo Engage

   Best for B2B lead management solutions

   • Free demo available
   • Pricing upon request

   Visit Website

   

   B2B marketers looking for advanced lead management often turn to Adobe Marketo Engage for its specialized automation and nurturing capabilities. The platform is designed for organizations that need to manage long, complex sales cycles and prioritize high-value accounts. Marketo stands out from other ActiveCampaign alternatives with its deep account-based marketing features and flexible lead scoring models.

   Why Marketo Engage Is a Good ActiveCampaign Alternative

   If your team needs a solution built for B2B lead management, Marketo Engage offers capabilities that go beyond what most marketing automation tools provide. I picked Marketo because its lead scoring and nurturing features are designed to handle long, multi-touch sales cycles common in B2B environments. The platform’s account-based marketing tools let you target and engage specific companies with personalized campaigns. These features make Marketo Engage a strong choice for organizations that need more advanced lead management than what ActiveCampaign typically supports.

   Marketo Engage Key Features

   Some other features that make Marketo a strong ActiveCampaign alternative include:

   • Dynamic Content Personalization: Deliver tailored messaging to different audience segments based on behavior and profile data.
   • Multi-Channel Campaign Management: Coordinate email, social, and digital ad campaigns from a single platform.
   • Event and Webinar Management: Plan, promote, and track both virtual and in-person events directly within the tool.
   • Advanced Analytics and Reporting: Access detailed performance metrics and attribution reports for all marketing activities.

   Marketo Engage Integrations

   Integrations include Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud, Google Analytics, LinkedIn, Slack, Zoom, Eventbrite, and more.

   Pros and Cons

   Pros:

   • Advanced features for lead scoring
   • Deep Adobe ecosystem integration
   • Built-in marketing automation capabilities

   Cons:

   • Slow platform loading speeds
   • Lacks a user-friendly interface
   Learn more about Marketo Engage:

   • Check out Marketo Engage on their website
9. 

   9

   Omnisend

   Best for e-commerce-focused automation tools

   • Free plan available
   • From $11.20/mo

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   E-commerce stores looking for automation tailored to online retail will find Omnisend especially relevant. The platform is designed for marketers and ecommerce teams who want to connect email, SMS, and push notifications in a single workflow. Omnisend stands apart from ActiveCampaign by offering ecommerce-specific automation triggers and deep integrations with popular shopping platforms.

   Why Omnisend Is a Good ActiveCampaign Alternative

   For e-commerce teams that want automation built specifically for online retail, Omnisend offers features that ActiveCampaign doesn’t match. I picked Omnisend because it includes pre-built automation workflows for abandoned carts, order confirmations, and product recommendations tailored to e-commerce. The platform also lets you combine email, SMS, and push notifications in a single automation, so you can reach customers across multiple channels without extra tools. These ecommerce-focused automation options make Omnisend a strong fit for brands that want to drive sales and engagement directly from their store data.

   Omnisend Key Features

   Some other features in Omnisend can help you manage and grow your e-commerce marketing:

   • Product Picker: Add products from your store directly into emails without manual entry.
   • Audience Segmentation: Create dynamic segments based on shopping behavior and engagement.
   • Drag-and-Drop Email Builder: Design custom emails using a visual editor with ecommerce content blocks.
   • Campaign Performance Reports: Access detailed analytics on sales, orders, and channel performance.

   Omnisend Integrations

   Integrations include Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Salesforce Commerce Cloud, Wix, Squarespace, and Zapier. Omnisend also offers an API for custom integrations.

   Pros and Cons

   Pros:

   • Accessible cart abandonment tools
   • Unified marketing campaigns dashboard
   • Ideal for e-commerce businesses

   Cons:

   • Limited advanced features
   • Pricing scales with email sends
   Learn more about Omnisend:

   • Check out Omnisend on their website
   • Read my in-depth review of Omnisend
10. 

    10

    Mailchimp

    Best for intuitive email campaign creation

    • Free plan available
    • From $10.70/month (billed annually)

    Visit Website

    Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    For teams that want to design and launch digital marketing campaigns quickly, Mailchimp offers a user-friendly platform with a strong visual editor. It’s a good fit for marketers and small businesses looking for straightforward tools to build, test, and send emails without a steep learning curve. Mailchimp stands out from ActiveCampaign by making campaign creation and design especially accessible, even for those with limited technical experience.

    Why Mailchimp Is a Good ActiveCampaign Alternative

    If you want a tool that makes email campaign creation simple and visual, Mailchimp is worth considering as an ActiveCampaign alternative. I picked Mailchimp because its drag-and-drop email builder and pre-designed templates let you quickly create polished campaigns without coding. The platform also offers a content studio for managing images and files, which helps keep your assets organized as you build emails. These features make Mailchimp especially appealing for teams that prioritize fast, intuitive campaign design.

    Mailchimp Key Features

    Some other features in Mailchimp can help you manage and optimize your email marketing efforts:

    • Audience Segmentation: Group contacts based on behavior, demographics, or engagement for targeted messaging.
    • Automated Customer Journeys: Set up multi-step automation workflows to nurture leads and customers.
    • Campaign Analytics Dashboard: Track open rates, click rates, and other key metrics in real time.
    • Signup Form Builder: Create and customize forms to capture new subscribers directly from your website.

    Mailchimp Integrations

    Integrations include Shopify, WooCommerce, Salesforce, Instagram, Eventbrite, Zendesk, Google Analytics, WordPress, and SurveyMonkey.

    Pros and Cons

    Pros:

    • Large third-party integration library
    • Diverse customizable templates
    • Integrated email marketing automation

    Cons:

    • Charges for inactive email list
    • Rigid pricing plans
    Learn more about Mailchimp :

    • Check out Mailchimp on their website