10 beste B2B-salgsprogramvarer vurdert for 2026

Anmeldelse av den beste B2B-salgsprogramvaren

1. 

   1

   Apollo.io

   Best with automated sales workflow builder

   • Free plan + 14-day free trial + free demo available
   • From $49/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Apollo.io is a B2B sales intelligence and engagement platform that combines a 210M+ contact database with multi-channel sequencing, an integrated dialer, workflow automation, and deal management in one workspace.

   Who Is Apollo.io Best For?

   Apollo.io is a strong fit for outbound sales teams at SMBs and mid-market B2B companies that need to consolidate prospecting, outreach, and pipeline management without stitching together multiple tools.

   Why I Picked Apollo.io

   I picked Apollo.io as one of the best because its workflow automation engine genuinely replaces the need for separate sequencing and routing tools. I like how it handles multi-channel sequences across email, phone, and LinkedIn automatically, with trigger-based enrollment and auto-logging back to the CRM. Its agentic AI can build a prospect list and draft a full outreach sequence from a single natural language prompt, which cuts hours off what used to be a manual setup process.

   Apollo.io Key Features

   • Conversation intelligence: Records and analyzes sales calls to surface key moments for coaching and deal risk.
   • Enrichment engine: Automatically adds missing firmographic and contact data to CRM records in real time.
   • Lead scoring: Uses AI to rate and prioritize leads for outbound and inbound sales motions.
   • Multi-CRM integration: Syncs contacts, accounts, and engagement data with Salesforce, HubSpot, Marketo, and more.

   Apollo.io Integrations

   Apollo.io offers native integrations with Salesforce, HubSpot, Outreach, Airtable, Amplitude, Asana, and Gmail, and provides an API for custom integrations.

   Pros and Cons

   Pros:

   • Trigger-based enrollment automates multi-channel outreach
   • AI builds prospect lists from a prompt
   • Database, dialer, and sequences in one

   Cons:

   • Pipeline analytics lack depth for revenue forecasting
   • Contact data accuracy inconsistent outside North America
   Learn more about Apollo.io:

   • Check out Apollo.io on their website
   • Read my in-depth review of Apollo.io
2. 

   2

   Salesflare

   Best for AI-driven lead suggestions

   • 30-day free trial
   • From $39/user/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesflare is a smart CRM crafted specifically for small and medium-sized B2B businesses. It offers a suite of features that enhance your sales processes, making it easier to manage leads and boost sales success.

   Why I Picked Salesflare: I chose Salesflare as a B2B sales software for its strong focus on sales intelligence, offering features like relationship insights, AI-driven lead suggestions, LinkedIn integration, and a built-in lead finder to keep your pipeline full. Its visual sales pipelines, automated reminders, and collaboration tools streamline deal tracking, reduce admin work, and help teams focus on closing more deals efficiently.

   Salesflare Standout Features and Integrations

   Features include automated email sequences that allow for personalized engagement with your leads, enhancing your relationship-building efforts. The platform also offers a lead finder that helps you streamline lead generation, ensuring that your sales pipeline remains robust. Additionally, Salesflare's relationship intelligence feature enhances team collaboration by providing insights that help prioritize leads and improve decision-making.

   Integrations include QuickBooks Online, Slack, KrispCall, Nectar Desk, Typeform, Facebook Lead Ads, Google Contacts, CalendarHero, Bit Integrations, Google Sheets, Intercom, and MailChimp.

   Pros and Cons

   Pros:

   • Strong integration capabilities with popular tools like Outlook and LinkedIn
   • Effective automation features boost productivity by reducing manual tasks
   • Unlimited contacts and users with advanced filtering

   Cons:

   • Limited email templates available
   • Initial setup for automated workflows can be challenging for some users
   Learn more about Salesflare:

   • Check out Salesflare on their website
   • Read my in-depth review of Salesflare
3. 

   3

   SPOTIO

   Best for territory mapping and route optimization

   • Not available
   • Pricing upon request

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   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SPOTIO is a field sales execution platform that combines territory management, route optimization, lead tracking, pipeline management, and rep activity monitoring in one mobile-first solution.

   Who Is SPOTIO Best For?

   SPOTIO is a strong fit for outside and door-to-door sales teams in industries like telecom, solar, roofing, and commercial services that manage large geographic territories.

   Why I Picked SPOTIO

   I picked SPOTIO as one of the best because its territory mapping goes well beyond drawing boundaries. I love that you can build territories by zip code, county, or custom shape and layer on 200+ demographic data overlay points to prioritize the highest-value areas. The route optimization engine then sequences stops to cut drive time and pack more face-to-face visits into each rep's day, which is something I haven't seen executed this precisely in competing field sales tools.

   SPOTIO Key Features

   • Multi-channel communications: Call, email, and text prospects and customers directly from the platform.
   • Activity tracking dashboard: Monitor rep activity and location-verified check-ins in real time.
   • Native CRM integrations: Sync accounts, contacts, and deal data with Salesforce, HubSpot, and Microsoft Dynamics 365.
   • DASH AI co-pilot: Use AI to capture field data, draft emails, and suggest next steps during sales visits.

   SPOTIO Integrations

   SPOTIO offers native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, and Pipedrive. Zapier and an open API are also available for additional connectivity and custom integrations.

   Pros and Cons

   Pros:

   • Mobile-first design suited for on-the-road reps
   • Real-time rep activity tracking and check-ins
   • Strong territory mapping for field sales teams

   Cons:

   • Reporting depth limited for complex B2B pipelines
   • Limited forecasting depth for inside sales teams
   Learn more about SPOTIO:

   • Check out SPOTIO on their website
4. 

   4

   iQuoteXpress

   Best for customizable quote templates

   • Free demo available
   • From $39/user/month

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   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   iQuoteXpress is a configure, price, quote (CPQ) platform that gives B2B sales teams tools for product configuration, branded proposal creation, quote tracking, and multi-currency pricing management.

   Who Is iQuoteXpress Best For?

   iQuoteXpress is a good fit for B2B sales teams in product-heavy industries that need to generate accurate, professional quotes without a lengthy manual process.

   Why I Picked iQuoteXpress

   I've included iQuoteXpress in my top picks because its quote template system goes well beyond selecting a layout. Admins define template categories by segment, region, or product line, and reps get the right template loaded automatically, with logos, fonts, colors, and legal language already locked in. I also like that T&Cs are managed in a dedicated panel, so any updates apply instantly on the next generated proposal without any copy-paste work. The document library feature lets you attach cover pages, spec sheets, and contracts in one click, and iQuoteXpress assembles everything into a single proposal packet.

   iQuoteXpress Key Features

   • Product catalog management: Build and organize a searchable product and services catalog with pricing, descriptions, and images that reps pull directly into quotes.
   • Quote tracking and analytics: Monitor quote status, open rates, and win/loss data from a centralized dashboard to identify where deals stall.
   • Multi-currency pricing: Set and display pricing in multiple currencies to support sales across different markets.
   • eSignature support: Collect client signatures directly within the platform without routing documents to a separate signing tool.

   iQuoteXpress Integrations

   iQuoteXpress works as a standalone solution or integrates with CRM and ERP platforms through out-of-the-box connections with single sign-on. Native integrations include Salesforce, Microsoft Dynamics 365, Zoho CRM, Zoho Books, Oracle, and HubSpot CRM, as well as QuickBooks Online Advanced and DocuSign. It also connects with Acumatica and Shopify for ERP and ecommerce workflows. A REST API is available for building custom integrations with third-party applications.

   Pros and Cons

   Pros:

   • Reps generate quotes without manager involvement
   • Cuts new rep onboarding time significantly
   • Multi-level product configurators for complex quotes

   Cons:

   • Configurator setup requires vendor assistance
   • No mobile app for quoting on-the-go
   Learn more about iQuoteXpress:

   • Check out iQuoteXpress on their website
5. 

   5

   DealHub AI

   Best for AI-guided quote optimization

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   DealHub AI is a quote-to-revenue platform built for B2B sales teams, combining CPQ, contract lifecycle management, subscription billing, and digital deal rooms in a single system.

   Why I picked DealHub AI: I picked DealHub AI because of how it surfaces buyer behavior and lets you act on it. Its dealstream feature tracks buyer engagement within proposals and surfaces intent signals—so your team can follow up at the right moment. Also, its built-in AI agents provide pricing and product mix suggestions based on historical wins, helping reps optimize their quotes. And its adaptive pricing models support usage-based, tiered, and fixed pricing, letting you handle complex deals and prevent manual mispricing.

   DealHub AI Standout Features and Integrations

   Standout features include the digital sales room or dealroom, which centralizes all deal assets, content, communications, and real-time notifications, letting buyers and sellers collaborate in one branded space. It also includes contract management tools such as dynamic contract creation, clause libraries, and negotiation workflows to speed approvals.

   Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Slack, Gong, DocuSign, Google, LinkedIn, Optimizely, Solarwinds, SalesLoft, and Meta Platforms.

   Pros and Cons

   Pros:

   • Supports subscription billing and renewals
   • AI agents guide reps on pricing and product mix
   • Accelerates deal cycles via digital sales rooms

   Cons:

   • Advanced feature setup takes more time, effort, and support than expected
   • Slow loading or lag with large deals or complex proposal pages
   Learn more about DealHub AI:

   • Check out DealHub AI on their website
6. 

   6

   CloudTalk

   Best for AI-driven conversation insights

   • Free plan + 14-day trial + free demo available
   • From $25/user/month (billed annually)

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For businesses seeking to enhance their B2B sales efforts, CloudTalk offers a dynamic cloud-based call center solution tailored to meet the needs of sales teams across various industries. With features designed to streamline communication and improve sales performance, CloudTalk appeals to sales professionals and organizations looking to optimize their customer interactions and drive better outcomes. Whether you need advanced call management, global reach, or robust analytics, CloudTalk addresses the challenges of managing sales calls efficiently and effectively.

   Why I Picked CloudTalk

   I picked CloudTalk for its unique capability to enhance sales performance through AI-driven conversation intelligence. This feature provides automated call summaries, scoring, and sentiment analysis, allowing your team to focus on meaningful interactions. Additionally, its AI sales dialer, which includes options like parallel dialing and voicemail drop, maximizes your team's outreach potential by ensuring high-value conversations are prioritized. These functionalities are particularly beneficial for teams aiming to boost their sales efficiency and achieve better results.

   CloudTalk Key Features

   In addition to its AI-driven tools, I also found the following useful:

   • Custom Call Routing: Directs calls to the right team members based on predefined criteria, ensuring efficient handling and customer satisfaction.
   • Interactive Voice Response (IVR): Automates call handling with a menu system that guides callers to the appropriate department or service.
   • Real-Time Analytics: Offers insights into call performance and team productivity, helping you make informed decisions.
   • Global SMS and WhatsApp Support: Enables multi-channel communication, allowing your team to reach customers through their preferred platforms.

   CloudTalk Integrations

   Integrations include Salesforce, HubSpot, Zoho, Pipedrive, Zendesk, Shopify, Intercom, Freshdesk, Aircall, and Microsoft Dynamics.

   Pros and Cons

   Pros:

   • Extensive CRM integration options
   • Multiple outbound dialer modes
   • AI-powered conversation intelligence tools

   Cons:

   • International number availability can be inconsistent
   • Parallel dialer stability issues
   Learn more about CloudTalk:

   • Check out CloudTalk on their website
   • Read my in-depth review of CloudTalk
7. 

   7

   SimplyDepo

   Best for order tracking

   • Free trial available
   • From $69/rep/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   SimplyDepo offers a tailored solution for brands, distributors, and merchandisers seeking to enhance their B2B sales operations. Designed with startups and growing businesses in mind, it addresses challenges in retail execution, order management, and customer relationship management. By integrating essential features like route planning and field sales tools, SimplyDepo aims to streamline processes and drive growth.

   Why I Picked SimplyDepo

   I picked SimplyDepo for its specialized focus on enhancing B2B sales efficiency through its unique combination of retail execution and field sales tools. Its B2B order management system is particularly appealing for those looking to streamline their sales processes and improve customer relationships. The inclusion of CRM capabilities further strengthens its position as a comprehensive solution for managing business-client interactions and optimizing sales routes.

   SimplyDepo Key Features

   In addition to its strengths in order management and CRM, I also found the following to be useful:

   • Route Planning: Optimize delivery and sales routes to enhance efficiency and reduce operational costs.
   • Sales Rep App: Equip your sales team with a mobile app to manage tasks and customer interactions on the go.
   • Prospect Management: Track and manage potential clients to ensure no opportunity is missed.
   • Task Management: Organize and prioritize tasks to maintain focus and productivity across your team.

   SimplyDepo Integrations

   Integrations include Stripe, Twilio SendGrid, ShipStation, and QuickBooks.

   Pros and Cons

   Pros:

   • Route planning and territory mapping
   • Integrated CRM for account tracking
   • Built-in B2B order management system

   Cons:

   • No transparent API documentation
   • Limited advanced reporting customization
   Learn more about SimplyDepo:

   • Check out SimplyDepo on their website
8. 

   8

   Dock

   Best for action planning in digital sales rooms

   • Free plan + free demo available
   • From $350/month (billed annually)

   Visit Website

   Customer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Dock is a B2B sales software that provides a comprehensive platform for managing sales, onboarding, and client interactions. It offers features such as digital sales rooms, onboarding portals, and client-facing workspaces, which help businesses organize and share content with customers in a branded environment.

   Why I picked Dock: I like that Dock offers a centralized space for sales teams to manage client-facing content, while also providing tools and templates to standardize sales processes. Its digital sales room particularly stands out with features like mutual action plans to guide buyers through different stages of the process. Additionally, Dock's analytics-focused customer experience tracks interactions and progress, helping sales teams gather metrics and follow up with leads effectively. 

   Dock Standout Features and Integrations

   Standout features include buying signals, dynamic action plans, a flexible workspace editor, custom branding, pricing and order forms, secure sharing, digital signature collection, and customizable templates.

   Integrations include Airtable, Pandadoc, Typeform, HubSpot, Salesforce, Slack, Zoom, and more.

   Pros and Cons

   Pros:

   • Analytics for customer engagement
   • Mutual action plans
   • Templates for standardizing processes

   Cons:

   • Learning curve for new users wanting to maximize the features
   • HubSpot and Salesforce integration only available for higher tiers
   Learn more about Dock:

   • Check out Dock on their website
9. 

   9

   UpLead

   Best for lead verification and qualification

   • 7-day free trial + free demo available
   • From $74/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   This lead generation software was built to help SMBs and large organizations manage their sales workflow through account-based marketing, targeted sales generation, real-time email verification, and opportunity engagement. You can build customizable B2B lists with criteria for lead qualification that eliminates bad-fit buyers and low quality leads.

   Why I picked UpLead: The reason I chose UpLead was due to their comprehensive lead filtering tools. It’s not enough to find high-quality leads, they also need to be a good fit for your product or service. Using their filtering tool, you can target leads by technology, number of employees, revenue, and over 50 other search filters.

   UpLead Standout Features and Integrations

   Standout features include access to over 100 million contacts with 95% data accuracy, appending key contact data from disorganized lists, Chrome extension for grabbing leads straight from the browser, and an email checker tool that helps verify valid addresses.

   Integrations include Close, Copper, Dynamics 365, Insightly, Mailshake, Nimble, Outreach, Pipedrive, Salesforce Sales Cloud, and Zapier.

   Pros and Cons

   Pros:

   • CSV file upload functionality for non-integrated CRMs
   • Can generate lists quickly
   • Low email bounce back

   Cons:

   • Limited lead coverage
   • Pricing isn’t as flexible
   Learn more about UpLead:

   • Check out UpLead on their website
10. 

    10

    Groove

    Best for enterprises who use Salesforce or Salesforce Industry Clouds

    • Not available
    • Pricing upon request

    Visit Website

    Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    This sales productivity platform is designed to enable sales leaders to boost the revenue-per-rep across the entire organization by automating admin tasks, making it easier to update and access Salesforce, and generating repeatable playbooks by leveraging AI to transform complicated data into actionable insights.

    Why I picked Groove: I chose Groove for this list because it’s the only current Salesforce-native market leader. With Groove, you won’t have any data latency or sync issues, you get industry-leading security and compliance, and it works with even the most customized versions of Salesforce.

    Groove Standout Features and Integrations

    Standout features include campaign automation through email, SMS, and calls; visibility on sales calls for better coaching; real-time insights into sales activity; and dedicated implementation and onboarding specialists.

    Integrations include CloudTalk, Constant Contact, ExecVision, Gmail, Gong, LinkedIn Sales Navigator, Microsoft Outlook, Seismic, Spinify, and Vidyard.

    Pros and Cons

    Pros:

    • Powerful execution roadmap
    • Great customer support
    • Friendly user-interface

    Cons:

    • Not enough tutorials for combining with Zoom Phone, etc.
    • Limited mass texting capabilities
    Learn more about Groove:

    • Check out Groove on their website